Senior Copywriter

 

Our client is a unique hygiene products manufacturing and distribution company. They provide easy to use, portable and disposable items for women and babies that are required during travel or on a day-to-day basis.

Founded in 2014, this company aims to enhance the quality of life and make it easier for women across the country. Recommended by best of doctors, their products are available across wellness stores and e-commerce websites, and selling like hotcakes - having sold over 20000 packs in their first year itself.

 

As a Senior Copywriter, you will create brand communication that meets business goals for multiple digital platforms.

 

• Understanding the business goals, what the product offers, the platform for communication and accordingly creating copy that can help drive maximum conversions.
• Measuring performance of the copy at every step to ensure business objectives are met.
• Researching about the brand, competition, and category and creating a communication plan for the brand in line with the brand values.
• Ensuring consistent brand voice across all brand channels and pieces of communication.
• Understanding the platform for communication and create copy that works for the platform.
• Measuring content for performance and conversion.
• Monitoring web traffic and engagement (e.g. conversions and bounce rates) basis content created.
• Coordinating and collaborating with marketing and design teams to ensure high quality output.
• Following industry-related news and generate ideas around trending topics.
• Reviewing and updating published content as needed, identifying gaps and making recommendations accordingly.

• Any graduation
• Being highly creative and imaginative.
• Having good written and interpersonal skills
• Working well in a team
• Being able to work under pressure and manage deadlines
• Having an eye for detail
• Having an interest in new advertising trends and techniques