Associate Director - Investment (Media Buying)

About Us

We are the sole distributors and service providers in India for world-class construction equipment imported from top international companies such as GEDA, MEP Italy, TSS, YHX, and more.

We offer sale, rental, and buy-back of equipment related to vertical logistics and rebar processing machines.

Job Description

• Run and manage digital marketing channels, including PPC, SEO, email marketing, and social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.).
• Create and post engaging content on social media to increase brand awareness and engagement.
• Handle and update product listings on e-commerce platforms.
• Manage and monitor company websites and updates using Elementor Pro and WordPress.
• Collaborate with the team to write content for websites, blogs, articles, videos, and more.
• Develop SEO strategies to increase organic traffic and search engine rankings.
• Use design tools like Canva or Adobe Creative Suite to create graphics and video content.
• Track and report on campaign performance and suggest improvements based on data analysis.
• Stay updated with the latest digital marketing trends, industry updates, and technologies.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Proficiency in digital marketing tools and analytics platforms such as Google Analytics, Google Search Console, Google Ads, and Facebook Ads Manager.

Skills Required

• 2–6 years of proven experience as a Digital Marketing Executive or similar role.
• Strong written and verbal communication skills.
• Creativity and out-of-the-box thinking.
• Analytical mindset and ability to interpret data.
• Time management and ability to meet deadlines.
• Adaptability to trends and algorithm changes.
• Team collaboration and coordination with design/content/sales teams.

Role & Responsibilities

As a Founding Engineer, you'll join the engineering team during an exciting growth phase, contributing to a platform that handles complex financial operations for B2B companies. You'll work on building scalable systems that automate billing, usage metering, revenue recognition, and financial reporting—directly impacting how businesses manage their revenue operations.

This role is ideal for someone who thrives in a dynamic startup environment where requirements evolve quickly and problems require creative solutions. You'll work on diverse technical challenges, from API development to external integrations, while collaborating with senior engineers, product managers, and customer success teams.

Key Responsibilities

• Build core platform features: Develop robust APIs, services, and integrations that power billing automation and revenue recognition capabilities.
• Work across the full stack: Contribute to backend services and frontend interfaces to ensure seamless user experiences.
• Implement critical integrations: Connect the platform with external systems including CRMs, data warehouses, ERPs, and payment processors.
• Optimize for scale: Design systems that handle complex pricing models, high-volume usage data, and real-time financial calculations.
• Drive quality and best practices: Write clean, maintainable code and participate in code reviews and architectural discussions.
• Solve complex problems: Debug issues across the stack and collaborate with cross-functional teams to address evolving client needs.

The Impact You'll Make

• Power business growth: Enable fast-growing B2B companies to scale billing and revenue operations efficiently.
• Build critical financial infrastructure: Contribute to systems handling high-value transactions with accuracy and compliance.
• Shape product direction: Join during a scaling phase where your contributions directly impact product evolution and customer success.
• Accelerate your expertise: Gain deep exposure to financial systems, B2B SaaS operations, and enterprise-grade software development.
• Drive the future of B2B commerce: Help build infrastructure supporting next-generation pricing models, from usage-based to value-based billing.

Ideal Candidate Profile

Experience

• 5+ years of hands-on Backend Engineering experience building scalable, production-grade systems.
• Strong backend development experience using one or more frameworks: FastAPI / Django (Python), Spring (Java), or Express (Node.js).
• Deep understanding of relevant libraries, tools, and best practices within the chosen backend framework.
• Strong experience with databases (SQL & NoSQL), including efficient data modeling and performance optimization.
• Proven experience designing, building, and maintaining APIs, services, and backend systems with solid system design and clean code practices.

Domain

• Experience with financial systems, billing platforms, or fintech applications is highly preferred.

Company Background

• Experience working in product companies or startups (preferably Series A to Series D).

Education

• Candidates from Tier 1 engineering institutes (IITs, BITS, etc.) are highly preferred.

Job Title: Digital Marketing Executive

Job Type: Full Time

Location: Indore

Summary/Objective:

We seek an experienced and results-driven Digital marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for implementing effective digital marketing strategies to optimize our online presence.

Responsibilities:

•     SEO: Implement and manage search engine optimization (SEO) strategies to improve search rankings and drive traffic to our website.

•     Social Media Marketing (SMM): Develop and execute social media strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn.

•     Pay-Per-Click (PPC) Campaigns: Create and manage PPC campaigns to generate leads and increase brand visibility.

•     Facebook and Instagram Setup: Manage the setup and maintenance of our Facebook and Instagram shopping features.

•     Shopping Engine Product Feed: Oversee the submission of product feeds to various shopping engines and ensure they are optimized for maximum visibility and conversion.

•     Data Analysis & Reporting: Utilize Excel for data analysis and creating detailed marketing reports to track performance and inform strategy.

•     Social Media Post Scheduling: Utilize social media post scheduling tools to plan and publish content efficiently.

•     Email Marketing: Implement email marketing campaigns using various tools to engage with customers and prospects.

Qualifications/Requirements:

Education:

•    Bachelor's degree in Marketing, Digital Media, or a related field

Experience:

•   Proven experience in digital marketing.

• Strong understanding of SEO, SMM, and PPC.

• Proficient in Microsoft Excel for report creation and data analysis.

• Familiarity with social media calendar planning and posting schedule.

• Experience with email marketing tools and strategies.

• Experience in e-commerce marketing.

• Certifications in Google Analytics, Google Ads, or similar platforms.

Skills:

•     Creative thinking with a focus on innovation and problem-solving.

•     Excellent communication and analytical skills.

Responsibilities

• Enhance and maintain our main web application, ASCLOGS, built on ASP.NET MVC

(.NET Framework 4.8) with features such as authentication, PDF generation via

IronPdf, audit logging with log4net, Twilio SMS integration, and data access through

PetaPoco.

• Support multiple companion projects including:

• CopyForm, an MVC tool that copies form templates between SQL Server

databases using AJAX and PetaPoco data access.

• SQLImportApp, a WinForms importer leveraging ExcelDataReader and

Z.Dapper.Plus for bulk inserts.

• DEAVerification, a WinForms app automating data retrieval via Selenium

WebDriver and storing results with PetaPoco.

• UniversalScrapperAPI, an ASP.NET Web API that scrapes licensing

information using Selenium and logs results with log4net.

• HL7DocAssistantSync, a VB.NET library for HL7 message processing and

PDF generation with PdfSharp.

• ChatGPT Implementation, a .NET 8 Web API example showing how we

integrate with OpenAI's ChatGPT service.

• S3MicroService, a .NET 8 Web API using AWS SDK packages

(AWSSDK.S3, AWSSDK.Extensions.NETCore.Setup) and Entity Framework

Core for storage.

• Maintain PowerShell utilities used for onboarding tasks such as document-to-PDF

conversion and CSV generation.

• Review existing code to improve reliability, enhance testability, and refactor large

code files (for example, BusinessLayer/BusinessLayer.cs is roughly 28k lines).

• Work closely with stakeholders to gather requirements for new features and ensure

compatibility with our SQL Server backend.

• Assist in modernizing legacy components and implementing best practices for

security, error handling, logging, and deployment automation.

Required Skills

• 10+ years of development experience

• Extensive experience with C# and the .NET ecosystem, including both legacy .NET

Framework and modern .NET Core / .NET 8.

• Solid understanding of ASP.NET MVC, Web API, and Windows Forms development.

• Familiarity with PetaPoco, Entity Framework Core, and SQL Server.

• Experience integrating third-party services such as Twilio, OpenAI, Selenium

WebDriver.

• Ability to write and troubleshoot PowerShell scripts for automation tasks.

• Comfortable navigating large codebases and improving code quality through

refactoring, unit testing, and documentation.

• Proficiency with version control (Git) and the Visual Studio toolchain.

Preferred Skills

• Background in healthcare or regulated industries, since many applications manage

sensitive data (e.g., DEA verification, HL7 messaging).

• Knowledge of PDF generation libraries (IronPdf, PdfSharp) and logging frameworks

(log4net).

• Experience with CI/CD pipelines for .NET applications.

• Nice to have Unit Testing frameworks (i.e. NUnit, MS Testing Framework )

Location & Work Environment

This role requires working with Visual Studio on Windows for the .NET Framework solutions

and .NET 8 projects. Experience with IIS or IIS Express is helpful for local development and

testing.

JOB PURPOSE

-------------

• Develop .NET Core applications using React JS reusable components as per need / client specifications
• This is a hands-on role which involves writing code, testing, and deploying finished web applications and libraries

MAJOR ACCOUNTABILITY

----------------------

• Design, rapid prototype, and implement a scalable, reliable and maintainable node based web application
• Enforce code quality through test driven development
• Enhance, refactor, and continuously improve the existing codebase
• Collaborate closely with team to define product requirements
• Aggressively collect, analyse, and act on data about product performance
• Communicate effectively with technical and non-technical people
• Proactive in keeping your skills updated

ESSENTIAL SKILLS & EXPERIENCE

-------------------------------

• Excellent working knowledge of .NET Core, React JS, JavaScript.
• 4-6 year's overall .NET development experience (At least 2 years of experience in React JS)
• Experience in working with databases - SQL and Non-SQL Databases
• Experience in any visualization JS libraries like D3 JS / Charts JS / Sync Fusion / Fusion Charts will be an added advantage.
• GraphQL
• Hooks 
• Redux / Flux 
• TypeScript 

EDUCATION

-----------

• Minimum education: Any Graduate BE / B.Tech would be desirable
• Languages: Excellent English written & spoken

• At least 5 year of experience in Cloud technologies-AWS and Azure and developing. 
• Experience in implementing DevOps practices and DevOps-tools in areas like CI/CD using Jenkins environment automation, and release automation, virtualization, infra as a code or metrics tracking.
• Hands on experience in DevOps tools configuration in different environments.
• Strong knowledge of working with DevOps design patterns, processes and best practices
• Hand-on experience in Setting up Build pipelines.
• Prior working experience in system administration or architecture in Windows or Linux.
• Must have experience in GIT (BitBucket, GitHub, GitLab)
• Hands-on experience on Jenkins pipeline scripting.
• Hands-on knowledge in one scripting language (Nant, Perl, Python, Shell or PowerShell)
• Configuration level skills in tools like SonarQube (or similar tools) and Artifactory.
• Expertise on Virtual Infrastructure (VMWare or VirtualBox or QEMU or KVM or Vagrant) and environment automation/provisioning using SaltStack/Ansible/Puppet/Chef
• Deploying, automating, maintaining and managing Azure cloud based production systems including monitoring capacity.
• Good to have experience in migrating code repositories from one source control to another.
• Hands-on experience in Docker container and orchestration based deployments like Kubernetes, Service Fabric, Docker swarm.
• Must have good communication skills and problem solving skills

• Create delightful user experiences by building interfaces that are incredibly simple, elegant, and fun.
• Analyze user interface problems and create design solutions that meet measurable business goals and requirements.
• Conduct concept and usability testing and gather feedback
• Help decide what to build and why not just make pretty pixels.
• Take a user-centered design approach and rapidly test and iterate your designs.
• Ask smart questions, take risks, and champion new ideas.
• Work with product management to define a successful, repeatable design and discovery playbook.
• Work closely with engineering on exceptional design work, providing on-the-fly input and direction.
• Help us build out scalable design practices, including the development of component libraries and design patterns.
• You ensure that you have accounted for variations across a wide variety of devices and platforms, handled error conditions and edge cases, and defined usable, elegant micro-interactions.
• Adhering to the brand guidelines while designing the experiences for a consistent brand reflection. 

You should apply if you have: 

• 1-5 years of industry experience in design with a proven track record of solving UX problems.
• Sound understanding of UX methodology and lifecycle across significant channels and platforms.
• Customer-focused, with experience using design research methods to uncover customer insights.
• Expertise in core UX disciplines including information architecture, interaction design, application of design systems, and UI design.
• Experience working with early-stage efforts, dealing with ambiguity, and driving projects forward
• Strong collaboration skills with other UX Designers, Product Managers, Engineering, Marketing.
• Strong communication and presentation skills, ability to listen, be proactive at addressing feedback, represent and advocate for UX and users.
• Understanding of patterns, best practices, and design standards across iOS, Android, and Web.
• Hands-on experience working with design tools including Adobe suite, Sketch & Prototyping tools.
• Some basic understanding and experience with Illustrations and Motion Design.

• Establishing checks and balances for smooth execution
• Liaisoning with the designers for clarifications. approvals and sign offs
• Submitting pricing proposals and production cost estimates
• Calculating the production costs and sharing this with the Manufacturing Head for execution to further deal with external/ internal vendors/ stakeholders
• Creating of the production plan. This exercise would be conducted in partnership with the Designers and the Business Head of the company
• Ensuring alignment on the production plan with concerned stakeholders in the manufacturing team
• Ensuring that execution is as per the launch plan
• Ordering fabric, ensuring its availability in house (as per schedule) and verifying the quantity received vis--vis the order
• Authorizing if the fabric can be used for manufacturing or not
• Setting up stringent and robust processes to ensure quality assurance of the raw materials (mainly fabric) at the source of printing /weaving
• Benchmarking the company's products, samples and accessories with others in the industry and submitting competitor analysis to the designers and Business Head

Desired Candidate Profile

• MBA/ Masters in Supply Chain/ Planning
• Prior experience as a Merchandising Head in the apparel sector
• 10+ years of relevant experience (preferable)
• Strong Planning skills
• Analytical aptitude
• Customer FIRST Mindset
• Excellent communication Skills
• Strong interpersonal Skills
• Adept at stakeholder management
• Technology Mindset
• Exposure to process automation
• People management ability
• Strong prioritization and organizing skills
• Ability to get work done through others
• Ability to multitask    

About Xpresslane:
Xpresslane is a universal one-click checkout platform for eCommerce. We want to transform the way online shoppers buy, Democratize optimized checkout and post checkout experience. We have achieved 150+ signups from D2C merchants in the last year alone and are aggressively adding new features to help solve problems in their checkout process.

Engineering @Xpresslane:
We are a small group of Tech Enthusiasts, Product Managers. We give incredible value to design and UX is our topmost priority. We've implemented products using Go, Java, Kubernetes, Docker, Temporal, GraphDB, Svelte & React, Cypress, Gitlab CI/CD.

Why Engineering @Xpresslane:

• Opportunity to Design & Implement new features which are internet-facing.
• Opportunity to Design Scalable Distributed System spanning many regions.
• Freedom to learn & work across Frontend/Backend/Devops/Design Expertise.
• 2-4 years of experience in Frontend Engineering.
• Expertise in one or more frontend frameworks like React/Angular/Vue/Svelte
• Style the frontend applications with an incredible focus on design & UX.
• Self-driven in identifying opportunities to make things better and efficient.
• Ensure code quality and reliability through automated test implementations.
• View frontend as Engineering i.e, plan & implement components for reusability, testability
  and scalability.
• Nice to have, experience in using Figma/Sketch for quick mockups & prototypes
• Nice to have knowledge of cache busting, CSRF, XSS attacks.