LeadershipRole - Associate Director - Investment (Media Buying)
Experience - 7+ years
Location - Gurgaon/Gurugram, Delhi
About our Client:-
Our client is part of the global media agency with mission is to make advertising more valuable to the world. They do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. They hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. They promise you a workplace that invests in your career, cares for you and is fun and engaging.
Associate Investment Director is responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning managers devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
Some of the things we'd like you to do:
- Audience research in syndicated and 1st party data sources
- Creative spec management
- Creation of tactical plan presentation and supporting media plan templates
- Creation of campaign analysis plan templates
- Oversee the successful launch of campaigns using the Launch Tracker
- Maintain accuracy and timely updates of deliverable tracking documents for team
- QA of media plan set up conducted by various Activation team members
- Collate commentary on media performance and conduct first review on quality
- Adherence to team quality standard for reporting template and delivery
- Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
- Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
- Use understanding of campaign performance to contribute content to campaign wrap-up presentations
- Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows
- Manage accurate forecasts, media plans, and all key media planning documentation
A bit about yourself:
Subodh Popalwar
Software Engineer, Memorres
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Please refer to this link for more details; https://www.senseicrm.com/" target="_blank">https://www.senseicrm.com/
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mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oral, and the Financial Times. The agency is more than 2,000 people strong, manages $4B in annualized media spend and deploys campaigns in 121 markets via 21 offices
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Gaurav Aggarwal and Shubham Maheshwari (Ex Flipkart) are the co-founders of Healofy, a P2P content-based platform for new and expecting parents -- as well as doctors -- to share their concerns and advice. The start-up was accepted into Facebook's 'FBStart program' and launched a WhatsApp Helpline by developing a smart assistant bot. They use the bot to provide vaccine-related information and other tips to users.
Impact! Social network for the next Billion Indians.
In India, 10,00,000 new born babies and 100,000 moms die every year. With women being the incharge and the CFO of the house, it's time to set our priorities right.
We are recognized by Govt. of India, featured in Forbes 30 Under 30 and backed by some of the smartest guys from India and Silicon Valley including Nasscom, Facebook, Y Combinator to make THE IMPACT.
We are the largest moms community in India in just an year with over a Billion moments spent on the platform every week.
We are looking for exceptional and ambitious people — we do not care where you come from, we only care about what you can do.
If you are interested in building things for our nation, we would like to talk to you. We are making in India and we are making for India.
The future depends on what you do today!- Mahatma Gandhi
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- Only Women Social Network for next 500 Million Indian Women.
- Featured by Forbes (30 Under 30 List), Facebook (FbStart) & many more.
- Current Stats: 5Billion Data Points Monthly, 2.3Billion Minutes spent on the platform every month. 1/10th of current Flipkart Daily Visitors, 4X growth every quarter, Diverse Team(40% are Female)
Link to App: http://healofy.com/app">http://healofy.com/app
Latest updates on funding:
https://inc42.com/buzz/women-centric-app-healofy-readies-for-expansion-with-8-mn-funding/">https://inc42.com/buzz/women-centric-app-healofy-readies-for-expansion-with-8-mn-funding/
https://yourstory.com/2019/03/women-healofy-funding-babytree-omidyar-lghuifm0ru">https://yourstory.com/2019/03/women-healofy-funding-babytree-omidyar-lghuifm0ru
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Follow CutshortSubodh Popalwar
Software Engineer, Memorres