Digital Marketing Manager

We are looking for a Product Marketer who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.

Product marketer responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.

Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

SEO Executive Job Description

• We are looking for a result-driven SEO executive to be responsible for developing optimized web content. The SEO executive's responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user friendliness.
• To be successful as an SEO executive, you should have strong copywriting and analytical skills, knowledge of coding techniques, and a commitment to constantly improving on key skills. Ultimately, an SEO executive should have outstanding knowledge of SEO, passion for the industry and time management skills.

SEO Executive Responsibilities:

• Conducting on-site and off-site analysis of web SEO competition.
• Using google analytics to conduct performance reports regularly.
• Creating high-quality SEO content.
• Assisting with blog content.
• Leading keyword research and optimization of content.
• Keeping up-to-date with developments in SEM.

IT Company

Full Time Office Job

Salary - 10k to 14k in hand

Experience - 1 to 2 year

• Own and drive the growth of all organic initiatives to improve traffic, engagement, and lead generation.
• Generate topic ideas and work with the content team to get them executed.
• Optimize content on the website, blog articles, and other marketing materials to align them with the keyword strategy.
• Create and maintain the keyword strategy by creating buckets, and maintaining volumes and difficulties.
• Perform continuous competitor study and keyword research to identify new opportunities and gaps.
• Track, report, and analyze key metrics on a weekly basis like the number of keywords ranking, rankings of priority keywords, CTRs, bounce rates, etc. Identify weekly measurable goals and track the progress against them.
• Optimize and monitor all on-page activities like titles and descriptions, website errors and improvisations (monitor GSC), meta tags, sitemap, and robots files.
• Gather insights and continuously improve the content, keywords, and off-page strategies.
• Manage all off-page activities to drive growth in backlinks. Maintain relationships with guest posting vendors.
• Own and manage off-page expenses to drive ROI.
• Plan and introduce new pages on the website to expand the structure of the website.
• Stay updated with the recent developments in trends and algorithms.
• Work with the website team to maintain high website performance.
• Manage and track the distribution of content and videos across multiple channels.
• Work with the creative team for any creative requirements for on-page and off-page execution.
• Identify opportunities to repurpose existing content in various formats to enable further distribution.

• Minimum 3 years of relevant experience.
• In-depth knowledge of Google Analytics, Google Search Console, Semrush, and Ahrefs.
• Proven experience in driving growth in traffic and acquisition at a large scale.
• Basic understanding of HTML, CSS, and Javascript. Any experience in Webflow will be an added advantage.
• Expert understanding of the ranking factors of search engines.
• Any previous experience of working with B2B SaaS companies will be preferred.
• Experience in managing end-to-end SEO execution including research, strategy, and reporting.

• We are growing exponentially Going from an on-paper idea-to-revenues in less than 12 weeks - have big plans for 2022 and are super excited to build a top-tier product in India, for the world
• Crazy ambitious mission: Have a founder mindset and lots of room to experiment, integrate and expand further. Have a figure-it-out mentality.
• Transparent, flexible benefits: We have a robust benefits framework; we evaluate candidates based on performance every six months and put our best foot forward on appraisals, with some flexibility between cash/crypto mutual fund/stock options. Read more. Read in detail about our flexible benefits in the next section.👇
• So much transparency: We try hard to do it in the right way. We strongly believe that we can be much more open and move faster when we have nothing to hide.

• Salary 💸 We offer competitive salaries with performance-based bonuses and raises at will. We believe that a raise doesn’t need to be tied to an annual review.
• Stock Options 📈 We believe that all employees deserve to own a part of Tartan. Everyone should be rewarded for a successful company outcome.
• Health Insurance 💪 We believe you and your family deserve robust health coverage because we care about them too. A health policy of 5 lakhs is provided and other benefits to you and your family.
• Brand new MacBook 💻 You get a MacBook you can use for work.
• Unlimited Sick Leaves ❤ Times are tough, and we are all in this together. Sick leaves are not meant just for yourself but also to take care of your loved ones when they need you the most.
• Passion Fund 🏀 Invest in yourself or your passion project. Take a course, do gardening or start a newsletter. At Tartan, we want to invest in your professional growth and personal.
• Wind Down 🎥 Whether it’s Netflix, Prime, Hotstar with the family, or cozying up with an audio-book, we provide a monthly stipend to spend on the streaming, entertainment, or news sources of your choice.

Peekaboo is looking for a dynamic B2C marketing professional to drive marketing and outreach for the brand. The person will be responsible for building Peekaboo’s mindshare and recall among its target audience. He/she will be responsible for all digital assets, outreach and communication including SEO, content marketing, social media, email campaigns, and website and analysis and reporting on these.

• Overall responsibility for digital marketing and inbound lead generation strategy
• Plan and execute multiplatform digital marketing & BTL campaigns as required
• Understand business objectives and revenue goals, as part of the strategy development process
• Plan and run conversion testing and other experiments
• Be the point of contact for related vendors and agencies, as needed
• Develop and execute an ongoing promotion strategy – PPC and organic
• Act as our community manager on our social media accounts
• Ideate and create content for SM and/or brief creative/content team on what content is to be created.
• Create and maintain a marketing calendar, especially for SM content creation and scheduling
• Responsible for ensuring the timely creation and posting of such content
• Own the creation of landing pages and other conversion opportunities
• Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth
• Oversee paid media advertising campaigns on Google, Instagram, Facebook, and so on
• Be responsible for website performance & uptime, with a focus on optimizing for user experience

• Sustained inbound marketing funnel for new customer acquisition
• Mutually agreed targets for revenue generation
• Increased brand awareness and recall with
• Increase user engagement on company assets and social media pages
• Collaborate with other team members to come up with effective promotions

• Exceptional creative and project management skills, with a keen eye for detail.
• Comfortable working in a fast-paced, deadline-driven environment.
• Self-directing and agile, with the ability to quickly pivot strategies, as needed.
• 2 – 4 years of experience with digital marketing for a consumer brand.
• Familiarity with creating and running PPC / PPL / Retargeting campaigns
• Passionate, creative thinker with exceptional analytical skills.
• Team player with superb collaboration and communication skills.
• Ability to excel under minimal supervision, while reporting results and conferring with superiors on unusual matters and seeking feedback as needed