Digital Marketing Executive

We are seeking a highly motivated and creative individual to join our marketing team as a Digital Marketing Executive. The ideal candidate will be passionate about digital marketing, possess strong analytical skills, and have a good understanding of various digital marketing channels and techniques.

Key Responsibilities:

1. Social Media Management:

• Develop and implement social media strategies to increase brand awareness and engage with the target audience.
• Create and schedule engaging content across various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
• Monitor social media channels for trends and opportunities to engage in relevant conversations.
• Analyze social media metrics and generate reports to track performance and optimize strategies.

1. Content Marketing:

• Collaborate with the content team to create compelling and SEO-friendly content for blogs, website, email campaigns, etc.
• Optimize content for search engines and ensure it aligns with the overall digital marketing strategy.
• Utilize content marketing tools and platforms to distribute content effectively and reach the target audience.

1. Email Marketing:

• Plan and execute email marketing campaigns to nurture leads, promote products/services, and drive conversions.
• Segment email lists based on demographics, behavior, etc., to deliver targeted and personalized campaigns.
• Monitor email deliverability, open rates, click-through rates, and other key metrics to optimize campaign performance.

1. SEO (Search Engine Optimization):

• Conduct keyword research to identify opportunities for improving website ranking and driving organic traffic.
• Optimize website content, meta tags, and other on-page elements to improve search engine visibility.
• Monitor website performance using SEO tools and make recommendations for continuous improvement.

1. Paid Advertising:

• Assist in managing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, etc.
• Monitor campaign budgets, performance metrics, and ROI to optimize ad spend and achieve business goals.
• Stay updated on the latest trends and best practices in digital advertising.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience or internship in digital marketing roles is a plus.
• Strong understanding of digital marketing concepts and techniques.
• Proficiency in social media management tools, email marketing platforms, and SEO tools.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinking and problem-solving skills.

• Support the Business Development Team for sending outreach emails. 
• Setup & Automate response form Email to CRM.
• Set up Manage Drip Marketing Sequence.
• Implement automation using ChatBot.
• Connect Whatsapp with the website and implement Whatsapp API also.
• Connect SMS Tool using API through website & CRM.
• Manage Freshsales.
• Implement Linkedin Automation to generate Leads.
• Connect Every channel to set up an Integrated Marketing Campaign

Desired Candidate Profile

• Minimum of 3 – 4 years in digital marketing
• Excellent communication, listening and time management skills
• Excellent analytical abilities to measure and optimize online campaigns for performance
• Proficiency in MS office suite    

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Design, maintain and supply content for the organization's website.
• Formulate strategies to build a lasting digital connection with customers.
• A monitor company presence on social media.
• Launch advertisements to increase brand awareness.

• Bachelor's degree in Marketing or related field.
• Excellent understanding of digital marketing concepts.
• Experience with business to customer social media and content generation.
• Strong creative and analytical skills.

• Analytical Skills
• Social Media Marketing
• Marketing Campaigns
• Marketing Strategy
• Online Marketing
• Brand Awareness
• Content Strategy
• Content Management Systems (CMS)
• SEO
• Google Ads
• English Proficiency (Verbal and Written)

• Should have E-publishing and Editorial services domain knowledge
• Should understand the competitive landscape and identify the gaps in the market
• Must be able to identify the right opportunities & qualify leads for the Sales team
• Should be able to handle communication and fresh conversations with prospects
• Should have min. 2 years of experience working on the US, European Markets
• Assist Sales Team in identifying, following up, and qualifying prospects
• Generate reports & dashboards on Marketing influenced pipelines regularly
• Create clear and crisp product presentations and solution demonstrations
• Research & develop prospect lists using LinkedIn, Zoominfo, and Web research
• Participate and actively contribute in Marketing Strategy Meetings
• To work with the sales team in handing over any pre-sales efforts
• Support sales efforts with in-depth product and business knowledge
• Miscellaneous Pre-Sales and Sales related activities

Required Experience / Qualifications

• MBA from a good institute with a go-getter attitude to pursue leads and targets
• A motivated, competitive individual with a strong aptitude for Publishing technology
• 4-6 years of experience in a sales & marketing role
• Knowledge of commonly used CRM Salesforce and Marketing automation tools and dashboards
• Excellent presentation skills, verbal and written communication skills, and interpersonal skills

Experience:

• 1 to 4 years of experience in Digital Marketing

Kinds of Projects Undertaken:

• ePublishing, Editorial Services, eLearning, eBook, Accessibility

Responsibilities

• Manage the SEO initiatives - strategising, planning and execution
• Define key metrics and SEO road map (including link building strategy)
• Review and analyse analytics and site traffic to gauge positive and negative changes
• Create and execute an SEO plan for the assigned categories to maximise traffic from the
  channel
• Plan SEO tests, collect and analyse data, identify trends and insights on search engine
  algorithms
• Collaborate with Content team to optimise copy and landing pages for search engine
  marketing
• Collaborate with the SEM team for keyword research and complementary campaigns
• Research, analyse and benchmark against competitor performance
• Create and maintain SEO performance dashboard to provide visibility for respective pages
• Communication to team and management on project development, timelines, and results.

What We are Looking for

• Proven track record of building top talent and high performance.
• A Team Player
• Experience managing large scale systems in competitive and rapid growth environments
• Master of on-page & off-page SEO
• Understand the co-relation of content & link-building.
• Who speaks the language of google webmaster & analytics
• Bachelor's degree with experience of 2 - 4 years in Digital Marketing domain.