Digital Marketer

We are looking to hire an SEO Code Specialist who understands search engine optimization and can write SEO-rich code for company websites that makes them rank higher in search engines and drives maximum traffic.

You must be below 28, graduate from a Tier-1 Engineering College with 2+ years of SEO/SEM coding experience.

You will be responsible for planning, execution, and optimization of SEO/SEM strategy to increase rankings, online visibility & organic traffic, and ensure success of our brands.

Detailed Job Description

• Planning and execution of all SEO projects, including developing strategies for organic search visibility.
• Write compelling title tags & meta descriptions for all brands; do image & page-speed optimization, internal linkages, and improve the overall user experience.
• Day-to-day execution of organic SEO campaigns including keyword research, content gap recommendations, strategic optimization of existing content, competitor analysis, and site improvements.
• Own the complete organic content funnel - from driving organic traffic to the site to making sure that call to action and landing pages are correctly aligned to drive leads.
• Track progress through analytics tools such as Google Analytics, Google Webmaster Tools, etc.
• Stay up to speed with the latest SEO trends and follow other SEO techniques from time to time to stay ahead of the game.

You are a perfect fit if you have:

• Strong understanding of all SEO standard methodologies, such as user content optimization, meta-data optimization, SEO-friendly site architecture, technical SEO, off-page SEO, and SEO tools like Ahrefs, SEMrush, etc.
• Consistent track record in leading SEO projects (from inception to completion) that drives business growth.
• Should be able to implement necessary changes to increase page speed, and other required technical interventions
• Worked with HTML, WordPress, CSS.
• Knowledge of WordPress & Bubble.
• Self-motivated and independent, well-organized, able to do hands-on work and analysis with minimum supervision.

We hire candidates for their strengths and superpowers, with a belief that the best team draws its mojo from these unique, yet complementary, individuals. 

We at AiSensy, are building end-to-end WhatsApp based Marketing Automation, CRM & Customer Support platform for Enterprises & growing SMBs. Helping brands like SkullCandy, NMIMS, Byjus, Rentomojo, etc.and are handling 5 million+ messages per month.

 

Key responsibilities:

1. Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns
2. Develop and monitor campaign budgets
3. Plan and manage our social media platforms
4. Prepare accurate reports on our marketing campaign's overall performance
5. Coordinate with advertising and media experts to improve marketing results
6. Identify the latest trends and technologies affecting our industry
7. Evaluate important metrics that affect our website traffic, service quotas, and target audience
8. Work with your team to brainstorm new and innovative growth strategies
9. Oversee and manage all contests, giveaways, and other digital projects
10. Plan and execute all digital marketing, including SEO/SEM, Google Ads, marketing database, email, social media, and display advertising campaigns
11. Design, build and maintain our social media presence
12. Launch and drive digital initiatives

Our client is a 5 year old online gaming company with market leading games in three segments - Poker, Rummy and Cricket. Their online games are ensured to be safe, trusted and secure for their customers. They have a registered base of over a million users and are working towards the growth of online gaming in the country.

 

What you need to have:

As SEO (Search Engine Optimization) Team Lead, you should have a thorough knowledge of Web Analytics and Webmaster tools. Monitor Search Engine news to stay abreast of algorithmic updates. Develop & execute SEO strategy and project deliverables for clients. Track project quality and team performance every week.

If you can utilize the organizational resources optimally for the business promotion activities, we would like to meet you.

Role and Responsibilities:

 

• Should handle a team of SEO Executives and Sr. Executives.
• Developing a detailed project plan and monitoring progress while delivering projects on time ensuring quality standards.
• Make decisions about the day-to-day operation of the team members, including management of work assignments by them.
• Take the primary responsibility for all the Technical Audits & ensuring that the business website is following all the SEO best practices.
• In-depth SEO technical knowledge (HTML, CSS-on page- off page, JS) also Google Analytics, webmaster tools, back-end SEO and various online tools.
• Communicate team and management on project development, timelines, and results.
• Assign all work assignments, commit the team to the work, manage the quality of the work and drive the people management activities within the team.
• Perform and ensure completion of quality review check on outgoing work by the team to ensure quality, accuracy, and consistency.
• Strong reporting and presentation skills
• Gain a detailed understanding of each requirement.
• Remain up to date with industry knowledge.
• Brainstorm new and creative SEO growth strategies.
• Handling team queries, providing them feasible solutions and building healthy relationships thereby achieving high team satisfaction.
• Act as subject matter expert for team members, peers and clients.

 

Job requirements and qualifications:

 

• Demonstrated SEO experience of at least 4-7 years.
• Experience with Google's Keyword Tool
• Basic HTML Knowledge.

We are looking for a Digital  Marketing Manager for our California US- based IT Company.

 

Job Profile- Senior Digital Marketer

Location - Lucknow (Work from office only)

Experience - 7 to 15 years

Salary - Hike on Last CTC

 

Roles & Responsibilities:

• End to end Ad campaign management (From creating, executing, monitoring, evaluating, and optimizing campaign performance to generate maximum leads).
• Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
• Conduct keyword research and optimize the campaigns.
• Optimize the ad copy, landing pages for conversions.
• Optimize the campaigns regularly for improving performance.
• Identify trends and insights and optimize spend and performance based on the insights.
• Measure and report performance of all marketing campaigns, and assess against goals.
• Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.
• Track and update traffic patterns through PPC or cost per click, as well as Ads Management on Facebook Ad Manager.
• Promotion of company on different social media platforms, employer branding.
• Determine ROI on search marketing efforts.

 

Requirements

- PPC specialist/Ads Manager/ Promotional marketing with relevant experience of 4-6 years in advertising agency

- Comfortable with Instagram, Google & Facebook Ads

- An understanding of web analytics

- Ability to write ad copy and optimize through A/B testing

- Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of search campaigns.

 

Qualification & Skills

• Self-starter, fast-learner, and hard-worker with strong attention to detail.
• Strong work ethic, high integrity, and a team-player with positive attitude
• Bachelors degree and relevant certifications; MBA strongly preferred.

 

Perks and Benefits

• A chance to work in an MNC company (IT) and career growth.
• Recognition and Appreciation.
• A chance to work in a fun cross-functional global environment Competitive compensation.

 

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Responsiblitis 

 

 Assist in the formulation of strategies to build a lasting digital connection with

   consumers

• Plan and monitor the ongoing company presence on social media (Twitter,

   Facebook etc.)

• Launch optimized online adverts through Google AdWords, Facebook etc. to

   increase company and brand awareness

• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their

  distribution through various channels

• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web

   analytics tools (Google Analytics, Web Trends etc.)

• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Skills (Mandatory skills)

Planning, implementing and managing company's overall SEO strategy

Experience of web marketing, web analytics, content strategy planing, link building, and keyword strategy

Expert in Competitor analysis

Reporting

Responsible for leading and mentoring SEO team to drive business goals

Off-page seo

Audit

Personality traits-

Sense of ownership and pride in your performance and its impact on company’s success

Critical thinker and Good time-management + problem-solving skills

Excellent written and verbal communication skills

Responsibilities-

• Serve as the SEO subject-matter-expert and evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Identify key SEO KPIs. Brainstorm new and creative SEO growth strategies
• Define requirements, tasks, and resources associated to SEO strategy. As per plan manage and execute implementation of the strategy defined
• Research and analyze ecommerce industry changes/developments in search engine optimization. Developing and continually reassessing a set of strategies to drive growth.
• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings. Analyze and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
• Identify new sources for high quality relevant backlinks
• Evaluate the business impacts of SEO programs by designing/enhancing SEO measurement and reporting capabilities. Measuring results and creating actionable insights and recommendations based on data. Collect and analyze data from various sources and identify opportunities

 

Preferred-

Person who has worked his way up from technical SEO, SEO Manager, Sr Manager, SEO Strategist. Preferably working in SEO agencies handling multiple clients SEO projects strategy

 

Experience range-

10- 15years

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

B2B Marketing Generalist

Description:

This role will be a mix of client management and project management. You’ll be expected to understand the client’s goals, weekly and monthly SLAs, and lead a team to delivery. Have you worked with marketing and sales teams in an integrated manner and targeted enterprise clients in different geographies across the globe? Do you understand enterprise sales cycles, buying processes, different roles? Do you have exposure to different domains, industries, marketing, and sales technologies? Do you understand the big picture better than the details? This job might be for you! 

Competencies:

• Able to multitask independently with minimal supervision
• Naturally able to think critically and take independent decisions
• Meticulous with project documentation

Skills:

• Experience with social media, digital marketing, marketing automation, CRM, and marketing analytics tools
• Highly proficient with Microsoft Office (Excel, PowerPoint)
• Experience with agile project planning and management will be a plus

Experience:

• Demonstrable B2B GTM experience that includes SEO/SEM, email marketing, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate.
• Ability to write/execute creative and project briefs and communicate technical info with ease.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolio will be checked for expertise on handling marketing communication and campaigns in the B2B domain. Please share only samples of work done by yourself end-to-end. Shortlisting will be followed by a video interview.