Position: Digital Marketing Executive
Location: Bhavnagar (onsite)
Note: Only candidates from Bhavnagar locality are eligible to apply.
Responsibilities:
- Develop and implement digital marketing campaigns
- Manage social media accounts and create engaging content
- Conduct market research and analyze data for optimization
- Assist in SEO strategies and content creation
- Collaborate with cross-functional teams for campaign success
Requirements:
- Bachelor's degree in any Information Technology, Marketing or related field
- 6+ months of digital marketing experience
- Basic knowledge of SEO, SEM, and social media platforms
- Strong communication and creative skills
- Analytical mindset with a passion for digital trends
Perks:
- Mentorship and hands-on training
- Dynamic work environment
- Opportunity for career growth
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Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About our client :-
Our client is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L’Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas.
About the role :-
Accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver. You will be liaising with other teams and leading analysis setup and post campaigns review.
Some of the things we’d like you to do:-
Key poc for project setup, analysis, and post-campaign reviews
Liaise closely with clients (internally and externally) on projects and become their trusted advisor
Build statistical models on historical data with comprehensive measurement, and test & learn plans
Provide direction and leadership to direct reports, working with them on goals, motivations, and career progression
Work with key stakeholders to assess project needs and ensure best-in- class work is being delivered
Take direct responsibility for quality of work and smooth operation of campaigns
Advise on best practice in your area
Play a prominent role in the induction of new employees, teaching them company’s approach to Analytics
Work across, and with, all bands, disciplines, and offices, ensuring continuous collaboration and progression
A bit about yourself:
Statistical/Mathematical degree from reputed institute
Proficiency with systems such as SQL and ‘R’ with at least 2 years of digital marketing/media background
Strong analytical skills - ability to analyze raw data, find insights, and provide actionable strategic recommendations
Hands on experience of at least 5-7 years in Statistical modeling is mandatory
Have a high understanding of marketing campaigns and their objectives
Strong verbal and written communicator with ability to build relationships at all levels within the business
Ability to manage a small team effectively to bring out the best in their skill sets, motivating them to succeed, and keeping their focus.
Strong work ethic, with ability to manage multiple projects, people, and time zones to meet deadlines and deliver results.
We are looking for a Marketing Head for a leading beauty care brand based in Hyderabad.
Job Description:
- Must be a self-starter with a strong orientation to build a high growth brand.
- Managing brand marketing strategy by strategically and effectively using various marketing media.
- Control and optimally utilize large marketing budgets.
- Build and lead a strong next level team of product managers, marketing executives etc.
- Effectively deal with media agencies, creative agencies and brand research organizations.
- Build brand position and frameworks for communication across products/ range
- Creating and executing an effective digital & social media marketing strategy
- Develop the product portfolio for long term and immediate term.
- Work with R&D to develop products to fill portfolio gaps.
- Developing he right marketing mix for both current and new products- product, packaging, pricing, promotion
- Develop strategies to increase off-takes for products and execute them in conjunction with sales team.
- Monitor brand health parameters like awareness, trial, and satisfaction through tracks / research.
- Respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
Requirement:
- Minimum 10 years of experience in marketing of a personal care / non food / FMCG brand
- Proven experience of leading marketing team of a high growth brand.
- The candidate needs to have orientation to work in a fast-growing company with quick thinking and decision-making capabilities.
- Good Interpersonal & Communication Skills.
- Strong problem solving, influence and negotiation skills
Responsible for maintaining all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks, manage and supervise all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Developing creative digital marketing strategies to meet the decided target.
Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.
Experience with SEO marketing and related tools.
Strong SEO/SEM capabilities (imperative).
Established capabilities in Google Analytics.
Optimize copy and landing pages for search engine marketing.
Create a report of competitor advertising links.
Sound knowledge of Wordpress, MySQL, XHTML, CSS, Jquery and JavaScript.
Improving the usability, design, content and conversion of the company website.
Review and suggest new technologies and keep the company at the forefront of developments in digital marketing.
Good experience in creating content and copy for the online mediums including blogs, websites, infographics, online videos, competitions, and social media campaigns. Impeccable spelling and grammar.
Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.
Experience in managing and guiding a team and bringing out the best results.
Job Types: Full-time, Part-time, Fresher, Freelance
Salary: ₹15,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Food provided
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
- Work from home
Schedule:
- Day shift
- Fixed shift
- Monday to Friday
Supplemental pay types:
- Overtime pay
- Performance bonus
- Yearly bonus
Education:
- Bachelor's (Preferred)
Experience:
- SEO: 1 year (Preferred)
- PPC Campaign Management: 1 year (Preferred)
- total work: 1 year (Preferred)
Ability to Commute:
- Hyderabad, Telangana (Required)
Ability to Relocate:
- Hyderabad, Telangana: Relocate before starting work (Required)
Job Purpose
We are looking for a one man/woman army kind of person, who is a self starter and takes any initiative to its logical conclusion. Loves to play with new ideas for digital marketing, and can wear multiple hats as required.
A passionate person who loves the freedom of trying out new things and at the same time loves to learn from others.
Key Areas of Responsibility
B2B marketing to generating leads, working with the product and development team to evolve the product to increase conversion at every step of the customer journey.
Desired Candidate Profile
Essential Skills
Reliable, Accountable and Trustworthy.
Good in English (spoken and written).
Ability to quickly understand the market and product. Loves to do research and arrange the tasks based on achievable milestones.
Must have some prior experience in digital marketing.
Plz write in no more than 100 words (and no BS plz) why we should hire you while applying.
Roles & Responsibilities
• Devise creative and engaging social media strategies following the design thinking process.
• Build user personas to create understanding and empathy with target audience.
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram and YouTube.
• Craft engaging multimedia content across multiple social media platforms.
• Build key relationships with influencers across social media platforms.
• Manage social media communities by responding to social media posts and developing discussions.
• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.
• Research and assess the latest trends and techniques to find new and better ways of measuring social media activities.
• Analyze competitor activities.
• Set targets to increase brand awareness and customer engagement.
Key Skills:
Digital Marketing, Social Media Ads Campaign Management, Social Media Marketing (SMM), SEO, Marketing Strategy, Content Strategy, Search Engine Marketing (SEM), Content Marketing, MS Office
• Drive Traffic To Company Pages And Generate Interest In Company Products And Services
• Create Engaging Written, Graphics, And Video Content While Staying Up To Date On Latest Marketing Technologies And Social Media.
Baetho is a solution-focused company aimed at creating and
democratizing the development of customer experience applications
through our proprietary no-code platform.
At Baetho, we offer a fun environment and the chance to work with a highly
skilled and motivated team. Our culture is focused on employee happiness,
customer satisfaction, and high-quality execution. If you have the right vibe
and believe in fairness and freedom, you’re a great fit for us.
Position description
An opportunity has arisen for a Digital Marketing Role with a
can-do attitude, ability to drive successful campaigns, strong desire to work
on multiple platforms with limited guidance. We’ll provide all the
enablement needed, but are looking for a rockstar at work.
Roles and Responsibilities
Own the execution of integrated campaigns across digital channels—
including target audience identification, goal setting, campaign set-up,
user flows, and campaign optimization
Hands-on experience on Linkedin, Google Ads, FB, Google analytics, and
GTM and lead gen platforms
Define and analyze performance metrics on google analytics to
diagnose campaign performance and develop action plans to optimize
the customer experience and campaign results
Ensure that each activity is tracked and measured with a focus on
pipeline and ROI
Experience in B2B SAAS based marketing, preferably with highly
technical products or services
Demonstrated creative skills (e.g. ad copies and/or design skills) to drive
personalization and relevance
Budget and plan the acquisition funnel for the whole year, with month
on month variations
Enable and Track AB testing for all aspects of campaigns, viz.: ads,
creatives, landing pages, emails, SMS
Preferences
Must have a proven track record of campaign management with a high
success rate
Experience in B2B SaaS based company will be preferred
2-3years of hands-on experience in performance marketing-Linkedin
and Google Ads for lead generation is a must.
- Complete responsibility of Google Ads, Linkedin Ads, Facebook ads.
- End to end campaign management (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generate maximum leads) ·
- Conduct keyword research and optimize campaigns. ·
- Research and analyze competitor advertising links and strategize the best plan ahead for the business.
- Optimize the ad copy, landing pages for the best lead quality.
- Optimize the campaigns regularly for improving performance.
- Identify trends and insights and optimize spend and performance based on the insights.
- Measure and report performance of all marketing campaigns, and assess against goals.
- Brainstorm new and creative growth strategies.
- Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.
- Stay up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommend improvements.
Skills Required: · Proven 2+ years SEM experience in managing PPC campaigns across Google, well-versed in performance marketing, conversion, and online customer acquisition. ·
The Specialist will also portray a passion and exceptional analytical skills and demonstrate fluency in the acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
Should have a good understanding of Google Analytics, Google Tag Manager.