We are seeking a highly skilled and experienced Director of Growth to lead our company's growth initiatives and drive measurable results across various marketing channels. The ideal candidate will have a proven track record in performance marketing. Experience in brand building & influencer marketing is a huge plus.
As the Director of Growth, you will be responsible for developing and executing strategies to acquire paid customers and improve ROAS to maximize revenue growth across multiple channels.
About the product which needs to be sold:
- English proficiency is an aspiration for the majority of the Indian population, yet access to quality English learning resources remains limited.
- Our spoken English product aims to address this gap by offering a 24/7 AI tutor accessible to anyone with a mobile device at an extremely affordable price.
- This is an affordable offering (<Rs.5000 ticket size) targeting the masses.
- This product has the potential to transform the lives of hundreds of millions of people by granting them access to a top-notch English tutor.
Desired Previous Experience:
First-principled problem-solving experience across growth functions at fast-paced hyper growth startups.
At Supernova we sell affordable products to the masses, Experience selling to mainstream India and not just the top 5% is preferred.
Ours is also a low LTV product (<10k LTV) so we need our CACs to be at Rs.1000 or so, which is where we are today. So knowing how to target the masses and get conversions at low CACs and good ROAS is preferred.
Experience in handling performance marketing channels - Facebook Ads, Google Ads, etc., preferably in an Edtech startup.
Experience in working with influencers and running high quality influencer marketing campaigns for brand building and acquisition will be preferred, though not mandatory.
Experience in developing content and content marketing strategies to build a brand and get leads via social media channels like Facebook, Instagram, LinkedIn and others to drive growth.
Experience with brand building: Linked in posts of founders, Product videos to create excitement will be preferred, though not mandatory.
Familiarity with Whatsapp-based growth strategies and funnels will be preferred, though not mandatory.
Experience in offline marketing and working with tier 2 & 3 consumers will be preferred, though not mandatory.
Roles and Responsibilities:
Develop and execute a comprehensive growth strategy:
Collaborate with the executive team to define growth goals and objectives.
Identify key performance marketing channels, including Facebook Ads, Google Ads, and others, to drive customer acquisition and revenue growth.
Create and implement data-driven strategies to optimize campaign performance, conversion rates, and return on investment (ROI).
Performance marketing and advertising:
Oversee and manage all performance marketing channels, including Facebook Ads and Google Ads, to drive targeted traffic, conversions, and revenue growth.
Develop and implement A/B testing strategies to optimize campaign performance and improve key metrics such as click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).
Analyse campaign data, generate insights, and provide recommendations for ongoing optimization and improvement.
Brand building and positioning:
Develop and execute brand-building strategies to enhance brand awareness, perception, and customer loyalty.
Work closely with the marketing and creative teams to ensure brand consistency across all touch points, including advertising campaigns, social media channels, and content marketing initiatives.
Monitor industry trends, market competition, and customer preferences to inform brand positioning and differentiation strategies.
Influencer marketing and partnerships:
Identify and collaborate with relevant influencers, bloggers, and industry partners to drive brand awareness, reach new audiences, and generate meaningful engagement.
Develop and manage influencer marketing campaigns, including negotiation, contract management, and performance tracking.
Track and analyse the effectiveness of influencer campaigns and partnerships, making data-driven decisions for future collaborations.
Social media management: (Not mandatory but a good to have)
Oversee the company's social media presence across various platforms, including content strategy, community management, and engagement.
Monitor social media performance, analyze metrics, and generate insights to optimize content strategy and drive engagement and growth.
Stay up-to-date with social media trends, platform updates, and emerging technologies to leverage new opportunities for growth.
KPIs:
Reducing Customer Acquisition Costs
Revenue Growth
User Growth
Subodh Popalwar
Software Engineer, Memorres
About An Ed-Tech Company
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An Ideal candidate would
● Creating and executing a strong performance marketing strategy & execution plan
● Developing and managing digital prospecting and remarketing campaigns
● Managing budgets and campaigns across all digital channels to drive strong returns on investment and efficient CPC
● Ensuring successful planning, execution, and optimization of key traffic KPIs via paid channels
● Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities
● Planning and controlling the digital marketing budget and spending by allocating budgets to different channels
● Using A/B testing to optimize digital marketing performance
● Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio
Social Media Executive
Experience: 3+ years
Location : Bangalore (Work From Office)
ROLES AND RESPONSIBILITIES
- Excellent written and verbal communication skills
- Strong understanding of social media platforms, tools, and best practices
- Social media content strategy
- Social media handles creation and optimisation
- All social media platforms maintenance, fanbase, engagement, insights improvements and growth plan ideation and execution
- Calendar preparation and performance tracking
- Performance tracking and insights analysis
- Experience with latest tools and reporting
- Ability to work independently and in a team environment
- Passion for social media and staying up-to-date with the latest trends and best practices
Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.
The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.
- Planning, monitoring and updating the ongoing company presence on social media
- Launching optimized online advertisements to increase company and brand awareness
- Being actively involved in SEO efforts (keyword, image optimization, etc.)
- Preparing online newsletters and promotional emails and organizing their distribution through various channels
- Measuring the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, SEM Rush etc.)
- Acquiring insights into online marketing trends and keep strategies up-to-date.
- Maintaining partnerships with media agencies and vendors
What you need to have:
- Experience 0 to 1 year
- Understanding of digital marketing concepts
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- The right candidate will have excellent English communication skills and presentation skills.
- Excellent communication and interpersonal skills
- Passion for all things marketing and technology
- Must have a passion for writing
- BSc/ BA/ BMM in marketing or relevant field
- Benefits: Being part of a startup thats turning out to be a game-changer
What you will do:
- Driving marketing programs that are highly targeted basis content affinity of relevant segmented audience cohorts
- Building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix
- Managing all efforts and goals on organic and digital paid media: SEO, SEM, Display, Paid Social, Affiliate, Direct buys etc.
- Serving as the strategic lead for programmatic display, especially the Double Click suite
- Driving campaigns from planning to execution and beyond to meet key performance metrics
- Determining key metrics, constantly reducing operational costs, and measuring the success of performance strategies
- Constantly optimizing marketing activities to improve return on investment
- Allocating budgets and analyzing and recommending modifications to ad spends
- Managing ROI in line with the business/management expectations
- Driving and managing marketing budgets and campaigns for driving user growth through various Digital SME channels
What you need to have:
- MBA/ PGDM (IIT & IIM Preferred)
- 5+ Years of experience in Performance Marketing/ growth stage Startups in scale-up
- Experience to achieve ROAS
- Strategic Skills : SEO/SEM/ Online Marketing
- Awareness about marketing database, display advertising campaigns, maintaining social media presence
- Technical Skills: MS Excel, Google Analytics, Google AdWords, PPC, email/SMS/affiliate marketing, PPC, and hands-on experience with any performance and social platform
Guide sales teams on how to market digital products
Contributing to global marketing strategies for products
Assist in drafting marketing copy for websites and maintaining activity on these websites
Liaising with software developers to enable search engine optimization
Analyzing web traffic to company websites and providing monthly reports
Liaising with web and graphic designers to create visually effective software
Creating and maintaining social networking channels
Assist in drafting internet friendly write-ups for email marketing campaigns
Assist in Creating brochures and other printed materials to supplement online products
Communicating key information relating to digital products to non-digital marketing colleagues
Creating strategies to increase online traffic to the organization’s website
Tracking the conversions and improving the percentages and numbers
Taking care of everything from Wordpress, SEO, SEM to Social Media Marketing
Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness
Attending conferences, product launches and networking events
- Manage and Develop the Digital Performance Channels
- Ownership of Top-line building channels like Google Shopping, Google Remarketing, Third Parties for Remarketing
- Continuously chase ambitious targets of ROAS while maintaining min Top Line thresholds
- Build effective journeys of remarketing to reduce the overlaps and shorten the touchpoints to convert
- Exploration of new channels to drive Performance Marketing
- Be an actor of your channel ecosystem
- Owner mindset, willingness to take initiatives, and accountability to drive closures
- Be the key contact window between Users and the technical team
- Challenge the needs and demonstrate managerial courage towards users satisfaction
- Develop, through your posture, a collaborative working methodology, an environment of trust and responsibility among the product team
AN IDEAL CANDIDATE WILL HAVE
- Passion for sport, you like to enjoy the sport with your teammates
- You have an entrepreneurial mindset, a strong sense of responsibility, autonomy, and drive for results
- Recognized capacity to understand business needs, bring structure in a complex environment, and lead action plans
- Strong data analysis skills, ability to perform data analysis and make data-driven decisions
- You are a technology enthusiast; you care about how things work, and you can successfully collaborate with technical experts
- You are well versed with Google Shopping and Remarketing as a subject
- A prior experience in performance marketing/e-commerce is required.
EXPERIENCE
- 3-12 years of experience in the digital eco-system
- Prior experience in performance marketing agencies is a plus
- A Masters degree in marketing is a plus
Follow CutshortSubodh Popalwar
Software Engineer, Memorres