We are seeking a highly skilled and experienced Director of Growth to lead our company's growth initiatives and drive measurable results across various marketing channels. The ideal candidate will have a proven track record in performance marketing. Experience in brand building & influencer marketing is a huge plus.
As the Director of Growth, you will be responsible for developing and executing strategies to acquire paid customers and improve ROAS to maximize revenue growth across multiple channels.
About the product which needs to be sold:
- English proficiency is an aspiration for the majority of the Indian population, yet access to quality English learning resources remains limited.
- Our spoken English product aims to address this gap by offering a 24/7 AI tutor accessible to anyone with a mobile device at an extremely affordable price.
- This is an affordable offering (<Rs.5000 ticket size) targeting the masses.
- This product has the potential to transform the lives of hundreds of millions of people by granting them access to a top-notch English tutor.
Desired Previous Experience:
First-principled problem-solving experience across growth functions at fast-paced hyper growth startups.
At Supernova we sell affordable products to the masses, Experience selling to mainstream India and not just the top 5% is preferred.
Ours is also a low LTV product (<10k LTV) so we need our CACs to be at Rs.1000 or so, which is where we are today. So knowing how to target the masses and get conversions at low CACs and good ROAS is preferred.
Experience in handling performance marketing channels - Facebook Ads, Google Ads, etc., preferably in an Edtech startup.
Experience in working with influencers and running high quality influencer marketing campaigns for brand building and acquisition will be preferred, though not mandatory.
Experience in developing content and content marketing strategies to build a brand and get leads via social media channels like Facebook, Instagram, LinkedIn and others to drive growth.
Experience with brand building: Linked in posts of founders, Product videos to create excitement will be preferred, though not mandatory.
Familiarity with Whatsapp-based growth strategies and funnels will be preferred, though not mandatory.
Experience in offline marketing and working with tier 2 & 3 consumers will be preferred, though not mandatory.
Roles and Responsibilities:
Develop and execute a comprehensive growth strategy:
Collaborate with the executive team to define growth goals and objectives.
Identify key performance marketing channels, including Facebook Ads, Google Ads, and others, to drive customer acquisition and revenue growth.
Create and implement data-driven strategies to optimize campaign performance, conversion rates, and return on investment (ROI).
Performance marketing and advertising:
Oversee and manage all performance marketing channels, including Facebook Ads and Google Ads, to drive targeted traffic, conversions, and revenue growth.
Develop and implement A/B testing strategies to optimize campaign performance and improve key metrics such as click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).
Analyse campaign data, generate insights, and provide recommendations for ongoing optimization and improvement.
Brand building and positioning:
Develop and execute brand-building strategies to enhance brand awareness, perception, and customer loyalty.
Work closely with the marketing and creative teams to ensure brand consistency across all touch points, including advertising campaigns, social media channels, and content marketing initiatives.
Monitor industry trends, market competition, and customer preferences to inform brand positioning and differentiation strategies.
Influencer marketing and partnerships:
Identify and collaborate with relevant influencers, bloggers, and industry partners to drive brand awareness, reach new audiences, and generate meaningful engagement.
Develop and manage influencer marketing campaigns, including negotiation, contract management, and performance tracking.
Track and analyse the effectiveness of influencer campaigns and partnerships, making data-driven decisions for future collaborations.
Social media management: (Not mandatory but a good to have)
Oversee the company's social media presence across various platforms, including content strategy, community management, and engagement.
Monitor social media performance, analyze metrics, and generate insights to optimize content strategy and drive engagement and growth.
Stay up-to-date with social media trends, platform updates, and emerging technologies to leverage new opportunities for growth.
KPIs:
Reducing Customer Acquisition Costs
Revenue Growth
User Growth
Subodh Popalwar
Software Engineer, Memorres
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Job description
Objectives of this Role
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- Consult with clients on overall hiring strategies and tailor your approach accordingly
- Keep up-to-date with latest industry trends to ensure candidates can be evaluated against industry standard assessments
- Build and develop your client portfolio, providing expert consultation to ensure repeat business
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Amazon Web Services (AWS)About the Company
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Your Role
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- Maintain high availability and scalable PSQL database cluster.
- Maintain alert and monitoring system using Prometheus, Grafana, and Elastic Search.
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- Advanced Containerization - Docker, Kubernetes, ECS.
- Experience with managed services like database cluster, distributed services on EC2.
- Self-starters and curious folks who don't need to be micromanaged.
- Passionate about Blue Sky Climate Action and working with data at scale.
Benefits
- Work from anywhere: Work by the beach or from the mountains.
- Open source at heart: We are building a community where you can use, contribute and collaborate on.
- Own a slice of the pie: Possibility of becoming an owner by investing in ESOPs.
- Flexible timings: Fit your work around your lifestyle.
- Comprehensive health cover: Health cover for you and your dependents to keep you tension free.
- Work Machine of choice: Buy a device and own it after completing a year at BSA.
- Quarterly Retreats: Yes there's work-but then there's all the non-work+fun aspect aka the retreat!
- Yearly vacations: Take time off to rest and get ready for the next big assignment by availing the paid leaves.
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business, engineering,
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Qualifications
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• Hands on experience in designing and developing applications using Java EE
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This role is a great fit for someone who enjoys technology, project management, process improvement, and fast pace environment.
Apply to the link below and get in touch with now!
SKILLS REQUIRED (BACKEND ENGINEER)
- A person should have a sense of ownership, hold accountability for the task allocated with a data and results-driven attitude
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- Must know agile Data Analytics tools and cloud technology with back end integration
- Must know multiple systems, servers, data sources, analytics, and management with an ability to design dashboard with plugins
ROLES AND RESPONSIBILITIES
- Build and Design models from scratch and help product managers and stakeholders understand results
- Integration of user-facing elements developed by front-end developers with server-side logic
- Design, implement and optimize the application for maximum speed and scalability
- Management of hosting environment, Data migration, transformation, and scripting
- Streamline the process, ensuring integration and deployment of AI-driven models
- Set up and manage production infrastructure with the implementation of data storage solutions
- Help business stakeholders understand the limitations and consequences of various alternatives when planning
- Design Video making platform with a live streaming technology solution to integrate it with product
- Build data ingest and data transformation infrastructure
- Suggest creative and noble ideas to design a disruptive technology solution
BENEFITS
Remote Work | Flexibility | Flat Structure | Entrepreneurial Culture
A high degree of value on Autonomy, Flexibility, Empathy, and Mobility
An awesome work culture which has an agile team with a growth mindset
Follow CutshortSubodh Popalwar
Software Engineer, Memorres