Director Growth - Performance Marketing

Marketing Head Job Description

Responsibilities Include But Are Not Limited To The Following:

 Lead the development and execution of a comprehensive marketing strategy, focusing on brand enhancement, packaging innovation, and performance marketing.

 Design and oversee the implementation of a loyalty program to foster long-term customer relationships.

 Monitor and optimize performance marketing campaigns, ensuring a consistent return on investment.

 Collaborate closely with design and product teams to ensure brand alignment and innovative packaging concepts.

 Manage and mentor the marketing team, fostering an environment of continuous growth and learning.

 Ensure seamless interdepartmental coordination for holistic marketing initiatives and campaign delivery.

 Possess a deep understanding of market trends and consumer behaviour to drive branding efforts.

 Act as the primary marketing contact, liaising with other department heads and stakeholders.

 Work closely with IT, Operations, and the web teams to deliver growth and creative product enhancements and solutions.

 Conduct and present internal reporting, analysis and insights around activations, redemptions and category performance

 Conduct competitive and category research and educate internal stakeholders in relevant trends that affect gift card sales and redemption.

 Manage and champion the implementation of Little Italy’s Loyalty program and product enhancements

 Evaluate the gift card program regularly by interpreting data, identifying trends, and making recommendations for continual improvements

 Manage vendor relationships

 Build and Analyze brand strategy and consumer insights

 Manage a team of marketing people working on brand initiatives

 Lead and motivate the target audience to “take action”

 Measure and report performance of all marketing campaigns, and assess ROI and KPIs

 Monitor market trends, research consumer markets and competitors’ activities

 Devise innovative growth strategies  Manage Vendor Relationships  Drive Online and App Sales

 Manages district operations by directing and coordinating activities consistent with goals, objectives and policies

 Identify, develop, and execute partnership campaigns with existing and new vendor partners.

 Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

 Design, build and maintain our social media presence  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

 Identify trends and insights, and optimize spend and performance based on the insights

 Brainstorm new and creative growth strategies

 Plan, execute, and measure experiments and conversion tests

 Collaborate with internal teams to create landing pages and optimize user experience

 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

 Instrument conversion points and optimize user funnels

 Collaborate with agencies and other vendor partners  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 Handling publications and updation of content for all the marketing collateral including website, newsletter, brochure, corporate presentations etc.

 Hands-on experience on tie-up with various Digital Media, e-commerce platforms for FMCG - Food Products (E-commerce platforms like Amazon, Big Basket, Natures Basket etc.).

 Candidate must have strong analytical, organizational and multi-tasking skills.

 Lead SEO/SEM and digital campaign efforts.

Requirements

 Bachelor's Degree in Marketing, Advertising/PR, Communications or related business discipline

 6+ years’ experience in marketing, database marketing or campaign management

 A proven track record of developing and executing high-impact, data-driven marketing campaigns and experience managing multiple projects at various stages

 Ability to handle a highly dynamic and fast-paced office setting, demonstrating the ability to pivot and adjust to changing needs and demands

 Knowledge and experience with cross channel marketing programs including email, SMS, display, direct mail, social, search etc.

 Solid understanding of marketing fundamentals, including list selection criteria, file scoring and segmentation and the ability to contribute to strategies that align with product road map

 Experience with partnering with a creative agency for content and creative develop and strategy

 Able to relate results, insights and recommendations in a meaningful way to business partners

 Ability to mobilize, lead and influence a diverse team of internal and external stakeholders

 Proven working experience in digital marketing.

 Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

 Highly creative with experience in identifying target audiences and devising digital.  Campaigns that engage, inform and motivate.

 Experience in optimizing landing pages and user funnels.

 Experience with A/B and multivariate experiments.

 Solid knowledge of website analytics tools.

 Experience in setting up and optimizing Google AdWords campaigns.

Roles & Responsibilities

• We are looking for someone who loves a challenge, is ambitious, super tenacious, and persistent. S/he is
• a self-starter, thrives in a dynamic, small start-up environment, has a knack for understanding customer
• needs, and loves to get sh*t done! If you check these boxes - we want to talk to you!

The opportunity:

• Solve a complex $300+ billion problem at the cutting edge of Fintech innovation, and make a tangible difference to the small business landscape in India
• Join a high performance, dynamic and collaborative work environment that throws new challenges on a daily basis
• Be part of the early founding team and be directly responsible for driving the company's success

Key Role and Responsibilities:

• Work closely with the Founder/CEO and to define and build the Cashflo platform
• Identify customer problems, latent needs & devise product roadmap
• Communicate and evangelize product output through low-fidelity designs
• Collaborate with Sales and Customer Success to understand and eliminate obstacles to adoption and usage
• Work with Marketing to bring new features to life on various communication touch points
• Collaborate with engineers and designers to arrive at the detailed solutions to problems Execute
• Own the roadmap for one or more parts of the product
• Work with engineering and design to plan launch scope
• Together with engineering and design, break-down scope into launch iterations
• Deliver product features as per timelines

Skills/ Qualities Required:

• Strong problem solving – Structured thinking, data-driven analysis and a strong ability to synthesize findings
• Strong communication (written & verbal) and interpersonal skills
• You should have worked at a startup or started your own company that shipped a product
• An engineering / technical background that will allow you to reason about product trade-offs and make good choices without significant input from engineers
• At least 5 years of experience in a Product Management role
• Attention to detail - great products are all about the details
• Passion for getting the job done – A combination of grit, hustle and problem-solving skills todeliver results on time

Nice to haves:

• ● Prior exposure to Fintech landscape and understanding of trends in financial services

Mandatory Criteria

• Experience in running monthly payroll (PF, TDS, ESI, statutory filings).
• Hands-on with employee documentation — offer letters, contracts, and records maintenance.
• Proven ability to manage onboarding and offboarding smoothly with clear processes and checklists.
• Familiar with employee engagement and support in a remote-first environment.
• Knowledge of HR compliance, recordkeeping, and data accuracy.
• Capable of tracking key HR metrics — headcount, attrition, payroll cost, and simple OKR-based performance check-ins.
• Excellent communication and empathy when addressing employee queries.
• Organized and detail-oriented — ensures processes run consistently without leadership micromanagement.

If interested kindly share your updated resume at 82008 31681

The role is with a Fintech Credit Card company based in Pune within the Decision Science team. (OneCard )

About

Credit cards haven't changed much for over half a century so our team of seasoned bankers, technologists, and designers set out to redefine the credit card for you - the consumer. The result is OneCard - a credit card reimagined for the mobile generation. OneCard is India's best metal credit card built with full-stack tech. It is backed by the principles of simplicity, transparency, and giving back control to the user.

The Engineering Challenge

“Re-imaging credit and payments from First Principles”

Payments is an interesting engineering challenge in itself with requirements of low latency, transactional guarantees, security, and high scalability. When we add credit and engagement into the mix, the challenge becomes even more interesting with underwriting and recommendation algorithms working on large data sets. We have eliminated the current call center, sales agent, and SMS-based processes with a mobile app that puts the customers in complete control. To stay agile, the entire stack is built on the cloud with modern technologies.

Purpose of Role :

- Develop and implement the collection analytics and strategy function for the credit cards. Use analysis and customer insights to develop optimum strategy.

CANDIDATE PROFILE :

- Successful candidates will have in-depth knowledge of statistical modelling/data analysis tools (Python, R etc.), techniques. They will be an adept communicator with good interpersonal skills to work with senior stake holders in India to grow revenue primarily through identifying / delivering / creating new, profitable analytics solutions.

We are looking for someone who:

- Proven track record in collection and risk analytics preferably in Indian BFSI industry. This is a must.

- Identify & deliver appropriate analytics solutions

- Experienced in Analytics team management

Essential Duties and Responsibilities :

- Responsible for delivering high quality analytical and value added services

- Responsible for automating insights and proactive actions on them to mitigate collection Risk.

- Work closely with the internal team members to deliver the solution

- Engage Business/Technical Consultants and delivery teams appropriately so that there is a shared understanding and agreement as to deliver proposed solution

- Use analysis and customer insights to develop value propositions for customers

- Maintain and enhance the suite of suitable analytics products.

- Actively seek to share knowledge within the team

- Share findings with peers from other teams and management where required

- Actively contribute to setting best practice processes.

Knowledge, Experience and Qualifications :

Knowledge :

- Good understanding of collection analytics preferably in Retail lending industry.

- Knowledge of statistical modelling/data analysis tools (Python, R etc.), techniques and market trends

- Knowledge of different modelling frameworks like Linear Regression, Logistic Regression, Multiple Regression, LOGIT, PROBIT, time- series modelling, CHAID, CART etc.

- Knowledge of Machine learning & AI algorithms such as Gradient Boost, KNN, etc.

- Understanding of decisioning and portfolio management in banking and financial services would be added advantage

- Understanding of credit bureau would be an added advantage

Experience :

- 4 to 8 years of work experience in core analytics function of a large bank / consulting firm.

- Experience on working on Collection analytics is must

- Experience on handling large data volumes using data analysis tools and generating good data insights

- Demonstrated ability to communicate ideas and analysis results effectively both verbally and in writing to technical and non-technical audiences

- Excellent communication, presentation and writing skills Strong interpersonal skills

- Motivated to meet and exceed stretch targets

- Ability to make the right judgments in the face of complexity and uncertainty

- Excellent relationship and networking skills across our different business and geographies

Qualifications :

- Masters degree in Statistics, Mathematics, Economics, Business Management or Engineering from a reputed college

Duties and responsibilities

• Responsible for the development of new highly responsive, web-based user interface
• Construct visualisations that are able to depict vast amounts of data
• Work and collaborate with the rest of the engineering team
• Work with the product team and graphic designers
• Learn and understand user interactions
• Develop a flexible and well-structured front-end architecture, along with the APIs to support it

Requirements and qualifications

• Experience in Work Frontend Frameworks like Bootstrap, MUI & Antd.
• Must have experience in ES6
• Hands-on experience with REACT REDUX
• Hands-on experience with REDUX SAGA or REDUX ToolKit
• Experience with HTML5 / CSS3
• Experience in creating REST API's based on NODE JS
• GraphQL is a plus
• Must have Git knowledge
• Team player
• Good time-management skills
• Good interpersonal and communication skill

You will be responsible for architecting and developing features on the application end to end. You will work closely with the Product Managers and the Technical architect to develop high-quality, resilient, and highly performant applications.

• Design and develop SaaS-based applications based on microservices architecture.
• Work on the core backend and ensure it meets the performance benchmarks.
• Work on the front end with ReactJS.
• Designing and developing APIs for the front end to consume.
• Constantly improve the architecture of the application by clearing the technical backlog.
• Meeting both technical and consumer needs.
• Staying abreast of developments in web applications and programming languages.

An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of them. We are open to promising candidates who are passionate about their work and are team players.

• Education - BE/MCA or equivalent.
• Overall 4+ years of experience.
• Agnostic/Polyglot with multiple tech stacks.
• Worked on open source technologies – NodeJS, ReactJS, MySQL, NoSQL, MongoDB, DynamoDB.
• Good experience with Front-end technologies like JavaScript frameworks, ReactJS, and AngularJS.
• Backend exposure – good knowledge of building API.
• Worked on serverless technologies.
• Efficient in building microservices in combining server & front-end.
• Knowledge of cloud architecture.
• Should have sound working experience with relational and columnar DB.
• Should be innovative and communicative in approach.
• Will be responsible for functional/technical track of a project.

‍

You will closely work with the engineering team and support the Product Team of Plum.

A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact, and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at this company

It  is a rapidly growing fintech SaaS firm that propels business growth while focusing on human motivation. Backed by Giift and Apis Partners Growth Fund II, Company offers a suite of three products - Plum, Empuls, and Compass. works with more than 2000 clients across 10+ countries and over 2.5 million users. Headquartered in Bengaluru, It  is a 300+ strong team with four global offices in San Francisco, Dublin, Singapore, New Delhi.

We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We however assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.