
We are seeking a highly skilled and experienced Director of Growth to lead our company's growth initiatives and drive measurable results across various marketing channels. The ideal candidate will have a proven track record in performance marketing. Experience in brand building & influencer marketing is a huge plus.
As the Director of Growth, you will be responsible for developing and executing strategies to acquire paid customers and improve ROAS to maximize revenue growth across multiple channels.
About the product which needs to be sold:
- English proficiency is an aspiration for the majority of the Indian population, yet access to quality English learning resources remains limited.
- Our spoken English product aims to address this gap by offering a 24/7 AI tutor accessible to anyone with a mobile device at an extremely affordable price.
- This is an affordable offering (<Rs.5000 ticket size) targeting the masses.
- This product has the potential to transform the lives of hundreds of millions of people by granting them access to a top-notch English tutor.
Desired Previous Experience:
First-principled problem-solving experience across growth functions at fast-paced hyper growth startups.
At Supernova we sell affordable products to the masses, Experience selling to mainstream India and not just the top 5% is preferred.
Ours is also a low LTV product (<10k LTV) so we need our CACs to be at Rs.1000 or so, which is where we are today. So knowing how to target the masses and get conversions at low CACs and good ROAS is preferred.
Experience in handling performance marketing channels - Facebook Ads, Google Ads, etc., preferably in an Edtech startup.
Experience in working with influencers and running high quality influencer marketing campaigns for brand building and acquisition will be preferred, though not mandatory.
Experience in developing content and content marketing strategies to build a brand and get leads via social media channels like Facebook, Instagram, LinkedIn and others to drive growth.
Experience with brand building: Linked in posts of founders, Product videos to create excitement will be preferred, though not mandatory.
Familiarity with Whatsapp-based growth strategies and funnels will be preferred, though not mandatory.
Experience in offline marketing and working with tier 2 & 3 consumers will be preferred, though not mandatory.
Roles and Responsibilities:
Develop and execute a comprehensive growth strategy:
Collaborate with the executive team to define growth goals and objectives.
Identify key performance marketing channels, including Facebook Ads, Google Ads, and others, to drive customer acquisition and revenue growth.
Create and implement data-driven strategies to optimize campaign performance, conversion rates, and return on investment (ROI).
Performance marketing and advertising:
Oversee and manage all performance marketing channels, including Facebook Ads and Google Ads, to drive targeted traffic, conversions, and revenue growth.
Develop and implement A/B testing strategies to optimize campaign performance and improve key metrics such as click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).
Analyse campaign data, generate insights, and provide recommendations for ongoing optimization and improvement.
Brand building and positioning:
Develop and execute brand-building strategies to enhance brand awareness, perception, and customer loyalty.
Work closely with the marketing and creative teams to ensure brand consistency across all touch points, including advertising campaigns, social media channels, and content marketing initiatives.
Monitor industry trends, market competition, and customer preferences to inform brand positioning and differentiation strategies.
Influencer marketing and partnerships:
Identify and collaborate with relevant influencers, bloggers, and industry partners to drive brand awareness, reach new audiences, and generate meaningful engagement.
Develop and manage influencer marketing campaigns, including negotiation, contract management, and performance tracking.
Track and analyse the effectiveness of influencer campaigns and partnerships, making data-driven decisions for future collaborations.
Social media management: (Not mandatory but a good to have)
Oversee the company's social media presence across various platforms, including content strategy, community management, and engagement.
Monitor social media performance, analyze metrics, and generate insights to optimize content strategy and drive engagement and growth.
Stay up-to-date with social media trends, platform updates, and emerging technologies to leverage new opportunities for growth.
KPIs:
Reducing Customer Acquisition Costs
Revenue Growth
User Growth

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Qualifications
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- Portfolio of work
What happens after you apply?
Step 1: Within 7 days of your application our wholesome, original & expressive - our People Team will reach out to you for a quick chat.
Step 2: Within 4-6 days of chatting with the People Team, you will get a call from someone from your future team to discuss the job role.
Step 3: If all goes well, we’ll schedule a call with your future manager to deep dive into the role with you and for you to show off your skills through a small task.
Step 4: After a quick interaction with the People Team, If our vibes match, a quick call with our Founders.
Step5:If we mutually enjoy the 4 steps, we onboard you with a big smile :)
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At any step, if things don't work out, we will proactively send out an email. You are welcome to
ask for detailed feedback and re-apply in the future.
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Opportunities:
- Selected candidates will be provided learning opportunities on one or more of the following: Google Cloud, AWS, DevOps Tools, Big Data technologies like Hadoop, Pig, Hive, Spark, Sqoop, Flume, and KafkaWould get a chance to be part of the enterprise-grade implementation of Cloud and Big Data systems
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- Would be part of teams with rich experience in various aspects of distributed systems and computing
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i-Lanam was established in the year of 2020 with an insight to provide a
competitive approach towards application development to deliver the best quality applications at the cheapest of the prices. Looking at the need to have a company that can understand the ownership of the application output some quality developers came together to established this company.
SPECIALISATION:
Whatever be the size, complexity or requirement of your mobile application,
i-Lanam Technologies is a one-step solution in developing the finest Android,
iOS, React Native, PHP Application.
- iPhone Application Development
- Android Application Development
- Web Development
- UI/UX Design
- IT Market Solution
- IOT (Internet of Things)
Canada Office
182 Central Ave, 3, London, Ontario N6A 1M7, CA
Ahmedabad Location
417 SHIVALIK SHILP Iscon Cross Road, 4th Floor, Ahmedabad, Gujarat 380015,IN
Required Qualifications:
- 2 Year’s proficient experience with Kotlin
- Ability to use the Android Studio, including the Android SDK & Android NDK, with ease
- Experience with third-party libraries and APIs
- Experience publishing a high-quality android application to the Google Play Store
- FFMPEG(Build own library)
- GL-transition with FFmpeg
- GpuImage & Basic about OpenGL(glsl)
- Strong knowledge of Bitmap related operations
- Gesture related operations
- Good knowledge about memory management
- Proficient understanding of code versioning tools, such as Git
Roles and Responsibilities:
- Research new applications concept, design, development for apps like Photo-Video making
- Train juniors for new and redesign features of mobile apps, manage their queries
- Coordinating with team members across the organization for efficient work progress
- Ensure applications are properly integrated with Android APIs
- Communicate thoroughly with the back-end department to help build a best-practice RESTful API
- Communicate effectively with stakeholders to manage expectations
- Should be able to work as an independent contributor and also lead the team of junior Java/Android
Qualification:
- Bachelor’s degree in Computer Science, IT or related fields
The Role
We are looking foran Information Security Analyst – Compliance to primarily strengthen our practice towards compliances such as HIPAA, HITRUST,etc. and ensure highest levels of security around sensitive data.
- Identifying new risks and performing risk assessments.
- Performing continuous gap analysis.
- Auditing the applications, configurations, and internal practices against standards such as HIPAA, HITRUST etc.
- Providing advice and implementing forward-thinking information security policies, procedures, and standards.
- Assisting several teams (internal and external) with best practicesand security consultations.
- Supporting with other information security activities as assigned.
- Ensuring the organizational compliance during audits and certification efforts.
Requirements:
- Demonstrated experience in implementing and maintaining security standards such as HIPAA, HITRUST, SOC2, ISO 27001 etc.
- Ability to understand and interpret legal, regulatory, and contractual compliance requirements.
- Experience in InfoSec policy creation and documentation.
- Ability to understand technology and pertaining risks.
- Knowledge on IT, Servers, SDLC, Database, etc.
- Experience working with / securing cloud-based applications is an add-on.
- 2+ years of experience.
- Excellent written and verbal communication skills.
- Relevant Security Certifications will be a good add-on.
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- Deep knowledge of relational databases, SQL and NoSQL databases. Experience with Graph databases like Neo4j is desirable.
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We are searching for a highly-creative Digital Marketing Manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.
Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
Responsibilities:
• Design and oversee all aspects of our digital marketing department including our marketing
database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Drive campaigns from planning to execution and beyond to meet key performance metrics
• Constantly optimize marketing activities to improve return on investment
• Allocate budgets and analyze and recommend modifications to ad spends
• Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend
scaling tests on campaigns online and offline to identify what works best
• Test new channels and trends (such as
voice search, Augmented Reality, Virtual Reality, Digital
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• Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new
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• Work with your team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.
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• Bachelor’s degree in Marketing or relevant field.
• A minimum experience of 1-3 years in a digital performance marketing.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
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