We are seeking a highly skilled and experienced Director of Growth to lead our company's growth initiatives and drive measurable results across various marketing channels. The ideal candidate will have a proven track record in performance marketing. Experience in brand building & influencer marketing is a huge plus.
As the Director of Growth, you will be responsible for developing and executing strategies to acquire paid customers and improve ROAS to maximize revenue growth across multiple channels.
About the product which needs to be sold:
- English proficiency is an aspiration for the majority of the Indian population, yet access to quality English learning resources remains limited.
- Our spoken English product aims to address this gap by offering a 24/7 AI tutor accessible to anyone with a mobile device at an extremely affordable price.
- This is an affordable offering (<Rs.5000 ticket size) targeting the masses.
- This product has the potential to transform the lives of hundreds of millions of people by granting them access to a top-notch English tutor.
Desired Previous Experience:
First-principled problem-solving experience across growth functions at fast-paced hyper growth startups.
At Supernova we sell affordable products to the masses, Experience selling to mainstream India and not just the top 5% is preferred.
Ours is also a low LTV product (<10k LTV) so we need our CACs to be at Rs.1000 or so, which is where we are today. So knowing how to target the masses and get conversions at low CACs and good ROAS is preferred.
Experience in handling performance marketing channels - Facebook Ads, Google Ads, etc., preferably in an Edtech startup.
Experience in working with influencers and running high quality influencer marketing campaigns for brand building and acquisition will be preferred, though not mandatory.
Experience in developing content and content marketing strategies to build a brand and get leads via social media channels like Facebook, Instagram, LinkedIn and others to drive growth.
Experience with brand building: Linked in posts of founders, Product videos to create excitement will be preferred, though not mandatory.
Familiarity with Whatsapp-based growth strategies and funnels will be preferred, though not mandatory.
Experience in offline marketing and working with tier 2 & 3 consumers will be preferred, though not mandatory.
Roles and Responsibilities:
Develop and execute a comprehensive growth strategy:
Collaborate with the executive team to define growth goals and objectives.
Identify key performance marketing channels, including Facebook Ads, Google Ads, and others, to drive customer acquisition and revenue growth.
Create and implement data-driven strategies to optimize campaign performance, conversion rates, and return on investment (ROI).
Performance marketing and advertising:
Oversee and manage all performance marketing channels, including Facebook Ads and Google Ads, to drive targeted traffic, conversions, and revenue growth.
Develop and implement A/B testing strategies to optimize campaign performance and improve key metrics such as click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).
Analyse campaign data, generate insights, and provide recommendations for ongoing optimization and improvement.
Brand building and positioning:
Develop and execute brand-building strategies to enhance brand awareness, perception, and customer loyalty.
Work closely with the marketing and creative teams to ensure brand consistency across all touch points, including advertising campaigns, social media channels, and content marketing initiatives.
Monitor industry trends, market competition, and customer preferences to inform brand positioning and differentiation strategies.
Influencer marketing and partnerships:
Identify and collaborate with relevant influencers, bloggers, and industry partners to drive brand awareness, reach new audiences, and generate meaningful engagement.
Develop and manage influencer marketing campaigns, including negotiation, contract management, and performance tracking.
Track and analyse the effectiveness of influencer campaigns and partnerships, making data-driven decisions for future collaborations.
Social media management: (Not mandatory but a good to have)
Oversee the company's social media presence across various platforms, including content strategy, community management, and engagement.
Monitor social media performance, analyze metrics, and generate insights to optimize content strategy and drive engagement and growth.
Stay up-to-date with social media trends, platform updates, and emerging technologies to leverage new opportunities for growth.
KPIs:
Reducing Customer Acquisition Costs
Revenue Growth
User Growth
Subodh Popalwar
Software Engineer, Memorres
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● Work on world-class software products using the latest cutting edge technologies and platforms.
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● Work in collaborative, fast-paced and value-driven teams to build innovative customer experiences for our clients.
● Help to grow the next generation of developers and have a positive impact on the industry.
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YOUR ‘OKR’ SUMMARY
OKR means Objective and Key Results.
As a Content Writer at Coredge, you need to write B2B focused and technical whitepapers, briefs, articles, web
content, data sheets and product documentations to promote our high stable products and solutions. Utilize
industry best practices and familiarity with the organization's mission to inspire ideas and content.
What you will do?
- Research industry-related topics (combining online sources, interviews and studies) & produce technical
content
- Work along with product architects and engineers to product technical content.
- Write articles, whitepapers, technical briefs, data sheets to promote our products and solutions
- Develop and maintain product documentations
- Submit work to technical managers for input and approval
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Handle Company internal and external newsletter
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Write and Update website content as needed
- ADDON - Manage WordPress website and keep in up to date with latest happenings. Monitor and analyze
the performance of key performance indicators (KPIs) to offer suggestions for improvement
Additional Skills:
- Proven work experience as a Technical Content Writer, Copywriter or similar role
- Portfolio of published articles
- Knowledge of SEO, basic digital marketing
- Should have intermediate knowledge of WordPress. Should be hand-on with all part of WordPress
- Experience doing research using multiple sources
- Familiarity with web publications
- Excellent writing and editing skills in English
- Ability to meet deadlines
- BSc in Marketing, English, Journalism or related field. Technical or engineering education is addon.
Additional Advantage:
- Deep understanding of technology and passionate about what you do.
- Background in designing high performant scalable software systems with strong focus to optimize
hardware cost.
- Solid collaborative and interpersonal skills, specifically a proven ability to effectively guide and
influence within a dynamic environment.
- Strong commitment to get the most performance out of a system being worked on.
- Prior development of a large software project using service-oriented architecture operating with real
time constraints.
What's In It for You?
- You will get a chance to understand and write about cloud-native and hyper-scale products.
- You will be working with industry leaders in cloud.
- You can expect a steep learning curve.
Benefits & Perks:
- Competitive Salary
- Health Insurance
- Open Learning - 100% Reimbursement for online technical courses.
- Fast Growth - opportunities to grow quickly and surely
- Creative Freedom + Flat hierarchy
- Sponsorship to all those employees who represent company in events and meet ups.
- Flexible working hours
- 5 days week
- Hybrid Working model (Office and WFH)
Our Hiring Process:
Candidates for this position can expect the hiring process as follows (subject to successful clearing of every round)
- Initial Resume screening call with our Recruiting team
- Next, candidates will be invited to solve thought exercises.
- Next, candidates will be invited for first technical interview
- Next, candidates will be invited for final technical interview
- Finally, candidates will be invited for Culture Plus interview with HR
- Candidates may be asked to interview with the Leadership team
- Successful candidates will subsequently be made an offer via email
As always, the interviews and screening call will be conducted via a mix of telephonic and video call.
So, if you are looking at an opportunity to really make a difference- make it with us...
Coredge.io provides equal employment opportunities to all employees and applicants for employment and prohibits
discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability
status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other
characteristic protected by applicable central, state or local laws.
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- Good to know cloud technologies like AWS/Google Cloud/Azure, etc.
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Responsibilities
• Support Manager/Director in owning and developing strong relationships with the partners and key stakeholders at all levels
• Manage partner onboarding and implementation process including product, channel and partner activation, campaign launches, and ad-hoc projects
• Coordinate resource management and allocation and control activities across teams to ensure projects are delivered on-time and on budget
• Serve as the main point of contact for delivery and activation questions from the partner and issue resolution as needed. (i.e. communication and expectation setting, raising tickets)
• Understand and communicate relevant new products, features, and capabilities as they become available and ensure successful deployment and activation with your partners
• Lead Client Training (facilitating training programs, if required along with Directors)
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- 4+ years of work experience
- Understanding of adtech platforms and ideally have had hands on exposure with a DSP & SSP
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Software Engineer, Memorres