Social Media Marketer

Roles and Responsibilities

§ Writing, editing and publishing engaging content for various social networks, including Instagram, Linkedin, Twitter and Facebook etc.

§ Tracking and reporting on social media responses by analyzing traffic to the site

§ Update our social media pages with compelling company news, events, celebrations or solutions and services

§ Respond to questions and comments on our social media pages in a timely and accurate manner

§ Maintaining a visible online on social media presence and adhering to the marketing goals

§ Increasing the company's awareness and readership by using relevant advertising techniques

§ Optimize social media content (language, message, tone) on the basis of the behaviour of our target audience

§ Familiarity with paid advertisement and aware about different websites, and tools for creating graphics, images and video content

§ To create a range of engaging digital content such as Marketing and      

 Promotional videos and Reels to be used across a variety of online

 platforms and social media channels.

§ To help us maximise our online profile and develop our ever-growing social media presence through the creation of video driven strategies and digital media content.

§ Pays attention to trends on Instagram Reels creating and analyzing what works for our business.

§ Coordinate with the creative department to create advertising/engagement posts (e.g. for Company Events, Job posts, etc.)

§ Contribute to the creation of various content materials including: Blogs, Articles, Website Pages, Email templates, Social Media posts etc

§ Develop a deep understanding of MHFAI’s business, brand voice, and target audiences.

§ Develop posts and articles on a wide range of topics that resonate with our target audience and drive traffic to our website

§ Proofread and edit content to ensure high-quality standards, including grammar, spelling, and punctuation

§ Continuously discover and implement new editing technologies and      industry best practices to maximize efficiency

§ Requirements and skills

§ 3+ years of solid experience in digital content marketing or related fields

§ Excellent written and oral Communication skills

§ The ability to create original web content with images or videos

§ Proven work experience as a Social Media content writer or a similar role

§ Hands-on experience using various social media platforms to advertise

§ Proven record of excellent writing demonstrated in a professional portfolio

§ Ability to work independently with little or no daily supervision

§ Working knowledge of SEO, analytics tools, and keyword research

§ Strong research skills and the ability to synthesize complex information into clear and concise content

§ Creative thinking and the ability to generate innovative ideas

Position: Social Media Marketer

Location: Pune

Experience: 1-4 years

Location: Candidates must be located in or willing to relocate to Pune.

About Us:

Plobal Apps is a no code platform that helps online brands build mobile apps in minutes. We are one of the largest app builders in the Shopify ecosystem, powering apps for some of the world’s largest brands like Steve Madden , Forever 21, Bailey’s Blossoms & thousands more. Our team currently operates out of Toronto, Pune & Bangalore. 

We’ve raised over $10 million in funding and are backed by Bessemer Venture Partners, Elevation Capital & Better Capital. 

What you will do:

• You will work closely with the CEO
• Develop and execute social media strategies to increase brand awareness and engagement.
• Create compelling content for various social media platforms, including but not limited to Facebook, Twitter, LinkedIn, and Instagram.
• Utilize AI tools and analytics to optimize social media performance and track key metrics.
• Manage and maintain the company's social media profiles and presence, ensuring consistency with brand voice and messaging.
• Monitor trends in social media and digital marketing, identifying opportunities for innovation and growth.
• Collaborate with cross-functional teams, including Marketing, Design, and Sales, to align social media efforts with overall business objectives.
• Write engaging blogs and articles to support content marketing initiatives and drive traffic to the company website.
• Stay up-to-date with industry best practices and emerging trends in social media marketing.

Who we are looking for:

• Bachelor's degree in Marketing, Communications, or related field. MBA or post-graduate diploma in Marketing preferred.
• At least 1-5 years of social marketing experience, preferably for B2B SaaS companies
• Excellent at written communication
• Tech Savvy and excited to explore and work with new technology
• Proven experience in social media marketing, with a strong portfolio showcasing successful campaigns and content.
• Proficiency in using social media management tools and analytics platforms.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously.
• Strong analytical skills, with the ability to interpret data and insights to drive decision-making.

Benefits:

• Hybrid work culture
• Health Insurance Coverage of INR 5,00,000 
• 21 Paid Personal leaves + 10 Paid National Holidays per calendar year
• Maternity and Paternity Leave
• Opportunity to work with some of the coolest and biggest brands in the world 

Ready to help us build the next generation of mobile commerce?

Job Description:

We are seeking a creative and enthusiastic Content Writer to join our team. The ideal candidate should be a recent graduate with a degree in English, Communications, Journalism, or a related field. The role involves creating high-quality content for various formats and channels, including blogs, articles, social media posts, email campaigns, and product descriptions. This is an excellent opportunity for a talented writer who wants to build a career in content marketing and digital media.

Responsibilities:

• Create high-quality, engaging content for various formats and channels, including blogs, articles, social media posts, email campaigns, and product descriptions.
• Research and develop topics that align with marketing goals and objectives, and target audiences' interests and preferences.
• Collaborate with cross-functional teams to develop and execute content plans that support marketing campaigns and initiatives.
• Ensure all content is SEO-friendly, adheres to brand guidelines, and complies with legal and ethical standards.
• Edit and proofread content for accuracy, grammar, spelling, and punctuation.
• Conduct keyword research and optimize content for search engines and social media platforms.
• Monitor content performance metrics and provide insights and recommendations for improvement.
• Stay up-to-date with industry trends, content marketing best practices, and emerging technologies to continuously improve content quality and effectiveness.
• Support other marketing initiatives as needed.

Requirements:

• Bachelor's degree in English, Communications, Journalism, or a related field.(3 lakh)
• Excellent writing, editing, and proofreading skills, with the ability to create content that resonates with target audiences and drives desired actions.
• Strong research skills, with the ability to gather, analyze, and synthesize information from different sources to inform content strategies.
• Familiarity with SEO, digital marketing, and social media best practices.
• Experience with content management systems, such as WordPress, Drupal, or HubSpot, is a plus.
• Proficient in Microsoft Office Suite and Google Suite.
• Strong organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
• Creative and strategic thinker with attention to detail and the ability to work independently and as part of a team.
• A portfolio of writing samples is a plus.
• 
  

Note: This is an entry-level position suitable for recent graduates and candidates with up to one year of experience in content writing. Candidates with strong writing skills and a passion for digital media and marketing are encouraged to apply.

Classplus is India's largest B2B ed-tech start-up, enabling 1 Lac+ educators and content creators to create their digital identity with their own branded apps. Starting in 2018, we have grown more than 10x in the last year, into India's fastest-growing video learning platform.

Over the years, marquee investors like Tiger Global, Surge, GSV Ventures, Blume, Falcon, Capital, RTP Global, and Chimera Ventures have supported our vision. Thanks to our awesome and dedicated team, we achieved a major milestone in March this year when we secured a “Series-D” funding.

Now as we go global, we are super excited to have new folks on board who can take the rocketship higher🚀. Do you think you have what it takes to help us achieve this? Find Out Below!

What you will do

We’re looking for efficient Youtube Channel Managers who will help to take vision forward. The vision being to be the first ones in the market to bring exclusive and authentic content related to state-level exams.

So, you need to be someone ready to take up the responsibility of handling the overalls of multiple YouTube Channels across multiple states. As part of that, we’ll need you to: -

• Own the entire YouTube strategy and its implementation on multiple channels. Come up with effective growth strategies for sustained growth
• Manage the creators, content, and overall production of the videos that’ll go on the channel.
• Lead 4-6 people teams with a good mix of creative and technical skills

• Make data driven decisions and carry out regular data analysis 

You should apply if you

• Bring your A-Game: Is analytically strong with an understanding of content and domain knowledge. Candidates who can innovate in limited budgets will be preferred!
• Know the yard: Should have worked on brand or content strategy in the digital domain. An experience of 2-3 years is required. Having significant Youtube Experience is ideal.
• Are stacked with the necessary skills: Mid level data analysis skills, the skill to to manage a team of 4-6 people, and some basic excel will do the job.

At Classplus, you’re not an “employee” but a part of our “Clan”. So, you can forget about being bound by the clock as long as you’re crushing it workwise😎. Add to that some passionate people working with and around you, and what you get is the perfect work vibe you’ve been looking for!

It doesn’t matter how long your journey has been or your position in the hierarchy (we don’t do Sirs and Ma’ams); you’ll be heard, appreciated, and rewarded. One can say, we have a special place in our hearts for the Doers! ✊🏼❤️

Are you a go-getter with the chops to nail what you do? Then this is the place for you.

Website:

We were founded by graduates from IIM-Calcutta, IIT Kharagpur, with past experience working with the Boston Consulting Group, Operations & Product Management domain and folks with 3x start-up experience. We are well funded and are backed by the

• Creating written pieces that are sharp, memorable, and effective at prompting readers to take action.
• Collaborating with influencers to ensure that posts are engaging.
• Optimizing content for publication across various social media sites.
• Scheduling copy for release at optimal times.
• Monitoring users' engagement with and feedback on every post.
• Analyzing and reporting on the effects of publications.
• Maintaining a secure database of all login credentials.
• Making reels for the company – Camera friendly
• Remaining abreast of changes to all pertinent social media applications.
• Exploring the potential value of social media sites that are not yet in our repertoire.

• 2+yrs of experience as a social media executive
• Degree in marketing, communication studies, journalism, creative writing, or similar.
• Expert knowledge of all leading social media sites
• In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
• Ability to create authoritative and persuasive texts.
• Flexible and engaging writing style.
• Knowledge of pertinent engagement metrics.
• Time management skills
• Experience in working with Start-ups
• Excellent written and verbal communication

Selected intern's day-to-day responsibilities include:

1. Work with the on-site Social Media Manager to create and implement campaigns
2. Develop content calendars on a weekly and monthly basis for company brands
3. Monitor analytics with social media team to identify viable ideas
4. Create engaging blog and social media content
5. Assist in the general distribution of press releases and media alerts
6. Provide support to our marketing team at live and online events

Job Summary

• Develop and manage digital marketing campaigns
• Oversee a social media strategy
• Manage and maintain the organisation’s website(s)
• Write and optimise content for the website and social networking accounts such as Facebook and Twitter
• Track and analyse website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

Responsibilities and Duties

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Instagram, Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)

Qualifications and Skills
BSc/BA in marketing or relevant field will be great!