- Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on.- Bringing traditional and creative ideas how to grow those KPIs.- A/B testing those ideas.- Analyzing the data and users’ feedback.- Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.- Driving traffic to your website, landing pages, social media, apps…- Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses.- Working on a lean startup process.- Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue)- Prioritizing growth channels.- Optimizing channels in order to always improve the performance of ones business.- Scaling and Automating the growth processes.- Knowledgeable about referral marketing and being able to create viral growth.
An entrepreneurial conference research and production company looking for an ambitious, creative and experienced Digital Marketing Manager to help grow both the conferences and the company. The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. Responsibilities Maneuver digital marketing campaigns through all areas of the project life cycle Clearly understand and implement digital marketing campaigns which fit client needs Provide analytical reporting of campaigns to stakeholders Developing the event brand in the marketplace will also help to drive web traffic, grow the social media interaction and client acquisition Facilitate all internal and external communication about the event to increase attendee revenue and create new partnerships Understanding the market: main challenges and trends of the sector, industry value chain & key players Create and proofread web updates at all stages of the campaign life cycle Working with internal stakeholders, editors, internal designers and conference producers to ensure marketing campaigns have been implemented effectively Instigate promotional activity through email, print, data and mailing to enable multi-channel marketing Creating content and deliver communications that drives lead generation Producing all marketing material including email brochures, direct mail, event previews & guides, magazine ads, signage, video, banners and web imagery Manage the shows blogs, securing content from partners, editors and exhibitors to drive new customers to the site. Coordinate the implementation of marketing plan for exhibitor and visitor recruitment Fulfilling media deals, direct marketing, social media Database filtering and segmentation Planning, copywriting and proofreading Qualifications Minimum 2-3 years minimum marketing experience from a B2B events or conference production organisation Graduated to BA degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar Experience with SEO and SEM Strong written, verbal and collaboration skills Fluent in written and spoken English Excellent copywriting and proofreading skills with proven examples Ability to work under pressure and meet demanding deadlines Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude Ability to multitask, prioritise and be flexible is essential Works well as part of fast-paced team, prioritising effectively and managing workload Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook etc) Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels Excellent organisational, analytical and administrative skills, meticulous attention to detail Flexible in approach and able to amend hours as required to suit business needs
My Digital Shelf is an expanding and highly entrepreneurial start-up research and production company producing B2B conferences for the global Digital Retail and Consumer goods industry The role of the Marketing Manager will be to perform general duties to support event planners, project managers and the Global Event team Social media daily management - primariliy linkedin and Twitter Digital marketing - SEO, PPC advertising and more Website content develpoment and management Copy writing for press releases, website and ad-hoc pieces Market research including competitot analysis and performance improvement Liaising with external media agencies and association for advertising campaigns and barter agreements/partnership opportunities Liaising with suppliers including printers, design agencies and publications Reporting directly to the Director and planning the event calendar with them Ad hoc support to team including assisting with events management and promotional activity Maintain production schedules for event materials/collateralWork on event follow-up and Event Metrics and Analysis Candidate requirements: Graduated to degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar Fluent in written and spoken English Ability to work under pressure and meet demanding deadlines Confident and mature approach, reflective of the profile of the position and organisation Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude Ability to multitask, prioritise and be flexible is essential Works well as part of fast-paced team, prioritising effectively and managing workload Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook) Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels Excellent organisational, analytical and administrative skills, meticulous attention to detail Flexible in approach and able to amend hours as required to suit business needs Able to work with confidential material and sensitive information with absolute discretion
The duration of this internship is 2-3 months. The Marketing Intern is responsible for coordinating and executing the company’s social media, event management and lead generation activities. The role offers opportunities to run email campaigns, finding creative ways of generating new sales leads and working across key social media channels including Facebook, Twitter and LinkedIn. This role will be instrumental in increasing our social media presence and gaining new leads through all marketing activities. This individual will be a highly motivated, self-starter and a dynamic personality with a drive to reach decision makers! Social Media & Digital Marketing: • Assist with streamlining company social media accounts, ensuring uniform content and tone of voice for landing pages, graphics, and other elements • Create engaging blogs and social media content • Grow and expand company social media presence on Facebook, LinkedIn, Twitter • Content ideation • Track key social media analytics on weekly basis • Participate in online outreach and promotion • Assist in the general distribution of press releases and media alerts Event Management: • Tracking events and updating them in the event calendar • Inquiring about the event - speakers, attendees, pricing, etc. • Running pre and post event email campaigns • Announcement about partnering/participation on social platforms • Helping in managing internal events and workshops
As Chief Marketing Officer (CMO), you would be responsible for overseeing the planning, development, and execution of an organization's marketing and advertising initiatives. Reporting directly to the chief executive officer, the CMO's primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations.Your role would be expanded to include sales management, new business development, product development, distribution channel management and customer service. You need to ensure the organization's message is distributed across channels and to targeted audiences in order to meet sales objectives. This means seeking out new ways to deliver messaging, such as mobile platforms, video and social media.
About the role: We are looking out for a Digital Marketing Manager who will be responsible of managing PredCred brand online and increase their coolness factor across various digital platforms. Competencies: • Digital Marketing experience • Proficiency in written and verbal communication skills in English Responsibilities: • Manage PredCred Infotainment brand online, across their digital channels to increase the coolness factor • Plan and execute SEM (Adwords, Facebook/ Instagram promotions, etc.) and SEO (Google ranking, Quora, Backlinks, Blogs etc.) to increase brand visibility • Run and analyze social media acquisition to keep growing the cult, and retain users via retention initiatives • Manage the customer retention initiatives of PredCred through marketing automation – explore channels like push notifications, emailer marketing, in-app notifications, and social media. Through a variety of tools like Clevertap and Branch.io. Does this sound like you? Must haves: • 3-5 years of experience in Digital Marketing • Knowledge and understanding of digital marketing tools (Eg:Facebook suite,Instagram Suite and Google Ads, Clevertap, Branch.io, Appsflyer) • Good oral and written communication in English Preferred: • Masters/Bachelors Degree in Marketing/communications or related field
We are currently hiring Associate Manager - Marketing in Mumbai for below mentioned role: Marketing & Customer Relationship Management Marketing Communication Strategy for DocketZoom Creation, Implementation and Management of Existing Customer Program Reselling/Cross selling Initiatives – Email Marketing and VOC Website Enhancement Initiatives Analytics Sales Data Analysis & Management Digital Data Analysis – Social Media & Online Campaigns Digital Marketing ROI Analysis Periodic Report Generation and Analysis Strategy & Analytics Periodic Data (Sales & Marketing) Compilation and Analysis Report Standardisation and Management – Sales & Marketing Lead Generation Strategy Building Competitive Intelligence Building
Create and execute a successful business plan in line with the goals and mission of the company; Pitch business proposals to clients, negotiate and close deals; Generate leads, bring business on board and achieve given targets; Successfully manage the sales process from lead to conversion; Build a strong network of potential clients to develop new business opportunities; Act as a representative of the company at various conferences and events; Keeping up-to-date with the latest trends in the digital space.
You will be responsible for blogs and reports related to pharma and healthcare.
A Head of Business Development works to improve an organization’s market position and achieve financial growth. This person defines long-term organizational strategic goals, builds key customer relationships, identifies business opportunities, negotiates and closes business deals and maintains extensive knowledge of current market conditions. Business Development Managers work in a senior sales position within the company. It is their job to work with the internal team, marketing staff, and other managers to increase sales opportunities and thereby maximize revenue for their organization. To achieve this, they need to find potential new customers, present to them, ultimately convert them into clients, and continue to grow business in the future. Business Development Managers will also help manage existing clients and ensure they stay satisfied and positive. They call on clients, often being required to make presentations on solutions and services that meet or predict their clients’ future needs. Job Description The primary role of the Business Development Manager is to prospect for new clients by networking, cold calling, advertising or other means of generating interest from potential clients. They must then plan persuasive approaches and pitches that will convince potential clients to do business with the company. They must develop a rapport with new clients, and set targets for sales and provide support that will continually improve the relationship. They are also required to grow and retain existing accounts by presenting new solutions and services to clients. Business Development Managers work with mid and senior level management, marketing, and technical staff. He/she may manage the activities of others responsible for developing business for the company. Strategic planning is a key part of this job description, since it is the business manager’s responsibility to develop the pipeline of new business coming into the company. This requires a thorough knowledge of the market, the solutions/services the company can provide, and of the company’s competitors. While the exact responsibilities will vary from company to company, the main duties of the Business Development Manager can be summarized as follows: New Business Development o Prospect for potential new clients and turn this into increased business. o Cold call as appropriate within your market or geographic area to ensure a robust pipeline of opportunities. o Meet potential clients by growing, maintaining, and leveraging your network. o Identify potential clients, and the decision makers within the client organization. o Research and build relationships with new clients. o Set up meetings between client decision makers and company’s practice leaders/Principals. o Plan approaches and pitches. o Work with team to develop proposals that speaks to the client’s needs, concerns, and objectives. o Participate in pricing the solution/service. o Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion. o Use a variety of styles to persuade or negotiate appropriately. o Present an image that mirrors that of the client. Client Retention o Present new products and services and enhance existing relationships. o Work with technical staff and other internal colleagues to meet customer needs. o Arrange and participate in internal and external client debriefs. Business Development Planning o Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends. o Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels. o Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales. o Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators. o Create a sales and marketing team to enhance and support the business development activities. Management and Research o Submit weekly progress reports and ensure data is accurate. o Ensure that data is accurately entered and managed within the company’s CRM or other sales management system. o Forecast sales targets and ensure they are met by the team. o Track and record activity on accounts and help to close deals to meet these targets. o Work with marketing staff to ensure that prerequisites (like prequalification or getting on a vendor list) are fulfilled within a timely manner. o Ensure all team members represent the company in the best light. o Present business development training and mentoring to business developers and other internal staff. o Research and develop a thorough understanding of the company’s people and capabilities. o Understand the company’s goal and purpose so that will continual to enhance the company’s performance.
Looking to scale up the start up after closing the second round of funds. Job Description: 1. Understand the current product, and effective techniques to solve the complexities and challenges. 2. Add new ideas, and come up with ancillary products for the same. 3. Manage a team, track, optimise and improvise. Take data-driven decisions.
We're Searching for a hard core sales person who is itching to move to marketing function. Preferably alumnus of MICA, SIMC or a having a great communications background. Must have good sense of humour. PS: This is complete EQUITY based role. People looking for salary do not apply. What You Will Be Doing: You are responsible for budgeting, planning and supervising all Marketing and CRM activities Part of your duties will include more than assembling, leading and motivating your staff. Your dedication as their mentor is key. Your well-thought-out strategy ensures an efficient customer experience during onboarding and conversion Responsibility and strategic orientation for all CRM actions, aiming for a lasting increase in customer value What You Bring To The Job: After successfully graduating in Business Administration, Marketing or Business Informatics, resp. obtaining a comparable degree in a relevant field, you have logged at least 3-6 years of management experience in Marketing, preferably in a startup or eCommerce company Online marketing is something you- re quite familiar with, but your focus is in offline-marketing You wield an excellent record in developing marketing communication and advertisement media Through your experience with classic B2B-sales, you know Call Centers/telemarketing like the back of your hand Thanks to your outstanding analytic skills, you- re used to organize the marketing goals by using clearly measurable KPI. Your know-how about web-tracking and managing tags is a big plus for this field You have experience in leading larger teams and come an open personality, a strong sense of responsibility, entrepreneurial thinking and negotiation power Extraordinary conceptional skills, a creative mindset and a hands-on mentality are your strongest suits Your readiness of mind, an independent and structured working method and a great sense of humor complete your profile READ AGAIN: This is complete EQUITY based role. People looking for salary do not apply.
*Marketing and selling the courses from our catalog to potential customers via emails, whatsapp or calls. *To work on projects to increase brand's social media presence. *To work on projects pertaining to marketing activities for the brand. *To engage with the strategy team and take active part in product evolution and future business scaling and sales. *Maintain Relations with the prospects. *Prior experience in sales will be preferred minimum 1 Year.
Pepipost is a transactional ESP growing at exponential speed, with 2500+ clients spread across 15+ countries. Pepipost is built on a philosophy to build a clean ecosystem for email marketers, which encourages good marketers turn into great ones. To keep our Email Ecosystem clean, Deliverability Specialists churn mountains of email data, segregate the good ones from bad ones, hunt down spammers, offer strategic consulting to marketers, enforce AUP and serve as advocates for good email, at-large. As a Deliverability Specialist, a typical day might include the following: - Run a quality check on entire infra, ensure that everything is smooth. - Monitor inbox placement for customers. - Enforce Email standards like SPF, DKIM and DMARC for all new clients. - Analyze performance and advice clients on best practices of email sending and enforce them. - Be up to date with global email trends, and implement them within the system. - Tracking and correcting DNSBL listings and other ISP blocks. - Designing and running tests on Email Deliverability. - Applying, Testing and verifying Feedback Loops. - Maintaining DNS and MTAs. This job might be for you if: You enjoy solving problems. You love to take on difficult challenges and finding creative solutions. You don't get flustered easily. If you don't know the answer, you dig until you find it. You like helping people. You get a kick out of getting people into "Aha!" moments. You are patient, level-headed and MS Dhoni-grade cool under pressure. Teaching someone something new makes you feel warm and fuzzy inside. You pay attention to the details. As far as you are concerned, anything worth doing is worth doing right, every single time. You stay focused and nothing falls through the cracks on your watch. You think on your feet. You like learning new things, and you can learn quickly. When things change, you know how to roll with the punches. You communicate clearly. You write well. You speak eloquently. You can explain just about anything to anyone, and you are comfortable communicating in writing and on the phone. You are motivated and driven. You volunteer for new challenges without waiting to be asked. You are going to take ownership of the time you spend with us and truly make a difference. To land this gig, you need to have some experience in email deliverability and/or antispam, Linux, DNS Management, Database knowledge and client consulting. Scripting proficiency is an added advantage. If you fit in to the role, reach me : chaitu (at) pepipost.com