As Chief Marketing Officer (CMO), you would be responsible for overseeing the planning, development, and execution of an organization's marketing and advertising initiatives. Reporting directly to the chief executive officer, the CMO's primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations. Your role would be expanded to include sales management, new business development, product development, distribution channel management and customer service. You need to ensure the organization's message is distributed across channels and to targeted audiences in order to meet sales objectives. This means seeking out new ways to deliver messaging, such as mobile platforms, video and social media.
About the role: We are looking out for a Digital Marketing Manager who will be responsible of managing PredCred brand online and increase their coolness factor across various digital platforms. Competencies: • Digital Marketing experience • Proficiency in written and verbal communication skills in English Responsibilities: • Manage PredCred Infotainment brand online, across their digital channels to increase the coolness factor • Plan and execute SEM (Adwords, Facebook/ Instagram promotions, etc.) and SEO (Google ranking, Quora, Backlinks, Blogs etc.) to increase brand visibility • Run and analyze social media acquisition to keep growing the cult, and retain users via retention initiatives • Manage the customer retention initiatives of PredCred through marketing automation – explore channels like push notifications, emailer marketing, in-app notifications, and social media. Through a variety of tools like Clevertap and Branch.io. Does this sound like you? Must haves: • 3-5 years of experience in Digital Marketing • Knowledge and understanding of digital marketing tools (Eg:Facebook suite,Instagram Suite and Google Ads, Clevertap, Branch.io, Appsflyer) • Good oral and written communication in English Preferred: • Masters/Bachelors Degree in Marketing/communications or related field
Add Value Added partners to market and distribute our products to Enterprises
We are currently hiring Associate Manager - Marketing in Mumbai for below mentioned role: Marketing & Customer Relationship Management Marketing Communication Strategy for DocketZoom Creation, Implementation and Management of Existing Customer Program Reselling/Cross selling Initiatives – Email Marketing and VOC Website Enhancement Initiatives Analytics Sales Data Analysis & Management Digital Data Analysis – Social Media & Online Campaigns Digital Marketing ROI Analysis Periodic Report Generation and Analysis Strategy & Analytics Periodic Data (Sales & Marketing) Compilation and Analysis Report Standardisation and Management – Sales & Marketing Lead Generation Strategy Building Competitive Intelligence Building
- To thoroughly understand the brand Kalpataru, product, competition, market and consumers related to the different projects of Kalpataru - Undertake key researches related to seek consumer insight for the different brands in different life cycle stages of the product - Prepare reports from market visits for different launches in the market for competition projects and share with S&M management team with key insights including the product recommendations, sales and marketing strategies, insights on pricing etc. - Work with reputed market research agencies for the different assignments - Lead key researches like Brand Health, Mystery Audit, Customer Satisfaction Surveys, vendor satisfaction surveys etc. through top notch research agencies and co-ordinate with various stakeholders across the organization - Analyse the consumer data through on ground activities during launches/activations, data analysis from customer reports etc. and help in key insights about the consumer - After every key launch do the loss order analysis study through a market research agency and share the report with senior management - Handle the entire award portfolio of Kalpataru, analyse award entries and be the custodian for Kalpataru awards including communication to customers, employees and other stakeholders - Corporate branding and communication related to corporate brochure, leaflets etc. to be managed. Be the custodian for the corporate facts, figures and guidelines and co-ordinate with various stakeholders for the same
Create and execute a successful business plan in line with the goals and mission of the company; Pitch business proposals to clients, negotiate and close deals; Generate leads, bring business on board and achieve given targets; Successfully manage the sales process from lead to conversion; Build a strong network of potential clients to develop new business opportunities; Act as a representative of the company at various conferences and events; Keeping up-to-date with the latest trends in the digital space.
You will be responsible for blogs and reports related to pharma and healthcare.
1. Source new opportunities through inbound lead follow-up and outbound cold calls and emails 2. Understand customer needs and requirements 3. Route qualified opportunities to the appropriate sales executives for further development and closure 4. Achieve monthly quotas 5. Conduct background research, identify key stakeholders and generate interest in prospects 6. Maintain and expand Samhita’s database of prospects 7. Team with channel partners to build pipeline and assist in closing deals 8. Conducting Market Research to find new organizations to reach out to
A Head of Business Development works to improve an organization’s market position and achieve financial growth. This person defines long-term organizational strategic goals, builds key customer relationships, identifies business opportunities, negotiates and closes business deals and maintains extensive knowledge of current market conditions. Business Development Managers work in a senior sales position within the company. It is their job to work with the internal team, marketing staff, and other managers to increase sales opportunities and thereby maximize revenue for their organization. To achieve this, they need to find potential new customers, present to them, ultimately convert them into clients, and continue to grow business in the future. Business Development Managers will also help manage existing clients and ensure they stay satisfied and positive. They call on clients, often being required to make presentations on solutions and services that meet or predict their clients’ future needs. Job Description The primary role of the Business Development Manager is to prospect for new clients by networking, cold calling, advertising or other means of generating interest from potential clients. They must then plan persuasive approaches and pitches that will convince potential clients to do business with the company. They must develop a rapport with new clients, and set targets for sales and provide support that will continually improve the relationship. They are also required to grow and retain existing accounts by presenting new solutions and services to clients. Business Development Managers work with mid and senior level management, marketing, and technical staff. He/she may manage the activities of others responsible for developing business for the company. Strategic planning is a key part of this job description, since it is the business manager’s responsibility to develop the pipeline of new business coming into the company. This requires a thorough knowledge of the market, the solutions/services the company can provide, and of the company’s competitors. While the exact responsibilities will vary from company to company, the main duties of the Business Development Manager can be summarized as follows: New Business Development o Prospect for potential new clients and turn this into increased business. o Cold call as appropriate within your market or geographic area to ensure a robust pipeline of opportunities. o Meet potential clients by growing, maintaining, and leveraging your network. o Identify potential clients, and the decision makers within the client organization. o Research and build relationships with new clients. o Set up meetings between client decision makers and company’s practice leaders/Principals. o Plan approaches and pitches. o Work with team to develop proposals that speaks to the client’s needs, concerns, and objectives. o Participate in pricing the solution/service. o Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion. o Use a variety of styles to persuade or negotiate appropriately. o Present an image that mirrors that of the client. Client Retention o Present new products and services and enhance existing relationships. o Work with technical staff and other internal colleagues to meet customer needs. o Arrange and participate in internal and external client debriefs. Business Development Planning o Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends. o Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels. o Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales. o Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators. o Create a sales and marketing team to enhance and support the business development activities. Management and Research o Submit weekly progress reports and ensure data is accurate. o Ensure that data is accurately entered and managed within the company’s CRM or other sales management system. o Forecast sales targets and ensure they are met by the team. o Track and record activity on accounts and help to close deals to meet these targets. o Work with marketing staff to ensure that prerequisites (like prequalification or getting on a vendor list) are fulfilled within a timely manner. o Ensure all team members represent the company in the best light. o Present business development training and mentoring to business developers and other internal staff. o Research and develop a thorough understanding of the company’s people and capabilities. o Understand the company’s goal and purpose so that will continual to enhance the company’s performance.
Looking to scale up the start up after closing the second round of funds. Job Description: 1. Understand the current product, and effective techniques to solve the complexities and challenges. 2. Add new ideas, and come up with ancillary products for the same. 3. Manage a team, track, optimise and improvise. Take data-driven decisions.
Exp: 1+ year agency experience CTC: 15k - 20k Skills: On Page and Off Page optimization, SEO / SEM Knowledge, Keyword Optimization, Proficiency in the English Language is a must, Google Analytics and Adwords Campaign
We're Searching for a hard core sales person who is itching to move to marketing function. Preferably alumnus of MICA, SIMC or a having a great communications background. Must have good sense of humour. PS: This is complete EQUITY based role. People looking for salary do not apply. What You Will Be Doing: You are responsible for budgeting, planning and supervising all Marketing and CRM activities Part of your duties will include more than assembling, leading and motivating your staff. Your dedication as their mentor is key. Your well-thought-out strategy ensures an efficient customer experience during onboarding and conversion Responsibility and strategic orientation for all CRM actions, aiming for a lasting increase in customer value What You Bring To The Job: After successfully graduating in Business Administration, Marketing or Business Informatics, resp. obtaining a comparable degree in a relevant field, you have logged at least 3-6 years of management experience in Marketing, preferably in a startup or eCommerce company Online marketing is something you- re quite familiar with, but your focus is in offline-marketing You wield an excellent record in developing marketing communication and advertisement media Through your experience with classic B2B-sales, you know Call Centers/telemarketing like the back of your hand Thanks to your outstanding analytic skills, you- re used to organize the marketing goals by using clearly measurable KPI. Your know-how about web-tracking and managing tags is a big plus for this field You have experience in leading larger teams and come an open personality, a strong sense of responsibility, entrepreneurial thinking and negotiation power Extraordinary conceptional skills, a creative mindset and a hands-on mentality are your strongest suits Your readiness of mind, an independent and structured working method and a great sense of humor complete your profile READ AGAIN: This is complete EQUITY based role. People looking for salary do not apply.