29+ Marketing Strategy Jobs in Mumbai | Marketing Strategy Job openings in Mumbai

We are seeking a dynamic and experienced Brand Manager to join our team in India. The ideal candidate will be responsible for developing and executing brand strategies to enhance brand equity and drive business growth. As a Brand Manager, you will play a crucial role in shaping the brand identity, implementing marketing campaigns, and ensuring brand consistency across all channels.

Key Responsibilities:

Brand Strategy:

• Develop and implement comprehensive brand strategies to strengthen brand awareness and loyalty.
• Conduct market research to identify consumer trends and competitor activities, providing insights for strategic decision-making.
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Brand Positioning:

• Define and communicate the brand positioning, ensuring it aligns with the company's overall objectives.
• Collaborate with cross-functional teams to integrate brand strategies into product development and marketing initiatives.

Marketing Campaigns:

• Plan, execute, and evaluate marketing campaigns across various channels, including digital, print, and social media.
• Work closely with the creative team to develop compelling and consistent brand messaging.

Brand Compliance:

• Ensure brand consistency in all communication and marketing materials.
• Monitor and enforce brand guidelines throughout the organization and external partners.

Budget Management:

• Develop and manage budgets for marketing and brand-related activities.
• Analyze return on investment (ROI) for campaigns and initiatives.

Cross-functional Collaboration:

• Collaborate with sales, product development, and other teams to align brand strategies with overall business objectives.
• Build strong relationships with internal and external stakeholders.

Market Analysis:

• Monitor industry trends, market conditions, and consumer preferences to identify opportunities and challenges.
• Conduct regular competitor analysis to stay ahead in the market.

Performance Measurement:

• Establish key performance indicators (KPIs) to measure the success of brand initiatives.
• Regularly report on brand performance and recommend adjustments as needed.

Qualifications and Skills:

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• Proven experience as a Brand Manager in a similar role.
• Strong understanding of market dynamics and consumer behavior.
• Excellent communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Demonstrated ability to lead cross-functional teams.

If you believe you have the skills and experience to drive our brand to new heights, we invite you to apply for this exciting opportunity.

About UpSolve:

We built and deliver complex AI solutions which help drive business decisions faster and more accurately. We are a typical AI company and have a range of solutions developed on Video, Image and Text.

About Role:

● Interact with business leaders to understand requirements.

● Manage client onboarding and solution deployment.

● Keep track of commitments and ensure in-time delivery.

Qualifications:

● MBA with 3 Year of experience in tech sales.

● Prior Client facing role is a must.

Location: Mumbai

Office: Borivali

About Company

Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories. They now have 10 brands that are active and these are available across its own D2C channel, ecomm platforms and general and modern trade channels.

WHAT YOU’LL BE DOING:

• Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
• Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
• Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
• Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
• Own and drive social media presence for the brand
• Develop & conduct marketing campaigns to increase traffic & conversion
• Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
• Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
• Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
• Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
• Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
• Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.

WHAT YOU’LL BRING TO THE TEAM:

• 7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
• Experience working for multiple brands at a time
• Strong experience using performance marketing to drive traffic growth and brand awareness
• Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
• Experience in managing digital first brands both from width & depth point of view
• Strength working with cross functional teams in a high growth environment
• Experience in creating end to end online customer journey

About Company:

In a world where digital-first (D2C) brands are thriving, our client is rewriting the rules of retail. Their mission is clear - democratize prime retail to empower digital-first brands with plug and play tools to seamlessly transition into the physical world. In the heart of innovation, brand emerges as a revolutionary retail space, an avant-garde fusion of shared economy, digital prowess, and tangible experiences

About the Role:

We are currently seeking a highly skilled and experienced Category Manager to join our dynamic team. The ideal candidate will have proven experience in category management roles within the e-commerce sector, with a focus on categories such as fashion, personal care, beauty, and health and wellness.

What You’ll Be Doing:

• Plan and implement effective marketing campaigns to promote category growth. Monitor and analyze campaign performance, making data-driven adjustments as needed.

• Curate and manage the product assortment within assigned categories. Work closely with vendors and internal teams to ensure a diverse and appealing product mix.

• Take ownership of the category's (P&L) statement. Develop and execute strategies to maximize revenue and profitability. Monitor and manage pricing, promotions, and discounts within the 

category.

• Cultivate and maintain strong relationships with both new and existing brands within the assigned categories. Negotiate terms, agreements, and promotional opportunities with brand partners.

• Utilize data analysis tools to gather insights into category performance. Make informed decisions based on data, identifying trends and opportunities & provide regular reports.

• Collaborate with various teams, including business, marketing, customer support, and data teams and ensure effective communication and alignment on category objectives and initiatives.

Requirements:

1. Bachelor's or Master’s degree in engineering, Business, Marketing, or a related field from a tier-1 institute.

2. 3-5 years of proven experience in e-commerce category management, preferably in fashion, personal care, beauty, or health and wellness.

3. Analytical mindset with proficiency in data analysis tools.

4. Strong understanding of retail trends, consumer behavior, and brand marketing.

5. Excellent negotiation and communication skills.

6. Experience in managing a team would be a plus.

7. Ability to work collaboratively in a fast-paced, dynamic environment.

8. Experience in a VC-funded start-up is a plus.

If you are a strategic thinker with a passion for e-commerce and a proven track record in category management, we invite you to apply.

1. Develop and execute a comprehensive marketing strategy that includes brand positioning, product positioning, and go-to-market plans.
2. Increase brand awareness and drive demand for our products through a variety of channels, including digital marketing, social media and events.
3. Collaborate with the product and sales teams to develop and execute campaigns that drive conversion and generate leads
4. Analyze market trends and customer data to inform marketing decisions and optimize performance
5. Work closely with the senior leaders to align marketing efforts with overall company goals and objectives.
6. Collaborate with internal teams to create landing pages and optimize user experience.
7. Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points
8. Strong analytical skills and data-driven thinking.
9. Coordinating for website development
10. Coordinating for E-newsletters design
11. Providing inputs and ideas into marketing enterprises and subsequently promote them and monitor response

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
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Requirements and skills

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• BSc/MSc degree in Marketing or related field

The role

We are currently seeking results-driven Sales Executives to join our team. The Sales Executive will be responsible for driving revenue growth by acquiring new clients and maintaining strong relationships with existing clients. The Sales Executives will play a key role in expanding our client base and achieving sales targets

Key Responsibilities

• Develop and execute sales strategies to achieve sales targets and revenue goals.
• Identify and target potential clients in the assigned territory through market research, networking, and prospecting.
• Build and maintain strong relationships with existing clients, providing exceptional customer service and addressing their advertising needs.
• Conduct presentations and sales pitches to potential clients, effectively communicating the benefits and features of our transit media advertising solutions.
• Prepare and present sales proposals and contracts, negotiating terms and pricing to secure new business.
• Collaborate with the creative team to develop customized advertising solutions that meet the specific requirements of clients.
• Monitor market trends, competitor activities, and industry developments to identify new business opportunities.
• Meet or exceed sales targets and contribute to the overall growth and success of the company.
• Prepare regular sales reports, providing updates on sales activities, revenue forecasts, and client feedback.
• Stay up-to-date with industry trends and developments in transit media advertising, continuously enhancing product knowledge and sales techniques.

Key skills and experience required

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Strong communication and presentation skills, with the ability to articulate the value proposition of transit media advertising to clients.
• Excellent negotiation and closing skills, with the ability to create win-win solutions.
• Self-motivated and target-driven, with a proactive approach to sales.
• Ability to build and maintain strong relationships with clients and internal stakeholders.

Roles & Responsibilities

• Devise creative and engaging social media strategies following the design thinking process.

• Build user personas to create understanding and empathy with target audience.

• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram and YouTube.

• Craft engaging multimedia content across multiple social media platforms.

•  Build key relationships with influencers across social media platforms.

•  Manage social media communities by responding to social media posts and developing discussions.

•  Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.

• Research and assess the latest trends and techniques to find new and better ways of measuring social media activities.

•  Analyze competitor activities.

•  Set targets to increase brand awareness and customer engagement.

Key Skills:

Digital Marketing, Social Media Ads Campaign Management, Social Media Marketing (SMM), SEO, Marketing Strategy, Content Strategy, Search Engine Marketing (SEM), Content Marketing, MS Office

Director - Strategy and Solution - Performance Marketing

Ranked by Deloitte amongst India's top 25 fastest-growing tech companies, we are a well-capitalized digital startup pioneering full-funnel marketing via programmatic media. We are trusted by leading marketers and agencies in India and is expanding its footprint globally.

We are looking for a Director - Strategy and Solutions. No matter how brilliantly organizational functions perform in their silos, the ownership and skills to ensure it all comes together and moves in the right direction is program management.

As the Director (Strategy and Solutions), you will assist in driving customer success, operational excellence, new solutions discovery, and account growth.

We are looking for seasoned professionals who excel in the following areas:

1. Proven experience in Digital Marketing and an understanding of Media channels.

2. Flair for communication and presentation to engage and influence stakeholders positively.

3. Leading and driving innovation for developing new programmatic solutions as per the requirements of the client and ensuring it is aligned with business goals.

4. Formulation of strategies in accordance with the organizational goals.

5. Expertise in problem-solving and technology development.

6. Driving the overall P&L of the company

Experience: 10+ years of professional experience

Preferred Industry: Performance Marketing

Experience with a Digital Marketing agency is a must. One must be able to lead solutions and strategy from the forefront.

We value people who are driven by a sense of ownership, a bias for action, transparency, persistence with adaptability, curiosity and humility.

What you get:

- Opportunity to build a global company.

- Non-linear learning experience.

- Transparent work culture.

- Meaningful equity in the business.

Job Details

Job Location - Mumbai

Experience Required - 3-5 years

Package Offered - Rs.6,00,000/- to Rs.10,00,000/- per annum

Digital Marketing Manager

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, etc.)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Roles & Responsibilities:

• Creating and executing a strong performance marketing strategy & execution plan.
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Scope:

Roles & Responsibilities:

• Planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs.
• To develop a content strategy that conforms to and sets out to achieve business goals. 
• Carefully and strategically developed content aims to inform, entertain, inspire and engage potential customers. 
• To brainstorm creative ways of engaging the audience online and produce those engaging content types.
• Expertise in social media analytics, understanding the nuances, advantages, and shortcomings of each platform, and how to utilize data in formulating a campaign strategy. 
• Performing extensive research and analysis on consumer thoughts and trends.
• Creating specifications and content appropriate for the brand's customer personas.
• Planning the editorial calendar and content proposition.
• Collaborating with content management teams, creative teams, and writers to implement the strategy
• Overseeing writing style and tone for all content
• Developing content governance guidelines for tone, style, and voice of all content, ensuring they are followed and conducting periodic content audits.
• Tracking and calculating content ROI

Scope:

Roles and Responsibilities

• Responsible for managing & driving the online business on E-commerce marketplaces.
• Responsible for uploading new collections on a weekly basis and ensuring catalogue hygiene of the uploaded catalogue.
• Handling the marketing budgets & the paid advertising campaigns/sponsored ads on the marketplaces.
• Responsible for handling product listings, promotions, deals, discounts & day-to-day operational issues related to the marketplace.
• Sole POC for communication with the category team.
• Strategizing & implementing the plan of action for the month on month growth in the sales from the existing online marketplace.
• Ensuring that all new products are uploaded and listed on websites/channels
• Repricing the products
• FBA Set up a pricing minimum to maximum for FBA listings
• Creating product listings and set minimum and maximum pricing
• Generating out of stock report, bestselling products report, runout stock report brand by brand on daily basis.
• Sort out pricing error issues and re-activate the listings. Inactivate listing to make active listing if required.
• Deleting discarded SKUs from all channels if required
• Optimizing listings with accurate product information, images, pricing and placement to increase sales and maximize revenue
• Optimize existing listings of current products to ensure we are exploring sales opportunities
• Keep up to date with industry techniques for SEO and content marketing
• To analyze product pricing vs our competitors on an ongoing basis and make pricing adjustments
• Support customer care emails and calls and also support social media campaigns.
• Ability to communicate effectively and to operate as part of a team

About the job

     As the AGM - Retention, you will be responsible for developing and implementing our marketing strategy for player retention on the platform. You will consistently execute, learn, and iterate result-oriented marketing campaigns to ensure player retention on the platform and optimum utilization of all resources. Ideate and execute innovative campaigns for player retention on the platform. You will need to strategize and implement various promotional offers and bonus offers to increase deposits and ARPU. Leading a team of marketing specialists, you will work with senior leadership across functions and ensure we achieve industry-leading revenue and budget targets consistently.

Responsibilities

• Develop and implement a cohesive marketing plan for player retention through various platforms.
• Create aggressive monthly and quarterly retention plans and ensure we meet them.
• Ideate and execute innovative campaigns for player retention on the platform. Strategizing and implementing various promotional offers and bonus offers to increase deposits and ARPU.
• Track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behavior, usage, and spend.
• Analyse the customer journey and identify key touchpoints in the customer's interaction to optimize customer activation and retention. 
• Prepare regular reports and presentations on marketing metrics.
• Conduct market analysis to identify challenges and opportunities for growth.
• Provide guidance and ideas to organize effective marketing events.
• Conduct thorough competitive analysis to stay informed and ahead of the competition.

Requirements

Qualifications

• Demonstrable experience in a senior role leading customer retention as well as designing and implementing successful marketing campaigns.
• Thorough knowledge of SEM, Facebook and CRM tools like CleverTap, Web-engage, etc.
• Advanced Excel skills, and knowledge of SQL and tableau is preferable.
• Ability to creatively solve business problems through strategic and innovative approaches.
• Ability to work with various teams in a complex environment, ensuring timely delivery of multiple projects.
• Highly analytical with the ability to collate, analyse, and present data and drive clear insights into decisions that improve KPIs.
• Ability to effectively communicate and manage relationships with senior management, company divisions, and partners.
• Ideally, should have gaming or e-commerce industry experience.

About BLITZPOKER

BLITZPOKER is part of one of the largest poker networks in the world with over a million registrations and 100,000 active users.

In India, majority- owned by i3 Interactive Inc. BLIZTPOKER brings together all the fun and class in the world of online poker games in India with its exciting poker tournaments and promotions. It offers varieties of games in poker like Texas Hold’em, Omaha, Open Face Chinese Poker among others for professional and recreational players.

DigiXHub is one of the Best Block chain Application Development Company in Bangalore that provides solutions such as Block chain Development(Public, private, Consortium Block chain), Crypto currency Exchanges, ICO & ICO Marketing Services, Crypto currency Wallet Development, Smart contract Development etc.

Description

• Executing Bhavcopy, trades and inform clients. Working on Stock exchange symbols (like NSE, MCX, comex etc.)
• Update clients with latest market information and financial products on trading.

• Collecting relevant information and data on market sentiment via research, valuation and data analysis.

• Monitoring Stock market performance.

• Providing key parties with daily trading information.

Experience: 6 Month to 4 Years

Location: Mumbai (WFO only) Initial few months’ work from home

Notice Period: 0 to 30 days (Immediate joiners are preferred)

(*For Experience candidates Hike will be there as per your performance basis.)*

Criteria

• Any stock market relevant experience.
• Stock Market knowledge is mandatory.

• Added advantage: if worked as Sub broker, or in any sub- broking firm.

About the job

As the AGM - Acquisition, you will be responsible for developing and implementing our marketing strategy for player acquisition. You will consistently execute, learn, and iterate result-oriented marketing campaigns to ensure successful player acquisition and optimum utilization of all resources. Leading a team of marketing specialists, you will work with senior leadership across functions and ensure we achieve industry-leading revenue and budget targets consistently.

Responsibilities

• Develop and implement a cohesive marketing plan for player acquisition through various platforms.
• Ideate and execute innovative campaigns for player acquisition. Strategizing and implementing various promotional offers and bonus offers to increase player acquisition and deposits.
• Create aggressive monthly and quarterly acquisition plans and ensure we meet them.
• Track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behaviour, usage, and spending.
• Analyse the customer journey and identify key touchpoints in the customer's interaction to optimize customer activation and acquisition.
• Prepare regular reports and presentations on marketing metrics.
• Conduct market analysis to identify challenges and opportunities for growth.
• Provide guidance and ideas to organize effective marketing events.
• Conduct thorough competitive analysis to stay informed and ahead of the competition.

Requirements

Qualifications

• Demonstrable experience in a senior role leading acquisition as well as designing and implementing successful marketing campaigns.
• Thorough knowledge of SEM, Facebook and CRM tools like CleverTap, Web-engage, etc.
• Advanced Excel skills and knowledge of SQL and Tableau is preferable.
• Ability to creatively solve business problems through strategic and innovative approaches.
• Ability to work with various teams in a complex environment, ensuring timely delivery of multiple projects.
• Highly analytical with the ability to collate, analyse, and present data and drive clear insights into decisions that improve KPIs.
• Ability to effectively communicate and manage relationships with senior management, company divisions, and partners.
• Ideally, should have gaming or e-commerce industry experience.

About BLITZPOKER

BLITZPOKER is part of one of the largest poker networks in the world with over a million registrations and 100,000 active users.

In India, majority-owned by i3 Interactive Inc. BLIZTPOKER brings together all the fun and class in the world of online poker games in India with its exciting poker tournaments and promotions. It offers varieties of games in poker like Texas Hold’em, Omaha, Open Face Chinese Poker among others for professional and recreational players.

• Develop, execute & deliver the annual and long-term strategic business plans to ensure delivery of the full potential of the brand at the pan India level
• Guide team in translation of strategy into business plans, brand positioning and go – to market strategies
• Identify and research potential markets to launch the new retail stores and advise management of new business development opportunities. 
• Prepare and execute the marketing strategy for Company’s online & offline business model.
• Responsible for the launch and development of the fashion brand as per the agreed terms and conditions.
• Ensure the financial performance and revenue targets of the brand (online and offline) are achieved through analysis of its Profit & Loss and KPIs.
• Manage relations with key business stakeholders to develop trusting business partnerships.
• Support the day-to-day management of the brand.
• Advice and support stores with all areas of their business including store standards, stock management, customer relationship, staffing and recruitment, finances and payments, cost control, expansion.
• Develop sales and marketing tools, work out on sales promotional activities to support the sales plans.
• Develop the store audit plan and conduct the audits.
• Contributing to and upholding the standards for store compliance as outlined in the operating standards manuals
• Periodically reviewing layout and design of stores manuals and other communications tools for user-friendliness and completeness

• MBA/Post Graduate in Operations from a reputed institution
• Must have experience in translating vision/broad strategies into specific targets and tasks.
• Ability to deliver solution and provide expertise with speed and imagination
• Should possess a high degree of business acumen and must have a good understanding of P&L
• Strong research and analytical skills
• Flexible and able to multi-task; can work within a fast-moving environment
• Must have good connections and networking in the retail & eCommerce ecosystem

We are looking for an exuberant talent that can help spearhead our sales & marketing efforts. An individual who can thrive and adapt in a fast-paced and competitive start-up Ecosystem.

Key responsibilities:

• Leading the sales & marketing team
• Designing and implementing sales strategies that drive enhanced revenue generation for the business.
• Design new marketing strategies promote and build the brand of the company
• Maintain a good relationship with important external key customers & channel partners.
• Follow a lean methodology to engage deeper with clients through technology and Analytics.
• Closely monitor and analyse developments in the Pharmaceutical industry to identify opportunities and threats ahead of the curve to guide and direct the company’s strategy accordingly.
• Review and monitor the team performance

Candidate Profile:

• MBA or other relevant graduate degrees from reputed institutions
• Work experience of 5+ years of in Sales & Marketing preferably in the Pharmaceutical Industry
• Proven track record of attaining high sales growth in a challenging environment through proper utilisation of resources and involvement of team members.
• Should be a thoroughbred team-player with inherent abilities to mobilise and motivate teams.
• Should have uncompromising ethics and integrity and must lead by example.

An entrepreneurial conference research and production company looking for an ambitious, creative and experienced Digital Marketing Manager to help grow both the conferences and the company. 

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. 

Responsibilities

• Maneuver digital marketing campaigns through all areas of the project life cycle
• Clearly understand and implement digital marketing campaigns which fit client needs
• Provide analytical reporting of campaigns to stakeholders
• Developing the event brand in the marketplace will also help to drive web traffic, grow the social media interaction and client acquisition
• Facilitate all internal and external communication about the event to increase attendee revenue and create new partnerships
• Understanding the market: main challenges and trends of the sector, industry value chain & key players
• Create and proofread web updates at all stages of the campaign life cycle
• Working with internal stakeholders, editors, internal designers and conference producers to ensure marketing campaigns have been implemented effectively
• Instigate promotional activity through email, print, data and mailing to enable multi-channel marketing
• Creating content and deliver communications that drives lead generation
• Producing all marketing material including email brochures, direct mail, event previews & guides, magazine ads, signage, video, banners and web imagery
• Manage the shows blogs, securing content from partners, editors and exhibitors to drive new customers to the site.
• Coordinate the implementation of marketing plan for exhibitor and visitor recruitment
• Fulfilling media deals, direct marketing, social media
• Database filtering and segmentation
• Planning, copywriting and proofreading
•  

Qualifications

• Minimum 2-3 years minimum marketing experience from a B2B events or conference production organisation
• Graduated to BA degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar
• Experience with SEO and SEM Strong written, verbal and collaboration skills
• Fluent in written and spoken English
• Excellent copywriting and proofreading skills with proven examples
• Ability to work under pressure and meet demanding deadlines
• Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude
• Ability to multitask, prioritise and be flexible is essential
• Works well as part of fast-paced team, prioritising effectively and managing workload
• Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook etc)
• Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels
• Excellent organisational, analytical and administrative skills, meticulous attention to detail
• Flexible in approach and able to amend hours as required to suit business needs

My Digital Shelf is an expanding and highly entrepreneurial start-up research and production company producing B2B conferences for the global Digital Retail and Consumer goods industry

The role of the Marketing Manager will be to perform general duties to support event planners, project managers and the Global Event team

• Social media daily management - primariliy linkedin and Twitter 
• Digital marketing - SEO, PPC advertising and more 
• Website content develpoment and management
• Copy writing for press releases, website and ad-hoc pieces
• Market research including competitot analysis and performance improvement 
• Liaising with external media agencies and association for advertising campaigns and barter agreements/partnership opportunities 
• Liaising with suppliers including printers, design agencies and publications
• Reporting directly to the Director and planning the event calendar with them
• Ad hoc support to team including assisting with events management and promotional activity
• Maintain production schedules for event materials/collateral
  Work on event follow-up and Event Metrics and Analysis

Candidate requirements:

• Graduated to degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar
• Fluent in written and spoken English
• Ability to work under pressure and meet demanding deadlines
• Confident and mature approach, reflective of the profile of the position and organisation

• Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude
• Ability to multitask, prioritise and be flexible is essential
• Works well as part of fast-paced team, prioritising effectively and managing workload
• Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook)
• Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels
• Excellent organisational, analytical and administrative skills, meticulous attention to detail
• Flexible in approach and able to amend hours as required to suit business needs
• Able to work with confidential material and sensitive information with absolute discretion