Job Description Job Summary Demonstrable experience in marketing together with the potential and attitude required to learn Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate Experience in setting up and optimizing Google Adwords campaigns and offline campaigns. Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets A sense of aesthetics and a love for great copy and witty communication Up-to-date with the latest trends and best practices in online marketing and measurement Responsibilities and Duties Developing strategies and tactics to boost the company’s reputation and drive qualified traffic Deploying successful marketing campaigns from ideation to execution Experimenting with various organic and paid acquisition channels Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Deploy successful marketing campaigns and own their implementation from ideation to execution Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our website and blog that attracts and converts our target groups Build strategic relationships and partner with key industry players, agencies and vendors Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely Oversee and approve marketing material, from website banners to hard copy brochures and case studies Measure and report on the performance of marketing campaigns, gain insight and assess against goals Analyze consumer behavior and adjust email and advertising campaigns accordingly Intimate understanding of traditional and emerging marketing channels. Excellent communication skills Ability to think creatively and indicatively. Budget-management skills and proficiency. Professional judgment and discretion that comes from years of experience in the field Required Experience, Skills and Qualifications MBA (Sales and marketing) is preferred. Positive attitude towards start up culture. Experience in Marketing /Sales background. Team management skills. Job Type: Full-time Salary: ₹300,000.00 to ₹500,000.00 /month
You will be responsible for blogs and reports related to pharma and healthcare.
We are looking for a product manager that is strong on Tech, UX and Marketing to work on our SaaS platform, which is now ranked top HR platform in India. The product space we are in poses engineering challenges of an ERP and yet demands a user experience of that of a consumer grade application. While accommodating myriad and varying business needs of thousands of customers, we still need to provide best user experience without complicating the product. Such holistic marriage of engineering and UX excellence is where our competitors struggle and Keka thrives. As a product manager you'd be leading this effort. We are looking for following traits in you. A Visual thinker ============== This is first and foremost important trait we need in you. A visual thinker who can cut through myriad pieces of informationa and create sense in a clear and concise way. More about Visual thinking below http://www.xplaner.com/visual-thinking-school/ https://www.lifehack.org/275993/7-things-only-visual-thinkers-will-understand A keen sense of design ===================== There are two people: Those who understand design and those who don't. While wireframing is a good start, a keen sense of visual design and aesthetics is a must. You don't have to be a great visual designer, but you should contrast between a good design and a bad design, and pick what is right for your product. You should be able to speak to a designer in terms such as contracst, visual heirarchy and whitespace. Empathetic =========== Understanding customers, their pain points and success factors requires empathy. In your role as a Product Manager, working with various stakeholders, constantly mediating and forging compromises between different viewpoints, it is easy to lose track of customer. Empathy towards customer needs serves as your north star there. You must successfully represent the customer’s needs, who is never present during internal decision-making, but is the most essential stakeholder. Biased towards execution ======================== All talk and intellectuality without execution is useless if it doesn't translate into outcome. A strong bias for execution and getting things out the door, therefore is a must. Intuition into Talent ====================== We are on a mission to nurture talent in organizations. Passion and intuition in understanding what motivates an employee, how to shape a good culture are a big plus for this role. Roles & Responsibilities ==================================== - Understand overall market, competitive space, determine market segmentation, positioning and more - Understand user needs, pain points and success factors - Create vision/strategy for the product that responds to these user and market needs. - Convey the strategy in form of short and long term product roadmap, prioritize features based on priority and execution time. - Coordinate and support different teams all through the product life cycle - Business, engineering, design, sales, marketing and support teams.