Assistant General Manager Retention

Responsibilities:

• Create and run exciting online marketing campaigns.
• Manage social media accounts and create interesting content.
• Study the market and use data to improve our campaigns.
• Help with SEO and create content.
• Work with different teams for successful campaigns.

Requirements:

• Newcomers with good knowledge or 6+ months of digital marketing experience.
• Bachelor's degree in Any Information Technology, Marketing or related field
• Basic understanding of SEO, SEM, and social media.
• Good communication and creative skills.
• Like analyzing things and interested in digital trends.

Benefits:

• Get guidance and practical training.
• Work in a lively environment.
• Opportunities to grow in your career.

I Responsibilities and Accountabilities:

• Manage the strategy and setup of all paid campaigns. Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
• Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs. Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
• Track, measure, and analyse all initiatives to report on social media ROI.

I Qualification(s):

MBA - Marketing.

Bachelor’s Degree required with a focus on business or analytics preferred.

• Nature of Experience: Strong knowledge of Online as well as Offline Marketing.

III Skill Set & Personality Traits required:

• In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), YouTube, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.
• Excellent communicator with the ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.
• Experience handling marketing budgets and forecasting/reporting results.

About HighLevel:  

HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. With a focus on streamlining marketing efforts and providing comprehensive solutions, HighLevel helps businesses of all sizes achieve their marketing goals.

We currently have 1000+ employees across 15 countries, working remotely as well as in our headquarters, which is located in Dallas, Texas. Our goal as an employer is to maintain a strong company culture, foster creativity and collaboration, and encourage a healthy work-life balance for our employees wherever they call home.

Our Website - https://www.gohighlevel.com/

YouTube Channel - https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g

Blog Post - https://blog.gohighlevel.com/general-atlantic-joins-highlevel/

Our Customers:

HighLevel serves a diverse customer base, including over 60K agencies & entrepreneurs and 450K million businesses globally. Our customers range from small and medium-sized businesses to enterprises, spanning various industries and sectors.

Requirements:

• Bachelor’s Degree or Equivalent SaaS Experience required 
• 0-2 Years of Digital Marketing, Agency Sales, Account Management or Business Development experience
• Working Knowledge of topics such as Social Media Management, Social Media Advertising, Website/Funnel Building, and SEO
• Comfort in public speaking and presentations to a variety of audiences
• Proficiency in professional writing and or basic copywriting skills
• A strong technical aptitude to help our users succeed with the HighLevel software
• Experience working with and or ability to learn the use of various CRM Systems
• Working Knowledge of the following applications strongly preferred
• Google Suite, Zoom, Facebook, Instagram, Linkedin and other social media.

Responsibilities:

• Measure success against affiliate program growth KPIs and metrics
• Regularly collaborate with Sales, Marketing, and Departmental leadership to develop and deploy ongoing Affiliate recruitment strategies
• Prospect and identify an ongoing targeted list of potential affiliates
• Create personalized strategies for existing affiliate quarterly goals and targets 
• Orchestrate existing and prospective affiliate landing pages and pre-defined affiliate offers
• Other duties may be assigned

EEO Statement: 

At HighLevel, we value diversity. In fact, we understand it makes our organisation stronger. We are committed to inclusive hiring/promotion practices that evaluate skill sets, abilities, and qualifications without regard to any characteristic unrelated to performing the job at the highest level. Our objective is to foster an environment where really talented employees from all walks of life can be their true and whole selves, cherished and welcomed for their differences while providing excellent service to our clients and learning from one another along the way! Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions

Senior SEO and Digital Marketing Manager

We are seeking a highly experienced and results-driven Senior SEO and Digital Marketing Manager to join our team. The ideal candidate should have a minimum of 10 years of experience in SEO and Digital Marketing, with expertise in various specializations such as search engine optimization, social media optimization, online reputation management, lead generation, and E-commerce SEO. As a Senior Manager, you will be responsible for developing and implementing effective digital marketing strategies, managing a team, and driving growth for our clients.

Responsibilities:

·        Create, implement, and monitor digital marketing strategies that are up to date with industry needs and best practices.

·        Maximize team performance by setting daily, weekly, and monthly targets and closely monitoring progress.

·        Develop and implement monetization plans for mobile apps and optimize website performance.

·        Understand and achieve client goals and objectives through effective digital marketing campaigns.

·        Oversee the integrated development and maintenance of digital assets, including websites, social media platforms, and blogs.

·        Manage the content and engagement of all social media channels, including Facebook, Twitter, YouTube, LinkedIn, etc.

·        Provide training and updates to the SEO team on current trends in digital marketing.

·        Conduct online reputation management activities to maintain and enhance brand reputation.

·        Manage social media campaigns for various brands in India, ensuring maximum reach and engagement.

·        Review client websites and develop comprehensive search engine optimization plans.

·        Make strategic recommendations applicable to client campaigns and ensure their implementation.

·        Develop, implement, and manage SEO, Google AdWords, and social media strategies for new and existing projects.

·        Coordinate with team members to develop and manage reports, analysis, and client updates.

·        Utilize social networking platforms for lead generation and campaign marketing.

·        Optimize local listings on Google, Bing, and other prominent websites.

·        Implement E-commerce SEO strategies to improve the visibility and ranking of client's online stores.

·        Perform keyword research for product optimization, create compelling product descriptions, and optimize product pages for search engines.

·        Develop and execute link building strategies specific to E-commerce websites.

·        Monitor and analyze E-commerce website performance, providing recommendations for improvements in website structure, user experience, and conversion optimization.

·        Stay up to date with the latest trends and developments in E-commerce SEO, including platform-specific optimizations for popular E-commerce platforms such as Shopify, Magento, or WooCommerce.

Skills and Abilities:

·        Vast experience in search engine optimization (SEO) and social media optimization (SMO).

·        Strong knowledge of local SEO, on-page SEO, off-page SEO, and E-commerce SEO.

·        Expertise in online reputation management (ORM) and social media optimization.

·        Proven track record of high-authority link building and off-page SEO techniques.

·        Proficiency in Google Analytics, webmaster tools, and other SEO software.

·        Familiarity with the latest search engine changes and updates, including Google's Panda and Penguin algorithms.

·        Ability to analyze website performance and make content modifications based on keyword research.

·        Experience with PPC platforms such as Google Ads and Facebook Ads.

·        Knowledge of email marketing strategies and implementation.

·        Proficiency in Amazon and Flipkart product listings, review generation, and paid marketing.

·        Understanding of Amazon and Flipkart search engine optimization (SEO) techniques.

·        In-depth knowledge of E-commerce SEO strategies and best practices.

·        Familiarity with popular E-commerce platforms such as Shopify, Magento, or WooCommerce.

·        Strong analytical skills with the ability to monitor and analyze E-commerce website performance metrics.

• Manage and build overall email campaign strategies & Develop a lead generation strategy
• Work with all business units to develop relevant email campaigns to create various target audience email lists and campaigns
• Create and design various CTAs, subject lines, and email templates
• A/B testing, analysis, and reporting of email marketing campaigns
• Track and measure email marketing KPIs
• Develop and present reports on a weekly basis
• Analyze data to get smart insights & suggest methods for improvements
• Segment lists based on behaviors like past email engagement and website interactions 
• Develop documentation and road maps for processes, A/B tests, drip campaigns
• Ensure emails follow industry policies and best practices
• Experience in using marketing automation platforms like Salesforce, Pardot, Eloqua or Marketo
• Monitor Marketing Leads, Opportunities, Accounts, and Contacts 
• Monitor and improve database quality on a regular basis
• Should have a good understanding of Software Services and Product Engineering
• Experience in handling Events and Conferences outreach is desirable
• Experience in managing teams and nurturing talent

Skills Required

• Master’s degree in Marketing, PR, Communications, Business or similar – preferably an MBA
• 7+ years experience in Email Marketing with a B2B company or IT/ITeS firm
• Experience with Salesforce Pardot of Hubspot or similar platforms – preferably Pardo
• Experience in database segmentation, email automation, and campaign coordination
• Experience in digital analytics and data analysis - being able to communicate insights 
• Hands-on experience in designing and building dashboards and campaign reports
• Strong understanding of content for emails and attention to detail/CTA
• Ability to work in a team and lead the team 
• Excellent people and time management skills
• Proven track record of delivering successful, data-driven marketing automation campaign

• Learn quickly and knows what it takes to achieve results and getting it done. 
• Love putting brains behind decoding how the search engine works
• Loves building strategy and executing it
• Anytime to get hands dirty in getting things done, no matter if it is outside the job description.
• Know how to utilize team to achieve much better results
• Know when to seek help and when to figure out on your own