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Assistant General Manager Retention
Assistant General Manager Retention
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Assistant General Manager Retention

ESPERANZAGAMING PRIVATELIMITED's profile picture
Posted by ESPERANZAGAMING PRIVATELIMITED
4 - 8 yrs
₹10L - ₹15L / yr
Mumbai
Skills
Digital Marketing
Online advertising
Marketing Strategy
Gaming
Customer Retention
skill iconData Analytics
Customer Relationship Management (CRM)

About the job

     As the AGM - Retention, you will be responsible for developing and implementing our marketing strategy for player retention on the platform. You will consistently execute, learn, and iterate result-oriented marketing campaigns to ensure player retention on the platform and optimum utilization of all resources. Ideate and execute innovative campaigns for player retention on the platform. You will need to strategize and implement various promotional offers and bonus offers to increase deposits and ARPU. Leading a team of marketing specialists, you will work with senior leadership across functions and ensure we achieve industry-leading revenue and budget targets consistently.

 

Responsibilities

  • Develop and implement a cohesive marketing plan for player retention through various platforms.
  • Create aggressive monthly and quarterly retention plans and ensure we meet them.
  • Ideate and execute innovative campaigns for player retention on the platform. Strategizing and implementing various promotional offers and bonus offers to increase deposits and ARPU.
  • Track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behavior, usage, and spend.
  • Analyse the customer journey and identify key touchpoints in the customer's interaction to optimize customer activation and retention. 
  • Prepare regular reports and presentations on marketing metrics.
  • Conduct market analysis to identify challenges and opportunities for growth.
  • Provide guidance and ideas to organize effective marketing events.
  • Conduct thorough competitive analysis to stay informed and ahead of the competition.

 

 

 

Requirements

Qualifications

 

 

  • Demonstrable experience in a senior role leading customer retention as well as designing and implementing successful marketing campaigns.
  • Thorough knowledge of SEM, Facebook and CRM tools like CleverTap, Web-engage, etc.
  • Advanced Excel skills, and knowledge of SQL and tableau is preferable.
  • Ability to creatively solve business problems through strategic and innovative approaches.
  • Ability to work with various teams in a complex environment, ensuring timely delivery of multiple projects.
  • Highly analytical with the ability to collate, analyse, and present data and drive clear insights into decisions that improve KPIs.
  • Ability to effectively communicate and manage relationships with senior management, company divisions, and partners.
  • Ideally, should have gaming or e-commerce industry experience.

 

 

 

About BLITZPOKER

 

BLITZPOKER is part of one of the largest poker networks in the world with over a million registrations and 100,000 active users.

 

In India, majority- owned by i3 Interactive Inc. BLIZTPOKER brings together all the fun and class in the world of online poker games in India with its exciting poker tournaments and promotions. It offers varieties of games in poker like Texas Hold’em, Omaha, Open Face Chinese Poker among others for professional and recreational players.

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About BLITZPOKER

Founded :
2020
Type :
Products & Services
Size :
0-20
Stage :
Raised funding

About

Join BLITZPOKER - Play poker online in india with the best cash games and online poker tournaments. Great offers for new players, play free.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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