Marketing Head (CMO)

About Us

We are Kraftshala. We are an online skilling institution committed to playing the long game of building a transformative educational experience for the masses. We call this ‘Scaling with Soul’.

Scaling with Soul, to us, means we always prioritise student outcomes– specifically our Placement Rate (percentage of students placed)- over other metrics, such as number of enrolments or company valuation in the coming year.

This is, of course, easier said than done. There are painful choices to be made at every stage, from admissions to training to placements, that wouldn’t have been needed were we willing to give up on either of high quality or scale.

But in the long run, we believe that our obsession over these student outcomes will earn Kraftshala the trust of Indian students, their families, recruiters and the broader ecosystem.

That’s why we make each of our Placement Reports public, capturing how many students are placed in each batch, in what companies, at what salaries etc.

We don’t need to. None of our competitors do (though we’d be happy to be proven wrong and have more educators join us!). Simply put, we have tasted the benefits of an education model grounded in high quality paired with the transparency of student outcomes and now cannot imagine doing it any other way.

We are not the largest in terms of enrollments. Nowhere close, actually. Not yet.

However, we are proud to be one of the largest, if not the largest already, in terms of actual, verifiable placements.

And in terms of Placement Rate, the metric that matters most to us, we are the absolute best in edtech. In the last 4 years, we have placed more than 2000+ students with a Placement Rate of 94% (and improving).

This is our long game- to Scale with Soul. We invite you to join us for the play. 

Funding:

Kraftshala is backed by a number of eminent investors, including:

• Phanindra Sama and Sudhakar Pasupunuri, co-founders at Redbus and early investors in unicorns like Unacademy
• Amit Kumar Agarwal, Saurabh Garg and Akhil Gupta, co-founders at Nobroker.com (the world’s largest NoBrokerage Property Site and India’s first realty startup unicorn)
• Sujayathi Ali, Co-founder at ShopUp and Voonik
• Doreswamy Nandkishore (Former Fortune 100 CEO, Head of Asia, Oceania, Africa for Nestlé S.A. and Professor, ISB)
• Pallav Jain and Sarfaraz Khimani (co-CEOs of Performics, India's largest SEO/ performance marketing agencies)

What we Value (the Kraftshala Kode):

Kraftshala is on a mission to become the largest career launchpad in the world.

Team Kraftshala is for the ambitious, the forever-learners, and most of all, for those who live to add value to others. In a world where education companies often lose sight of their core, we aim to Scale with Soul, to offer greater value to each stakeholder (including our team) everyday we get bigger.

Joining Kraftshala now means becoming part of a story still in its early chapters- one you’ll help shape with your ideas, actions, and leadership. Here are things we care for: 

• We seek a value-adding mindset in prospective team mates. Folks who demonstrate a capacity to understand their users' needs and are willing to go the extra mile to deliver on that, fit right in.  
• We value problem solving skills. We look at problems objectively, work backwards from the user, solve for root causes and optimise for their long-term good instead of our short-term gain. We don’t let processes or hierarchies get in the way of adding value.
• We believe speed matters enormously in business. We value people who move with urgency, have a bias for action and are willing to take calculated risks in the face of uncertainty.
• We look for people with high learning agility, those truth seekers who pursue the best data, ideas, and solutions with rigour and open mindedness, and are constantly working to become better today than yesterday.
• We admire people with ambition & courage to take on large goals. We are seeking to build a team of self-starters who demonstrate high ownership.
• We aim for consistency and reliability and expect the same from others. Predictability just makes everyone’s life a lot smoother.
• We believe people who demonstrate candour with care are the most effective: real, open and direct in communication, while still being highly empathetic.
• We have learnt that Scaling with Soul requires frugality. Resource constraints help sharpen focus and breed inventiveness.
• We are practical optimists. Our team strongly believes in a better future and takes joy and pride in the fact that we are playing our part to make that future a reality.

Role Overview

We are looking for an English Communication Trainer to design and deliver a focused English communication course for adult learners. The course will cater to students at the A1/A2 level on the CEFR scale, aiming to enhance their proficiency to a B2 level, improving their readiness for professional communication and job placements.

Key Responsibilities:

• Curriculum Development: Design or adapt a Spoken English curriculum specifically tailored for adult learners with beginner-level (A1) communication skills.
• Training Delivery: Conduct engaging and interactive spoken English sessions, focusing on practical communication skills, including grammar, vocabulary, pronunciation, and fluency.
• Personality Development: Incorporate personality development modules to build student confidence and enhance their ability to present themselves effectively in professional environments.
• Student Assessment: Regularly assess and monitor student progress, offering constructive feedback to foster improvement and help them achieve course goals.
• Outcome Achievement: Ensure students attain at least a B2 proficiency on the CEFR scale, equipping them for successful job interviews and placement opportunities.

Must Haves

• 2 years of experience in training learners in Spoken English, particularly those with limited communication skills (We are not too fussed about the number of years. Experience is simply a proxy for capability, which is what we really care for)
• Experience in curriculum development or the ability to adapt existing content to meet the specific needs of the learners.
• The ability to help students progress to higher levels of English proficiency (for example from A1/A2 to B2 proficiency)

Good to Haves

• Strong knowledge of the CEFR framework
• Experience with voice and accent training

What is the recruitment process:

As a small team, it’s imperative that we get to know each other before taking the leap. We want to ensure you succeed in your role within our team. The process will occur over a mix of virtual and in-person meetings.

• Setting Expectations: This will be a call to understand your profile briefly and share the details of the selection process.
• Technical conversation 1: This will be a conversation with our Head of Human Skills Training Team wherein you can expect to be evaluated on the competencies needed for the job (mentioned above).
• Technical Exercise: This is a specific assessment designed to evaluate your fit for this role 
• Technical conversation 2: This will be a detailed assessment review conversation to go over your submission for the technical exercise, along with other competencies required for the role.
• Culture fit conversation: A conversation with our CEO to ensure that there is a fit with the Kraftshala Kode.
• Extending an offer: If all goes well, we will extend an offer that will mention the relevant details.

Location:

Delhi

Only for Indore and nearby candidates

1. We are hiring an Android developer who has expertise in designing as well as development

2. He or she should have expertise in XML design, and API parsing (JSON parsing)

3. If you are a complete fresher then also you can apply as we have started a program for complete freshers as well

Additional information:

1. If you have expertise in Android development and have good working knowledge in API parsing, then please walk in for the interview between 10:30 A.M to 7:30 P.M Monday to Saturday

2. Company name: Logical Soft Tech

3. Website: https://logicalsofttech.com/career

4. Address: 2nd floor, 388, PU4, Scheme 54 PU4, in Infront of Eye Retina Hospital, Vijay Nagar, Indore, M.P

Location: Remote - based in India

Plobal Apps is a SaaS platform that helps online stores build mobile apps in minutes with zero code. We help brands leverage their mobile app as a strong revenue channel for their business. As one of the largest app builders in the Shopify ecosystem, we power mobile apps for some of the world's fastest growing brands like Steve Madden, Forever 21, Kyte Baby, and Show Me Your Mumu. We enable mobile commerce journeys and help our merchants drive installs, engage customers and scale their revenue.

We closed our seed funding round in 2021 backed by Bessemer Venture Partners and Elevation Capital, and are now looking at aggressively scaling our business.

About the Role

Position: Sales Representative, SMB (Asia & Middle East)

Location: Pune (Remote) 

Timings : Must be able to work in the eastern time zone to overlap with key stakeholders 

What You Will Do:

• Identify and target SMB customers in Asia and the Middle East, with a focus on India.
• Conduct market research to understand SMB needs and buying behaviors.
• Generate leads through proactive outreach, leveraging various channels.
• Deliver compelling product demonstrations and presentations.
• Tailor solutions to address customer requirements and ensure satisfaction.
• Build and maintain strong customer relationships.
• Collaborate with cross-functional teams to align sales efforts.
• Stay updated on industry trends and provide insights for sales strategies.
• Meet or exceed sales targets, driving revenue growth.
• Maintain accurate records and provide regular sales reports.

Who we are looking for:

• Bachelor's degree in business, marketing, or related field.
• 2-3 years of B2B SaaS sales experience in India.
• Strong understanding of the SMB market in Asia, specifically India.
• Excellent communication and interpersonal skills.
• Results-driven with a focus on customer satisfaction.
• Self-motivated and able to work independently or in a team.
• Proficiency in CRM systems (ideally Salesforce) and sales productivity tools (ie. Outreach).
• Willingness to travel within assigned regions.
• Fluency in English, additional language skills a plus.

Benefits:

• Remote first work culture
• Health Insurance Coverage of INR 5,00,000 
• 21 Paid Personal leaves + 10 Paid National Holidays per calendar year
• Maternity and Paternity Leave

Ready to help us build the next generation of mobile commerce?

As a Back Office Executive, your primary responsibility is to gather, analyze, and interpret data to provide actionable insights that support decision-making processes within the organization. You will work closely with various teams to understand their research needs, contribute to strategic planning, and help enhance overall business performance.

Qualifications

1. Bachelor's or Master's degree.
2. Strong knowledge of Microsoft Office tools i.e. Microsoft Excel and Microsoft Word.
3. Excellent communication skills, both written and verbal.
4. Good knowledge of Google Spreadsheets, shortcut keys, and formulas.
5. Ability to work collaboratively in a team environment.
6. Prompt in web search.

We strongly prefer local candidates for this position as it is based in Ujjain.

2-5 years of experience in embedded software development.

Software background, experience in design, development, integration & test of embedded software for mobile targets is a plus

Strong C programming Skills

Experience in Device Drivers Development and Kernel Programming required.

Experience in BSP (board support package)

Sound Operating system knowledge

Hands-on experience with debugging and SW optimization is a must

Power SW optimization would be plus ( Like Linux/Windows or any other RTOS)

Key Responsibilities

The Candidiate is responsible for driving the success of LoyaltyXpert’s Services & brand promise in the Indian Market. This person will:

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (LinekdIn, Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

As a Graphic Designer, you’ll be responsible for making our ideas look good. We are particularly looking for boundary pushers and smart branding skills. You must be able to think creatively and critically, and have impeccable type sensibilities. You should also have the ability to design for different audiences and different brand styles across digital and print media. You must be willing to explore creative solutions that are visually inspiring and conceptually sound.

Competencies:

• Understanding of marketing, production, website design, corporate identity, advertisements, and multimedia design.
• Ability to understand briefs and translate concepts into creative, innovative visuals, effectively overseeing projects from start to end including on-time delivery.
• Eagerness to improve, keep learning, update skills and innovate as per business requirement and market.

Skills:

• Proficient to expert level experience in Adobe Suite focusing on Photoshop, InDesign, and Illustrator. Knowledge of Adobe After Effects and Adobe XD is a plus.
• Intermediate/high proficiency in design principles like typography, composition, scale, color theory, and an advanced knowledge of how those principles work together
• Digital platform design experience and understanding of cross-platform design guidelines.

Experience:

• Strong creative vision and visual arts skills with an established portfolio of B2B print and digital marketing collateral including social media creatives, brochures, reports, sales presentations, pitch decks, etc. preferably in an agency environment.
• Working knowledge of website UI design and motion graphics is a plus. 

Location and Type: 

Remote, Full-time

Evaluation:

Portfolios will be checked for knowledge on design aesthetics, typography, and composition. Please share only samples of work where the ideas and execution are done by you alone. Shortlisting will be followed by a video interview.