Consumer Insight Manager Consumer insight managers primarily work in market research, seeking to discover target areas that help drive the operational and creative strategies at a company. Consumer insight is used in various divisions of a company, from product development to customer service. Key responsibilities include : ● Management of specialized agencies to ensure high quality research deliverables are met and negotiate to maximize value of dollars spent. ● Manage the execution of research and analysis projects, while proactively analyze and synthesize qualitative, quantitative, and syndicated data to develop new insights about the consumer, shopper, and market. ● Analyze research results against the stated learning objectives to address key business objectives and hypotheses. ● Create actionable insights to help inform strategy and drive informed decision making through customer research, consumer trend tracking & competitive intelligence. ● Trend Tracking: Track relevant macro and consumer trends, identifying key emerging trends,driving foresight to future business opportunities and threats. ● Monitoring the in-market brand performance and consumer responses to it, at a product & communication level. ● Contribute to building the organization's capability in identifying and leveraging consumer,shopper, and marketing insights PROFESSIONAL EXPERIENCE/QUALIFICATIONS ● A minimum of 5+ years of related CIM experience ● Highly motivated, self-starter with the ability to establish Consumer Insights as a function within the organization ● Significant experience designing and leading both qualitative and quantitative research studies, with expertise in techniques and methodologies ● Must be able to synthesize and translate consumer research into strong actionable insights in order to address business challenges ● Well-versed in ever changing research methodologies and possesses the ability to apply research to address business challenges ● Proven collaboration abilities, strategic thinking, and leadership skills ● Experience utilizing syndicated data sources (e.g. point of sale, consumer panel) ● Excellent communication and presentation skills, especially the ability to explain difficult concepts and insights in applicable business terms. Strong ability to summarize insights into presentations in clear and understandable calls to action ● Strong analytical skills ● Excellent project management skills
Responsibilities: 1. Perform market scoping, segmentation, and need analysis for target audience 2. Collaborate with CXOs and drive the demand-side strategy 3. Formulate and execute high impact sales strategies to build funnel of qualified leads 4. Aggressively pursue potential leads and follow through to successful conversions thereby meet and surpass revenue goals 5. Work closely with internal teams to ensure that client requirements are met 6. Build strong processes for tracking, measuring, and reporting sales profitability metrics 7. Over a period of time, head the sales function. Successfully hire, train and manage the growing sales wing 8. Constantly network and engage with current clients and identify new prospects within the current segments 9. Champion customer success and increase product adoption. Ensure high customer retention 10. Possess a strong understanding of our product, our competition and positioning. Provide thought leadership and strategic insights on the same Must have: 1. A get-things-done attitude with high level of ownership 2. B.Tech or MBA from a premier institute 3. 1-4 years of proven record in B2B sales or related market in an early stage startup 4. Ability to build processes from scratch and drive threads with a goal oriented mindset 5. Be a proactive, self-initiated hustler 6. Proficiency in Microsoft office 7. Excellent presentation and communication skills, both written and verbal 8. Exposure to working in a start-up will be an add on 9. Experience in leading a sales team is an add on
Ordertrainings.com (Bangalore based, seed funded Start-up) is looking for Business Development Executive (Partner Engagement). The role will be majorly on interacting, handling and building engagement with our partner companies and individuals. Folks with good communication skill with knowledge of Business and Sales are welcome. Passionate freshers who want to do something great in life are welcome to apply.
Simplilearn is one of the world’s largest professional training and certification companies. We upskill professionals through highly result-oriented courses delivered by experts so they can unlock their true potential in their careers. Our areas of focus - artificial intelligence, machine learning, cloud computing, programming, and digital marketing amongst others, are also the fields which are the most dynamic in nature. They are evolving fast and are changing the way the world works. These are also the courses which are most in-demand in the market. Hence, there are a lot of opportunities for us to grow our business by partnering with affiliates like reputed websites, blogs, and focused communities. So if you have demonstrable experience of 4+ years in starting, building, and operating a successful affiliate marketing program, are an online extrovert with expertise in building content partnerships, we want to talk with you, especially if that experience is related to technology, consumer or ed-tech products. Responsibilities: Leading Affiliate Marketing Lead a 4 member team which manages all aspects of affiliate networks and individual affiliate relationships Directly manage large affiliate partners to maximize business opportunity. Lead new affiliate acquisition. Develop new business partnership affiliate opportunities globally Negotiate financial details regarding referral partnerships (e.g. CPA, paid placement, etc.) Own execution of day-to-day affiliate management including ongoing development and deployment of fresh marketing creative, affiliate communications such as newsletters and blog posts, offers, affiliate payments, and dispute resolution Responsible for performance measurement, scorecard management, and reporting on affiliate results and key initiatives to various stakeholders. Collaborate with business team, product team and marketing team to identify additional opportunities and come up with attractive offers Collaborate with internal and affiliate network tech teams to resolve any tech issues around tags, tracking, coupon code generation, etc. The majority of time spent in this position will be recruiting and monitoring new affiliate performance Leading paid content partnerships and media-buying Identify content partnership opportunities across India, US, Europe and APAC with leading websites, based on business priorities and SEO site analysis Negotiate financial details around payment terms Decide on the content theme and outline based on SEO and competition analysis, and get the content created and reviewed by the content team Analyse the current referral traffic to identify blogs and publishers from where leads are coming and getting links to Simplilearn courses from similar such websites. Mobilise the usage of published content with the sales teams and email teams. Identify and execute potentially high ROI paid media-buying opportunities (for e.g. buying ad spots on authoritative certification sites) Qualifications Total marketing experience of at least 5 years with 2+ years direct experience in managing affiliate marketing programs for a medium to large company (not just in an affiliate agency) Experience in working on affiliate networks like CJ, Affiliate Window, Impact Radius, Rakuten, Share a Sale etc. 2+ years experience in blogger outreach/content partnerships 3+ years of experience in leading a marketing team of at least 3 people Experience in SEO would be a strong plus Experience in other digital marketing channels like email marketing and display advertising is a plus Ability to package results and reporting to show impact to business, as well as formulate affiliate recommendations Self-starter, highly motivated, with strong team leadership skills Strong project management and communication skills. Bachelor’s degree MBA or Post-graduate degree in marketing or business preferred, but not mandatory