33+ Marketing Strategy Jobs in Bangalore (Bengaluru) | Marketing Strategy Job openings in Bangalore (Bengaluru)

JoVE is the world-leading producer and provider of science video solutions with the mission to improve scientific research and education. Millions of scientists, educators, and students use JoVE for their research, teaching, and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.

The Role

We are seeking a dynamic and innovative Marketing Specialist with a passion for the biopharma sector. This role will focus on promoting JoVE’s unique solutions to biopharma companies. The ideal candidate will have a proven track record in B2B marketing, particularly within the life sciences, and will excel in creating content and executing lead-generation marketing campaigns that resonate with biopharma audiences.

Responsibilities

• Develop and execute marketing strategies tailored to biopharma companies
• Design and implement multi-channel marketing campaigns, including email marketing, social media, and paid ads to drive lead generation and audience engagement
• Create completing content for case studies, newsletters, blogs, social media, ads, and email campaigns
• Collaborate with the sales and product teams to align marketing initiatives with business goals
• Engage with industry professionals through events, webinars, and strategic partnerships to expand JoVE’s presence in the biopharma market
• Organize and deliver webinars and events at conferences
• Analyze marketing performance data and leverage insights to optimize strategies. Monitor KPIs such as lead generation, engagement, and conversion rates, providing actionable recommendations for improvements

Requirements

• A Bachelor’s degree in business, marketing, or life sciences
• 5+ years of experience in B2B marketing with a strong focus on the biopharma sector
• Strong understanding of the biopharma industry, including R&D processes and market trends
• Proficiency in marketing automation tools (such as HubSpot)
• Experience with Salesforce and B2B prospecting tools, such as LinkedIn Sales Navigator
• Excellent written and verbal English communication skills
• Strong analytical and problem-solving skills

Why Join JoVE?

• When working with JoVE, you can expect a compensation package competitively placed within the local market.
• You will make a direct impact in accelerating science research and in improving student learning in science education.
• Opportunity to work with global teams and in an environment that promotes innovation and collaboration.
• Our strong promotion from within culture draws a clear path to advance your career with us.

Location:

Bangalore, India

Company:

CyberWarFare Labs

Company Description

CyberWarFare Labs (CWL) is UK based Ed-tech leader in cybersecurity

with operations located in Bengaluru. We provide cutting-edge

cybersecurity Education and immersive training services, enabling

organisations to enhance their cyber capabilities. Our client-focused

approach ensures tailored solutions in this ever-evolving field. We

prioritise proactive defence with innovative solutions, backed by

on-demand educational services.

Role Description

This is a full-time on-site role for a Social Media Marketing Specialist.

The Social Media Marketing Specialist will be responsible for creating and

executing social media marketing strategies, social media content creation,

and digital marketing. The candidate should possess strong communication

skills to aid in creating content that effectively portrays the company's

culture and interests. The Social Media Marketing Specialist will be

responsible for engaging with the target audience and building

relationships with them through online platforms.

Qualifications

● Experience requirement: 2-5 Years.

● Versatile ( able to work on distinct niche), Able to work on distinct

type of content.

● Managing the content delivery.

● Able to write Plagiarism free and AI free content.

● Able to write SEO driven articles.

● Develop creative and engaging social media strategies and content

distribution plans.

● Day-to-day handling of social media channels.

● Look after audience research.

● Manage and facilitate social media communities by responding to

posts and developing discussions.

● Monitor closely to keep track and analyze thoroughly the report of

performance on social media platforms using various analytics tools.

● Research and evaluate the latest techniques to evolve continuously

with the ways of measuring social media activity.

● Keeping an eye on competitors’ activities.

● Recommend the latest adaptations for improvements and increasing

performance.

Key Responsibilities:

● Develop and execute social media marketing strategies.

● Create visually appealing and compelling content.

● Manage and grow social media channels.

● Monitor social media trends and analytics.

● Collaborate with cross-functional teams for campaign execution.

Cyber War Fare Labs is an equal opportunity employer. We encourage

applications from candidates of all backgrounds and experiences to

join our diverse and talented team in the fight against cyber threats.

Reference No.

● SMMS-1

Job Description: Center Manager - Skill Learning Academy

We are looking for an experienced and driven Center Manager to lead our skill learning academy, overseeing operations, marketing, and sales functions in both B2B and B2C segments. This role involves managing teams across marketing, sales, administration, and technical verticals, ensuring the center operates as a profitable entity while meeting targets and deadlines.

Key Responsibilities:

Marketing & Sales: Drive marketing and concept sales in B2C and B2B segments, generating revenue from colleges, corporates, and universities.

Team Management: Oversee and mentor teams across multiple verticals, including marketing, sales, administration, and technical departments.

Profit Center Accountability: Run the center as a profit center, meeting revenue goals and managing operational efficiency.

Operations Oversight: Ensure smooth day-to-day operations and successful execution of all activities within the center.

Target Achievement: Set and achieve center targets, ensuring all deadlines are met.

Leadership: Serve as a leader and mentor, guiding the team to meet objectives and maximize performance.

Eridium Digital is a Digital Marketing company, we help brands - see, shape, and act on opportunities. Driven by insights and data we decipher the consumer intent, delivering sophisticated Integrated brand presence and targeted campaigns across Search, Social, AI driven Display in sync with Marketing Technologies. We help brands to enhance their value across reputation, reach, and interest.

We are inviting applications for a full-time Senior Performance Marketing Lead to join our team. If you have a passion for Digital Marketing and bring with you an analytical and curious mind, read on. This is an opportunity to work with the leading Digital Marketing Agency. We support our employees professional and personal development.

Key Accountabilities:

• Creating and executing a strong performance marketing strategy & execution plan
• Lead the day-to-day management and optimization of campaigns across ad platforms
• Manage budgets and deliver performance marketing briefs across multiple channels; Facebook Ads, Google Ads, Twitter Ads and LinkedIn Ads
• Work closely with clients to identify their priorities and develop effective campaigns for achieving their goals
• Brainstorm new and creative growth strategies
• Ability to multi-task and remain organized in a fast-paced environment.
• Drive continued optimization of paid campaigns through performance analysis, ad copy testing, quality score improvement, keyword management etc.
• Analyze data, develop observations and recommended improvements.
• Articulate and synthesize data to internal team members to influence spending decisions/ digital marketing strategies.
• Responsible for sharing knowledge and information with the performance marketing team and internal stakeholders
• Responsible for identifying, pitching and successfully winning new paid business for Eridium
• Work closely with current Engage clients, highlighting opportunities to upsell and expand on current relationships
• Constantly identify opportunities and methods to increase efficiencies through automation and tools
• Manage daily performance reports and share insights with the team to achieve targets
• Responsible for a successful track record of measuring and maximizing ROI across a variety of performance marketing channels and ensure they are delivered on time and within budget

Requirements:

• A minimum of 4-5 years of experience in B2B performance marketing, preferably in the Digital Marketing arena
• Excellent communication and collaboration skills, with the ability to work cross-functionally with multiple teams
• Experience managing, planning and optimising multiple live campaigns simultaneously
• Ability to translate complex data concepts to easy to understand digestible decks
• Sound experience in managing multiple projects
• Proficiency with all ad platforms (Search, Social, and Programmatic)
• Proven track record of creating and managing successful performance-based campaigns across various channels.
• Strong analytical skills and experience with data analysis tools such as Google Analytics.
• Must be up-to-date with the latest trends and technologies in digital marketing
• Ability to prioritize strategically and analyze large sets of data

Please fill out the form below to apply:

https://forms.gle/5r5b3Qor6pmCc1t3A

As a Branding and Communication Specialist, you will be responsible for developing and executing strategic branding and communication initiatives to enhance the visibility, reputation, and market positioning of our organization or client. You will play a pivotal role in shaping the brand identity, messaging, and storytelling across various channels to effectively engage target audiences and stakeholders.

Key Responsibilities:

• Brand Strategy Development: Collaborate with internal stakeholders to define and refine brand positioning, values, and messaging strategies. Develop comprehensive brand guidelines to ensure consistency across all communication touchpoints.
• Communication Planning: Develop and execute integrated communication plans that align with the overall brand strategy and business objectives. Identify target audiences, key messages, and optimal channels for reaching and engaging stakeholders.
• Content Creation and Management: Create compelling and relevant content for various communication channels, including websites, social media, blogs, press releases, and marketing collateral. Develop storytelling narratives that resonate with target audiences and reinforce brand messaging.
• Collaboration and Coordination: Collaborate closely with cross-functional teams, including marketing, digital, and creative teams, to ensure alignment and synergy across branding and PR efforts. Coordinate PR activities with marketing campaigns and initiatives for maximum impact.

About the role

We are looking for a skilled Performance Marketer for Insane Marketers who can optimize ad exposure and add Insane value to the campaign strategies. Responsible for growing revenue through digital media by executing marketing campaigns, and extracting and analyzing data across multiple channels.

Responsibilities

• Conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements.
• Proofreading advertising material before launching campaigns.
• Coordinating and overseeing the development and launch of campaigns
• Run Google Ads, and FB ads and manage complete responsibility of Google and Social media ads with an advanced understanding of marketing, and funnels, and comfortable with Google and Facebook Campaigns Strategy, optimization, and Analytics.
• Creating and managing Multiple Campaigns with the Right Ad Copy, optimizing the ad copy, and landing pages for the best quality leads
• Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
• Analyzing and evaluating the effectiveness of the campaign and using this data to inform future campaigns
• Collaborate with cross-functional team to develop creative solutions to address client’s business challenges
• Well aware of segmentation of Budget across the funnel, and ensure the right ads are shown to the right audiences.

Requirements

• Minimum of 2 years of experience as a media buyer.
• Prior Experience running Google or Facebook Advertising campaigns
• Good understanding of media analytics tools such as Google Analytics, and strong computer skills with programs such as MS Office, Google Suite
• The ability to collaborate with others and work as part of a team.
• Exceptional organizational and project management skills.
• Strong communication and networking abilities.

Benefits-

• Health insurance.
• All books ordered in the domain that Insane works in will be reimbursed.
• The freedom to manage your own time, location, and schedule (we have no physical office or set working hours).
• 5 days working.
• In-house training to grow your skills
• The opportunity to work with an innovative team of people with an awesome company culture
• The chance to grow, be challenged, and develop with Insane marketers
• Day shift.
• Willing to relocate to Bangalore or be based in Bangalore for this position

About you

• You’re numbers-driven.
• You love data.
• You're passionate and driven.
• You have a sharp eye for detail.
• You're proactive and reactive.
• You have 2+ years in paid media buying.

Digital Marketing Intern

0-2 Years experience

Job Location: Bangalore

Degree in Marketing/Communications/Public Relations/Journalism

Description:

Are you a digitally savvy individual with a passion for marketing and design? Join our team as a Digital Marketing Intern and play a vital role in helping us enhance our online presence, promote our UI/UX design projects, and engage with our audience. This internship will provide you with hands-on experience in digital marketing within a creative design studio.

Role & Responsibilities:

• Collaborate with the marketing team to develop content that aligns with our design studio’s branding and messaging
• Assist in creating email marketing campaigns, including designing email templates and writing compelling copy
• Monitor email campaign performance, analyze results, and suggest improvements
• Support SEO efforts by conducting keyword research and optimizing website content
• Assist in improving website performance and user experience (UX) to drive organic traffic
• Utilize analytics tools to track and analyze digital marketing performance, including website traffic, social media engagement, and email open rates
• Generate regular reports and provide insights to optimize marketing strategies
• Collaborate with the marketing team to plan and execute digital marketing campaigns, promotions, and events
• Assist in managing online advertising efforts, if applicable
• Stay updated on digital marketing trends, industry news, and best practices
• Share insights with the team to adapt strategies accordingly

Must have Skills:

• Strong written and verbal communication skills
• Detail-oriented with critical thinking skills
• Understanding of SEO techniques and best practices
• Familiarity with major social media platforms (Linkedin, Facebook, Twitter, YouTube, etc.)
• WordPress basics are very important
• Keyword research experience is a must-have
• Basic knowledge of website analytics tools (e.g., Google Analytics) is a must-have

The role

We are currently seeking results-driven Sales Executives to join our team. The Sales Executive will be responsible for driving revenue growth by acquiring new clients and maintaining strong relationships with existing clients. The Sales Executives will play a key role in expanding our client base and achieving sales targets

Key Responsibilities

• Develop and execute sales strategies to achieve sales targets and revenue goals.
• Identify and target potential clients in the assigned territory through market research, networking, and prospecting.
• Build and maintain strong relationships with existing clients, providing exceptional customer service and addressing their advertising needs.
• Conduct presentations and sales pitches to potential clients, effectively communicating the benefits and features of our transit media advertising solutions.
• Prepare and present sales proposals and contracts, negotiating terms and pricing to secure new business.
• Collaborate with the creative team to develop customized advertising solutions that meet the specific requirements of clients.
• Monitor market trends, competitor activities, and industry developments to identify new business opportunities.
• Meet or exceed sales targets and contribute to the overall growth and success of the company.
• Prepare regular sales reports, providing updates on sales activities, revenue forecasts, and client feedback.
• Stay up-to-date with industry trends and developments in transit media advertising, continuously enhancing product knowledge and sales techniques.

Key skills and experience required

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Strong communication and presentation skills, with the ability to articulate the value proposition of transit media advertising to clients.
• Excellent negotiation and closing skills, with the ability to create win-win solutions.
• Self-motivated and target-driven, with a proactive approach to sales.
• Ability to build and maintain strong relationships with clients and internal stakeholders.

Director - Strategy and Solution - Performance Marketing

Ranked by Deloitte amongst India's top 25 fastest-growing tech companies, we are a well-capitalized digital startup pioneering full-funnel marketing via programmatic media. We are trusted by leading marketers and agencies in India and is expanding its footprint globally.

We are looking for a Director - Strategy and Solutions. No matter how brilliantly organizational functions perform in their silos, the ownership and skills to ensure it all comes together and moves in the right direction is program management.

As the Director (Strategy and Solutions), you will assist in driving customer success, operational excellence, new solutions discovery, and account growth.

We are looking for seasoned professionals who excel in the following areas:

1. Proven experience in Digital Marketing and an understanding of Media channels.

2. Flair for communication and presentation to engage and influence stakeholders positively.

3. Leading and driving innovation for developing new programmatic solutions as per the requirements of the client and ensuring it is aligned with business goals.

4. Formulation of strategies in accordance with the organizational goals.

5. Expertise in problem-solving and technology development.

6. Driving the overall P&L of the company

Experience: 10+ years of professional experience

Preferred Industry: Performance Marketing

Experience with a Digital Marketing agency is a must. One must be able to lead solutions and strategy from the forefront.

We value people who are driven by a sense of ownership, a bias for action, transparency, persistence with adaptability, curiosity and humility.

What you get:

- Opportunity to build a global company.

- Non-linear learning experience.

- Transparent work culture.

- Meaningful equity in the business.

About the Company:
Our client is an Entertainment Network that owns 73 frequencies and is an advertising partner for another 3, across 63 cities, making it India's largest private FM radio broadcaster. With the highest listenership across the country and a track record of developing innovative content, it has been expanding and retaining its audiences and advertisers through the years.

• Grow business month on month - Identify and map prospective clients, forecasting revenue monthly/quarterly and negotiating the terms of agreement.
• Focus on growing new relationships with key partners, negotiate contracts and pursue ways to secure long-term relationships.
• Primary responsibility will be to understand client requirements & on-board quality Affiliates / Publishers / Ad networks to deliver required quality & numbers through research, referrals, networking, cold calling, data feeds and emails.
• Media buying (both mobile and PC web traffic of CPA, CPC, CPL, CPI, CPS, CPT, CPR, CPV, CPA traffic.
• Close coordination with BD & Client Servicing Team.
• Negotiate and manage commission structures for affiliates
• Thorough knowledge of attribution platforms Appsflyer, Branch, Singular, Adjust, Kochava etc.
• Troubleshooting tracking issues at publisher end. Ensure timely resolution of publisher queries through proper escalation.
• Develop business strategies to improve affiliate program.
• Maintain open communication with all affiliates on the day-to-day issues. Communicate with new and existing affiliates regarding upcoming promotions and optimization opportunities.
• Allocate targets to affiliates and ensure that targets for the respective campaigns are met within specified timelines.
• Stay current with trends in affiliate marketing and identify new opportunities.
• Interacting with advertisers along with the demand team to understand campaign performance & to further optimize campaigns.

• 3-6 years professional experience in Affiliate Marketing.
• Working knowledge of HasOffers, Affise, Trackier, and other Tracking Platforms.
• Bachelors or above from an accredited university or college
• Candidates should have very good connection with Affiliates / Publishers / Ad networks. 
• Core Affiliate Industry/Performance Marketing Experience.
• Strong data analytical skills.
• Team management skills as well as ability to work independently.
• Thorough understanding of the types of fraud in Web or Mobile.
• Must have existing relationship with wide array of Affiliates / Publishers / Ad Networks.
• Strong understanding of attribution mechanisms, cookies, pixels, tracking platforms & MMPs

      Other Benefits:

•  Insurance - Medical Insurance Coverage of 3,00,000 for individual, spouse and kids. *Option of including parents and higher coverage amount of 5,00,000 
• Professional Development - Reimbursement towards relevant courses that can help you grow your career and build your knowledge level. 
• Food - Lunch, Tea and Snacks. All you can eat! 
• Work Culture- Flexible Result Oriented Work Environment 
• Dress - We aren’t buttoned down. Wear anything you’re comfortable in. Wear any comfortable dress you like to the office – and be as comfortable at work 
• Foosball - Whether you want to pick up the game or master your skills, you’ll find plenty of people to play with 
• TGIF - We’ll find something to do at the end of each week. 
• Work hard, party harder!

RESPONSIBILITIES:

Campaign Management:

• Develop strategies and oversee the implementation of growth marketing campaigns, including focus  content marketing, SEO, SEM, social media marketing, and paid advertising 
• Understand user journey from first interaction to final conversion and create campaign targeting groups and strategies based on that. 
• Conduct secondary research on  latest and emerging trends and use cases in adtech (business model changes, applications, tools, platforms)
• Create, track and optimize campaigns across various digital marketing platforms
• Create Hypothesis and rapidly experiment against those hypothesis to consolidate the learnings and apply back to campaigns 
• Drive performance across the User Acquisition funnel by optimizing for metrics such as ROAS, CAC, LTV 
• Conduct periodic cohort analysis to measure users acquisitions and retention
• Report on campaign performance and improvements
• Develop partnerships with platforms, publishers, intermediaries, affiliate to unlock growth

Client Servicing:

• Be the SPOC for the client requirements. Proactively lead client discussions 
• Understand client’s marketing objectives and translate to campaigns on different Digital Advertising platforms 
• Updating clients and internal teams on a regular basis about the performance of the campaigns.

• MBA from Tier 1 Business School 
• Minimum of 2 years of experience in the same industry 
• Experience in running app install campaigns, including tracking In-App purchases across multiple channels 
• Experience working with mobile attribution/integration platforms such as AppsFlyer, Singular, Branch, Facebook Analytics, Firebase Analytics and Messaging
• Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience. 
• Experience of Digital ad platforms like Google, Facebook, Programmatic 
• Experience driving growth in user acquisition, user retention campaigns

Roles and responsibilities:

• Create a brand and market positioning that maintains Tartan's leadership position in the industry.
• Devise, own, and execute Tartan’s marketing strategy across all formats, both internally and externally.
• Ensure sales and partner teams are enabled and up-to-date with the product, process, competitor, and market content.
• Build Tartan's vocabulary and messaging to effectively tell the company’s story to the modern world.
• Build, maintain, measure, and optimize Tartan’s marketing channel mix, with an eye toward growth initiatives and product adoption
• Work closely with the sales, customer success, alliances, and product teams to identify market opportunities and define market-leading products.

You will be a good fit if you have the below:

• Proven 3+ years of B2B2C marketing leadership experience providing strategic input to high-growth technology businesses with ownership of marketing strategies, goals, and tactics
• Successful track record in building, getting buy-in, and executing marketing plans
• History of building high performing, marketing teams and attracting top marketing talent
• Relevant domain experience preferred in deeply technical products, preferably in API space
• A thorough grasp of the key metrics needed to drive the business
• Ability and desire to use data and metrics to make strategic growth decisions
• Interest in development, training, and mentorship; hands-on in working with teams

• Brand new MacBook
• Stock Options
• Health Insurance
• Unlimited Sick Leaves
• Passion Fund (Invest in yourself or your passion project)
• Wind Down

The Wellness Shop is an eco-friendly wellness brand which provides range of products that are  organic and 100% natural. We provide products catering to cosmetics, wellness and healthcare  segment. The company launched in 2021 and within 4 months, we have launched 150+ premium  products and have started hitting 400+ daily orders. TWS is funded by logx ventures. We plan to  build this company into a multi-million dollar business and provide best quality organic products  all over the world! 

We are looking for a talented EMAIL MARKETING MANAGER to take the lead with our email  marketing strategies. Your main duties include running email marketing campaigns end-to-end,  managing email databases and creating newsletters. If you're interested in web technologies and  can generate innovative ideas to increase sales, we would like to meet you.  

Responsibilities: 

- Identify target audience and grow our email list 

- Design and implement direct email marketing campaigns 

- Proofread emails for clarity, grammar and spelling 

- Ensure mobile-friendly email templates 

- Write newsletters including all company updates 

- Upgrade our email templates using graphics, personalization and advanced features - Ensure prompt and accurate communication with clients via email to minimize unsubscribes - Create email databases for lead generation 

- Analyse campaign performance and suggest improvements 

- Report on sales revenue generated from email marketing efforts 

- Ensure emails follow industry policies and best practices 

Requirements: 

- 5+ years of proven work experience as an Email marketer 

- Hands on experience with HTML and content management systems 

- Proficiency in marketing automation technology 

- Knowledge of SEO/SEM and Google Analytics 

- Familiarity with analytical and database tools 

- Excellent written communication and copywriting skills 

- Strong project management skills 

- An ability to work under tight deadlines

• PL ownership: Drive and ensure 100% achievement of the targeted sales numbers of the categories. 
• Ensure Profitability by negotiating the best category margins, securing marketing support from brands, and focusing on delivering the budgeted top-line and bottom-line.
• Assortment planning: Ensure we have a competitive catalog compared to other players across brands and sub-categories globally. 
• Customer Experience: Anticipate and create solutions for customer pain points. Should be able to resolve customer escalations and deliver on the expected NPS for the category. 
• Category marketing: Create weekly, monthly, and quarterly calendars  Have joint marketing plans signed off with partner brands, execute the plan in coordination with the internal team
• Operational efficiency: Work with cross-functional teams like CS, Finance, Sales to ensure a smooth functioning system and to be able to deliver on the required set of parameters measured across each function

1. 5-10 years of experience in global category roles, preferably digital categories like gift cards, perks, deals, experiences, loans, insurance, merchandise etc. 
2. Hands-on in Sales, Operations, Catalog and Category Management.
3. Strong analytical aptitude in problem-solving, multi-tasker, critical thinker, and a tactical executioner with a proven track record of finding solutions to business problems.
4. Good communication and team management skills. 
5. Engineering + MBA from reputed colleges would be preferred.

A wholesome opportunity in a fast-paced environment will enable you to juggle between concepts yet maintain the quality of content, interact, share your ideas, and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at Plum.

Job role: 

As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving, and implementing initiatives to increase brand presence and improve product adoption.

Responsibilities:

• Manage Organic as well as paid channels
• Set targets and build strategies to help achieve them
• Create and test content, blogs, and ads for operational efficiency
• Create and optimize landing pages to increase signups
• Develop and implement campaigns to better lead quality and beat the competition
• Perform data analysis around web traffic and other key metrics
• Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
• Communicate with team members on campaign developments, timelines, and results

Requirements:

• 4+ years of experience in Digital Marketing or a similar position preferred
• Experience in B2B, eCommerce and SaaS is preferred
• Relevant Bachelor's degree preferred
• Great design sense is a must for this position
• Proven experience building campaign strategies from scratch and executing them
• Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
• Experience working with data
• Experience working with international markets is preferred

What is the role?

We are looking for a storyteller who can profoundly understand the user and can translate our product details as per the user's needs. You like working with data and insights and making decisions based on it. You should be able to lead multiple stakeholder roles efficiently for international markets with a passion for technology. An eager candidate to make an impact and thrive in a fast-paced, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.

Key Responsibilities

• Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights.
• Define our GTM and partner with the rest of the team to execute the GTM. It will include work like demand generation, and creating sales playbooks, sales enablement content, and marketing assets.
• Work closely with a range of cross-functional teams - product, partner managers, marketing, and sales to craft thoughtful go-to-market strategies and drive growth initiatives.
• Understand and analyze the competitive landscape to define our own marketing strategy.

What are we looking for?

An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.

• 3+ years of relevant work experience that can span marketing, product marketing or product management.
• Experience working on marketing or growth throughout a product’s lifecycle.
• Working experience in SaaS, preferably for international markets.
• Hands-on experience in Google Analytics, Google AdWords, CRM, and analytical tools.

Who will you work with?

You will be working closely with the Digital Marketing, Sales, Product, and Customer Success teams.

What can you look for?

A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the comprehensive benefits that offers.

We are

A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls and Compass. Company works with over 1000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners and consumers for better business results.

Way forward

We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We assure you that we will attempt to maintain a reasonable timeframe for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.

Desired Candidate Profile

• Bachelor’s degree or Master's degree (from tier 1 college - IIT/NIT/IIM/XLRI/MDI/ Any other Tier 1 Colleges)
• 3+ years experience with 2+ years experience in digital marketing at a high growth app-based B2C organisation
• Strong quantitative mindset and data driven approach to digital marketing
• Expertise in excel-based data modelling and analytics tools
• Experience in handling mid to large scale monthly digital marketing budgets
• Hands-on experience in managing Facebook Ads, Google Ads at scale
• Experience in programmatic advertising is a big plus for this role
• Experience in understanding data using Google Analytics/ Mixpanel/ AppsFlyer or any other analytics or attribution tool
• Experience in cross-team collaboration, team management and agency management    

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

• Bachelor’s degree in marketing, business, or related field
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools

Preferred Qualifications

• Master’s degree a plus
• Proficiency with online marketing and social media strategy
• Proven experience designing interactive applications and networking platforms
• Willingness and ability to travel
• Established press and media contacts

• Crafting the performance marketing strategy for the company and managing the overall online marketing calendar around the same
• Managing all online properties of the brand
• Measuring ROI and a set of other KPIs, based on in-depth analysis of standard digital metrics
• Liaising with multiple agencies, as well as internal offline and traditional marketing teams to devise and execute innovative marketing campaigns throughout the year
  
  

• 5+ years experience in Digital Marketing with experience in Digital Advertising, Website Management, Lead Generation, and/or Lifecycle Marketing
• Experience with problem-solving and analytical skills including conducting qualitative and quantitative research, analyzing data, data visualization, developing hypotheses, synthesizing insights & recommendations
• Experience with digital and web analytics and data tracking tools (e. g., Google Analytics, ) and SQL
• Website management and technology experience including CMS, HTML, CSS, and Javascript
• Experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience using various Facebook Interfaces: Ads Manager, Power Editor, Business Manager, Page Insights
• Experience with ad serving tools and DSPs (e. g., DoubleClick, Adobe Advertising Cloud)
• Experience working both strategically as well as in an executional capacity to build and deploy the campaign
• Experience presenting ideas to several stakeholders at once
• Experience collaborating and coordinating with internal and external cross-functional teams
• Experience with digital marketing and digital measurement latest trends and best practices

Weird Ways Media is a startup Ad, Media company located in prime locations in US, IND and UK. We are looking for dynamic youngsters to join our growing team. We are looking for Media Marketing Intern

Media Marketing Intern is an internship role where the candidate would be communicating the need for video content to the client and also generate leads. Discuss with the production team and also support production team for successful completion of project. If you fancy creativity then you are the right candidate. Lot to learn and lot to perform!

Qualification: Graduate

Languages: English a must

Position: Media Marketing Intern

Role can lead to Media Marketing Manager

Internship duration: 6 - 8 Months

Remuneration: Paid Stipend

Website: https://weirdways.in