7+ Marketing Strategy Jobs in Chennai | Marketing Strategy Job openings in Chennai

Key Responsibilities:

• Strategic Growth Planning: Develop and execute strategies to drive sustainable growth and expansion in alignment with company goals.
• Market Analysis: Conduct thorough market research and analysis to identify new opportunities, market trends, and competitive threats.
• Business Development: Lead initiatives to acquire new business partnerships and opportunities, including identifying potential clients and negotiating agreements.
• Operational Excellence: Streamline and optimize internal processes and workflows to enhance efficiency and productivity.
• Financial Management: Collaborate with finance teams to develop budgets, monitor financial performance, and ensure cost-effectiveness.
• Team Leadership: Provide strong leadership and mentorship to cross-functional teams, fostering a culture of collaboration, innovation, and continuous improvement.
• Performance Metrics: Establish key performance indicators (KPIs) and metrics to track progress towards goals, regularly reporting to senior management.
• Risk Management: Identify potential risks and develop mitigation strategies to ensure business continuity and resilience.

Qualifications:

• Education:  MBA or equivalent from a prestigious institute such as IIM preferred.
• Experience: 4-6 years of progressive experience in business development, operations management, or related fields. Prior experience in a leadership role preferred.
• Analytical Skills: Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
• Communication Skills: Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization.
• Strategic Vision: Proven ability to think strategically, anticipate future trends, and translate vision into actionable plans.
• Adaptability: Ability to thrive in a fast-paced environment and effectively manage multiple priorities under tight deadlines.

Role - Campaign Manager

About Company -

Our Client is a performance marketing agency, that builds bridges between smart machines and people, to work better, smarter and faster. We believe in performance, where we marry creativity with analytics to discover, define and deploy the most engaging stories.

Job Description -

• Meet with all new clients to identify and conceptualize campaign strategies
• Design and organize an optimal campaign inside budget constraints
• Locate and secure talent and resource before campaign launch
• Train and groom all resources for optimum efficacy
• Utilize staff and resources to produce quality content for execution
• Devise a campaign timeline and schedule
• Execute campaign effectively, on schedule and on budget
• Monitor all outlets and resources for campaign impact and progress

Job Requirement -

• Experience: 3-4 years of experience into Advertising agency background, Influencer marketing and Social Media
• Skills: Campaign management, Negotiation skills, Influencer connections.

We are searching for a highly-creative Digital Marketing Manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Plan and manage our social media platforms.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.

• 6+ years of experience doing B2B marketing and driving customer acquisition
• Understanding of online customer acquisition process is essential
• Exposure to social media, product launches, web analytics tools, search engine marketing
• Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• Excellent communication skills, both written and verbal
• Demonstrated ability to learn pretty much anything quickly
• Very high attention to detail
• A self-starter, capable of working independently

• A completely non-hierarchical working environment to grow exponentially
• Direct working relationship with the Founder & CEO
• Experience in interacting with top global brands.
• Casual office environment

We are looking for a skilled and solutions-oriented Brand Strategist with a strong analytical mind to craft compelling brand stories and strategies that deliver results. The Brand Strategist's responsibilities include conducting extensive research, analyzing findings, making recommendations, presenting to clients and briefing creatives. You should be a strategic thinker with a knack for uncovering consumer insights that inform strategy development.

The ideal candidate should be open-minded and passionate about creating holistic brand experiences. Ultimately, the outstanding Brand Strategist should have strong research skills, an analytical mindset and be an excellent storyteller.

• Conducting extensive primary and secondary research.
• Staying up-to-date on consumer research and market trends.
• Analyzing research, data and trends.
• Creating competitive reviews and situational analyses.
• Identifying insights, challenges and opportunities.
• Developing brand architecture, positioning and strategy.
• Writing compelling brand stories.
• Meeting and presenting to clients.
• Briefing and collaborating with creative teams.
• Leading ideation and brainstorming sessions.
  
  

• Degree in business, marketing, branding, communication or related field required.
• Previous experience as a brand strategist or similar role.
• Excellent communication skills, both verbal and written.
• Experience leading client meetings.
• Analytical and problem-solving mindset.
• Creative and compelling storyteller.
• Strong research skills.
• Strategic thinker.
• Excellent presentation skills.