Marketing Intern

Looking for 3 years exp SDET - Java Selenium, API Automation, rest assured, Jmeter Writing data driven functional testscripts using java selenium Writng scripts for API automation with RestAssured Enterprise grade test frameworks, test automation and CI/CD Immediate joiner, Location: Bangalore Work from office.

Please apply with NoticePeriod:

CTC:

ECTC:

Work from office(Y/N):

Location Bangalore (Y/N):

Who we are looking for :

We are looking for a Software Engineering Manager with experience with back-end and/or front-end (MEAN or MERN Stack) teams.

Role and Responsibilities:

- Strong proficiency in Javascript

- Experience on UI framework (Angular, React) and/or knowledge of Node.js and frameworks available for it such as Express, socket.io etc. depending on your technology stack

- Experience in working with teams to integrate APIs

- Translate designs and wireframes into high-quality code

- Building reusable components and libraries for future use

- Optimize application for optimal performance and scalability

- Proficient understanding of code versioning tools, such as Git

- Good with agile development practices such as continuous integration and deployment

- Implementing automated testing platforms and unit tests

Qualifications:

- Minimum BTech/BE or MCA required

- Experience working in a tech lead.

- Excellent communication and organization skills

About Us - https://www.sibinfotech.com/

SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.

Key Responsibilities:

Strategy Development

Develop and execute comprehensive SEO strategies aligned with business goals and objectives. This involves conducting thorough keyword research, competitor analysis, and industry trends assessment to identify opportunities for organic growth.

On-Page and Off -Page Optimization with link building

Optimize website content, meta tags, headings, and internal linking structure to enhance relevance and improve visibility on search engine results pages (SERPs).

Manage off-page SEO initiatives, including building high-quality backlinks from authoritative websites through outreach, content partnerships, and directory submissions. Implement link-building strategies to improve domain authority and increase organic traffic.

Technical SEO Management

Conduct technical audits of website infrastructure and address technical issues that may impact search engine rankings, such as site speed optimization, mobile responsiveness, crawl errors, and schema markup implementation. Collaborate with web development teams to implement technical SEO enhancements.

Content Strategy and Optimization

Collaborate with content creators to develop SEO-friendly content that aligns with target keywords and addresses user search intent. Optimize existing content and identify opportunities for new content creation based on keyword research and industry trends.

Performance Monitoring and Reporting

Track and analyze key SEO performance metrics, including organic traffic, keyword rankings, backlink profile, and conversion rates. Generate regular reports and dashboards to provide visibility into SEO performance and ROI. Use data-driven insights to identify areas for improvement and optimization.

Algorithm Updates and Industry Trends

Stay abreast of search engine algorithm updates, industry trends, and best practices to adapt strategies accordingly and maintain competitiveness in search results.

Client Communication and Team collaboration

Serve as the primary point of contact for clients regarding SEO initiatives, provide updates on campaign progress, address concerns, and offer strategic recommendations for improvement.

Work closely with cross-functional teams, including web developers, designers, content creators, and digital marketers, to ensure seamless integration of SEO efforts with overall digital marketing strategies.

Requirements:

• Any Bachelor's degree in marketing, business, computer science, or related field.
• 3 - 5 years of experience in SEO, with a focus on content optimization
• Proven track record of success in developing and implementing effective SEO strategies that drive measurable results.
• Strong analytical skills and the ability to interpret data and insights to make informed decisions.
• In-depth knowledge of SEO tools and software, such as Google Analytics, Google Search Console, SEMrush, Moz, etc.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and communicate effectively with stakeholders at all levels.
• Ability to stay organized, prioritize tasks, and manage multiple projects simultaneously in a fast-paced environment.

• Good interpersonal skills: ability to communicate complex concepts. requiring a GCSE in English or equivalent
• Liaise with team members to identify and implement new features and technologies that will provide significant product enhancements and cutting-edge features.
• Must be self-motivated, enthusiastic, hardworking, and possess a willingness to learn.
• Confidence, enthusiasm, and the energy to make a significant contribution to an organization.
• Must be self-reliant and able to work independently or as part of a development team.
• Possess excellent innovative problem-solving skills.
• Evidence of organizational and analytical skills with an ability to research/investigate issues, analyze and consider wider implications, and then compile reports and/or present recommendations

Technical Knowledge

• Executing full lifecycle software development
• Programming well-designed, testable, efficient code
• 4+ years of work experience with React and function components.
• Advanced understanding of; React, Redux, JavaScript, ES6+, Jest.
• Computer Science fundamentals in object-oriented design, data structures, algorithm design, problem-solving, and complexity analysis. Good experience with HTML5, CSS3, responsive design, material UI
• Expert in Browser Compatibility, Responsive Web Design, Accessibility
• Basic understanding of Node.js, Express
• Experience using common design patterns. High standards for code quality, maintainability, and performance
• High understanding of web development UI/UX design principles and best practices
• Working knowledge of RESTful API Paradigms
• Feel comfortable with: Jira and Git (Bitbucket)
• A natural curiosity for new scripting languages, frameworks, and technologies
• Knowledgeable with Agile – Scrum way of working
• Solid working experience with TDD
• Azure experience
• Knowledge of web security principles, Data Protection Act and GDPR.
• Knowledge of working in an ISO27001 and Cyber Essentials compliant environment.

SDE-II (FE)

Responsibilities

• Gather functional requirements from product management/UX teams and translate requirements into technical specifications to build robust, scalable, supportable solutions
• Serve as technical lead throughout the full development lifecycle, end-to-end, from scoping, planning, conception, design, implementation and testing, to documentation, delivery and maintenance. 
• Provide design reviews for other engineers, including feedback on architecture and design issues, as well as integration and performance. 
• Manage resources on multiple technical projects and ensure schedules, milestones, and priorities are compatible with technology and business goals.
• Develop new user-facing features
• Build reusable code and libraries for future use
• Ensure the technical feasibility of UI/UX designs
• Optimize application for maximum speed and scalability
• Assure that all user input is validated before submitting to back-end
• Collaborate with other team members and stakeholders

Requirements

• Proficient understanding of web markup, including HTML5, CSS3
• Basic understanding of server-side CSS pre-processing platforms, such as LESS and SASS
• Proficient understanding of client-side scripting and JavaScript frameworks, including jQuery
• Good understanding of AngularJS, ReactJS
• Good understanding of asynchronous request handling, partial page updates, and AJAX
• Basic knowledge of image authoring tools, to be able to crop, resize, or perform small adjustments on an image. Familiarity with tools such as as Gimp or Photoshop is a plus.
• Proficient understanding of cross-browser compatibility issues and ways to work around them.
• Proficient understanding of git
• Good understanding of SEO principles and ensuring that the application will adhere to them.
• BTech/BE Equivalent.
• 3-5 years of experience

Zoop.one is Looking for a Talented App Marketer who will create and execute effective acquisition strategies, launch new marketing programs, build relationships with networks and publishers, and optimise activities for return on investment and cost-efficiency.

Job Brief :

Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of our mobile app.

Responsible for managing online advertising and display campaigns, preferably third party app advertising campaigns with mobile ad networks 

 Plan, execute and manage the daily content of various channels (local and international), including social media, mobile app and video etc.

Creating strategies for generating bold and innovative ideas for growth via paid channels

managing advertising campaign execution, creating and optimising campaigns, analysing traffic data and solving problems).

Responsible for tracking, attribution, and overall data access to analyse key metrics including cost to acquire, quality of the traffic by source, and return on investment.

Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.

Identify and manage new & existing content providers, including both individuals and financial corporates.

Responsible for new customer acquisition via our mobile app.

Required Skills and Experience:

Must have experience in Mobile App marketing, UAC and app install campaigns on various paid and owned media like Google, Facebook, Apple Search Ads, etc

Worked on Google Analytics, Appsflyer, Clevertap and other popular tools for mobile attribution, acquisition, re-engagement..

Must have experience in paid mobile app marketing, mobile marketing, digital marketing, and/or display and search marketing..

Should understand the concepts of Lifetime value of a user (LTV) and its application.

Must have experience in delivering customer acquisition growth and optimisation across key metrics.

Experience

At least 3+ years of experience in App Marketing/ digital marketing/ financial editorial /Content Management .

Data-driven mindset with excellent analytical and problem-solving skills.

Experience Working within the Fintech ecosystem is a must.