Marketing Intern

Job  Description:

This is a remote position. 

We're seeking a dynamic Content Manager to join our team. The ideal candidate will have a passion to lead the development and execution of our content strategy, driving the creation of compelling, data-driven content that resonates with our target audience.

About us:

Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 8300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.

Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities. 

We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.

Roles & Responsibilities:

• Develop and implement a comprehensive content strategy that aligns with Astra's business goals and target audience preferences.
• Create and optimize content across multiple channels, including blog posts, white papers, case studies, videos, webinars, and social media, to drive brand awareness, lead generation, and customer acquisition.
• Collaborate with cross-functional teams, including marketing, sales, product, and design, to align content efforts with overall business objectives and initiatives.
• Leverage SEO best practices and content optimization techniques to maximize content visibility and reach.
• Track and analyze content performance metrics and user engagement data to measure the effectiveness of our content operations
• Establishing content standards, guidelines, and quality assurance measures.

You’d be a great fit if you have: 

• 5-7 years of experience in content marketing, preferably in the B2B SaaS or any related fields. 
• Proven track record of leading and managing high-performing content teams, delivering impactful content strategies, and driving measurable results. 
• Strong leadership and communication skills, with the ability to inspire, motivate, and empower team members to achieve their full potential.
• Strategic mindset, with the ability to think analytically and creatively to develop innovative content strategies that resonate with target audiences and drive engagement. 
• Familiarity with industry-specific nuances and trends. 
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Knowledge of SEO best practices, content optimization techniques, and content management systems (CMS) is a plus.

Benefits of being an Astra-naut:

• Embrace the cosy remote work lifestyle.
• Feel the startup adrenaline pumping through your veins.
• Your brilliance showcased to thousands of eager readers and users.
• Revel in our open, growth-centric ambiance; it's like a digital playground.
• Dive deep into the captivating world of cybersecurity.
• And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett.

Apply only on this link - https://loginext.recruiterbox.com/jobs/fk0uw7g/" target="_blank">https://loginext.recruiterbox.com/jobs/fk0uw7g/

LogiNext is looking for an ambitious and committed specialist in Lead Generation who can do what it takes to succeed. You will identify business opportunities and generate interest among the key players. You will develop new prospects and build a great sales pipeline.

You have experience in generating leads and expanding the customer database in a product organization. You are a master in striking an engaging conversation with senior executives and attracting their attention towards the product value.

Responsibilities

• Identify prospective clients and build a strong sales pipeline for the Sales Managers via cold - calling, out-bound leads, email communications, LinkedIn, referrals and other direct marketing methods
• Find unique ways to attract the attention of C-level executives of retail, FMCG, transportation, courier, manufacturing and e-commerce companies across Asia and North America to influence them to use LogiNext Product suite
• Initiate appointments with Sales team and sync-up with the respective Sales Manager to determine meeting output and follow up aggressively to close the deal
• Communicate status on a daily, weekly and monthly basis via phone and emails in accordance with the strategic plan and goal as developed by the Sales Head
• Log and record each-and-every outreach made, in CRM, producing regular activity reports as requested by Sales Head

• Act as a bridge between Marketing and Sales. Be cognizant of each marketing initiative, and work toward corporate objectives

Requirements

• Bachelor’s degree or equivalent in the field of computer science, information technology, mathematics or similar domains
• 4 to 6 years of experience in lead nurturing, lead generation and appointment setting
• Possessing good understanding of sales cycle, with a proven track record in a product organization
• Good working knowledge of enterprise technology and SaaS market
• Ability to take ownership, must work well individually or as a team member and to prosper in a fast-accelerating sales environment
• Knowledge of using CRM would be an added advantage
• Excellent selling skills, presentation skills, verbal and written communication skills and time management skills are essential
• Comfortable working in US shift
• All in all, someone who loves talking, engaging and selling round the clock

About LambdaTest

We are the only cloud-based testing platform aimed at bringing the whole testing ecosystem to cloud. Today we have a powerful cloud network of 2000+ real browsers and operating systems that helps testers in cross-browser and cross platform compatibility testing.

On a mission to provide the most powerful, cutting-edge, comprehensive, and secure cloud test platform to empower software testers & developers globally to perform testing intelligently at scale.

We envision an integrated platform where professionals can rely to perform and manage all types of tests without being limited by infrastructure dependency. So people could focus on things that matter the most, i.e. their tests.

We are a dynamic team that works in a fast-paced environment, ambitious to make a huge impact. Aligned with the company’s vision and strategy, the cross-functional teams work closely to build cutting-edge SaaS products that enable software developers & testers globally to perform testing intelligently at scale. Default to transparency, we share stories of our successes, failures, challenges, and interests so that we can learn from and support one another.

Roles and responsibilities:

• Managing organizational sales by developing a business plan that covers sales, revenue, and expense controls.
• Meeting planned sales goals.
• Setting individual sales targets with the sales team.
• Tracking sales goals and reporting results as necessary.
• Overseeing the activities and performance of the sales team.
• Coordinating with marketing on lead generation.
• The ongoing training of your salespeople.
• Develop your sales team through motivation, counseling, and product knowledge education.
• Develop a partner Go-to-Market strategy that complements the individual practice plans. Create new promotions, events, and programs to increase positive awareness and ultimately, increase sales for Frugal Testing.
• To build solutions, demos, and POCs, which can be taken to market.
• Identifying potential leads, developing and executing strategic alliances to generate revenue.
• Manage end-to-end partner relations including pitching and negotiation.
• Brainstorm and ideate creative marketing ideas to increase product adoption & awareness.
• Promoting the organization and products.
• Understand our ideal customers and how they relate to our services.
• Overseeing promotions and campaigns
• Planning and directing the hiring and training of new Sales Representatives.

Requirements:

• Bachelor’s degree in business or related field.
• Experience in planning and implementing sales strategies.
• Experience in customer relationship management.
• Experience managing and directing a sales team.
• Excellent written and verbal communication skills.
• Dedication to providing great customer service.
• Ability to lead a sales team.
• Experience in digital marketing – Google Ads, LinkedIn Ads, FB Ads, Email Campaigns, SEO, etc.
• Experience of handling an event is desirable but not mandatory.
• Experience working on any Marketing Automation tool.
• Experience working with cross-functional teams.

• Work closely with our internal teams to create content that attracts, engages, and educates existing and potential customers.
• Write content around saas marketing.
• Create engaging short- and long-form written content on a regular and recurring basis (2-3 blog posts per week)
• Assist with the production of visual content such as images, infographics, etc to complement and/or convert your written content.
• Brainstorm and execute new topics and themes that are relevant to our target audience.
• Help set up the overall content & engagement strategy of the company, monitor progress, and come up with new ways to meet and exceed engagement goals.

• 2+ years of professional content writing experience, ideally related to marketing/SaaS products
• The candidate must know about SEO and should have a proven ability to write SEO-friendly content.
• Excellent written English with stellar copywriting skills.
• Fantastic storytelling skills - you have an innate ability to engage and captivate audiences with your words
• Fast learner and creative thinker - you grasp new concepts quickly and are able to turn one idea into many content pieces
• Comfortable adapting writing style & approach based on target audience across different interests and demographics
• You stay updated with the latest trends in your field
• Comfortable with WordPress CMS
• Passionate for content writing.
• Bonus Points - a. If you know how to create graphics etc using Canva/Adobe Suite, Figma, etc. b. If you’re comfortable writing on marketing topics (e.g. lead generation, performance marketing, paid ads, outbound marketing, etc)

• Fully remote flexible work environment & we help you set up your remote workstation too.
• Open book policy - we will pay for books you purchase for your professional and career development.
• Continuous learning/training policy - we sponsor you for the conferences and training programs you feel would add to your development in the company.
• Reimbursements - we minimize your remote setup expenses.
• Health insurance

Duties/Responsibilities:

The person plays a dual role of Public Relation and Influencer Manager.

Public Relations

• Combine creativity, communication, and storytelling to create meaningful public relations campaigns that promote our products/ Founders.
• Pitch stories to top-tier local and national journalists, editors, media outlets, TV, radio, podcasts, niche blogs, and other online outlets.
• Cultivate, strengthen, and maintain media relationships.
• Create media materials such as press releases, talking points, run sheets, and messaging documents.
• Seek and manage business award submissions, interview opportunities, and speaking engagements for Co-Founders.
• Secure, track, and measure results.

Influencer Marketing

• Grow and maintain relationships with influencers to create excitement and mass brand exposure across social media platforms
• Mine the social media platforms for top-tier influencers, celebrities, content creators, and talent that can increase brand reach.
• Manage and update internal influencer database to ensure platform and metrics stay updated.
• Collaborate with internal creative and social marketing teams to drive influencers to create high-quality and engaging content.
• Continually engage with existing influencers and creators via email, DMs, and phone to build strong, long-lasting relationships. Manage day-to-day communications with talent/influencers.
• Manage all influencer requests, place and track product samples requests.
• Oversee gift boxes and other special packaging needs for high-touch influencers.
• Think creatively and add new ideas to pitch for new and exciting influencer programs.

Qualifications/Skills:

• 5+ years experience in public relations, in-house, or agency.
• Course in Mass Communication.
• Strong experience writing news releases, media advisories, feature stories, blogs, and media pitches.
• Existing relationships with top-tier local and national journalists, editors, media outlets, TV, radio, podcasts, niche blogs, and influencers preferred.
• Social media wizard who is well-versed in all platforms (IG, YouTube, Facebook, Twitch, TikTok, etc.) and in tune with how the influencer marketing landscape differs across each respective platform.
• Deep expertise in identifying key tastemakers, celebrity endorsers, and influencers.
• A passion for building and cultivating relationships with influencers.

Other Requirements

• Previous experience working with consumer products and fashion brands.
• Passionate about social media trends and pop culture in general.
• Love working in fast-moving, high-growth companies.
• Meticulous organizational skills.
• Self-starter, comfortable with managing multiple priorities at any given time.
• Exceptional written and verbal communication skills.
• Outstanding relationship-building skills

• Creating and updating the listing on all the platforms
• Coordinating with Marketplace teams to set up and manage promotions (deals and price offs) for Amazon, Flipkart, Nykaa, Myntra, etc
• Setting up deals, opting in to relevant deals (on FK)
• Following up on confirmation of promotions
• Checking execution and performance of promotion
• Checking Debit Notes received against promotions
• Working with Stock Manager to ensure healthy inventory metrics on B2C Marketplaces
• Working with team members to ensure timely delivery of shipments to B2B Marketplace warehouses
• Working with team members to ensure timely payment from B2B Marketplaces
• Reviewing of Influencer program
• Working with the content team to develop and update content for product listings
• Maintaining properties such as Brand Pages
• Coordinating with the Content team and Marketplace teams to develop creatives for promotions
• Investigating and resolving of content related issues

Desired Candidate Profile

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing

We are looking for a talented Social media manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.

Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Monitor SEO and web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications

• Proven work experience as a Social media manager
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
• BSc degree in Marketing or relevant field