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Job Resonsibilities:
-Performance Marketer
-As an initial member of the Marketing and Growth team, you'll be expected to setup repeatable processes and helping us scale the function as we grow
-Drive paid marketing efforts across a variety of channels and monitor their performance
-Identify key audience segments and growth opportunities and transform these through effective campaigns
-Use customer research, hard data and metrics to assess efficacy of marketing campaigns
-Partner with product & growth team to enable ground level learnings and contribute to product-led growth
What are we looking for?
-5+ years working in the marketing or growth function, preferably in a startup.
-Hands on experience in Google Adwords and Facebook/Instagram ads is a must. Expertise in both is a requisite.
-You are a self-starter and can make decisions on your feet with minimal supervision, end-to-end ownership to drive outcomes.
-You possess deep customer empathy and love getting your hands dirty with data
Location: Bangalore/ open to remote working as well in other cities.
Responsibilities
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Requirements and skills
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
- BSc/MSc degree in Marketing or related field
- Working with founders and senior leadership to create and continuously refine the activation and engagement strategy for all of company's partners and stakeholders.
- Ideating, planning, executing and tracking RoI for all content, field, and experiential marketing activities.
- Spearheading other marketing channels including social/ digital/ content/ influencer and creating a cohesive marketing strategy.
- Engaging in outreach to influencers and traditional media channels to create brand awareness for company, and to drive non-paid media coverage.
- Defining and driving the progress of critical KPI’s including Net Promoter Score and measures of brand awareness.
- Creating sourcing channels for brands and patrons of company in a cost-efficient way.
- Researching, analyzing and sharing competitive field activation and experiential marketing insights and activity from spending time in the field.
- Collaborating with internal cross-functional teams to run select strategic projects.
What you need to have:
- B.Tech / B.E.; MBA / PGDM
- 4-5 years of experience in managing marketing activities across channels and driving significant RoI from marketing activities.
- Fundamental understanding of integrated, multi-channel marketing concepts and best practices
- Proven expertise in developing, executing, and measuring integrated campaigns
- Experience with organizing events, meet-ups, and conferences is a plus
- Prior startup experience is a plus
- Strong academic credentials from a Tier 1 institution.
- Significant understanding of the fintech and financial services space.
- Bonus: Tier 1 MBA.
- Bonus: Southeast Asian market knowledge or experience.
What’s on offer
- A fast-paced, exciting workplace with a cool vision
- Learning Budgets - We love to support our employees’ efforts to learn, grow, and improve
- Competitive compensation and healthcare
- Health insurance
- Being a top 20 team member in a high growth startup, with room to scale exponentially as we grow
- Equity stock options
- Paid casual off/marriage leaves
What you will do:
- Executing digital marketing strategies across channels including email, social media and display advertising campaigns
- Driving achievement of growth objectives like app installs, display, search, affiliates among others
- Improving the design, UX, traffic and content of the website
- Designing, building and maintaining organization’s social media presence
- Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs)
- Creating paid campaigns on social media platforms
- Identifying trends and insights, optimizing spend and performance of campaigns based on the insight
- Growing the lead volume at a sustainable cost
- Collaborating with internal teams to create landing pages and optimizing user experience
- Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Managing agencies and affiliates
- Driving maximum ROI from campaigns
What you need to have:
- MBA/ PGDM from Tier-1/2 B-School and/ or B. Tech. from a Tier I college
- Analytical skills: Keen interest in evaluating product/market situations, analyzing raw data, and transforming it into actionable marketing strategies
- Demonstrate a positive, ‘can-do’ attitude
- Willingness to roll up your sleeves and get things done
- Strong business acumen and detail orientation
- Outstanding presentation skills
- Excellent problem-solving skills
- Knowledge in OKR, Agile
- Knowledge in Jira, CRM, Power BI
- Exceptional verbal and written communication skills
- 2-4 years of experience in Digital Marketing
- Prior experience in handling campaigns development in terms of digital along with ATL/ BTL channels
- Experience in handling Campaign Management on Google, Facebook, LinkedIn, Twitter etc.
- Experience in performance marketing and affiliate marketing
- Understanding of digital marketing platforms and passion for technology
- Ability to optimize CPC and CPL in an effective manner
- Ability to manage multiple projects with varying priority at one time to deliver results on time and under budget
- High level of integrity and dependability with a strong sense of urgency and results orientation
- Thorough knowledge of web analytics (e.g. Google Analytics, Web Trends etc.) and Google AdWords
We are looking for a talented #MarketingExecutive to undertake marketing projects for the benefit of our company in one of the well-known pipes manufacturing company..
Location: Navrangpura ,Ahmedabad
Exp: 1 to 3year
Salary: 15k to 20k + petrol Allowances+ Performance incentive
vacancy: - 03
Job Type: Full-time
requiredskills: Curiosity, Modesty, Sales ability, Good observational skills, Innovation, Sense of responsibility, Relationship builders, Eternal learners, Creativity, Adaptability
references are highly appreciated!
To appoint Block Sales Managers for every blocks
To guide them and train them
To inform them their job roles and responsibilities
To promote brand in the market
To create opportunities for business development
To craete positive feedback in the market
To build a positive rapo in the market through team
To generate sales through team
To achieve sales target through team
An entrepreneurial conference research and production company looking for an ambitious, creative and experienced Digital Marketing Manager to help grow both the conferences and the company.
The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.
Responsibilities
- Maneuver digital marketing campaigns through all areas of the project life cycle
- Clearly understand and implement digital marketing campaigns which fit client needs
- Provide analytical reporting of campaigns to stakeholders
- Developing the event brand in the marketplace will also help to drive web traffic, grow the social media interaction and client acquisition
- Facilitate all internal and external communication about the event to increase attendee revenue and create new partnerships
- Understanding the market: main challenges and trends of the sector, industry value chain & key players
- Create and proofread web updates at all stages of the campaign life cycle
- Working with internal stakeholders, editors, internal designers and conference producers to ensure marketing campaigns have been implemented effectively
- Instigate promotional activity through email, print, data and mailing to enable multi-channel marketing
- Creating content and deliver communications that drives lead generation
- Producing all marketing material including email brochures, direct mail, event previews & guides, magazine ads, signage, video, banners and web imagery
- Manage the shows blogs, securing content from partners, editors and exhibitors to drive new customers to the site.
- Coordinate the implementation of marketing plan for exhibitor and visitor recruitment
- Fulfilling media deals, direct marketing, social media
- Database filtering and segmentation
- Planning, copywriting and proofreading
Qualifications
- Minimum 2-3 years minimum marketing experience from a B2B events or conference production organisation
- Graduated to BA degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar
- Experience with SEO and SEM Strong written, verbal and collaboration skills
- Fluent in written and spoken English
- Excellent copywriting and proofreading skills with proven examples
- Ability to work under pressure and meet demanding deadlines
- Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude
- Ability to multitask, prioritise and be flexible is essential
- Works well as part of fast-paced team, prioritising effectively and managing workload
- Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook etc)
- Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels
- Excellent organisational, analytical and administrative skills, meticulous attention to detail
- Flexible in approach and able to amend hours as required to suit business needs
We are the world’s first company building tech at the intersection of food tech, blockchain and machine learning. At Gulpie, we’re building the future of food discovery. At our core, we are a tightly knit mad bunch that is driven by mission, values and customer-obsession.
We're not looking for an average Joe. Are looking for a position that is going to challenge you and bring out the best of your potential? We promise to nurture you with utmost care and resources to help you achieve your dreams. The ones who worked with us went on to become leaders that are known for their ambition.
You’ll be playing a key role in building a community of food reviewers. Everyday, you’ll be interacting with some of the smartest minds and most popular food influencers. If there’s one thing you’ll take away from the position, it would be an incredibly powerful network that will open doors for the rest of your career.
You’re good with :
- Hustle. Hustling. Hustled.
- Devising innovative growth hacks to identify the right social channels and efficiently converting them
- Data-driven decision maker with a clear understanding of metrics, funnels and churn
- Self-learning with proven ability to learn things on the fly
- Socially engaging
- Empathetic and obsessed with all things food and people
- Story-telling reputation that precedes you
- Hungry to learn
You’re awesome if you have :
- Experience hustling for early stage products
- Experience working with A/B testing and other analytics tools like GA, Mixpanel & Hotjar
- Passionate about food
- Experience building online/offline communities
You’re looking for :
An Opportunity to work on a meaningful problem with massive potential to scale. A company that strongly believes culture and work ethic are quintessential for a happy working environment. An ambitious, entrepreneurial and passionate team obsessed with the quality of everything they lay their hands on.
We believe smart people with integrity don’t need to be managed as they have high standards set for themselves. We don’t believe in stipulated working hours. One is only accountable to their deliverables. Though sounding cliche, we value hard working people, a notch higher than you might usually expect, and equally reward them. Your work will receive the credit it deserves.
We love people bubbling with ideas - the crazy ones that believe in their ideas enough to go the lengths to make them real. We believe it’s important to hear everyone’s opinion and empower them with tools to build innovative products. Consistently achieving impeccable results is not only a professional but a personal goal here. We know talented individuals that work hard can do magic. That said, we believe intellect without humility is a recipe for failure.
Does it sound like you?
- Write to us with your 2 best ideas to go viral with food.
- Send us your resume and let us know why you think you’re unique. Why don’t you tell us about a couple of growth hacks you’ve successfully pulled off?
- Have run marketing campaigns before? Have a personal or professional blog? Share some links or your social profiles.