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Digital Marketing Trainee ( 0-1 year )
Hummingbird is a leading provider of Adobe Commerce (Magento) services, specializing in the development and maintenance of cutting-edge e-commerce solutions for businesses globally. We are currently seeking candidates who are passionate about content writing, domain expertise, SEO, and marketing content to join our dynamic team. If you're ready to contribute to building and optimizing world-class e-commerce platforms, we invite you to explore career opportunities with us .
We are looking for a fresher Digital Marketing Trainee to join our team to grow sales.
Job Description
- Write content for marketing and website
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Be actively involved in SEO efforts (keyword, image optimization, etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Collaborate with designers to improve user experience
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics)
- Acquire insight into online marketing trends and keep strategies up-to-date
Required Candidate profile
- Skills and experience in creative content writing (Important)
- Fair understanding of digital marketing concepts and best practices
- Working knowledge of Internet and SAAS tools like Google Sheets, Google Slides, etc
- Exposure to SEO concepts
- Exposure to web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
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About Hummingbird Web Solutions Private Limited
Hummingbird is an IT products and services company. We are an Adobe Commerce (Magento) Solution Partner. We build and maintain world-class e-Commerce solutions on Adobe Commerce (Magento) and WordPress platforms for businesses around the world. (USA, UK, AUS).
It's a fun place to work where you grow based on your performance. It is an ideal workplace for personal growth as well as professional growth.
Working here, you will learn a lot and when you have great ideas they will be listened to. We celebrate your success and your efforts and strive to create a casual and supportive environment in which you can excel.
Our company is located in Pune.
Hummingbird Web Solutions Pvt Ltd, 7th Floor, C-Wing, Amar Business Zone Saykar Chowk, Baner Rd, Baner, Pune, Maharashtra 411045, India
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Responsibilities
- Review and analyze client sites for areas needing improvement
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- Bachelor's degree in Information Technology or related field
- 3+ years' of technical experience
- Strong analytical skills
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Desired Candidate Profile:
- Minimum of 1 year experience, preferably within digital marketing.
- Strong written and verbal communication.
- Proficient in the use of Microsoft Office packages.
Roles & Responsibilities:
- Develop and implement SEO and PPC strategies.
- Oversee and understand social media strategies.
- Manage and maintain the organization’s websites.
- Write and optimize content for the website and social networking accounts.
- Track and analyze website traffic flow and provide regular internal reports.
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trying to make a mark in business areas like web development and Digital Marketing. we are looking for a Candidate who is Good in SEO, SEM, SMO AND SMM and who has hands-on experience. Selected candidates will be working on internal as well as client projects. This job is work from Office only.
The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising. A typical digital marketing job description will cover all the above aspects, and more:
- Identify trends and insights
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- Plan and direct marketing campaigns
- Manage an organization's website and maintain it, keeping best practices in mind
- Optimize content for the website and social media platforms
- Work with various content formats such as blogs, videos, audio podcasts, etc.
- Track the website traffic flow
- Implement and analyze performance metrics
- Measure and assess goals vis-à-vis ROI
- Device experiments and conversion tests
- Provide internal reports on a regular basis
- Execute new and creative collaborations among technologies and platforms.
Roles & Responsibilities :
- Participate in ideation of marketing strategy for various products across different geographies
- Plan, ideate and create content with the help of tools and external agencies/freelancers.
- Manage PR & Events for the entire organization.
- Understand and implement best marketing practices in the B2B SaaS industry
- Implement tools to automate marketing & content creation tasks
- Evaluate and deploy vendors, manage relationships, and own deliverables through constant communication
Mandatory Requirements :
- Excellent written and verbal communication (must)
- Min 7+ years of experience in marketing and/or content management in previous roles
- A strong understanding of the B2B SaaS industry or Retail industry.
- Ability to produce results in a fast-paced environment aligned with the organization's priorities
- Entrepreneurial, self-motivated, and ability to prioritize
- A strong focus on generating insights and data-backed decisions
- Familiarity with Digital Marketing tools will be a big plus
What is in it for you :
- Explore different facets of marketing in a fast-paced B2B environment
- Drive initiatives and set processes for scalable growth
- Closely work with Top management to craft compelling brand messaging
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- Providing the short-term and long-term product/business vision as well as the development of the sales and Digital marketing strategy.
- Establishing an effective and lean organization structure including the recruiting of key employees and or internal Support Organization.
- Build and motivate a world-class digital sales and marketing team.
- Engage in key sales opportunities, digital campaigns, SEO, SEM, monetization.
- Oversee operating plan, budget, cash flow, and product finances.
- Maintaining awareness of both the external and internal competitive landscape, customers, and the expansion beyond existing opportunities.
- Demonstrating the leadership necessary to make the organization's mission a success.
- Communicating with investors, management
- Establish, achieve, and report on milestones to Exco.
- 10-15 years experience, stable candidate
- Having launched their own startup is preferred
- Having worked at operational roles in the past (COO, CRO)
- Strong digital media sales & marketing background
- Solid track record in running a digital business, lead generation & conversion
- Established network of both supply and demand-side sources
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- Entrepreneurial mindset
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- Take the immediate lead in the project, providing overall direction.
- Introducing and successfully positioning the company in the worldwide market.
- Develop relationships with internal and external stakeholders ->
- Direct, Indirect Sales
- Marketing
- Finance
- Strategy
- Technical Support
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- To work with multiple internal stakeholders to develop strong digital strategies, oversee the website optimization, and play an important role in the planning and execution of integrated marketing campaigns.
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Desired Candidate Profile
- Should be well versed with the latest concepts and techniques of Digital and Social Media Marketing in order to brief our Digital Media Agencies.
- Web development skills: Sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization, and advanced Word and Powerpoint skills.
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* Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
* Design, build and maintain our social media presence
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
* Identify trends and insights, and optimize spend and performance based on the insights
* Brainstorm new and creative growth strategies
* Plan, execute, and measure experiments and conversion tests
* Collaborate with internal teams to create landing pages and optimize the user experience
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
* Instrument conversion points and optimize user funnels
* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
* BS/MS degree in marketing or a related field
* Experience in digital marketing agency would be an added advantage
* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
* Experience in optimizing landing pages and user funnels
* Experience with A/B and multivariate experiments
* Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
* Experience in setting up and optimizing Google Adwords campaigns
* Strong analytical skills and data-driven thinking
* Up-to-date with the latest trends and best practices in online marketing and measurement
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