- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

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PFB job description
We are seeking a development team lead with a strong technical background in full-stack client-server development with Microsoft technologies in an enterprise environment. We are looking for strong back-end and front-end design and development skills, predominantly C# .NET, SQL Server, RESTful APIs, web services, service oriented / component-based architectures and microservices, web client and desk top client technologies - React.JS, TypeScript HTML, CSS, JavaScript, WPF, MVVM. Experience of development for Cloud based SaaS applications would be a distinct advantage.
This is a leadership and hands-on role, with line management and technical leadership of a team of software developers. You will work closely with the Software Development Manager to enable the development team to achieve successful delivery of applications to time and budget. In addition to your own development responsibilities, you will be supporting the development of your team through coaching and mentoring.
You will use your technical skills to participate in architectural design decisions and the influencing of technologies considered within the current and future product suite.
Collaboration within the team with all disciplines including Business Analysis and QA is essential to the role, as is the ability to work closely with Product Managers and Owners.
You will demonstrate personal qualities required to work within a high collaborative, multi-disciplined with mixed onshore and offshore software development team to ensure that software products are built and maintained to the highest possible quality standards and in accordance with the agreed technical architecture and specification.
Key Responsibilities
- Providing leadership, functional and line management of a team of onshore and offshore software developers ensuring that individuals are performing and delivering to the required standards.
- · Providing support and mentoring to software developers, to ensure they can perform and deliver to the required standards.
- · Promptly and effectively dealing with any performance issues to maintain high productivity from the team at all times.
- · Ensure that all development work conforms to the agreed NEC quality processes and standards and that software is designed, built and delivered to the highest level.
- · Actively identify opportunities for process improvement and take these to the Development Manager to agree next steps.
- · Ensure that all software developed conforms to the appropriate technical and design standards.
- · Hands-on, full-stack software development of features within enterprise client-server applications utilizing the appropriate technology
- · Participate in architectural design decisions and the influencing of technologies considered within the current and future product suite
- · Participate in Agile SCRUM development ceremonies, planning, estimation, design, retrospectives, and reviews
- · Work closely with Business Analysts and the Product Owner to understand the functionality to be developed
- · Work within the development governance framework including, but not limited to, adherence to coding standards, code reviews, unit and integration testing, user experience (UX) guidelines, automated testing
- · Ensure development skills are kept up to date and maintain awareness of new developments in the software industry
Essential Skills and Experience
- · Proven experience of successfully leading complex software developments with a team of at least 10 developers through the entire development life cycle.
- · Proven experience of working with formal Agile software development methodologies including Scrum and Kanban.
- · Demonstrated ability to lead and manage distributed teams, including onshore and offshore developers.
- · Excellent communication skills, both verbal and written, with the ability to effectively communicate with both technical and non-technical stakeholders.
- · The ability to lead and motivate a team to deliver high levels of performance at all times, dealing with any issues promptly and effectively as they arise.
- · An ability to articulate solutions at all levels and to communicate both technical and non-technical information, depending upon the audience.
- · Strong inter-personal skills with the ability to interact effectively with internal onshore/offshore colleagues and stakeholders at all levels.
- · Able to demonstrate a dynamic and enthusiastic approach to software development with a focus on quality and continuous improvement.
- · Excellent analytical and problem-solving skills
Minimum 10+ years’ experience developing software for enterprise applications / solutions, with the following:
- C# with .NET Framework 4.8 / .NET 8.0
- Microsoft SQL Server
- Object Oriented design and development
- Developing high-performing, multi-threaded, real-time software
- Windows System Services
- RESTful APIs, web services
- Unit testing, mock framework libraries such as Moq, dependency injection
- Source code version control (Git, TFS)
- Microsoft Visual Studio and Microsoft Azure DevOps
- Continuous integration (CI) and continuous deployment (CD)
Desirable Skills Experience
Degree level qualification in a technology subject, or appropriate equivalent industry experience and professional membership(s)
Web client development with React, TypeScript HTML, CSS, JavaScript
Desktop client development with WPF / MVVM
Client and server design patterns e.g. Enterprise Application Architecture patterns; React design patterns; Responsive design;
Development of Cloud enabled SaaS products
Secure development standards
Microservices and containers
Component-based architecture
Job Title: Full-Stack developer
Experience: 5 to 8+ Years
ASAP Start Immediately
Key Responsibilities
Develop and maintain end-to-end web applications, including frontend interfaces and backend services.
Build responsive and scalable UIs using React.js and Next.js.
Design and implement robust backend APIs using Python, FastAPI, Django, or Node.js.
Work with cloud platforms such as Azure (preferred) or AWS for application deployment and scaling.
Manage DevOps tasks, including containerization with Docker, orchestration with Kubernetes, and infrastructure as code with Terraform.
Set up and maintain CI/CD pipelines using tools like GitHub Actions or Azure DevOps.
Design and optimize database schemas using PostgreSQL, MongoDB, and Redis.
Collaborate with cross-functional teams in an agile environment to deliver high-quality features on time.
Troubleshoot, debug, and improve application performance and security.
Take full ownership of assigned modules/features and contribute to technical planning and architecture discussions.
Must-Have Qualifications
Strong hands-on experience with Python and at least one backend framework such as FastAPI, Django, or Flask, Node.js .
Proficiency in frontend development using React.js and Next.js
Experience in building and consuming RESTful APIs
Solid understanding of database design and queries using PostgreSQL, MongoDB, and Redis
Practical experience with cloud platforms, preferably Azure, or AWS
Familiarity with containerization and orchestration tools like Docker and Kubernetes
Working knowledge of Infrastructure as Code (IaC) using Terraform
Experience with CI/CD pipelines using GitHub Actions or Azure DevOps
Ability to work in an agile development environment with cross-functional teams
Strong problem-solving, debugging, and communication skills
Start-up experience preferred – ability to manage ambiguity, rapid iterations, and hands-on leadership.
Technical Stack
Frontend: React.js, Next.js
Backend: Python, FastAPI, Django, Spring Boot, Node.js
DevOps & Cloud: Azure (preferred), AWS, Docker, Kubernetes, Terraform
CI/CD: GitHub Actions, Azure DevOps
Databases: PostgreSQL, MongoDB, Redis
Fideo is building a software orchestration layer to simplify financial operations and treasury management for cross-border B2B businesses. Our solutions will enable small and medium-sized exporters/ importers to manage and improve their global payment collection operations, simplify receivables/ net terms management, and access capital to unlock their full growth potential.
Responsibilities:
- Redesign the entire website.
- Collaborate with cross-functional teams to understand user requirements and design intuitive user interfaces for our digital payment platform.
- Create wireframes, prototypes, and user flows to visualize design concepts.
- Conduct user research and usability testing to gather valuable feedback and insights.
- Develop and maintain a consistent and user-friendly design system.
- Stay up-to-date with industry trends and best practices to enhance the user experience.
Requirements:
- Proven experience as a UI/UX Designer or similar role.
- Proficiency in design tools like Figma, Adobe XD, Sketch, or similar.
- Strong portfolio demonstrating user-centered design solutions.
- Excellent communication and collaboration skills.
- Bachelor's degree in Design or a related field is a plus.
- Experience working on Node.js with Typescript and Express
- Experience working on rest services-based architecture
- Knowledge in OOPs programming
- Good understanding of HTML, CSS, ES6.
Job Responsibilities
- Design, build and maintain software applications.
- Write well-designed, testable, efficient code by using best software development practices.
What You'll do:
- 4+ years of experience building scalable backends using Nodejs
- In-depth knowledge of any framework of Nodejs (i.e. Express, Hapi, Koa.js)
- Hands on experience with developing REST APIs using Node.js and any of the above framework
- Should have experience with Socket.IO
- Familiar with oauth integration Social Networking API (Facebook, Twitter, Linked In, Google+)
- Good understanding of standard authentication systems such as OAuth2 and JWT
- Knowledge of server-side templating (e.g. Jade, Handlebars.js, etc.)
- Should have understanding of model, caching, async mechanisms
- Hands-on experience with implementing Role based User authentication and authorization system
- Understanding of caching, database interactions, middlewares
- Able to engineer the best performing solutions and always keeping scalability in mind
What makes you a great fit:
- Strong problem solving skills
- Knowledge of data structures and algorithms
- Hungry for more responsibility and knowledge
- Passion for building robust systems that are engineered to handle failure scenarios, an undying love and attitude for maintaining coding standards
- Strong advocate for producing quality software who makes sure issues are raised and resolved
- Experience with at least one of the cloud platforms like AWS, GCP, Azure, Digital Ocean etc. (docker, Kubernetes, microservice good to have)
Must have skillsets:
Skills : NodeJs
Experience required: + years
Job Type: Full time/ Permanent
Perks and Benefits :
- 5 days working.
- Flexible shift timings
- Company-sponsored certifications.
- Team friendly culture
- Flat hierarchy
- Carrom, Table tennis games, Cricket Tournament Participation for interested employees
- Snack-filled pantry for team members
- Group Medical Insurance (*)
About SLAY
SLAY Coffee is India's best rated and fastest growing coffee brand with a vision to democratise great coffee experiences through technology & innovative customer experiences. With 3 core lines of business (SLAY Cloud for Online, SLAY Coffee Bars for Grab & Go and SLAY Packaged Coffees for home consumption), SLAY Coffee’s core promise is sophisticated convenience at pocket friendly prices. The brand is 2-years old and currently has a footprint of over 150 locations across 8 cities.
Culture at SLAY
Excellence is our North Star and our culture fuels this pursuit. We work together as a sports team*; each member is united by a common purpose and drives excellence by bringing their unique self to the team.
We aim to build and nurture a team that finds meaning and fulfillment in the work they do at SLAY. If who you are and what you value is in alignment with what SLAY is and what we value, then the pursuit of excellence becomes meaningful.
The following principles guide us in our day to day working at SLAY:
- Customer first
- Transparency
- Simplicity in thought and action
- Long term thinking
- Passion
- Data over opinion, company and team over self
- Integrity and respect
- Communication for impact
Core Values
Our core values define how we operate and bring about an alignment of purpose. We learn and get inspired from each other in strengthening these behaviors & skills both at an individual level and collectively at the Company level. New members are added to the team and existing team members are rewarded and developed based on these values.
- Courage:
- To think big, act without fear and voice your opinion.
- To question the status quo- go beyond rules and hierarchies.
- To act in the best interest of the customer and company, even if it calls for going outside your comfort zone.
- Ownership:
- Seek to understand the context and objective, then drive for results
- Collaborate independently across teams
- Communicate proactively. Eliminate the need for follow ups
- Act with authority
- Action
- Prioritize action over discussions
- Run small pilots for each idea
- Make mistakes, learn, don't repeat.
- Curiosity
- To understand our customers and markets deeply beyond the stated
- To push the boundaries and innovate
- To never settle for less
Beyond the salary (and great coffee!)
- Freedom to test out any idea in your function or outside of it.
- Gender-neutral policies
- Free Books Program- buy any book that you would like to read for the company library. The Company pays for it.
- 25% of your time can be devoted to the causes you care about. (Pursue your passion or hobby)
- Exclusive talks & insights from the experts for the growth & development of our team
- Full tuition fees sponsorship for Baristas
- Family support programs for Baristas
Opportunity
As a team member in SLAY’s growth team, you will work on projects to grow the brand’s reach, resonance and resultant goodness.
Your Boss
You will work directly with the Co-founder . This position is being hired for the Centre of Excellence team at SLAY.
Your Team
You will collaborate with business teams to develop in house training & learning strategies, creative teams to develop impactful creatives, operations teams for execution & external partners to set up and manage specific learning and development initiatives..
Key Result Areas
- Drive technology first learning interventions for all members of the organization.
- Design and deploy the end to end training framework from training needs identification to continuous assessments and certifications.
- Develop content using instructional design methodologies. Suggest and deploy new age and industry first tools and systems.
- Own the competency dictionary of the organization and drive brand values and culture through culture philosophy through all training and development activities.
- Manage and guide the training team which will include instructional designers, content developers, training coordinators etc.
- Keep abreast of training trends, developments and best practices of the Industry.
Your role requires knowledge and demonstrable experience of:
- 6+ years of experience in developing and executing successful training initiatives.
- Familiar with traditional and modern training processes
- Meticulous attention to detail
- Ability to plan, multi-task and manage time effectively
- Entrepreneurial with the ability to think of industry first and rule breaking initiatives
- Organizational skills
Next Steps:
If you wish to explore this opportunity further,
- Send us a copy of your latest resume
- A quick note on what excites you about working with SLAY. You can do this as an audio file, video file or a simple write up as well.
- We will schedule one to one interactions with your potential boss, team members and peers.
- 3-5yrs of practical DS experience working with varied data sets. Working with retail banking is preferred but not necessary.
- Need to be strong in concepts of statistical modelling – particularly looking for practical knowledge learnt from work experience (should be able to give "rule of thumb" answers)
- Strong problem solving skills and the ability to articulate really well.
- Ideally, the data scientist should have interfaced with data engineering and model deployment teams to bring models / solutions to "live" in production.
- Strong working knowledge of python ML stack is very important here.
- Willing to work on diverse range of tasks in building ML related capability on the Corridor Platform as well as client work.
- Someone with strong interest in data engineering aspect of ML is highly preferred, i.e. can play dual role of Data Scientist as well as someone who can code a module on our Corridor Platform writing robust code.
Structured ML techniques for candidates:
- GBM
- XgBoost
- Random Forest
- Neural Net
- Logistic Regression
Working experience of Java, Spring and Hibernate is must
Working experience of customizing Hybris Accelerators
Proficient in Hybris core concepts and commerce concepts including, but not limited to, Hybris PCM Data Modeling, Endeca/SOLR, WCMS/ Customer
Experience Manager, Cockpits, Cron jobs, internationalization,
personalization, security concepts and REST.
Proficient in catalog, order management, promotions, B2B commerce.
Should have experience of handling multi/Omni-channel architecture
through related Hybris Channel management modules.
Good understanding of integration patterns/methodologies of Hybris with
Organic SEO Search, Faceted Search and Commerce Search.
Should have exposure on the continuous integration build tools and code quality tools
Working experience of Integration with external services such as payment gateways, Order management solution using Web services such as REST and SOAP
Working experience of SOLR Search Engine is a plus









