- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Subodh Popalwar
Software Engineer, Memorres
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Job Title: SEO Specialist
Location: Viman Nagar, Pune
About Us:
Webducts is a leading digital marketing agency dedicated to helping businesses thrive online. We specialize in providing comprehensive solutions to enhance our clients' online visibility and drive growth through strategic digital marketing initiatives.
Role Overview:
We are seeking a talented and experienced SEO Specialist to join our team. The ideal candidate will be responsible for driving organic traffic, improving search engine rankings, and generating leads for our clients through a combination of organic SEO and paid advertising campaigns.
Key Responsibilities:
- Develop and execute SEO strategies to improve website visibility and search engine rankings.
- Conduct keyword research, competitor analysis, and on-page optimization to enhance website performance.
- Plan and implement effective paid advertising campaigns across various platforms, including Google Ads and social media.
- Monitor and analyze website traffic, performance metrics, and campaign results to optimize strategies and achieve desired outcomes.
- Collaborate with the content team to create high-quality, SEO-friendly content that resonates with target audiences.
- Stay updated with industry trends, algorithm changes, and best practices to ensure continuous improvement in SEO and digital marketing efforts.
Requirements:
- Proven experience as an SEO Specialist or similar role, with a track record of successfully ranking websites and generating leads.
- In-depth knowledge of SEO principles, techniques, and tools (e.g., Google Analytics, SEMrush, Moz).
- Proficiency in managing paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Strong analytical skills and the ability to interpret data to make informed decisions and optimizations.
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
- A proactive mindset with a passion for staying updated with the latest trends and developments in SEO and digital marketing.
Benefits:
- Competitive salary and performance-based incentives.
- Opportunities for professional growth and advancement.
- Flexible work environment with the option for remote work.
- Dynamic and collaborative team culture with a focus on innovation and creativity.
Join us at Webducts and be a part of our mission to help businesses thrive online!
Role - Manager – Paid Search (Gurgaon, Bangalore, Mumbai)
Overview of job -
Our Client is the world’s largest media investment company which is a part of WPP. They are a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.
We are currently looking for a Manager – Performance Marketing In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories.
Reporting of the role - This role reports to the Director – Performance Marketing
What your day job looks like -
● Develop strong relationships with counterparts in regional teams (Europe, U.S., Asia)
● Support the training and growth of your team
● Enforce Search best practices with a focus on platform expertise, consistency, and quality of work delivery
● Be accountable for consistent work delivery to regional teams by ensuring a high quality of output
● Serve as point of escalation for your team and take ownership of resolving any issue
● Provide career development and coaching for your team
● Line manage 2-5 direct reports
● Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done
● Present strong and effective communication across all levels.
What you’ll bring:
● You are proficient in English
● You have 5+ year experience of planning and managing Search campaigns
● You have a high-level knowledge of Paid Search platforms and third-party tools (AdWords, Bing, SA360, GA, SEM Rush, Editor)
● Kenshoo, Marine, Salesforce, etc is a plus
● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed
● You have experience maintaining quality standards at scale
● You have experience providing service to local teams from a centralized location
● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends
● You have excellent communication skills, both verbal and written
● You are proficient in Microsoft Excel and Google Sheets
Google AnalyticsAre you a digital mastermind with a passion for search engine optimization (SEO) and search engine marketing (SEM)? If yes, then we encourage you to apply for this exciting opportunity today.
Web Spiders is looking for an experienced SEO & SEM Specialist to join our digital marketing team. As an SEO/SEM Expert, you will be responsible for improving our website's search engine ranking, increasing website traffic, and managing our online presence. The ideal candidate will have 4-5 years of experience in successfully developing and executing paid campaigns, along with an in-depth knowledge of Google Analytics, Google Search Console, Google Tag Manager, and Google Ads.
Roles and Responsibilities
- Develop, execute & manage SEO & SEM strategies for our website and our clients' websites
- Conduct in-depth keyword research to identify target keywords and phrases
- Optimize website content, including web pages, blog posts, and other digital assets, for search engines and users
- Perform technical SEO & SEM audits to identify and resolve issues that may negatively impact search engine rankings
- Develop and execute link-building strategies to improve website authority and rankings
- Monitor and analyze website and keyword performance using tools such as Google Analytics and SEMrush
- Create and present monthly reports to clients, highlighting key performance metrics and KPIs of the assigned projects
- Continuously monitor industry trends, best practices, and emerging technologies to identify opportunities for innovation and growth
- Collaborate with the content marketing team to develop and execute content strategies that support SEO & SEM objectives
- Manage client relationships and ensure their satisfaction with our services
Desired Candidate Profile -
- Google Ads Certification required
- Proven track record of driving organic traffic and improving search engine rankings
- Deep understanding of search engine algorithms and best practices, including on-page optimization, technical SEO, and link building
- Experience using tools such as Google Analytics, Google Tag Manager & SEMrush
- Excellent communication and problem-solving skills
- Highly organized with strong project management skills
- Ability to work independently and in a team environment.
SEO Executive Job Description
- We are looking for a result-driven SEO executive to be responsible for developing optimized web content. The SEO executive's responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user friendliness.
- To be successful as an SEO executive, you should have strong copywriting and analytical skills, knowledge of coding techniques, and a commitment to constantly improving on key skills. Ultimately, an SEO executive should have outstanding knowledge of SEO, passion for the industry and time management skills.
SEO Executive Responsibilities:
- Conducting on-site and off-site analysis of web SEO competition.
- Using google analytics to conduct performance reports regularly.
- Creating high-quality SEO content.
- Assisting with blog content.
- Leading keyword research and optimization of content.
- Keeping up-to-date with developments in SEM.
IT Company
Full Time Office Job
Salary - 10k to 14k in hand
Experience - 1 to 2 year
Greeting from Uplogic Technologies Pvt Ltd!!!
We are looking for a dynamic and organized professional to our team in Madurai Branch who are excel in everything he or she do and interested in learn and grow along with Uplogic Team and enhance their hands in the development of Organization. If you are interested, share your updated profile.
Experience: 1 to 5 years
Designation: SEO Analyst
Job Location: Madurai
Job Description
- Must have sound Knowledge in On-page Optimization and Off-page Optimization
- Should have hands-on experience in Link building strategies
- Must be strong in Organic SEO
- Exposure in content writing and Blog writing is added value
- Knowledge in overall Digital marketing is good to have
- Should have strong interpersonal and communication skill
And it's highly appreciated if you can refer any of your friends, whose profile is suitable for the same.
SEO Associate is responsible for managing all search engine optimization and marketing
activities such as content strategy, link building, and keyword strategy to increase rankings on
all major search networks and get traffic on the website from all marketing channels.
Responsibilities:
● Develop overall SEO strategies that increase company rankings in search
engines
● Perform keyword research in coordination with business objectives to optimize
existing content and uncover new opportunities
● Provide SEO analysis and recommendations in coordination with elements and
structure of websites and web pages
● Provide recommendations and execute strategies for content development in
coordination with SEO goals – general and keyword specific
● Administer search engine tools (Google Analytics, Google Search Console & Heatmap
tools) for purposes of diagnostic reporting on product websites
● Help to create and support marketing content to socialize and use for social media
purposes (e.g. Landing pages, customer case studies, blog posts, Infographics etc.)
● Implement link building campaigns in achieve SEO goals
● Set measurable goals that demonstrate improvement in SEO efforts
● Monitor daily performance metrics to understand SEO strategy performance
● Assist in the development and execution of communication/content strategies via
social communities in coordination with SEO goals
● Monitor and evaluate search results and search performance across the major search
channels
● Collaborate with others within the marketing department to manage SEO strategy
● Communication to team and management on product development, timelines, and
results
● Keep pace with SEO, social media and internet marketing industry trends and
developments to come up with new ideas to implement for better results
Key Skills and Experience:
● Understanding of search engine algorithms and ranking methods
● Experience with SEO industry programs, such as GA, GSC, Ahrefs, SEMRush, Moz,
Screaming Frog etc
● Knowledge of keyword research and data research tools
● Able to complete competitive analysis of other companies within the industry
● Excellent written and verbal communication skills
● Familiarity with WordPress or other content management systems
● Experience with other aspects of marketing, such as growth hacking, Content
Marketing and Sales Ops, is a plus.
Professional Competencies
● Passion for SEO and internet marketing
● Outstanding ability to think creatively, and identify and resolve problems
● Attention to detail and the ability to effectively multi-task in a deadline-driven
atmosphere
● Ability to clearly and effectively articulate thoughts and points
● High levels of integrity, autonomy, and self-motivation
● Excellent analytical, organizational, project management and time management skills
EDUCATION: MBA/PGDM in Marketing, Bachelors in Marketing, or related experience in marketing / Bachelor’s or master’s degree in marketing or a related field
EXPERIENCE: 3-5 years of experience in Digital Marketing, SEO, & Social Media content creation and functions in Service Industry. Proven working experience in digital marketing, particularly within the B2B Industry.
WORK-LOCATION:
Koregaon Park, Pune. Onsite. Full time employment
COMPETENCIES / SKILLS:
This position will be responsible for Digital Marketing Strategies, managing marketing agencies, managing a team of SM associates, generating organic and paid leads from electronic, social, and digital media. The profile would require to:
- Develops digital marketing strategy by studying target market, tracking changes in given metrics to achieve the marketing goals, identifying customers and their current and future needs, and monitoring the competition.
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and PPC advertising campaigns.
- Collaborates with internal & external teams to create content and SEO strategies and optimize user experience.
- Experience in setting up and optimizing PPC campaigns on Google & Facebook.
- Designs, builds, and maintains our social media presence.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Search Console Hubspot, WebTrends, SEMRush, etc.)
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports performance of all digital marketing campaigns and assesses against goals KPI.
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
- Maintains digital marketing staff job results by counselling and disciplining employees; and planning, monitoring, and appraising job results.
- Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
PERSONALITY & OTHER TRAITS:
- Should be highly up-to-date with changing marketing trends web technology
- Must have good writing skills with attention to details.
- Designs, builds, and maintains our social media presence.
- Must be able to think creatively about innovative approaches to marketing and increase brand awareness.
- Excellent communicator, Smart, Charming, Extrovert, Disciplined, Punctual, Mature & Good team player.
- Good IT skills in Word, Excel, Outlook & Presentation.
- Working knowledge of HTML, CSS, word-press website development and constraints.
Key Skills
Social Media Content Creation / SEO / Content Marketing/ B2B Marketing / SEM / Backlinks Building / Campaign Management / Facebook Ads / Google AdWords
Google AnalyticsA talented Digital Marketing Intern is required to work in our Marketing department within a wide range of tasks.
- To follow the guidelines by Digital Marketing Expert and accordingly carry out other activities
- To work cordially with the team for better growth and overall success
- To assist in management of social media channels of the company like Facebook, Instagram, Twitter, LinkedIn etc.
- To create content for SEO and SMM.
- To make sure that the content posted is relevant and in accordance to what is actually required for better campaigning online.
- To do research on upcoming and new trends.
- To maintain blogs by working in coordination with the content management team.
- To analyse online user behaviour, funnel metrics and thereby suggest modifications if needed.
- To make a report accordingly and discuss with digital marketing expert or manager regarding implementation and improvisations.
- To be able to formulate strategies to make a lasting digital connection with the customers.
- To work on client projects by assuring better results
- We are looking for digital marketing interns having basic knowledge of social media, SEO, SEM etc.
You are a great fit for this role if you relate deeply with the following expectations:
1. You have 1+ year of prior experience working with an edtech startup.
2. You should be someone who has a curious, analytical and data driven mindset. Someone who is a learning machine and thinks from first principles.
3. You are someone who deeply enjoys working on digital marketing, both from strategic as well as tactical perspective, with a result-obsessed approach.
4. You should have 3+ years of full-stack digital marketing experience across all verticals including Paid Social Media, PPC, SEO, Email Marketing, CRO, Web Analytics. (please note that this means you should have an expertise in each of these channels)
5. You have great copywriting and written communication skills, which you execute with a customer-obsessed mindset.
6. You have a clear history of delivering amazing digital marketing results for your organizations/clients in terms of brand awareness, traffic, leads, customer acquisition & retention in a cost-effective & time-efficient manner.
7. You have developed your own unique and unconventional growth hacks from your experience.
8. You have good experience working on tools like Ahrefs/Semrush, Wordpress, Mailchimp, Google Analytics, OptinMonster, Hotjar, CRO tools, OneSignal etc.
9. You have a deep understanding of digital user journeys and optimized customer funnels.
10. You should be from a Tier 1 Engineering/MBA college in India. (preferred, but not mandatory)
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Software Engineer, Memorres