1. Understanding of SEO terminologies.
2. Using SEO Tools - AHrefs / SEMRush and the likes.
3. Competitor / Competition Analysis
Core competencies:
1. Proactivity: Act without being told what to do. Brings new ideas to the company.
2. Quick Learner and Attention to detail.
3. Honesty.
Location: Wakad, Pune, Maharashtra.
Candidate once selected will be have to Work from Home till 31st July 2020.
We will resume office operations on 1st August 2020.
Applicants looking for Remote Work only should NOT apply.
About MalwareFox
If you're a seasoned professional looking for your next challenge, or just starting your career and looking for a company that creates career-building opportunities, we offer ample opportunities as well as training and development programs that empower you to expand your skills and abilities.
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The Role
Looking to join a high growth, fun company where you can have a huge impact? We are looking for an amazing, data-driven digital marketing leader to own the digital inbound marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing to close those leads into customers, the latter of which sales teams will help you accomplish.
Specific responsibilities include allocating budget across paid, owned and earned media; selecting targets; determining the tactical mix; designing and testing offers and calls to action; and working with execution team members to set goals and measurement criteria. Additional responsibilities include managing external agencies and distributed internal resources, creating demand creation programs "in a box" for sales, and building/managing shared demand creation processes with inside/field/channel sales. Demonstrated ability to leverage the power of digital technologies in B2B SAAS demand creation is essential.
This role reports to Vice President, Marketing Operations & Digital Marketing.
What You Will Do (Not Limited To)
- Oversee the planning, development and execution of digital marketing efforts via web properties, search engine optimization (SEO), search engine marketing (SEM), social media, mobile and emerging online channels.
- Manage corporate web properties to support business objectives (e.g. revenue, qualified leads, brand presence, awareness)
- Orchestrate multi-channel marketing campaigns leveraging SEO/SEM/Paid Social media/Remarketing efforts to drive customer acquisition
- Use digital metrics (e.g. site traffic, visitor paths, and conversion rates) to optimize online marketing spend
- Test the performance of landing pages, special promotions, and content and product placement
- Coordinate with corporate marketing, demandgen, field marketing and communications teams to align online activity with broader campaign initiatives
- Establish program measurement methodology and analyze results in terms of ROI and success criteria (attraction, engagement, qualification, acceleration)
- Set inbound lead goals and measure results
- Oversee media spend and search against performance metrics to optimize results
- Establish closed-loop analytics with demandgen, BDR/SDR/sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
Success Metrics:
- Pipeline creation (north star goal)
- Web site traffic
- Web property engagement/conversion
- Demand waterfall optimization (e.g. new-to-file lead, MQL, SQL, Pipeline Opportunity, Closed Won) and associated efficiency metrics (cost-per)
Qualifications
- 8+ years of experience in developing and implementing digital marketing strategies, preferably including 3+ years in a B2B SAAS environment.
- Ability to manage team situated across different geographies, multiple projects in a fast-paced environment.
- Proficiency in different digital marketing channels; Hands on experience with Marketo, Google Analytics, SFDC
- Bachelor’s degree in marketing or related field.
Equal Opportunity Employment
Egnyte is an equal opportunity employer and values diversity at our company. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
About Egnyte
In a content critical age, Egnyte fuels business growth by enabling content-rich business processes, while also providing organizations with visibility and control over their content assets. Egnyte’s cloud-native content services platform leverages the industry’s leading content intelligence engine to deliver a simple, secure, and vendor-neutral foundation for managing enterprise content across business applications and storage repositories. More than 16,000 customers trust Egnyte to enhance employee productivity, automate data management, and reduce file-sharing cost and complexity. Investors include Google Ventures, Kleiner Perkins, Caufield & Byers, and Goldman Sachs. For more information, visit www.egnyte.com
What is Ditto?
Ditto Insurance (joinditto.in) is a new-age insurance platform created by & for Millenials, where we simplify insurance and help people purchase the best plans in the market. Ditto is backed by Zerodha (India's largest stockbroker) and is brought to you by the same people that created Finshots, a 3-minute financial newsletter with over 500K subscribers.
With Ditto's free consultations, no-spam policy & honest advice guarantee, we are revolutionalizing the very concept of insurance in India. And to lead this revolution, we are forming a brilliant team of talented, enthusiastic individuals.
Job Brief
- You will be responsible for analyzing, reviewing, and executing the changes related to websites in order to get them optimized for the search engine.
- Help us maximizes the traffic that comes to our site by improving the ranking within the search engine.
- Coordinating with the content, design, and operations teams to manage activities to improve on-site as well as off-site SEO
- Drive link building to improve our domain authority
- Make content that should be of quality and which improves readability for our customers
- Conduct a detailed analysis of the results derived that should be in coordination with the website’s structure and the web pages
Requirements
- 2-3 years of experience in SEO or relevant marketing fields.
- Accuracy and attention to detail.
- Good command of English.
- Ability to communicate, present and influence effectively.
- Team player
- Ability to explain the technical jargon in the simplest manner to the team and customers
Application Link :- https://joinditto.freshteam.com/jobs/i2QUuAmKXcoZ/seo-strategist
Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.
The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.
- Planning, monitoring and updating the ongoing company presence on social media
- Launching optimized online advertisements to increase company and brand awareness
- Being actively involved in SEO efforts (keyword, image optimization, etc.)
- Preparing online newsletters and promotional emails and organizing their distribution through various channels
- Measuring the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, SEM Rush etc.)
- Acquiring insights into online marketing trends and keep strategies up-to-date.
- Maintaining partnerships with media agencies and vendors
What you need to have:
- Experience 0 to 1 year
- Understanding of digital marketing concepts
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- The right candidate will have excellent English communication skills and presentation skills.
- Excellent communication and interpersonal skills
- Passion for all things marketing and technology
- Must have a passion for writing
- BSc/ BA/ BMM in marketing or relevant field
- Benefits: Being part of a startup thats turning out to be a game-changer
- Prior Proven Experience in growing organic traffic and generating leads.
- Create a Content Strategy in accordance with the Marketing Funnel Stages.
- Hard-core Expertise in SEO Strategies like Competitor Research, Keyword Research, Content Strategy, Link Building, and Technical SEO, etc.
- Lead a team of SEO Executives, Content Writers, and Web Developer.
- Collect data and Present reports on traffic, keyword rankings, and other SEO aspects to Top Management.
- Needs to have a good command of English
- Basic Finance knowledge is preferred.
We are searching for a highly-creative Digital Marketing Manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.
Key Responsibilities:
- Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
- Develop and monitor campaign budgets.
- Plan and manage our social media platforms.
- Prepare accurate reports on our marketing campaign’s overall performance.
- Coordinate with advertising and media experts to improve marketing results.
- Identify the latest trends and technologies affecting our industry.
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Work with your team to brainstorm new and innovative growth strategies.
- Oversee and manage all contests, giveaways, and other digital projects.
Requirements:
- 6+ years of experience doing B2B marketing and driving customer acquisition
- Understanding of online customer acquisition process is essential
- Exposure to social media, product launches, web analytics tools, search engine marketing
- Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
- Excellent communication skills, both written and verbal
- Demonstrated ability to learn pretty much anything quickly
- Very high attention to detail
- A self-starter, capable of working independently
What you get:
- A completely non-hierarchical working environment to grow exponentially
- Direct working relationship with the Founder & CEO
- Experience in interacting with top global brands.
- Casual office environment
Digital Marketing Analyst
Digital Marketer
⦁ Excellent overall writing skills in a number of different styles /tones
⦁ Impeccable spelling, grammar and should have good technical knowledge
⦁ Good understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
⦁ Interested in Research work and managing skills to handle multiple works at the same time
Digital Marketing | Help us reach to Digital India
at Anaxee Digital Runners Pvt. Ltd. Indore
INTRODUCTORY STATEMENT
Anaxee has 9000 ‘Digital Runners’ spread across 11000 pin codes of India, providing REACH in deep rural hinterland all over India. We further aim to create 250000 Runners across India. To have effective communication with all these Runners, we want to set up an in-house Department of Communication, where we need a team of Social Growth Hackers who know how to use the latest social media platforms and communicate exceptionally well in words, in Hindi & English.
On one side they need to reach out to our Digital Runners who come from humble backgrounds, residing in rural areas but entrepreneurial in nature, and on another side, write blogs which can attract our Customers who are amongst whos who of Corporate India. Apply if you are involved in one/or more of the following:
Digital Marketing | Email Automation | Content Writer | Creative & Copywriting | Video Maker | Video Editor | Social Marketing | Newsletter | Blogs | PR | Public Relations | Email Automation | Marketing Automation
Video: https://www.youtube.com/watch?v=7QnyJsKedz8" target="_blank">Check out our company pitch (6 min video) to understand the goal - https://www.youtube.com/watch?v=7QnyJsKedz8" target="_blank">https://www.youtube.com/watch?v=7QnyJsKedz8
If you are a self-driven and ambitious tech-savvy professional we would love to meet you! Ultimately, you should be able to act as the face and voice of our brand and manage all community communications.
Job role:
We're looking for a skilled Digital Marketer to work with teams across the company and create & execute relevant strategies to reach customers and our Digital Runners via Social Media. You should know deep insights into what is possible through major Social Media platforms like FB, Instagram, Youtube, Google, etc. Experience of running Ads and promotional campaign on these mediums will be an advantage.
Job Location: Indore | Full Time | Experience: 0 to 5 yrs | Salary ∝ Expertise | Rs.1.8L ~ Rs.3.6L |
Responsibilities:
- Post frequent updates about the company on relevant social media platforms
- Help attract customers and Digital Runners via social media
- Optimize all content for SEO to better reach
- Measure impact and perform analysis to improve critical metrics.
- Review and implement process changes to drive operational excellence
- Find and Use the best online tools available to increase the productivity of Digital Marketing work done by the company.
Requirements:
- 2 years of working as a Digital marketer or in a similar position
- Bachelor's degree in English, communications, linguistics, or related field (Master's degree, a plus)
- Tech-savvy with the ability to explain complex technical matters in a simple manner without using jargon
- Excellent attention to detail and ability to multi-task projects and deliverables
- Confirmed experience working with deadlines to deliver high-quality output in a short span of time
- Ability to work independently or in a team
- Ability to multitask and monitor several projects and accounts on a daily basis
- Experience with technologies and best practices for campaigns across multiple platforms
What we offer
- Startup exposure.
- Great working atmosphere in a comfortable office.
- And an opportunity to get associated with a fast-growing VC funded startup.
3 Months probational internship convertable into a full -time job.
About the Internship:
1. Handling digital marketing activities and projects (SEO (on-page- off-page), SEM, SMO)
2. Working on keyword research using various tools, generating reports & analyzing account performance
3. Handling core team tasks related to marketing
4. Building and executing a strategy with the team
5. Identifying leaders and influencers (internal/external) and engage them in brand activities
6. Managing social media marketing and email campaigns
7. Brainstorming new and creative growth strategies
Digital Marketer
at Purple Squirrel Eduventures Pvt. Ltd.
