Duties/ Responsibilities
- Performing exhaustive research to gain in-depth knowledge of all customer personas
- Creating specifications and content appropriate for the brand's customer personas
- Planning the editorial calendar and content proposition
- Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
- This role is 50/50 conceptualizing and executing. You must be able to not only ideate and pitch your own create concepts to your peers and management, but also work with a team to execute others’ ideas when needed.
Collaborate as part of a small, agile video team producing original video content for digital platforms from script to shoot to edit and delivery.
Create content for social channels, with a clear understanding of how users engage with social creative across formats and platforms.
Develop best practices and expertise around creating, publishing and distributing videos specific to various digital platforms, and train teammates in those best practices.
Qualifications / Skills :
5+ years of experience in a creative agency, production company, or in-house at a brand pitching and editing video content for social and digital channels.
Should have a proven track record of creating content for a company/ Individual.
Detail-oriented, fast learner, and able to manage your own time.
Can effectively cope with change, shift gears comfortably, decide and act without having the total picture. Cut your own way through ambiguity and engaging management smartly when needed.
Benefits:
- This is a full time position, working from office. Office Address: Lexicon International School, Kalyani nagar, Pune.
- Transportation reimbursement is available.
- Medical Insurance available.
- Leadership & Development training for all manager-level employees
- Salary will be as per the skills and the experience of the applicant.

About CITTA - A Lexicon Group Enterprise
About
The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror), which has been taken over from the Times of India Group.
Connect with the team
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As the Field Marketing Manager, you will be responsible for developing and executing marketing campaigns and programs to support the sales team in driving revenue growth in targeted geographic regions. You will work closely with sales, product, and marketing teams to plan and execute regional marketing programs that generate demand and increase brand awareness.
Roles and Responsibilities:
- Planned, create, and execute marketing campaigns and programs that align with the sales team’s objectives and drive revenue growth in specific geographic regions.
- Collaborate closely with the sales team to understand their needs and develop marketing strategies and materials that support their efforts in generating leads, nurturing prospects, and closing deals.
- Conduct thorough research and analysis to identify key market segments, customer profiles, and regional trends. Use this information to develop regional marketing plans and initiatives that effectively reach the target audience and drive demand.
- Work with the marketing team to ensure consistent brand messaging and positioning in all regional marketing efforts. Collaborate on the development of marketing materials, including digital content, advertisements, event materials, and social media campaigns, to enhance brand awareness and build a strong market presence.
- Planned, coordinate, and execute regional events, trade shows, and conferences to generate leads and increase brand visibility. This includes managing logistics, coordinating with vendors and partners, developing event messaging and materials, and tracking event performance.
Requirements:
- Bachelor’s degree in marketing, business, or a related field.
- 5+ years of experience in field marketing or a related role, preferably in the technology industry.
- Proven track record of creating and executing successful field marketing programs and campaigns.
- Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Excellent communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams.
- Demonstrated ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
- Experience with marketing automation platforms, such as Hubspot or Marketo, and CRM systems, such as Salesforce.
About PlanetSpark:
PlanetSpark is on a mission to build the next generation of confident speakers and creative writers amongst kids and young adults. We are a Series B funded, global company impacting over 13 countries through live 1:1 personalized classes on Public Speaking and Creative Writing through handpicked top 1% teachers.
Your Roles and Responsibilities:
Business Development is a critical aspect of our platform business.
1. Actively seeking out new sales opportunities through cold calling, networking and social media.
2. Calling 65-70 leads everyday
3. Setting up meetings with potential clients (parents)
4. Generating Trial Classes - Pitch Parents to take PlanetSpark trial Classes
5. Negotiate/close deals and handle complaints or objections
6. Follow and achieve department’s sales goals on a monthly, quarterly and yearly basis (3L revenue per month)
7. “Go the extra mile” to drive sales
Mission Statement
1. In your training of 1st month, we shall actively probe you through the process using Training Decks, Live Experiences, Re-Training Programs that aims to give you an overall Learning experience along with you paid stipend along the journey.
2. We create career oritented BDCs in this 1 month whose skill becomes unmatched across the sector.
3. You are required to use right sales strategy and accomplish 1 Lac of revenue in the training period, hence making a way to achieve License to Sell (L-2-S)
4. You will be entitled for training stipend of Rs.21428 fixed + incentives
5. Post 1L Revenue achievement, you will be entitled for below CTC
India Shift (10:30am to 8:30 pm) - INR 6.6 LPA (4.23 LPA Fixed + 2.4 LPA Variable) US/ Canada Shift (8:00 pm to 5:00 am) - INR 7.10 LPA (4.83 Fixed + 2.3 LPA Variable)
What are we looking for?
1. Proficiency in English
2. Thorough understanding of marketing and negotiating techniques
3. Fast learner and passion for sales
4. Self-motivated with a results-driven approach
5. Proven experience in sale or relevant role is a plus
6. A friendly and energetic personality with customer service focus
Criteria
1. Willing to work 5 days in a week in a fast paced startup
2. Ready to work from Office and join immediately.
3. Week-off on Wednesday, Thursday or Thursday, Friday
What are the behavioral attributes that we are looking for?
- A keen desire to bring growth for a fast-growing Series B funded startup
- An apparent Founder's mindset
- The candidates should be able to work in a high paced ever-changing digital environment. The role will require you to be resourceful, proactive and an expert communicator. In turn it offers immense learning and growth.
- Don't forget to carry along a dash of humor. It never hurts. And we are fun loving people
Role & Responsibilities
- Design Automation framework and develop automated test scripts to maximize efficiency
- Integration of automation suites with tools such as browser stack
Writing and executing automated tests for new features - Mentoring the juniors and contributing to peer reviews
- Participate in design reviews and provide feedback on features and usability as accurately as possible and come up with possible test requirements
- Identify test data requirements and generate required data to support testing
- Completion of the tasks without creating a dependency
- 6 years of experience writing automated tests and frameworks from scratch for automating Mobile App using tools such as XCUITest, Appium, UIAutomator etc. Good exposure in Mobile App Automation testing using any framework
- Experience working on scripting or programming languages (Java, Python) Hands-on experience with TestNG frameworks
- Familiar with agile software development cycles and security testing
- Strong technical and analytical skills; ability to understand complex systems and design tests around integration and interface points
- Knowledge of general QA procedures and methodologies, as well as software development fundamentals. Familiarity with tools like postman, Burp suite and mobile app development tools.
- A practiced eye for pixel misalignments, margin errors, and other visual details.
PFB detailed JOB Description.
overall development exp of 7+ years with 5+ in Mobile App development
• Experience in writing native modules for React Native.
• Experience with Android and iOS build process
• Firm grasp of the TypeScript language.
• Knowledge of (functional or object-oriented) programming
• Ability to write well-documented, clean code
• Rock solid at working with third-party dependencies and debugging dependency conflicts
• Familiarity with native build tools, like XCode, Gradle (Android Studio, IntelliJ)
• Understanding of REST APIs, the document request model, and offline storage
• Experience with automated testing suites, like (Jest or Mocha)
• Experience with Redux and Saga.
• Understanding of communication between native components to react native.
• Good communication skills
- Liaising with clients to identify specific business problems and develop ideas
- Communicating with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign
- Gaining a comprehensive context for advertising strategies by analysing a wide range of information in detail, including demographics, socio-economic and the market for the client's product and market share;
- Commissioning research from outside organisations to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires
- Running research groups
- Finding an 'angle' on a specific product or service on which to base a campaign;
- Researching the product or service to be advertised, which may involve gaining technical or specific knowledge
- Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived;
- Meeting the client to learn the background of the brand and advising on possible approaches to the target market
- Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy
- Presenting conclusions and ideas to clients and other agency staff
- Analysing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.
- Prepare, rewrite and edit copy to improve readability, or supervise others who do this work.
- Read copy or proof to detect and correct errors in spelling, punctuation, and syntax
- Plan the contents of publications according to the publication's style, editorial policy, and publishing requirements.
- Verify facts, dates, and statistics, using standard reference sources.
- Review and approve proofs submitted by composing room prior to publication production.
- Read, evaluate and edit manuscripts or other materials submitted for publication and confer with authors regarding changes in content, style or organization, or publication.
- Make manuscript acceptance or revision recommendations to the publisher.
Experience
- Able to perform edit/proofread independently and make the work done by the team members delivery ready
- Graduation / Post Graduation (Bsc/Msc) especially English savvy candidates with English, journalism. Excellent written communication skills Ability to structure sentences well.
- Postgraduate in any field of science/humanities; good command over the English language; an eye for detail; exposure to various style guides; readiness to meet daily/monthly productivity targets; and maintaining the expected quality norms
Desirable
- Good communication skills; team player; problem-solving skills; proactive and innovative
- Mandatorily must have experience in Language Editing, Level-2, Medical Journal, and also knowledge about QC.
Role: Technical Lead
Location: Mumbai/Kolkata
Years of Experience - 9 to 15 years
Qualifications:
- Required person as .net core, team Management,Good communication,Plus Rest API,AWS Lambda,mySql
- AWS API Gateway .
- Bachelor’s degree preferably in Computer Science, Computer Engineering or related field.
- 9 to 12 yrs years’ experience in technology related roles including relevant work as technical architect.
- Experience working with latest software technologies (.Net core 3.1+, MVC/WCF/Web API, cloud hosted (AWS) , mobile ready software products (Angular 6+/React.js)
- Experience in AWS cloud.
- Experience working with GIT/TFS, CI/CD setups, Application Monitoring, Logging and Analysis tools
- Experience working with Service Oriented Architecture
- Experience working in an Agile-SCRUM environment using tools like Jira or equivalent
- Experience working with international customers (US and UK preferable)
- Experience in customer interaction and ability to present solutions and consult clients on technology solutions.
- Ability to effectively communicate with various levels of employees ranging from entry level to senior leadership.
- Proven strong relationship-building and communication skills with team members and business users. Ability to coach and mentor internal teams and customers.
- Highly motivated with excellent verbal and written communication, presentation, facilitation, negotiation and problem solving skills.
- Self-starter with strong organizational and time management skills, self-directed and able to handle multiple priorities with demanding timeframes.
- Willingness and ability to work flexible hours and with minimal supervision.
- Willingness and ability to travel domestic and occasional international across US and Europe.
- Proficient using standard software, such as MS Office applications, Google Apps, and communication and diagramming/presentation tools.
-
Experience in React Native, Redux, CodePlus
-
Need to have design/UI component knowledge on both Android/iOS platform.
-
Capable of deploying the mobile app on both Android / iOS platform.
-
Excellent knowledge in the integration of the NPM module within the environment.
-
Good knowledge of data structure and algorithms
-
Need to have experience in working with RestFul API service.
-
Must have experience on version control SVN /GIT










