Content Creator

Job Description:

We are looking for a dynamic and creative Social Media Manager with a deep understanding of Web3 technologies and trends to join our team. As a Social Media Manager in the Web3 space, you will be responsible for developing and implementing social media strategies to engage our audience, increase brand awareness, and drive community growth across various platforms within the decentralized ecosystem.

Responsibilities:

1. Strategy Development: Develop and execute social media strategies aligned with our overall marketing objectives and the ethos of Web3.
2. Content Creation: Create compelling and engaging content tailored to different social media platforms, including but not limited to Twitter, Discord, Telegram, Reddit, and emerging Web3 platforms.
3. Community Engagement: Foster and grow our online community by actively engaging with followers, responding to comments and messages, and participating in relevant conversations.
4. Brand Advocacy: Cultivate brand advocates within the Web3 community and empower them to amplify our message and mission.
5. Campaign Management: Plan and execute social media campaigns, contests, and promotions to drive user acquisition and engagement.
6. Analytics and Reporting: Monitor social media metrics, track performance, and provide regular reports with actionable insights to optimize strategies and campaigns.
7. Trend Monitoring: Stay up-to-date with the latest trends, news, and developments in Web3 and cryptocurrency spaces, and leverage them to inform content and engagement strategies.
8. Cross-Functional Collaboration: Collaborate closely with marketing, community, and product teams to align social media efforts with broader organizational goals.
9. Risk Management: Mitigate potential risks and manage crisis situations effectively on social media platforms.
10. Experimentation: Continuously experiment with new approaches, formats, and features to drive innovation and maximize reach and impact.

Requirements:

1. Deep Understanding of Web3: Demonstrated knowledge and understanding of Web3 technologies, blockchain, cryptocurrencies, and decentralized finance (DeFi) ecosystems.
2. Experience in Social Media Management: Proven experience managing social media platforms for brands or projects, preferably within the Web3 or cryptocurrency space.
3. Creative Skills: Strong creative and storytelling skills with the ability to develop engaging content and narratives.
4. Community Building: Experience building and nurturing online communities, fostering engagement, and driving meaningful interactions.
5. Analytical Skills: Proficiency in social media analytics tools and platforms to track performance and derive actionable insights.
6. Communication Skills: Excellent written and verbal communication skills, with the ability to communicate complex concepts in a clear and concise manner

• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed

Research industry-related topics (combining online sources and studies)

Write clear marketing copy to promote our products/services

Prepare well-structured drafts using Content Management Systems

Proofread and edit blog posts before publication

Coordinate with marketing and design teams to illustrate articles

Conduct simple keyword research and use SEO guidelines to increase web traffic

Promote content on social media

Identify customers’ needs and gaps in our content and recommend new topics

Ensure all-around consistency (style, fonts, images, and tone)

Should be able to write content in Tamil and English 

Immediate joiners

Hello! If you truly love and enjoy social media, we want you! We are looking for a creative and fun social media manager who can help us create brand awareness for our clients. Here’s what you’ll do if you end up being a part of our team:

• 🤔 Research and build strategies: You will assist the Marketing team in understanding the brand’s needs to come up with a plan and direction for their social media.
• 💡Ideation: Based on the strategy, you’ll help ideate campaigns for platforms like Instagram, Twitter, LinkedIn and Facebook.
• ✍️ Writing and Editing: Writing crisp, clear, and witty posts and captions.
• 👩🏻‍💻 Creating and Publishing: Help design posts or edit templates on Canva and schedule them for posting.
• 👀📱 Looking out for trends: Being mindful of what’s happening in the world and using it to create brand awareness.
• 🧐 Analysis: Help us reflect on the growth we have on each platform every month.

If you:

• Find this interesting and are over 18 years of age
• Know English and Hindi fluently
• Love social media or can tolerate it enough to create for social media
• Love to write and know how to use Grammarly well
• Know how to use Excel, Word, Google Docs, Canva, Figma (and all social media platforms)
• Have a laptop, phone and an internet connection
• Are curious about trends and willing to learn on the go
• Have a minimum of 1 yr of experience in creating content and handling Social Media

Then we’d love to meet you! Please apply :)

What we’ll offer:

• A competitive salary.
• Remote work. Work in your shorts, we don’t mind.
• Lesser meetings. This meeting could have been an email said no one ever at our workplace.
• A learning space. We’ll help you learn and navigate the basics of marketing from building strategy to delivering results.
• Open communication and great conversations. There’s no hierarchy of communication or gatekeeping of creative ideas. If you have something to share, just call/text/mail, whatever you like.

The ideal candidate possesses a passion for writing and innovative ability to create successful marketing campaigns and aid in creating company growth.

Key Responsibilities

You will be responsible for:

• Writing mesmerizing content, like game questions, titles, messages, etc.
• Copywriting.
• Writing blogs and articles.
• Thorough research on industry-related topics and generating ideas for content.
• Proofreading the blog articles, game content, and content-related thing.
• Working on the website admin, therefore, he/she should be familiar with WordPress or similar software.
• Working on game admin and updating the content to it.
• Creating event content and engaging content for social media.
• Making the existing game content more interesting and entertaining.
• Working on Upwork for hiring freelancers for content-related jobs.
• Have basic knowledge of SEO.
• Knows MS Word and MS Excel in particular.
• Working as a think tank to make our games, gaming content, and user experience better.
• Working closely with the marketing and testing team.

Qualifications:

0-6 months of proven experience as a Content Writer

Preferably a graduate in English Literature/ Mass Communication

Other Details:

Job Type: Work from Office; 5 days a week; 10:00 a.m. to 7:00 p.m.

Compensation: 2-2.5 LPA

Role Type: Full-time

Location – Noida Sector-62

Testsigma is built to make test automation effortless. We are a fast-growing, product-based startup backed by leading global Investors like Accel, STRIVE and Marquee Angels. 

We are the first open-source test automation platform built out of India and competing with global giants. With product-market fit and a terrific team, we’re poised to capture the global market for AI driven, cloud-based test automation platforms.

We are inviting the right people to scale our growth, who can help us continuously improve our product offering in collaboration with product, engineering, and customer success teams. If you have a great attitude and a drive to succeed, hop on this test automation journey with us. Learn new technologies & grow your skills along the way!

Job Description

As a content writer, you’ll be working with teams across the company (and sometimes across countries) to create valuable content to educate our customers and wow our prospects. Your work will have you fiddling with taglines on website pages, writing blog posts for feature announcements, putting together thought leadership posts for guest publications, sketching educational collateral, framing scripts for feature videos, building presentations to better explain features and so on.

Responsibilities

• Write, publish, and maintain customer-facing marketing and technical content, including testing and product blogs, technical reports on testing, educational guides, and newsletters.
• Understand the domain, create value-focused educational content for ICP, secondary personas, & segments
• Coordinate with researchers to prepare short reports for timely and accurate testing intelligence to be shared with clients.
• Work closely with Product, Engineering, Design, SEO, and Marketing teams to determine and deliver content requirements.
• Prepare and review testing related content strategy and target achievements from time to time.
• Implement various elements of SEO and marketing strategy in static and dynamic content for B2B deliverables.
• Follow SEO guidelines. Include and optimize new and existing content for SEO
• Hire and manage freelancers and verify content quality and relevance
• Edit, clarify, and proofread documents written by others, and coach junior writers on ways to improve their writing skills.
• Manage multiple competing priorities in a fast-paced and constantly changing environment.
  
  

Requirements

• Minimum 3 years of experience in writing for the technology industry (testing will be highly preferred).
• Good knowledge and understanding of Automation testing.
• Demonstrated writing skills, oral communication, and grammar skills with proven ability to take initiative and build productive relationships.
• Passionate about writing and a hunger to prove yourself.
• Familiarity with the startup work culture and willingness to learn, adapt, and contribute.
• Ability to prioritize and succeed in a highly ambiguous environment with competing demands.
• Demonstrated interpersonal skills, understanding of web culture, and passion for technology.
• Can articulate ideas in a clear and lucid manner to produce informative, interesting, and engaging articles.A knack for creativity and innovation that re-defines the Job!
  
  Candidates from saas, technology product background prefered.

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field

• Performing research on current benchmark trends and audience preferences
• Setting specific objectives and reporting on ROI
• Generating, editing, publishing and sharing engaging content daily (e.g. original text, photos, videos and news)
• Monitoring SEO and web traffic metrics
• Collaborating with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicating with followers, responding to queries in a timely manner and monitoring customer reviews
• Overseeing social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggesting and implementing new features to develop brand awareness, like promotions and competitions
• Staying up-to-date with current technologies and trends in social media, design tools and applications

Desired Candidate Profile

• Proven work experience as a Social Media Manager for a minimum of 3 years
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills    

We are looking for a marketer with 3+ years of experience promoting B2B SaaS Product by designing and executing innovative marketing strategies to generate B2B leads. The various initiatives include:

1. Competitive Research and Market Analysis
2. Driving traffic to website to generate leads and tracking conversions, and key KPIs
3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Launch optimized online adverts through Google AdWords to increase company and brand awareness and conversion
5. Monitoring of Leads from all the Online Channels
6. Prepare online newsletters and promotional emails and organize their distribution through various channels
7. Responsible for Managing Online Brand and Product Campaigns to Raise Brand Awareness
8. Manage SEO, SEM and Content Management
9. Plan and monitor the ongoing company presence on social media (Quora, LinkedIn, Twitter, Facebook, etc)

Skills:

We are looking for someone who has exposure to the following:

• Needs to know Lead Generation, Lead Nurturing, Demand Generation, Email Marketing, Marketing Automation, Campaign Management, Web Traffic and Conversion, Lead Qualification Programs, Automated Nurture Campaigns, Marketing Funnel Management.
• Must have excellent Oral and Written communication skills.
• Must have excellent understanding of digital marketing concepts and best practices
• Hands-on experience in Marketing Automation tools, Google Analytics, Google Adwords and LinkedIn Ads.
• Must have hands on experience in handling CRM’s and its integration with third party plugins.
• Strong analytical skills and data-driven thinking and knowledge of web analytics tools (e.g. Google Analytics, SEMRush, etc.)