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Content Creator at CITTA - A Lexicon Group Enterprise · Pune · 3 - 7 years · ₹5L - ₹12L / yr · Bootstrapped · Posted 12 Apr 2022

CITTA - A Lexicon Group Enterprise's logo

Content Creator

Amit Chavan's profile picture
Posted by Amit Chavan
3 - 7 yrs
₹5L - ₹12L / yr
Pune
Skills
Content Marketing
Search Engine Optimization (SEO)
Journalism
Content Strategy
Content creator:  

Duties/ Responsibilities

  • Performing exhaustive research to gain in-depth knowledge of all customer personas
  • Creating specifications and content appropriate for the brand's customer personas
  • Planning the editorial calendar and content proposition
  • Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
  • This role is 50/50 conceptualizing and executing. You must be able to not only ideate and pitch your own create concepts to your peers and management, but also work with a team to execute others’ ideas when needed.

    Collaborate as part of a small, agile video team producing original video content for digital platforms from script to shoot to edit and delivery.

    Create content for social channels, with a clear understanding of how users engage with social creative across formats and platforms.

    Develop best practices and expertise around creating, publishing and distributing videos specific to various digital platforms, and train teammates in those best practices.

    Qualifications / Skills :

    5+ years of experience in a creative agency, production company, or in-house at a brand pitching and editing video content for social and digital channels.

    Should have a proven track record of creating content for a company/ Individual.

    Detail-oriented, fast learner, and able to manage your own time.

    Can effectively cope with change, shift gears comfortably, decide and act without having the total picture. Cut your own way through ambiguity and engaging management smartly when needed.

Benefits:

  • This is a full time position, working from office. Office Address: Lexicon International School, Kalyani nagar, Pune.
  • Transportation reimbursement is available.
  • Medical Insurance available.
  • Leadership & Development training for all manager-level employees
  • Salary will be as per the skills and the experience of the applicant.
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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About CITTA - A Lexicon Group Enterprise

Founded :
2006
Type :
Services
Size :
100-1000
Stage :
Bootstrapped

About

The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror), which has been taken over from the Times of India Group.

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Good-to-Have

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  • Understanding of social-media algorithms, trends, and content analytics.
  • Ability to create or coordinate regional-language content.
  • Experience creating sales collateral, case studies, or customer testimonials.
  • Openness to learning basic drone-data concepts.


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Organic social and community

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Influencer and UGC

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Brand storytelling

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Team leadership

  • Manage five people directly. Run weekly 1:1s and a documented weekly team review.
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  • Develop the team. Two of the five are in their first or second year. Your job is to make them independent, not to absorb their work when they struggle.
  • Own hiring input, interview scorecards, and probation recommendations for your team.

Coordination

  • Work alongside the Brand Strategist, who owns creative for paid media. Your organic and production engine feeds that pipeline.
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  • Work with the Shopify and marketplace owners so launches, sale events, and campaigns have assets on time.

KPIs you own

  • Organic reach and engagement growth vs monthly target, including non-follower reach
  • Content calendar adherence — planned vs published, on date
  • Shoot-to-live turnaround — days from shoot to assets available for use
  • Asset throughput per month at the agreed quality bar
  • Influencer cost per usable asset
  • Team scorecard completion every person on your team on a live weekly scorecard

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  • Experience running a production calendar with real deadlines and real consequences — shoots, launches, and campaign dates that could not move.
  • Strong planning and timeline management. This is the core competency for this seat, ahead of design or editing skill.
  • Storytelling ability. You can articulate why a piece of content exists and what it should make a parent feel or do.
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  • Hands-on enough to be credible. You can brief, review, and give sharp feedback on a reel or a script even if you are not the one editing it.
  • Working proficiency with Asana or an equivalent, plus social scheduling and analytics tooling.
  • Not a fit if: your strongest asset is your personal portfolio and you would rather be making content than running a team; your management experience is limited to freelancers; or you have led social at a large brand where an agency and a producer handled production.


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Bengaluru (Bangalore)
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About the Role

SwitchKart is on a mission to make technology more accessible and more sustainable — we're in the business of recommerce, giving old smartphones a second life, cutting down e-waste, and extending the lifecycle of every device we touch. We're now bringing this mission to rural Karnataka.

We are looking for a sharp, creative, and deeply curious individual to be our eyes, ears, and voice on the ground.

You will travel across Gram Panchayats in Karnataka, embed yourself in communities, tell their stories, and build SwitchKart's presence from the ground up. This is not a desk job. This is a field role for someone who loves people, loves storytelling, and is excited by the idea of building something meaningful in rural India.


What You'll Do

  • Content Creation: Travel across Karnataka and create entertaining, relatable short-form video content for SwitchKart's YouTube Shorts and Instagram Reels channel. You are the creator — the community is the face.

 • Community Storytelling: Find and tell real stories — farmers, students, women, and youth whose lives are shaped by access to affordable technology. Make people feel seen.

  • Relationship Building: Build genuine relationships with panchayat leaders, local influencers, community figures, and institutions. Earn trust before earning reach.

  • Partnership Activation: Identify and activate partnerships with local NGOs, schools, and other institutions — and bring these collaborations to life on camera as real stories, not sponsorships.

 • Local Sponsorships: Scout and help identify local sponsorship opportunities that make sense for SwitchKart's brand presence in the community.

  • Brand Bridge: Be the bridge between rural Karnataka and SwitchKart — bringing ground-level insights, feedback, and community sentiment back to the team.


What We're Looking For


Must Have

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• Strong storytelling instinct — you know a good story when you see one 

• Comfortable on camera and behind it — shooting, basic editing, presenting

 • Genuine curiosity about people and communities

 • Willingness to travel extensively across rural Karnataka

 • Self-starter who can work independently with minimal hand-holding

 • 2–4 years of experience in content creation, journalism, community work, or similar


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•  An existing social media presence or portfolio of video content

•  Experience working in or with rural communities

•  Familiarity with Instagram and YouTube analytics


Why SwitchKart

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  • High ownership, low bureaucracy.

  • Be part of a company that's reducing electronic waste and changing lives by putting technology within reach of every community.

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Praneeta Ekka
Posted by Praneeta Ekka
Okhla phase 3 building no 255 Delhi, Delhi
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₹4L - ₹5L / yr
Adobe Creative Suite
skill iconAdobe Illustrator
Adobe Photoshop
Video Editing
Social media management

JD – Brand Associate

Designation: - Branding

Brand: MOLEDRO

Location: Okhla Phase 3, Delhi

Probation: 2 months

Introduction to the brand

We are seeking a creative and detail-oriented Content Curator to develop content for print, digital, and social

media platforms. You will collaborate with our digital marketing team to create blog posts and content for

social media to engage our target audience, write email blasts and assist with marketing communication

campaigns. You must know how to research various topics and industry trends and produce content on tight

deadlines.

Roles & Responsibilities:

* Brainstorm with the team for new ideas and strategies for effective content

* Conducting in-depth research on industry-related topics to develop original and innovative content

* Develop copy on a wide variety of topics for multiple platforms (such as the website, blogs, product

descriptions and social media)

* Create eye-catching and innovative headlines and captions

* Assisting the marketing team in developing content for advertising campaigns

* Editing and polishing existing content to improve readability

* Creating compelling headlines, captions and body copy that will capture the attention of the target audience

* Identifying customers’ needs and recommending new content to address gaps in the company's current content

Requirements:

* Bachelor’s Degree in Fashion background is a must.

* Portfolio of published work

* Able to multitask, prioritize, and manage time efficiently

* Self-motivated and self-directed

* Adobe Illustrator, Adobe Photoshop, Indesign, Canva, and Video editing software.

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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