Duties/ Responsibilities
- Performing exhaustive research to gain in-depth knowledge of all customer personas
- Creating specifications and content appropriate for the brand's customer personas
- Planning the editorial calendar and content proposition
- Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
- This role is 50/50 conceptualizing and executing. You must be able to not only ideate and pitch your own create concepts to your peers and management, but also work with a team to execute others’ ideas when needed.
Collaborate as part of a small, agile video team producing original video content for digital platforms from script to shoot to edit and delivery.
Create content for social channels, with a clear understanding of how users engage with social creative across formats and platforms.
Develop best practices and expertise around creating, publishing and distributing videos specific to various digital platforms, and train teammates in those best practices.
Qualifications / Skills :
5+ years of experience in a creative agency, production company, or in-house at a brand pitching and editing video content for social and digital channels.
Should have a proven track record of creating content for a company/ Individual.
Detail-oriented, fast learner, and able to manage your own time.
Can effectively cope with change, shift gears comfortably, decide and act without having the total picture. Cut your own way through ambiguity and engaging management smartly when needed.
Benefits:
- This is a full time position, working from office. Office Address: Lexicon International School, Kalyani nagar, Pune.
- Transportation reimbursement is available.
- Medical Insurance available.
- Leadership & Development training for all manager-level employees
- Salary will be as per the skills and the experience of the applicant.

About CITTA - A Lexicon Group Enterprise
About
The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror), which has been taken over from the Times of India Group.
Connect with the team
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We are building a global content marketplace that brings companies and content creators together to scale up content creation processes across 10 content verticals and 150+ content categories. Over the past 3.5 years we’ve worked with brands like India Today, Amazon India, Adobe, Swiggy, Dunzo, Businessworld, Times Group, Digit, Wittyfeed, YourStory etc. along with 350+ brand companies like BookMyShow, UpGrad, Yulu, Paisabazaar, Zivame, Yatra, Bewakoof, Imarticus Learning etc. to create content that is meticulous and customized according to our clients' needs.
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Founded by two MDI alumnus, it is a student centric and personalised learning platform that delivers enjoyable learning content as per the state boards. This ed-tech provides a solution which is easy to use, lets students enjoy learning, makes life easy for a teacher and delivers learning in the language that students are most comfortable. The organisation has worked in 14 states across India and awarded Google India under "Impacting Change through Digital".
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