Duties/ Responsibilities
- Performing exhaustive research to gain in-depth knowledge of all customer personas
- Creating specifications and content appropriate for the brand's customer personas
- Planning the editorial calendar and content proposition
- Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
- This role is 50/50 conceptualizing and executing. You must be able to not only ideate and pitch your own create concepts to your peers and management, but also work with a team to execute others’ ideas when needed.
Collaborate as part of a small, agile video team producing original video content for digital platforms from script to shoot to edit and delivery.
Create content for social channels, with a clear understanding of how users engage with social creative across formats and platforms.
Develop best practices and expertise around creating, publishing and distributing videos specific to various digital platforms, and train teammates in those best practices.
Qualifications / Skills :
5+ years of experience in a creative agency, production company, or in-house at a brand pitching and editing video content for social and digital channels.
Should have a proven track record of creating content for a company/ Individual.
Detail-oriented, fast learner, and able to manage your own time.
Can effectively cope with change, shift gears comfortably, decide and act without having the total picture. Cut your own way through ambiguity and engaging management smartly when needed.
Benefits:
- This is a full time position, working from office. Office Address: Lexicon International School, Kalyani nagar, Pune.
- Transportation reimbursement is available.
- Medical Insurance available.
- Leadership & Development training for all manager-level employees
- Salary will be as per the skills and the experience of the applicant.
About CITTA - A Lexicon Group Enterprise
The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror), which has been taken over from the Times of India Group.
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1. Regularly produce various content types, including email, social media posts, blogs, and white papers.
2. Actively manage and promote our blog, and pitch articles to relevant third-party platforms.
3. Edit content produced by other members of the team.
4. Collaborate with other departments to create innovative content ideas.
5. Create eye-catchy and innovative headlines and body copy.
6. Writing a wide variety of topics for multiple platforms
Content Writer Skills:
• Excellent verbal and written communication skills.
• 1-6 years of experience in technical writing.
• Creative and innovative thinker and planner.
• Assists team members when needed to accomplish team goals.
• Good interpersonal and communication skills
• Familiarity with keyword placement and SEO
• The ability to consistently meet tight deadlines
Why should you join us:
· Fixed working timings- 5 days working
· Attractive Incentives
· Young & Vibrant work culture
Job title: Content Writing-Head
Work Location: Gurgaon
Reports to: CEO
Role Overview:
As The Head of Content Writing, you will play a pivotal role in shaping and executing our content strategy. This position requires a seasoned content professional with a strong editorial background, exceptional leadership skills, and a passion for creating high-impact content. The ideal candidate will lead a team of content writers and collaborate with cross-functional teams to deliver content that engages, educates, and inspires our target audience.
Roles and Responsibilities:
1. Develop and lead the content strategy, ensuring alignment with the company's brand, goals, and target audience.
2. Manage and mentor a team of content writers, setting clear expectations, providing feedback, and fostering a culture of creativity and excellence.
3. Ensure all content produced is of high quality, adheres to brand guidelines, and aligns with the company's messaging and tone.
4. Lead the creation of various types of content, including blog posts, articles, whitepapers, eBooks, and more, ensuring they meet the standards for accuracy, clarity, and creativity.
5. Work closely with other departments, including marketing, design, and product, to gather insights and ensure content aligns with overall business objectives and strategies.
6. Collaborate with the SEO team to incorporate best practices into content creation, improving search engine visibility and driving organic traffic.
7. Use analytics tools to measure the performance of content, providing insights and recommendations for continuous improvement.
8. Keep abreast of industry trends, content marketing best practices, and emerging technologies to ensure our content remains relevant and competitive.
Education and/or Work Experience Requirements:
• Bachelor's degree in English, Journalism, Communications, or a related field. Master's degree is a plus.
• 7+ years of experience in content writing, with a focus on leadership roles.
• Proven track record of developing and executing successful content strategies.
• Strong editorial skills with a keen eye for detail and storytelling.
• Excellent leadership and team management skills.
• Ability to collaborate effectively with cross-functional teams.
• Familiarity with SEO best practices and content optimization.
• Outstanding written and verbal communication skills.
- Developing a comprehensive content strategy across multiple platforms, including the company website and social media channels.
- Working with the content writing, graphic design, web development, and social media teams to plan, create, and distribute content
- Proofreading and editing submissions according to brand guidelines
- Performing regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience
- Generating engaging content for thought leadership pieces, websites, social platforms, and marketing collateral
- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales, and customer retention
- Developing and managing the editorial calendar to ensure deadlines are met
Key Requirements
- A bachelor’s degree in Marketing, Journalism, English, or similar field
- Min of 2-4 years’ experience working as a content manager
- You are a creative marketing professional, preferably with a strong content creation and writing background.
- You have the ability to develop engaging content for a wide range of audiences.
- You are a creative thinker and have excellent attention to detail.
- You are organized and can deliver high-quality work within agreed timelines.
- You possess excellent written and verbal communication skills.
- Experience using popular content management systems and analytics tools (Ahrefs, Wordpress, and Google Search Console are a few examples)
- A strong grasp of UX and SEO best practices
Location : Gurgaon
CTC : 30000-35000 PM
Experience : 2-5 Years of relevant/equivalent experience
- Writing, editing and proofreading website content.
- Write Articles, Blogs, Social media, forums and other SEO best practices.
- Develop content to support SEO strategies to drive traffic to the site and improve website Ranking.
- Understanding of Web publishing requirements.
- Experience in creating content for the web and growing a social audience.
- Editorial mindset with an ability to predict audience preferences.
- Expertise in social media platforms.
- Collaborate with multiple teams to develop compelling content plans.
- Ability to deliver high-quality documentation paying attention to details.
- Basic Knowledge of technical terminologies.
- Excellent communication skills in English both written and spoken.
We are looking for a Content enthusiast to join our fast-growing EdTech brand. You will assist in creating, managing and improving content for various marketing channels. You will work on assets that create sales conversions, website, mobile app, direct user communications, and engagement campaigns and will analyze the performance of those assets in detail, crunch the numbers, and optimize them.
Our ideal candidate is a driven professional with demonstrable creative writing skills and also has a knack for data analysis. You should have the willingness to broaden your expertise and go the extra mile. As a content manager for a fast-paced EdTech brand, you should be tech-savvy, a critical thinker and problem-solver, and demonstrate a passion for growth and success.
Ultimately, you should be able to assist in overseeing all marketing content to ensure sales conversions, brand consistency, and a positive customer experience.
Responsibilities
- Work alongside copywriters, UI/UX designers, graphic designers, and team members from other departments to create and deliver assets
- Manage content distribution to online and offline channels
- Proofread, edit and improve content created by copywriters and ensure brand consistency
- Develop a thorough understanding of conversion optimization and apply it across our brands, platforms, and channels
- Analyze performance data and find creative ways for optimization
- Ensure compliance (e.g. copyright and data protection)
Requirements
- Excellent writing skills
- Good command on English and Hindi
- Good organizational and time-management skills
- Ability to multi-task and follow deadlines
- Willingness to learn skills outside of comfort zone
- Not afraid of challenges and hard work
- Reliable team player with a sense of ownership
- Attention to detail
- Willingness to grow in a fast-paced environment
- Ability to take initiative
- Hands-on experience with MS Office, particularly Excel
Impeccable English, good communication skills, a humble and cooperative attitude, and lots of hard work are the other expectations of the firm.
We are a hardcore, fast-growth-focused environment and a place where only dedicated, stable, dependable individuals who are willing to immerse themselves completely in this cause can thrive.
This is a full-time work-from-office role based out of Gurgaon.
If you're extremely driven to succeed and grow and willing to go the distance, please apply.
The Wellness Shop is an eco-friendly wellness brand which provides range of products that are organic and 100% natural. We provide products catering to cosmetics, wellness and healthcare segment. The company launched in 2021 and within 4 months, we have launched 150+ premium products and have started hitting 400+ daily orders. TWS is funded by logx ventures. We plan to build this company into a multi-million dollar business and provide best quality organic products all over the world!
We are looking for a talented EMAIL MARKETING MANAGER to take the lead with our email marketing strategies. Your main duties include running email marketing campaigns end-to-end, managing email databases and creating newsletters. If you're interested in web technologies and can generate innovative ideas to increase sales, we would like to meet you.
Responsibilities:
- Identify target audience and grow our email list
- Design and implement direct email marketing campaigns
- Proofread emails for clarity, grammar and spelling
- Ensure mobile-friendly email templates
- Write newsletters including all company updates
- Upgrade our email templates using graphics, personalization and advanced features - Ensure prompt and accurate communication with clients via email to minimize unsubscribes - Create email databases for lead generation
- Analyse campaign performance and suggest improvements
- Report on sales revenue generated from email marketing efforts
- Ensure emails follow industry policies and best practices
Requirements:
- 5+ years of proven work experience as an Email marketer
- Hands on experience with HTML and content management systems
- Proficiency in marketing automation technology
- Knowledge of SEO/SEM and Google Analytics
- Familiarity with analytical and database tools
- Excellent written communication and copywriting skills
- Strong project management skills
- An ability to work under tight deadlines
About Us
At Carorbis, we believe there is a better way to buy parts for your vehicle. It’s one of the least understood and least transparent industries.
Our goal is to simplify buying auto parts for everyone through our business, education and community. We are obsessively passionate about it.
Job brief
We are looking for an experienced content writer to join our dynamic content team and enrich our website/social media with new blog posts, guides, marketing, and ad copy.
As a content writer, you’ll be working with teams across the company to create valuable content to educate our customers.
Content writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types, and proofreading articles.
If you’re familiar with producing online content for the Indian automotive industry and have an eye for detail, we’d like to meet you.
Responsibilities
Develop, write and deliver persuasive copy for the website content, email marketing campaigns, sales collateral,
ad copies, videos, and blogs
Research industry-related topics
Write clear marketing copy to promote our products/services
Write appealing ad copy to promote our brand and our services
Build and manage an editorial calender; coordinate with teammates to ensure standards
Proofread and edit blog posts before publication
Coordinate with marketing and design teams to illustrate articles
Conduct simple keyword research and use best SEO practices to write SEO friendly content
Promote content on social media
Identify customers’ needs and gaps in our content
Requirements
Proven work experience as a content writer, content marketer, copywriter or similar role
Experience creating strong, engaging content
Portfolio of published articles
Highly proficient at research through authoritative and up-to-date sources
Able to think critically about writing ‘Voice’ to relate to a target audience
Motivated and deadline driven
Responsive to management through email, text and phone, in regard to project assignment and deadlines
An understanding of best SEO exercises
Excellent writing and editing skills in english
Ability to meet deadlines
A bachelors degree in Marketing, English, Journalism or related field
We are looking for a marketer with 3+ years of experience promoting B2B SaaS Product by designing and executing innovative marketing strategies to generate B2B leads. The various initiatives include:
- Competitive Research and Market Analysis
- Driving traffic to website to generate leads and tracking conversions, and key KPIs
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Launch optimized online adverts through Google AdWords to increase company and brand awareness and conversion
- Monitoring of Leads from all the Online Channels
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Responsible for Managing Online Brand and Product Campaigns to Raise Brand Awareness
- Manage SEO, SEM and Content Management
- Plan and monitor the ongoing company presence on social media (Quora, LinkedIn, Twitter, Facebook, etc)
Skills:
We are looking for someone who has exposure to the following:
- Needs to know Lead Generation, Lead Nurturing, Demand Generation, Email Marketing, Marketing Automation, Campaign Management, Web Traffic and Conversion, Lead Qualification Programs, Automated Nurture Campaigns, Marketing Funnel Management.
- Must have excellent Oral and Written communication skills.
- Must have excellent understanding of digital marketing concepts and best practices
- Hands-on experience in Marketing Automation tools, Google Analytics, Google Adwords and LinkedIn Ads.
- Must have hands on experience in handling CRM’s and its integration with third party plugins.
- Strong analytical skills and data-driven thinking and knowledge of web analytics tools (e.g. Google Analytics, SEMRush, etc.)
1. Developing high-quality content with unique SEO optimized article for the given topic
2. Writing, reviewing and publishing web content, proactively update and handle website landing pages and blogs.
3. Candidate must have ideas of government exams
3. Adding relevant images/screenshots to the article
Saas Experience is good to have.