Digital Marketer

SEO Executive Responsibilities include:

1. Able to manage multiple projects

2. Knowledge of on-page, off-page and link building

3. Knowledge of relevant SEO tools

4. Good English communication skills

5. Able to perform keyword research & mapping

6. Able to run technical SEO audits
The candidate will get preference if he/she has knowledge of optimizing copy and web pages for search engine optimization. Can perform ongoing keyword research including learning and expansion of keyword opportunities.

Researching and implementing content advice for organic SEO success.
Minimum Experience-1 year
Location-Ahmedabad

Should have very good skills in SEO/Web Designing/Advertising/Promotion/Social Media Marketing/Creative/Good in Branding/Collaborative Mindset.

Immediate Joiner Preferred

The job is applicable only for Mumbai-based candidates.

Digital Marketing Agency Experience preferred.

 

I. YOUR ROLE

Driving business objectives for the agency’s clientele through Paid marketing activities.

 

II. YOUR RESPONSIBILITIES

• Monitoring, Auditing and Executing Campaigns on Google display/search Ads, Facebook, and Instagram ads
• Ensuring campaign performance and identifying insights to drive incremental results.
• Collaborate with the Account Manager and creative teams for campaign planning.
• Drive positive curiosity and a hunger for learning and new ideas through the team.
• Initiate and drive case study creation that can be nominated for awards, post completion of noteworthy campaigns.
• Build trust with clients’ POCs and Digital Leads.
• Ability to represent the agency in account reviews and performance meetings
• Assisting the team in pitching for new business.
• Auditing Ad accounts of prospects and identifying opportunities for performance improvement.
• Deliver volume, quality leads , TAT & cost outcomes (in accordance with quarterly OKRs) for paid user acquisition (i.e. advertising)

 

III. ABOUT YOU

- Professional / Academic Requirements

• 2+ years of relevant work experience in Paid media
• A Degree in Engineering, Marketing, Advertising, Communication or another relevant field

- Technical Requirements

• Expert level command over Google Ads, Facebook/Instagram ads
• Exposure to multiple verticals like eCommerce, BFSI, Realty, Travel, etc.
• Proficient at Google Analytics, Apps-flyer, Similar web, Adobe solutions, etc.
• Master of decoding trends and analytics from data
• Proficient with the MS Office Software (PowerPoint, Excel)
• Superior communication and presentation skills
• Creative & Strategic thinking
• Up-to-date on creative and market trends

CTC upto Rs 3 LPA
Experience 2 years

 

Previous working experience as a Marketing Manager for 10-13 years
● A proven track record of successful paid marketing campaigns
● In-depth knowledge of the various paid marketing channels and technologies, including paid search,
retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content
distribution and placement networks
● Hands-on experience in handling marketing budgets and forecasting/reporting results
● Outstanding communication, presentation and leadership skills
● Flexible working in US Shift hours from time to time

The Social Media & Digital Marketing Intern is responsible for assisting the Digital Marketing Manager in implementing Tessacts overall communications and marketing plan -- focusing specifically on digital communications -- to build awareness about Tessact within the community, and  increase its visibility on social media platforms (mainly linkedIn)

1. Community management: designing social media campaigns, creating social media contents, answering to customer’s comments or questions (Facebook, Twitter, LinkedIn, Instagram…).
2. Managing the company’s official website.
3. Writing contents for the company’s blog or website.
4. Creating contents for mail diffusion (newsletter…) or online diffusion.
5. Follow-up and improvement of SEO.
6. Helping the marketing team to follow-up and improve the digital marketing strategy

1. Ability to take initiative, employ good judgment, and manage projects from beginning to end 
2.  Excellent writing, editing, and proofreading skills 
3.  Exceptional ability to manage details 
4.  Ability to multitask in a fast-paced environment 
5.  Ability to meet deadlines and to anticipate next steps or needs
6.  Work effectively both independently and as part of a team 
7.  Be available for at least 20 hours a week 
8.  A bachelor’s degree (or currently enrolled student) in the liberal arts or equivalent work experience 
9.  Understands and can utilize emerging platforms, digital media, and web/social media management and measurement tools (e.g. HootSuite, Google Analytics) 
10.  Adobe Creative Suite experience a plus
11.  Strong working knowledge of email marketing applications (e.g. Constant Contact)

We’re looking for people to join our cause – to simplify the visual web with really smart but simple visual tools. A technology startup founded by IITians and   backed by some of the most reputable media companies as customers, we offer a rare opportunity to join a thriving, fast-paced, multi-cultural environment and be part of a truly exciting journey. You will be at the forefront of innovation, joining the only Artificial Intelligence startup in India that has successfully deployed several CV/ML solutions for several large media companies and now focusing on solving problems of the global market.

Tessact is an Artificial Intelligence (AI) and data analytics startup, founded by IIT Bombay alumni, that helps in transforming businesses using powerful video recognition technologies built on most advanced machine learning systems. The company redefines the way contextual insights are to be used for media production, digital advertising, consumer experience creation and news analytics

• An outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
• Planning, implementing and monitoring our digital marketing campaigns across all digital networks
• Optimize content for the social media platforms
• Ensure that the brand message is consistent
• Work with your team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.
• With Good Communication Skills
• Candidates from Marketing Agency can apply.
• Immediate with 15 days joinees preferred.
• An ideal candidate would be someone who handles end to end digital marketing

 

 

Responsibilities::

• Plan and execute all digital marketing strategy including SEO/SEM, marketing database, email, social media and campaign management for Tactic Solutions

• Responsible to generate the inbound lead for our IT services.

• Design, build and maintain our social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Website management using Google Webmaster & Analytics

• SEO, SEM, SMM activities including Blogs and articles

• Preparing detailed strategy reports

• Identifying powerful keywords to drive the most valuable traffic

• Filling websites and other content with effective keywords

• Writing effective SEO content for blogs, websites and social media accounts

• Developing link building strategies

• Analysing keywords and SEO techniques used by competitors

• Compiling and presenting SEO guidelines

• Perform competitive analysis and identify gaps in our content or areas of improvement in our web design

• Track important SEO metrics including organic traffic, conversion rates and time spent on page

• Report on performance metrics comparing them to our SEO goals and benchmarking data

• Follow SEO trends and stay up-to-date with new tools and practices

 

Skills::

• MARKETING STRATEGY

• SEO

• SMO

• DIGITAL MARKETING

• SOCIAL MEDIA

• MARKET RESEARCH

• SOCIAL STUDIES

 

Website - https://praxinfo.com/">https://praxinfo.com/

Job Summary Connect and Interact with customers on Social Platforms including but not limited to Facebook, Twitter, LinkedIn and Blogs Compose responses independently and in accordance with processes guidelines Provide professional yet personalized experience on all interactions with the customers on Social Platforms Should be an expert in leading Social Practices Lead and leverage Social Media to meet the brand objectives Responsibilities and Duties Excellent interpersonal skills, with the ability to troubleshoot functional and non- functional issues correctly and clearly Perform post-resolution follow-ups to help requests / to follow up on cases till closure flawlessly Ability to work independently with little or no guidance You will be expected to write copies and curate the available content to be posted as blogs, articles, stories etc Should be flexible in learning different processes and be cross-skilled Make improvement suggestions on products and services from customer feedback for better service delivery Sourcing CVs through social media Required Experience, Skills and Qualifications Excellent communication skills and fluency in English. Demonstrable social networking experience and social listening knowledge. Proven working experience in social media or related fields (added advantage) You must be a social media software whiz kid. We need you to listen in - monitor social media conversations and tell us what's going on To keep abreast of the latest trends in social media In-depth knowledge of all social media channels A can-do attitude Candidates who are MBA in Marketing/ Graduates in Journalism preferred.

Job Description: Key Functional Areas of Responsibility • Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects • Implement link building campaigns in coordination with client SEO goals • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments • Monitor and administer web analytics dashboards and reports • Monitor and evaluate search results and search performance across the major search channels • Communication to team and management on project timelines and results • Work closely with the other team members to meet goals Professional Competencies • Passion for SEO and internet marketing • Outstanding ability to think creatively, and identify and resolve problems • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere • Ability to clearly and effectively articulate thoughts and points • High levels of integrity, autonomy, and self-motivation Professional Skills & Qualifications • 1 – 2 years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) • Proficiency in MS Excel, PowerPoint, and Word • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool • Experience working with popular keyword Tools.