
We are currently looking for a Senior SEO and PPC Marketing Expert who will work with a team of developers, Product Owner, and Managers. You shall be responsible for conceiving and conducting the user research to translate them into actionable best SEO practices, activities and paid campaigns. You will also design the overall accessibility and 'findability' of the mobile application and web-platform, as well as other associated websites.
- Gather the user requirements in collaboration with the Product Owner and Manager.
- Prepare and present the rough drafts to internal teams.
- Assist in translating best practices that lead to targeted organic user experiences.
- Helping to facilitate the product owners' product visions by researching, conceiving and implementing best SEO + PPC practices to achieve the targest.
- Help identify design problems and devise elegant solutions.
- Work with the team to create a strategic design and SEO decisions related to core, and new, functions and features.
- Take a user-centered design approach and rapidly test and iterate your designs.
- Collaborate with a cross-functional team of designers, product managers, and leads on all phases of the product development life cycle
- Incorporate best practices for accessibility, usability, web performance, and design into our products and ultimately champion more consistent and delightful user experience.
- Work with front-end developers and designers in all aspects of UX development.
- Perform research, evaluations, and validations of moderate complexity.
- Provide solutions using appropriate research methodology, tools, and protocols considering a user-centered approach.
- Perform usability/heuristic evaluations and validations across the product or solution life-cycle.
Minimum Eligibility:
- Minimum 3 -4 years of experience in SEO and PPC
- Ability to effective communications and collaboration with other designers and product owners/managers to ensure the best possible ways of UX experience.
- Creative and Artistic nature.
- Knowledge of PPC and automation platforms would be ideal
- Experience in taking input from multiple sources and synthesizing it into coherent design ideas.

About The other Fruit
About
We believe that privacy and free choice are not mutually exclusive. They reinforce one another. We aim to empower the individual, thereby permitting trusted and honest control-exchange. And by doing the right thing – for our team, our clients, our partners and our communities – it is also the best thing for our business.
Building in-house as well as fully bespoke B2B, B2C and DFA S/P/BaaS solutions - we are lucky enough to partner with some of the leading firms and groups from around the world. TOF®'s own headquarters are in the UK with branch locations in Singapore, Hong Kong, Thailand and Pune.
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Position Details
We are looking for candidates for a Business Development profile with hardcore experience in sales, including lead generation and cold calling . with a preference for those from service-based or consulting organizations. Strong communication skills and a result-oriented sales mindset are essential.
Key Responsibilities
• Responsible for identifying, approaching and setting up meetings with potential corporate clients (B2B) based on a target list of leads;
• Articulate how MGB can be of value to prospective client;
• Calendar qualified meetings between MGB Leadership & prospects;
• Achieve monthly and quarterly goals for qualified meetings
• Responsible for mapping and engaging with key decision makers on the client side to enable further business development opportunities for the MGB Leadership team to pursue
• Document sales activities in a timely manner in sales software. Maintains profiles of all current and
prospective customers
• Reports regularly on lead generation activities, opportunities and reviews progress against forecast and targets with HOD
• Responsible for doing business meetings with clients and closing the leads.
• Meeting the clients as and when required to make PR
A B.Tech/M.Tech in Computer Sc, a SDE should have 1-3 years of experience in SW solution development. We are specifically looking for a SDE who:
- is highly proficient in Java Coreand Spring boot applications including making high quality, highly performing code under JVM environment.
- has good working knowledge in design of n-Tier databases (Postgres, NoSQL DBs e.g. Cassandra/MongoDB)
- has worked in agile development environment under open source gitlab including testing, change management
- is highly proficient in OOD, extensibility, usability, understand data pre-processing
- has exposure to full life cycle of product implementation and deployment of enterprise products driving a subsystem including development under gitlab or github.
- [Desirable] Ability to optimize an ML solution for accuracy and scale
- [Desirable] has experience in working with Advanced Java
Experience:
6+ years of experience in project management large and medium sized engagements
Key Responsibilities:
- Demonstrate excellent project management skills, inspire teamwork and responsibility with team members, provide project management expertise and leadership in the execution of complex software projects.
- Accountable and responsible for managing and reporting project schedule, cost, quality, human resources, communication, risk and procurement for the project.
- Consistently apply the defined project management standards and methodologies defined by the organization to assigned projects. Establish project management principles, processes, and artefacts as necessary.
- Drive appropriate organizational change influencing stakeholders as required to ensure the successful program/project execution.
- Ensure appropriate involvement of all stakeholders on the project as necessary
- Plan and direct schedules, monitor budget/spending, resource allocation and utilization for the project from initiation through closure.
- Manage project schedule and budgets – Track project metrics data (e.g., completed and in-progress work, schedule and cost variances, resource health, risks and issues etc.) and other project specific information and regularly communicate it to the project stakeholders
- Report progress and health of the project and incorporate feedback from all stakeholders
- Manage project communications and meetings (Daily Stand-Up Meetings, Project Reviews, AdHoc Requests)
- Proactively manage or project risks, action items, issue resolutions, key decisions and stakeholder feedback
- Understand dependencies and organize the activities ensuring successful completion of the project
- Communicate regularly with the project sponsor and the team
- Proactively identify and manage risks and issues pertaining to the project.
- Ensure project governance practices are in place to monitor and control the project
Experience/ Qualifications
- PMP or similar certification with good understanding of project management and methodologies such as Waterfall and Agile
- Strong stakeholder management skills
- Excellent communication skills (written and verbal)
- Solid decision making and prioritization skills
- Good understanding of budgeting, estimation, and project financial management
- Experience of working in shared resources environment with teams based across different time zones
- Knowledge of MS Project for overall project tracking, Jira for tracking agile development and SharePoint as collaboration tool
- Bachelors degree
- Visual Style: The design should reflect the innovative, secure, and easy-to-use nature of KoinBX, combining modern elements with simplicity.
- User-Focused: The landing page should clearly communicate the main value propositions of the platform (e.g., fast transactions, security, ease of use, variety of assets).
- Call to Action: The design should feature a clear and compelling call to action that encourages users to sign up or explore the platform further. (Reference- Check out our ongoing SHIB giveaway)
- Responsive Design: The layout should be fully responsive, considering both desktop and mobile versions.
- Brand Guidelines: Ensure that the design follows the principles of the KoinBX brand identity (you can refer to any brand guidelines or previous work we provide).
- Solid experience in building high quality collateral development, proposals, statements of
work, for services spanning the complete SDLC life cycle.
- Minimum experience must be 3 to 6 years writing winning RFP responses and winning
the RFP from Enterprise and mid-level companies against the best of breed competition
- Should have created compelling solution and RFP defense presentations for both
Enterprises and mid-level companies for deals with Contract Value for each spanning at
least 1 million USD
- Adept at proposing creative engagement and commercial models ensuring win win for
both customer and WAL
- Support the sales team in terms of high quality collateral and All deadlines are met and
all requests are managed on time, zero escalations from the sales.
- Contributor in building Pre Sales collaterals, Service line capabilities, new pricing models
and knowledge
- Strengthen reusable assets repository across domains and key service offerings and
provide trainings to team on customer advocacy, new service offerings
- Proactive ownership, periodic updates to Corporate Deck to stay ahead of the game
- Have good understanding of overall SDLC processes
- Understanding of emerging practices and concepts related software and product
engineering, security engineering, Agile and DevOps
The ideal candidate is an analytical team player who will be responsible for getting things done, identifying the critical issues within the existing product, skilled in problem solving, planned execution and finally evaluating the solution. Ability to work with a team of high performing individuals, also work cross-functionally to complete product roadmaps and discover new opportunities.
Work Responsibilities:
- Work closely with senior leadership in Product, Technology, Business, Marketing and Design team to articulate business needs to actionable product requirements.
- Take complete ownership of the products, refining the existing features in the product. Working on new features, identifying the user requirements and ultimately improving the lifetime of the users using our product.
- A basic understanding of qualitative and quantitative methods for user research. Establish a closed feedback loop with users & Synthesizing user needs and insights into simple yet delightful experiences.
- Periodically conduct user-research, industry analysis, competitor mapping and ideate on what to build next. Compile information from various sources to formulate a current picture of the company and market.
- Improving the user journey, reducing the drop-off rates.
- Obsess with data, define and track key metrics and draw actionable insights using data. Establish KPIs, and conduct quality assessments
- Help define Product Roadmap for new offerings aligned with the broader company vision and yearly targets
- Work with cross-functional team to take something from idea to hands of users
- Maximize the efficiency of all business procedures, Dissect product analytics and user behavior patterns into meaningful insights that grow the product.
Skills Required:
- Tech background with a good understanding of technology, data and building products. 2-6 years of experience in Product Management, Software Development, Analytics or similar roles in a consumer internet product set-up.
- A strong product sense, attention to the little big details, and eye for good visual design.
- Capable of taking business metrics, requirements or user problems and breaking them into workable product requirements, and leading the development of identified features
- Excellent presentation & communication, problem-solving, organizational and analytical skills to get the team on board with your vision
- Able to multitask, prioritize, work autonomously and with great time management skills
- Prior track record of working with product team from research phases through engineering to success would be highly preferred.
Responsibilities
- Provide the team with a vision of the project objectives
- Responsible for finalizing and documenting requirements from customer
- Implementing high-level requirements and to produce robust solutions, within predefined timelines, and scope limitations
- Spearhead and Co-ordinate development activity required for the Project (Automation scripts, Tool development, )
- Ensure Quality with on time delivery of agreed deliverable
Key Requirements
- Demonstrated expertise in a variety of application development, technology concepts,practices, and procedures
- Strong experience in Databases, SQL Programming, Data Conversion/Migration
- Good Experience in developing Automation scripts and using RPA tools
- Should have led a team and be able to mentor others to improve their skills
- Good Problem-Solving Ability and Analytical Skills
- Must have passion for their work












