SEO and PPC Marketing Expert

The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising. A typical digital marketing job description will cover all the above aspects, and more:

• Identify trends and insights
• Allocate marketing investments 
• Plan and direct marketing campaigns
• Manage an organization's website and maintain it, keeping best practices in mind
• Optimize content for the website and social media platforms
• Work with various content formats such as blogs, videos, audio podcasts, etc.
• Track the website traffic flow
• Implement and analyze performance metrics
• Measure and assess goals vis-à-vis ROI
• Device experiments and conversion tests
• Provide internal reports on a regular basis
• Execute new and creative collaborations among technologies and platforms.

 

 

What you need to have:

EDUCATION: MBA/PGDM in Marketing, Bachelors in Marketing, or related experience in marketing / Bachelor’s or master’s degree in marketing or a related field

 

EXPERIENCE: 3-5 years of experience in Digital Marketing, SEO, & Social Media content creation and functions in Service Industry. Proven working experience in digital marketing, particularly within the B2B Industry.

 

WORK-LOCATION:

Koregaon Park, Pune. Onsite. Full time employment

 

COMPETENCIES / SKILLS:

This position will be responsible for Digital Marketing Strategies, managing marketing agencies, managing a team of SM associates, generating organic and paid leads from electronic, social, and digital media. The profile would require to:

• Develops digital marketing strategy by studying target market, tracking changes in given metrics to achieve the marketing goals, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and PPC advertising campaigns.
• Collaborates with internal & external teams to create content and SEO strategies and optimize user experience.
• Experience in setting up and optimizing PPC campaigns on Google & Facebook.
• Designs, builds, and maintains our social media presence.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Search Console Hubspot, WebTrends, SEMRush, etc.)
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals KPI.
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Maintains digital marketing staff job results by counselling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

 

PERSONALITY & OTHER TRAITS:

• Should be highly up-to-date with changing marketing trends web technology
• Must have good writing skills with attention to details.
• Designs, builds, and maintains our social media presence.
• Must be able to think creatively about innovative approaches to marketing and increase brand awareness.
• Excellent communicator, Smart, Charming, Extrovert, Disciplined, Punctual, Mature & Good team player.
• Good IT skills in Word, Excel, Outlook & Presentation.
• Working knowledge of HTML, CSS, word-press website development and constraints.

 

Key Skills

Social Media Content Creation / SEO / Content Marketing/ B2B Marketing / SEM / Backlinks Building / Campaign Management / Facebook Ads / Google AdWords

Working on SEO, (Pay Per Click) PPC, email marketing and other types of online marketing campaigns. Be creative and strategise ongoing online marketing campaigns and deliver ideas & results to clients.

Desired candidate would be responsible for generating leads through outbound calls and online/email marketing across the globe.
Must be able to conduct demos and deliver client presentations
Can make their own database for email marketing

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Manage and train the rest of the team
• Stay up to date with the latest technology and best practices
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage a digital marketing budget
• Oversee all the company's social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan
• Forecast sales performance trends
• Motivate the digital marketing team to achieve goals
• Monitor competition and provide suggestions for improvement

  
  Digital Marketing Executive requirements

  • 2 years of experience as a Digital Marketing Executive
  • 2 years of experience in developing and implementing digital marketing strategies
  • Good knowledge of all different digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • 2years of hands-on experience with SEO/SEM, Google Analytics and CRM software
  • Familiarity with web design
  • Sense of ownership and pride in your performance and its impact on a company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Must Have Solar Industries Exerience in Digital Marketing

Job Description and skill requirements

 

Digital Marketing Manager

(This role will come with Sales Targets and commensurate rewards)

 

Role

• Plan and execute digital marketing campaigns across different digital marketing platforms
• Understanding of SEO/SEM, Marketing database, email and display campaigns
• Design, build and maintain Social Media presence
• Thorough monitoring of all social media ,digital spends and optimizing the budgets
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Experience in setting up and optimizing Google AdWords campaigns

 

Skill Requirements:

• Self-Starter and a go getter!
• Proven experience in the Ecommerce space – Minimum of 2 years of experience in a similar role
• Understanding of digital marketing landscape, concepts and best practices.
• Knowledge of one of the web analytics tools (e.g. Google Analytics, Net Insight or Web Trends etc.)
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.

We are looking for an SEO expert of at least 1+ years of work experience to manage all SEO related activities. You will be responsible for managing all SEO activities such as keyword analysis, link building and content strategy to increase rankings on all major search engines.

The applicant would be required to manage the digital marketing strategy (organic + inorganic) of the brand. What we are essentially looking for is someone who can marry technology, analytics, and creativity to execute growth strategies for a fledgling business. This would require experience and knowledge of Search Engine Optimization, Google AdWords, Social Media Marketing, at the very least. Responsibilities and Duties Formulate the entire marketing strategy (primarily digital but also some offline) by taking a deep dive into the characteristics and requirements of the target market. Create and monitor social media posts (Twitter, Instagram, Facebook) including boosting the same Manage social media pages LinkedIn Marketing SEO - keyword planning, on page optimization, off page optimization Google Adwords - plan and execute advertising campaigns Assistance with content creation based on market research and feedback Collaboration with graphic designers for creatives Collaboration with web developers to improve UIX where required Track, measure and analyze web traffic and lead generation data. Anything else that may be required for increased web traffic and lead generation Required Experience, Skills and Qualifications Skills In-depth understanding of Digital Marketing practices Ability to strategize, execute and re-engineer plans with speed and accuracy Excellent working knowledge of all things Google, especially, Google Algorithms, Google Analytics, Google Adwords Experience with other search engines such as Bing Good communication skills Understanding how brand awareness works in the digital age Proficiency with WordPress and a good understanding of UIX Experience 3 to 4 years of Digital Marketing experience especially in the areas mentioned above Prior experience in UIX/Development will also be welcome Qualifications Applicants can come from any background as long as they have the requisite experience of 3 to 4 years. Bachelor's degree is a must. Post Graduate degrees would be favored.

You will be responsible for our entire SEO and also Digital Marketing strategy.

2-3 yrs of relevant experience and proven track record on Google Adwords, Facebook Ads and other platforms. Should be familiar with Digital/Online Marketing insight and tools. Deploying SEM best practices across accounts, campaigns, and devices Tracking, reporting and analyzing paid search campaigns Utilizing analytics to make data-driven decisions, optimize program performance and improve spend effectiveness Ensuring rapid testing and learning within the channel to promote incremental growth Search Engine Marketing (cost per click/cpc), Display Media, Social Networks and leveraging Analytics. Keyword research, developing ad copy, engine selection & budget allocation, landing page selection, CPC and bid management & overall account strategy. Monitor advertising budget and increase ROI and conversion performance through recommendations of new strategies and ideas to test. Report internally to the digital marketing head on performance, results and campaign challenges, along with new ideas. Research new advertising channels or platforms to be considered. Optimize efforts through analysis of data and analytics intelligence.