Location- Pune and Bangalore, Work from office
Roles & Responsibilities
- Keyword Research and Analysis:
Conduct comprehensive keyword research in Hindi to identify high-value and relevant search terms. Analyze keyword competition and trends to develop effective optimization strategies.
- On-Page Optimization:
Optimize website content, meta tags, headings, and other on-page elements for Hindi-focused keywords. Ensure content is well-structured, relevant, and accessible to search engines.
- Content Optimization:
Collaborate with content creators to develop SEO-friendly content in Hindi, ensuring proper keyword integration and relevance. Implement best practices for optimizing images, videos, and other multimedia content.
- Technical SEO:
Conduct regular website audits to identify and resolve technical SEO issues. Monitor website performance, crawl errors, and XML sitemaps to improve site health.
- Local SEO (Hindi Audience Market):
Implement local SEO strategies targeting specific regions where Hindi is prevalent. Optimize Google My Business listings and other local business directories.
- Link Building:
Develop and execute effective link-building strategies for Hindi-focused content. Build high-quality, relevant backlinks through outreach, partnerships, and content Promotion.
- SEO Reporting and Analysis:
Monitor, analyze, and report on key SEO performance metrics using tools like Google Analytics, Google Search Console, and third-party SEO tools. Provide actionable insights and recommendations based on data-driven analysis.
- Stay Current with SEO Trends:
Stay up-to-date with the latest SEO trends, algorithm changes, and industry best practices in both English and Hindi markets.
- Qualifications and Skills:
- Proven track record of successful SEO campaigns, particularly in Hindi-speaking markets.
- Fluent proficiency in Hindi and English languages, both written and spoken.
- Strong understanding of search engine algorithms and ranking factors.
- Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
- Ability to work collaboratively in a team and manage multiple projects.
- Up-to-date knowledge of SEO trends and best practices.
- Proven experience as an SEO Specialist with a focus on Hindi markets.
- Relevant certifications in SEO and digital marketing (e.g., Google Analytics, Google Ads, etc.) is a plus.
About LeanAgri
Similar jobs
We are seeking a highly skilled and experienced Performance Marketing Executive to join our marketing team. The ideal candidate will be proficient in various types of online advertising, particularly on social media platforms such as LinkedIn, Google, and Facebook.
Key Responsibilities:
- Utilize expertise in different types of online ads, including display ads, search ads, and social media ads, to effectively promote our product and services across various digital platforms.
- Plan, execute, and optimize marketing campaigns across social media platforms such as LinkedIn, Google, Facebook, and other relevant channels to achieve targeted objectives and maximize ROI.
- Develop marketing funnels that guide users from initial ad exposure to conversion on landing pages. Continuously optimize funnels to improve conversion rates and drive business growth.
- Collaborate with the design team to create visually appealing and user-friendly landing pages that align with campaign objectives and effectively communicate key messages.
- Create compelling and persuasive content for ads, landing pages, and other marketing collateral to engage the target audience and drive desired actions.
- Monitor campaign performance, analyze key metrics, and generate reports to assess effectiveness, identify areas for improvement, and make data-driven decisions to optimize future campaigns.
- Manage advertising budgets effectively to ensure optimal allocation and maximize ROI across all campaigns.
- Conduct thorough market research and competitor analysis to identify new opportunities and stay ahead of the curve
- Stay informed about the latest trends, best practices, and emerging technologies in performance marketing to drive innovation and maintain a competitive edge.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- 3-5 years of proven experience in performance marketing, with a focus on managing online advertising campaigns.
- Proficiency in running ads on social media platforms such as LinkedIn, Google, and Facebook, with a strong understanding of their respective advertising platforms and tools.
- Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
- Strong project management skills with the ability to multitask and prioritize tasks in a fast-paced environment.
- Excellent communication and collaboration skills, with the ability to work effectively cross-functionally and with external partners.
Job Description for Content Writer:
1. Regularly produce various content types, including email, social media posts, blogs, and white papers.
2. Actively manage and promote our blog, and pitch articles to relevant third-party platforms.
3. Edit content produced by other members of the team.
4. Collaborate with other departments to create innovative content ideas.
5. Create eye-catchy and innovative headlines and body copy.
6. Writing a wide variety of topics for multiple platforms
Content Writer Skills:
• Excellent verbal and written communication skills.
• 1-6 years of experience in technical writing.
• Creative and innovative thinker and planner.
• Assists team members when needed to accomplish team goals.
• Good interpersonal and communication skills
• Familiarity with keyword placement and SEO
• The ability to consistently meet tight deadlines
Why should you join us:
· Fixed working timings- 5 days working
· Attractive Incentives
· Young & Vibrant work culture
Job Location: Block A-128, Sector-63, Noida
Working Days: Monday to Friday
Shift: day Shift
SEO Manager
About LambdaTest
We are the only cloud-based testing platform aimed at bringing the whole testing ecosystem to cloud. Today we have a powerful cloud network of 2000+ real browsers and operating systems that helps testers in cross-browser and cross platform compatibility testing.
Our Mission
On a mission to provide the most powerful, cutting-edge, comprehensive, and secure cloud test platform to empower software testers & developers globally to perform testing intelligently at scale.
Our Vision
We envision an integrated platform where professionals can rely to perform and manage all types of tests without being limited by infrastructure dependency. So people could focus on things that matter the most, i.e. their tests.
About the Team
We are a dynamic team that works in a fast-paced environment, ambitious to make a huge impact. Aligned with the company’s vision and strategy, the cross-functional teams work closely to build cutting-edge SaaS products that enable software developers & testers globally to perform testing intelligently at scale. Default to transparency, we share stories of our successes, failures, challenges, and interests so that we can learn from and support one another.
Description
We are looking for an experienced and knowledgeable SEO (Search Engine Optimization) Manager to join our Marketing team! As a SEO Manager you will be responsible for planning, implementing and managing our SEO strategy. As our online presence is extremely important for the success of business, your position will play a huge role in driving our business' growth and success.
Responsibilities
· Plan, develop and implement our SEO strategy
· Work towards organic search optimization and ROI maximisation
· Regularly perform thorough keywords research
· Identify key SEO KPIs
· Monitor redirects, click rate, bounce rate, and other KPIs
· Prepare and present reports regularly
· Identify our buyer persona to better target identified audiences
· Identify problems and deficiency and implement solutions in a timely
manner
· Suggest improvements in process and productivity optimization
· Collaborate with web developers and marketing team
· Stay up to date with the latest SEO and digital marketing latest trends and best practices
· Work with content team on optimizing already published content and find opportunities on adding more content
Requirements and skills
· 5+ years of experience as SEO Manager or similar role.
· Experience in planning and implementing a successful SEO strategy.
· Experience in web analytics, marketing, and business development
· Expertise in A/B and other testing methods
· Familiarity with HTML, CSS, JavaScript
· In-depth knowledge of research principles and methods and experience in analyzing data
· Sense of ownership and pride in your performance and its impact on company’s success
· Critical thinker and problem-solving skills
About this role
We are looking for a versatile, enthusiastic content marketer with an inclination towards digital long-form content to join our founding team. As the second member of our marketing team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen 🚀
You will be responsible for developing engaging, high-quality, and SEO-friendly content. Your primary focus will be on creating content that attracts and engages our target audience, drives organic traffic, and promotes brand awareness.
You will be working closely with the founders, marketing, and product teams to ensure that the content you produce stays relevant, user-friendly, and SEO-friendly at all times.
You will play a pivotal role in shaping our brand's voice and message and ensuring that our content is engaging and relevant to our target audience. You will be required to:
- Write a variety of well-researched, engaging, and target audience-oriented content, including but not limited to: long-form blogs, social media posts, emailers and newsletters, repackaging video content (podcasts and webinars), eBooks, whitepapers, website content, etc.
- Develop a deep understanding of the user, their stage of the journey and intent
- Frequently conducting keyword research and incorporating best SEO practices in the content you produce
- Hustle your way to find channels to promote the different forms of content that you will create
- Set up personal processes to improve the efficiency and effectiveness of the writing process: Strive to get to the published stage with minimal reviews
- Ensure all-around consistency with regard to the style, fonts, images and tone
- Research competitors and industry trends to come up with content pegs that communicate our USPs and strengths to the correct TG
- Publish high-quality compelling content within established timelines to achieve outcomes
- Work towards minimizing the time for research by curating high-quality sources for research
📎 Key qualifications
- Minimum 3 years - as a content marketer, or similar role in B2B SaaS company.
Role - Content Marketer
What you'll do
Be an SEO champ! Tell a product story that the Google algorithm loves. Understand our audience, their requirements and tie them with search volumes and user queries.
● Write content pieces that not just drive traffic but convert them.
● Build marketing collaterals that help leads in their decision-making process.
● You'd be expected to work with design, front-end, sales, and product .
● Work on different forms of content - blog posts, recording videos for YouTube, hosting podcasts.
Skills you bring to the table:
● You have a stronghold over SEO.
● You preferably have 2-3 years of experience working with a B2B marketing team.
● You are a great communicator, both verbal and written.
● Just like everyone in the team, you have maniacal attention to detail.
● You are a self-starter, capable of working independently.
Role - SEO Specialist
We are looking for an experienced and knowledgeable SEO Specialist/Manager to
join our Marketing team! As an SEO Specialist/Manager you will be responsible for
planning, implementing, and managing our SEO strategy. As our online presence is
extremely important for the business's success, your position will play a critical role
in driving our organic growth and success.
SEO Specialist/Manager duties and responsibilities
• Plan, develop and implement our SEO strategy
• Work towards organic search optimization and increasing organic traffic.
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Monitor redirects, click rate, bounce rate, and other KPIs
• Prepare and present reports regularly
• Identify problems and deficiencies and implement solutions in a timely
manner
• Suggest improvements in process and productivity optimization
• Collaborate with web developers and marketing team
• Stay up to date with the latest SEO and digital marketing latest trends and
best practices
SEO Specialist/Manager requirements and qualifications
• 3+ years of experience in SEO
• Proven success in SEO
• Familiarity with HTML, CSS, JavaScript
• Knowledge of web analytics tools including Moz, Semrush, Google Analytics,
etc.
• In-depth knowledge of research principles and methods and experience in
analyzing data
• Sense of ownership and pride in your performance and its impact on the
company’s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
Duties and Responsibilities include but are not limited to:
1. Upload videos, manage negative reviews, and keep the account profile up to date.
2. Research keywords, hashtags, industry-related topics & social media trends.
3. Edit images for social media usage.
4. Track & organize campaign schedules, coordinate/schedule posts on all platforms, and execute a content strategy for designated team members.
5. Write clear captions, descriptions & other content for the posts.
6. Manage day-to-day interactions with followers & develop partnerships with social media influences and other accounts.
7. Generate ideas to create brand awareness, determine the brand voice & align all posts accordingly.
8. Develop a scheduling sequence to publish content on all platforms & propose promotional activities.
9. Gather & compile data about the brand’s users and viewers.
10. Assist the Ad Manager when running social media ad campaigns.
11. Moderate conversations in social media groups as per set etiquettes.
12. Conduct general administration.
13. Ad hoc tasks
Schedule: US work hours (40+ hours per week)
Location: This is a remote job
*Salary is based on experience and skills.
*Only qualified candidates will be invited to take the assessment & scheduled for the interview/s.
*We have other vacancies that might be of interest to your friends & colleagues, they can check us out athttp://www.wingassistant.com/"> www.wingassistant.com.
Job brief
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
- Deploy daily campaigns and triggered flows to a combined audience for key channels - email, SMS and push notifications. Execute A/B tests to optimize campaigns for revenue and engagement.
- Oversee and optimize marketing automation strategies to drive customer retention and sales, including lifecycle emails, personalized triggers, and daily campaigns.
- Maintain, publish, and optimize regular (daily, weekly, monthly, quarterly) reports that track channel and customer-level performance.
- Provide regular reporting and analysis on campaign performance with clear direction to the team on what they can try to do differently to drive increased performance.
- Translate reporting insights into recommendations for the marketing team and cross-functional partners on how to drive sales and increase customer performance and LTV.
- Define and implement the testing agenda for campaigns and automation flows including segmentation, messaging, frequency, send day/time, personalization, etc.
- Manage promotional codes calendar, including sharing promo codes with our affiliate partners, making sure the team is aware of the promotional strategy and that it is implemented across channels.
- Develop new segmentation and targeting strategies based on customer data and business needs.
- Develop customer-facing tests to maximize customer engagement and lifetime value.
- Support project scoping to grow available data and assist with data migration between systems, as well as checking for data quality/integrity.
- Monitor competitive landscape to identify industry trends and best practices
- Analysing customer behaviour and developing aggressive retention strategies.