Digital Marketing Executive

Qualification

● Bachelor's or Master's degree in Computer Science or Information Technology or equivalent. Responsibilities

Must-Have:

● Should have a minimum of 0.3 - 0.6 months experience in guest blogging and all off-page activities

● Should have experience working for international clients and a good track record of link-building success

● Creating high quality backlinks from relevant and authority sources using ethical SEO techniques

● Creating and implementing an in-depth link-building strategy

● Decent English communication & writing skills would be an added advantage

● Should have worked earlier in a Digital Marketing Agency/SEO Agency

Need to have:

● Keyword analysis and competitor link-building analysis

● Must have advanced level of link-building knowledge

● Must know how to do link submission, web 2.0, review posting, content curation, anchor text analysis, brand mentioning, social media marketing, etc.

● Should know how to create link-building reports

● Proficient in MS Excel and MS Office

● Must have knowledge of Algorithmic updates and SEO Tools

● Highly motivated and able to work independently and as part of a team

● Basic Knowledge of On-page Optimization

● Basic OnPage SEO, Google Analytics and Google Search Console skills will be a plus point

Good to have:

● Must be able to manage multiple priorities and meet deadlines

● Excellent multitasking abilities, technical skills and good verbal and written communication skills

● Experience and ability to thrive in a fast-paced company preferred.

Digital Marketing is a lot more than what it is usually portrayed as and we delve into “the lot more”for SMBs. we have grown well and what started as a small personal project a year ago has now grown into a family of 45+ clients and 8 smart people- all within a year! And guess what, we never spent a single penny on advertising! It was all referral and so you can imagine the quality of work that we have been doing.

Now, if you are someone who can fit in such a high performing environment, do read the job description very thoroughly and then apply!

Responsibilities

Be the primary point of contact for the clients.

Assist in creating a digital strategy for the clients. These are SMEs, hard on cash but high on hope so we have to be extra wise with what we suggest!

Get things done from the CG team. You see, since you will interact with the client, you will know what they want and you alone will have to make sure that the work gets done!

Advocate for the client to ensure that we’re not just checking off boxes in a task manager, but instead moving them forward and reaching their objectives (we call this Remarkable ROI)

Note: You’re not responsible to bring in new clients (this is not a sales position). You are responsible to keep and grow your clients with Remarkable Client Experiences, Remarkable Excellence, and Remarkable ROI and if that gets us Referrals- well nothing better than that!

Note: Our digital marketing projects include both “traditional” digital marketing such as SEO and Email Marketing/Whatsapp Marketing/Affiliate Marketing as well as web design & development projects. For this position though, we will stick to SEO/SMO/PPC

What we are looking for

Digital marketing experience (and most importantly, the ability to learn & grow, stay on top of current trends, and focus on results). Followed by…

Strong project management skills (aka, the ability to efficiently and effectively get things done yourself and through other people). Followed by….

Ability to provide remarkable client experiences.

Who we are not looking for

You’re busy, we’re busy. If you don’t meet these requirements, please focus on the other fish in

the sea. These are indeed requirements

Minimum of 1.5 years as a hands-on digital marketing professional

Minimum of 1 year as someone who has been interacting with the clients. If you have worked

in B2B, it would be great!

Digital Marketing & Web Design Project experience

A focus on the details (really… pay close attention to the details if you’d like to get an interview

for this position)

If You’re a Good Fit, You Probably

Thrive in a small and growing team (<10 people on our way to 20)

Do some sort of digital marketing (or learning) in your spare time… it’s not just a day-job for

you

Know how to work on Google Analytics, Tag Manager, Google Ads, Facebook Business

Manager, Instagram Marketing, Email Marketing Tools, Canva (just a little bit), WordPress,

Wix, and anything else that is relevant to digital marketing

Feel at home with spreadsheets and task management tools

Are comfortable with IM tools, email, video calls, and the phone but believe in the power of

minimising interactions.

BTW: when applying, use the passcode “WTH

What you do as a Digital Marketing Manager ?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and budget.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build, and maintain our social media presence
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like https://www.simplilearn.com/ppc-marketing-ultimate-guide-article" target="_blank">PPC, https://www.simplilearn.com/tutorials/seo-tutorial/what-is-seo" target="_blank">SEO, SEM, https://www.simplilearn.com/email-breakthroughs-that-wont-break-the-law-article" target="_blank">email, https://www.simplilearn.com/social-media-for-business-article" target="_blank">social media, and https://www.simplilearn.com/display-advertising-mistakes-article" target="_blank">display advertising. A typical digital marketing job description will cover all the above aspects, and more:

• Identify trends and insights
• Allocate marketing investments 
• Plan and direct marketing campaigns
• Manage an organization's website and maintain it, keeping best practices in mind
• Optimize content for the website and social media platforms
• Work with various content formats such as blogs, videos, audio podcasts, etc.
• Track the website traffic flow
• Implement and analyze performance metrics
• Measure and assess goals vis-à-vis ROI
• Device experiments and conversion tests
• Provide internal reports on a regular basis
• Execute new and creative collaborations among technologies and platforms

A digital marketer can work in a variety of different industries, and the possibilities are endless. The job outlines point to an exciting role with great ROI and data insights compared to other forms of marketing.

Besides, a bachelor's degree in marketing or a related field is an essential requirement for those wanting to step into this field. However, certificates in digital marketing and website development/optimization are highly prized nowadays as they equip candidates with real-world exercises, practical assignments, and hands-on projects.

EDUCATION: MBA/PGDM in Marketing, Bachelors in Marketing, or related experience in marketing / Bachelor’s or master’s degree in marketing or a related field

EXPERIENCE: 3-5 years of experience in Digital Marketing, SEO, & Social Media content creation and functions in Service Industry. Proven working experience in digital marketing, particularly within the B2B Industry.

WORK-LOCATION:

Koregaon Park, Pune. Onsite. Full time employment

COMPETENCIES / SKILLS:

This position will be responsible for Digital Marketing Strategies, managing marketing agencies, managing a team of SM associates, generating organic and paid leads from electronic, social, and digital media. The profile would require to:

• Develops digital marketing strategy by studying target market, tracking changes in given metrics to achieve the marketing goals, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and PPC advertising campaigns.
• Collaborates with internal & external teams to create content and SEO strategies and optimize user experience.
• Experience in setting up and optimizing PPC campaigns on Google & Facebook.
• Designs, builds, and maintains our social media presence.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Search Console Hubspot, WebTrends, SEMRush, etc.)
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals KPI.
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Maintains digital marketing staff job results by counselling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

PERSONALITY & OTHER TRAITS:

• Should be highly up-to-date with changing marketing trends web technology
• Must have good writing skills with attention to details.
• Designs, builds, and maintains our social media presence.
• Must be able to think creatively about innovative approaches to marketing and increase brand awareness.
• Excellent communicator, Smart, Charming, Extrovert, Disciplined, Punctual, Mature & Good team player.
• Good IT skills in Word, Excel, Outlook & Presentation.
• Working knowledge of HTML, CSS, word-press website development and constraints.

Key Skills

Social Media Content Creation / SEO / Content Marketing/ B2B Marketing / SEM / Backlinks Building / Campaign Management / Facebook Ads / Google AdWords

• Create and execute paid media strategy and establish priorities & tactics for achieving MQLs/KPIs
• Research competition, keywords, create ad copies, monitor performance, conversions, A/B Testing
• Build and optimize keywords lists with a continuous test & learn practice to deliver a strong ROAS
• Manage paid search campaigns, paid social campaigns & display campaigns across LoBs
• Understand campaign objectives and optimize ads for conversions and lead generation
• Manage the service and product websites paid search budgets and monitor ROAS closely
• The report paid analytics with actionable insights to identify gaps and adjust ad campaign spends

Position Requirements

• PPC Campaigns Management Google Ads/FB
• Research Keywords & Competition Tracking
• Campaign Strategy & Execution
• Performance Tracking & Optimizing
• Analytics & Reporting

Experience:

•  7-10 years of experience with online marketing, B2B experience is preferred
• Hands-on experience in the execution of PPC - Google Ads/FB/Insta campaigns
• Ability to develop and execute marketing strategies using online channels and tools
• Detailed understanding of Google Analytics, Google Ads, SEM, and Facebook/Insta Ads
• Ability to write ad/landing page copy as per best practices for Google Quality Scores
• Strong analytics, Data Visualization, and Excel skills