You will have to take care of the marketing of a web product.
We are located in Pune, you will have to work from the office.
About Tez Minds Software Pvt Ltd
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Role - Manager – Paid Search (Gurgaon, Bangalore, Mumbai)
Overview of job -
Our Client is the world’s largest media investment company which is a part of WPP. They are a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.
We are currently looking for a Manager – Performance Marketing In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories.
Reporting of the role - This role reports to the Director – Performance Marketing
What your day job looks like -
● Develop strong relationships with counterparts in regional teams (Europe, U.S., Asia)
● Support the training and growth of your team
● Enforce Search best practices with a focus on platform expertise, consistency, and quality of work delivery
● Be accountable for consistent work delivery to regional teams by ensuring a high quality of output
● Serve as point of escalation for your team and take ownership of resolving any issue
● Provide career development and coaching for your team
● Line manage 2-5 direct reports
● Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done
● Present strong and effective communication across all levels.
What you’ll bring:
● You are proficient in English
● You have 5+ year experience of planning and managing Search campaigns
● You have a high-level knowledge of Paid Search platforms and third-party tools (AdWords, Bing, SA360, GA, SEM Rush, Editor)
● Kenshoo, Marine, Salesforce, etc is a plus
● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed
● You have experience maintaining quality standards at scale
● You have experience providing service to local teams from a centralized location
● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends
● You have excellent communication skills, both verbal and written
● You are proficient in Microsoft Excel and Google Sheets
To derive long term and relevant insights through data driven Marketing resulting in better decision making. The role is expected to be significantly future focused and forward digital thinking of the organization.
Qualification & Experience :
- At least 7+ years of experience working in in developing and implementing digital marketing strategies
- Strong Experience in building effective Demand Creation initiatives
- Social Media Influencer Marketing - To strengthen our digital presence
- Content Marketing & SEO Data based marketing; Data acquisition and deploying data based marketing campaigns
- Knowledge of DTC / E-Comm Platforms.
Key Deliverables of the role :
1. Identify trends, patterns and concerns emerging from data (internal/ external) and convert them into insights/ hypothesis. Test these hypotheses and present with recommendations for positive business impact.
2.Build Digital Influence: Publish and collaborate with brands to move Digital Quotient across Org globally. (India, SEA, Bangladesh, MENA)
3. Create Digital transformation agenda for India & International - Bangladesh, MBL & MENA
4. Marketing measurement - deep diving and understanding the conversion funnel on DTC
& Ecom to help brands grow & convert better.
5. Digital Infrastructure: Help set up, manage, expand & measure content platform & strategies. Build infrastructure to support Digital Marketing
6. Digital Enablement: Help in creating and driving digital learning quotient in the org. Share knowledge and new trends in digital world, Enable usage of best practices and digital playbooks across Org.
7. Research competition, investigate benchmarks and provide suggestions for improvement
Responsibilities
- Drive new business and build strong relationships with existing clients.
- Grow and drive profitability in the unit numbers.
- Common Point of contact for Client and Agency.
- Taking client briefing and de-briefing the agency spocs.
- Ideation of digital campaigns basis business requirements /trendings.
- Presentation of thoughts to senior management.
- Handling coordination of digital media plans.
- Ensuring the execution as per the plan.
- Task Planning and management for the team.
- Address client queries effectively and in a timely manner.
- Liaison for requirements related to any campaigns.
- Reporting - Campaign /website / social.
- Keep a track of campaign deliverables wrt to committed numbers.
- Monthly review preps.
Requirements
- Presentation Analytics - Adwords/ Google Analytics/Facebook Ads/ Programmatic.
- Communication - Oral / Written.
- In-depth understanding of online marketing tools and social media platforms.
- Ensuring timely approvals from clients.
- Invoice processing and closures with Finance.
- Good knowledge of 360 Digital Marketing Aspects.
- Cross function Team Management.
2. Research SEO keywords to use throughout the company's website and marketing materials
3. Set measurable goals that demonstrate improvement in marketing efforts
4. Monitor daily performance metrics to understand SEO strategy performance
5. Efficiently communicate with other marketing professionals to align goals
6. Collaborate with others within the marketing department to manage SEO strategy
7. Write compelling and high-quality website content, including blog posts and page descriptions
8. Update content and website links for maximum optimization and search engine rankings
About us:
Company website: https://www.neulife.com/
INNOVERTUS NUTRITION TECHNOLOGIES INDIA PVT.LTD. is the leading Indian company in the field of sports nutrition products and dietary supplements. Incorporated over a decade ago, we are pioneers in introducing the concept of sports nutrition as well as educating the mass about the need to be fit and healthy, thus facilitating and educating the mass to choose investing to live a healthy lifestyle.
This role directly reports to the Founder. You will play a significant part in shaping the future of a super early stage, fast-growing, profitable, and potentially disruptive startup.
Digital marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity.
To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
Digital marketing managers will work with the marketing team, supporting teams, agencies and vendors to launch campaigns on time and on budget
Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online marketing channels.
You Should Apply If You Have:
- MBA degree in advertising or marketing
- Proven working experience in digital marketing. At least 5+ years
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of google analytics
- Experience in setting up and optimizing Google Adwords & FB Ads Manager campaigns
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in online marketing and measurement
- Tracking and improving search results on Google Search pages
Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, social media, lead generation campaigns, copywriting, performance analysis
- Design, build and maintain our social media presence
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Measure and report performance of all digital marketing campaigns, and assess against goals.
Benefits:
- Flexible work hours, Work from home and holidays policy
- Open and collaborative work culture
- Competitive salary
Please apply with below details in your resume:
- Current CTC
- Expected CTC
- Earliest joining period (In days)
• Develops strong and innovative digital marketing strategies, using Social Media, SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services.
• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
• Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
• Build social media marketing strategy and execute it through competitive and audience research. Optimize company pages with each social media platform to increase the company s social content visibility on various social media channels.
Responsibilities:
• Optimize content for the website and social networking channels such as Facebook, LinkedIn, Instagram, Twitter, YouTube, etc..
• Develop engaging online content including click bait, forums, videos, graphics, and blogs; monitor and analyze content success Forecast marketing campaign growth and ROI for marketing campaigns
• Use Google Analytics, Google Ad Words, and other relevant sites Research targeted keywords to guide digital strategies
Offered Benefits / Facilities:
• Canteen facility available
Key Skills
• Social media marketing
• Graphics
• PPC
• Google Analytics
• Social networking
• Customer relationship
• SEO Merchandising
• Marketing strategy
• Retail sales
Role Public Relations
Industry Type Recruitment / Staffing
Functional Area Marketing & Communication
Employment Type Full Time, Permanent
Role Category Corporate Communication
Education
UG :Any Graduate
PG :Any Postgraduate
About the Role:
We're looking for a growth-oriented leader to own and lead the Digital Marketing function at Impact Guru. You are the ideal candidate if you are comfortable with continuous experimenting and learning and are obsessed with data. You're not afraid to try new methodology and can deliver useful insights by effectively and quickly adapting to data.
Reports to: VP - Markeing
Responsibilities:
- Launch and optimize performance marketing campaigns across Facebook, Youtube, Google Search, Google Display, Mo-Engage, Native Channels & Affiliate Marketing.
- Managed a monthly spends of INR 50+ Lakhs
- Working experience of working on New Acquisition, Remarketing & Retention campaigns
- Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign and deliver platform GMV & ROAS
- Working Proficiency in Google Analytics, Google Tag Manager, SQL, Excel, and creating data visualizations on data studio or Tableau.
- Build and Manage a team of 4-5 Performance Marketing specialists. Drive performance marketing KPI’s to deliver on Business metrics
- Maintain a data-first approach through continual experimentation and optimization to meet and exceed strong company goals (a/b testing, etc.)
- Be proactive, have a passion for improving business
Skills Required:
- 3-4 years of industry experience (agency or editorial) is a plus.
- Bachelor’s degree in Engineering, Media Communications, Business Administration, Journalism, English, or related Fields from Tier 1/Tier 2 colleges.
- In-depth knowledge of Google Adwords, Facebook Ads & Google Analytics.
- Excellent problem solving & analytical skills.
- Strong quantitative skills with a knack for translating numbers into actionable insights and creatives.
- Ability to multitask in a fast-paced work environment.
- Punctual and dedicated to meeting goals & deadlines.
- Able to effectively work independently, and as part of a team.
Digital Marketing Job Responsibilities:
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Collaborates with agencies and other vendor partners.
- Evaluates emerging technologies.
- Provides thought leadership and perspective for adoption where appropriate.
Digital Marketing Qualifications / Skills:
- Creating and maintaining client relationships
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Education, Experience, and Licensing Requirements:
- Bachelor’s or master’s degree in marketing or a related field
- Proven working experience in digital marketing, particularly within the industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints