
Zoop.one is Looking for a Talented App Marketer who will create and execute effective acquisition strategies, launch new marketing programs, build relationships with networks and publishers, and optimise activities for return on investment and cost-efficiency.
Job Brief :
Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of our mobile app.
Responsible for managing online advertising and display campaigns, preferably third party app advertising campaigns with mobile ad networks
Plan, execute and manage the daily content of various channels (local and international), including social media, mobile app and video etc.
Creating strategies for generating bold and innovative ideas for growth via paid channels
managing advertising campaign execution, creating and optimising campaigns, analysing traffic data and solving problems).
Responsible for tracking, attribution, and overall data access to analyse key metrics including cost to acquire, quality of the traffic by source, and return on investment.
Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.
Identify and manage new & existing content providers, including both individuals and financial corporates.
Responsible for new customer acquisition via our mobile app.
Required Skills and Experience:
Must have experience in Mobile App marketing, UAC and app install campaigns on various paid and owned media like Google, Facebook, Apple Search Ads, etc
Worked on Google Analytics, Appsflyer, Clevertap and other popular tools for mobile attribution, acquisition, re-engagement..
Must have experience in paid mobile app marketing, mobile marketing, digital marketing, and/or display and search marketing..
Should understand the concepts of Lifetime value of a user (LTV) and its application.
Must have experience in delivering customer acquisition growth and optimisation across key metrics.
Experience
At least 3+ years of experience in App Marketing/ digital marketing/ financial editorial /Content Management .
Data-driven mindset with excellent analytical and problem-solving skills.
Experience Working within the Fintech ecosystem is a must.

About BlueCloud
About
BlueCloud proudly stands at the forefront of data and analytics, GenAI, and cloud transformation. As a leading Snowflake partner, we offer our clients tailored solutions using the latest cloud technologies. Our suite of premium services includes digital strategy, data engineering and analytics, digital services, and cloud operations—all offered at competitive rates, thanks to our unique flexible delivery model.
At BlueCloud, we provide a dedicated Innovation team for strategic and execution support to implement effective business strategies and technology solutions for our diverse clientele, which spans Fortune 500 companies, mid-market firms, and startups. Our commitment is steadfast in fostering customer success within the dynamic GenAI landscape. We prioritize innovation, exceptional customer service, and the cultivation of employee engagement.
For deeper insight into our capabilities and the real-world impact we create, we invite you to visit our website at www.blue.cloud.
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Key Responsibilities:
Taking ownership of customer issues reported and seeing problems through to resolution
Understand, interpret, reproduce, and diagnose issues reported by the customers.
Researching, troubleshooting and identifying solutions to resolve product issues
Should be able to handle voice calls, emails and online web sessions with the customer as part of technical troubleshooting
Should exhibit patience and empathy while working with customer with an aim to drive positive customer experience
Following standard procedures for proper escalation of unresolved issues to the appropriate internal teams
Following standard procedures for submitting tickets to the engineering team for further investigation of unresolved issues
Contributing actively towards knowledge base articles
Adherence to strict SLA’s
Ready to work in early morning, general and afternoon shifts, including weekends, on rotation basis
Should demonstrate an aptitude and appetite for learning newer technologies while expanding on the core knowledge
The engineer should be available to work in the late evening shift (4pm - 1am) if required.
Primary skills:
3-8 years of relevant experience.
Strong technical knowledge on:
- Cloud Technologies – AWS, Azure etc.
- Databases – SQL, Oracle, MySQL etc.
- Operating Systems – Linux, Windows etc
- Networking – Basic networking concepts and troubleshooting
- Programming knowledge – Java, Python (Desirable, not a must has) o Prior experience with REST and SOAP calls.
Excellent communication skills – English written and verbal
HTTP technology and principles, including REST and SOAP principles (Required)
JSON & XML Data formats (required) Javascript Regular Expression (Good to have)
Good understanding of networking protocols and applications (TCP/IP, proxies, load balancing, firewalls, etc.) (Required)
Working knowledge of database technologies and SQL (Required)
In-depth familiarity of Linux (Required) (advanced user; sysadmin experience a bonus, but not required)
Strong analytical and logical reasoning for technical troubleshooting
Ability to collaborate with cross-functional teams – Dev, QA, Infrastructure teams etc.
Should be a team player who keeps team’s success before individual achievements
Knowledge on data integration (Informatica/ Mulesoft)

Skills:-
Javascript, HTML, CSS, Angular.
Responsibilities: -
• Developing and maintaining all server-side network components.
• Ensuring optimal performance of the central database and responsiveness to
front-end requests.
• Collaborating with front-end developers on the integration of elements.
• Designing customer-facing UI and Front-end services for various business
processes.
• Developing high-performance applications by writing testable, reusable, and
efficient code.
• Implementing effective security protocols, data protection measures, and
storage solutions.
• Running diagnostic tests, repairing defects, and providing technical support.
• Documenting Node.js processes, including database schemas, as well as
preparing reports.
• Recommending and implementing improvements to processes and
technologies.
• Keeping informed of advancements in the field of Front-end development.
Required Skills and Professional Expertise:
• Bachelor's degree in computer science, information science, or similar.
• Proven hands-on- experience on Software Development.
• At least one year of experience in Angular js.
• Hands-on-experience in designing application using Angular js, HTML, CSS, Javascript.
• Profound insights of Angular (Class loading, Memory Management,
Transaction Management etc.)
• Experience in developing Web applications using at least one popular web
framework (MVC)
• Experience with test-driven development.
• Superb interpersonal, communication, and collaboration skills.
• Exceptional analytical and problem-solving aptitude.
• Availability to resolve urgent web application issues outside of business hours.
Experience:
The candidate should have about 5+ years of experience with design and development in Java/Scala. Experience in algorithm, data-structure, database and architectures of distributed System is mandatory.
Required Skills:
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- Knowledge of Scala and Java both
- Extensive experience in developing spark job. Should possess good Oops knowledge and be aware of enterprise application design patterns.
- Good knowledge of Unix/Linux.
- Experience working on large-scale software projects
- Understanding the big picture and the various uses cases involved while crafting the solution and documenting them in Unified Modeling language.
- Own and maintain the architecture document.
- Keep an eye out for technological trends, open-source projects that can be used.
- Knows common programming languages and Frameworks.
- Real time streaming data consumption
Good to have :
- Azure/AWS Cloud Knowledge of Data Storage and Compute side
- Knowledge Multitenant Architecture
- Brief idea of Data Science

- Developing custom themes with WordPress by working with
HTML, CSS, responsive frameworks, JavaScript and ready-made theme development experience.
- Strong knowledge of Woo Commerce.
- Ensuring high-performance and availability, and managing all technical aspects of the CMS.
- Helping formulate an effective, responsive design and turning it into a working theme and plugin.
- HTML to WordPress Conversion.
- Should know versioning tools such as Git, Mercurial or SVN.
1: Min exp of 3-4 years
2: Experience in sales for Software, IT products , demo and closing.
3: Will be responsible for the entire sales funnel: Lead Sourcing>> Closure
4: HubSpot/Marketing Automation knowledge is a plus
5: Excellent Communication: Written & Verbal & Presentation
6: Global Experience Mandatory APAC market
7 International Client handling experience is preferred
8: Candidates with agency background will be preferred

Responsibilities:
- Thorough understanding of Reconciliation and hands on development experience on Intellimatch 9.2.7 or higher version
- Comprehensive understanding of SDLC in developing new Reconciliations in IntelliMatch. Involvement across all stages of Software Development life cycle (SDLC) including business requirement analysis, data mapping, validate data against requirement, build, unit testing, peer reviews, systems integration and user acceptance testing.
- Analyze & develop Test Strategies, design Test Plans, & generate and execute Test Cases.
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- Independent player should be able to liaise with different team to re-solve/get dependencies on time. Should be able to for-see issue/risk and intimate the same to team lead / project manager.
- Should be able to guide support team.
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- Propose improvements related to the development and support activity.
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2. Should understand the importance and know-how of taking the machine-learning-based solution to the consumer.
3. Hands-on experience with statistical, machine-learning tools and techniques
4. Good exposure to Deep learning libraries like Tensorflow, PyTorch.
5. Experience in implementing Deep Learning techniques, Computer Vision and NLP. The candidate should be able to develop the solution from scratch with Github codes exposed.
6. Should be able to read research papers and pick ideas to quickly reproduce research in the most comfortable Deep Learning library.
7. Should be strong in data structures and algorithms. Should be able to do code complexity analysis/optimization for smooth delivery to production.
8. Expert level coding experience in Python.
9. Technologies: Backend - Python (Programming Language)
10. Should have the ability to think long term solutions, modularity, and reusability of the components.
11. Should be able to work in a collaborative way. Should be open to learning from peers as well as constantly bring new ideas to the table.
12. Self-driven missile. Open to peer criticism, feedback and should be able to take it positively. Ready to be held accountable for the responsibilities undertaken.



