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Zoop.one is Looking for a Talented App Marketer who will create and execute effective acquisition strategies, launch new marketing programs, build relationships with networks and publishers, and optimise activities for return on investment and cost-efficiency.
Job Brief :
Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of our mobile app.
Responsible for managing online advertising and display campaigns, preferably third party app advertising campaigns with mobile ad networks
Plan, execute and manage the daily content of various channels (local and international), including social media, mobile app and video etc.
Creating strategies for generating bold and innovative ideas for growth via paid channels
managing advertising campaign execution, creating and optimising campaigns, analysing traffic data and solving problems).
Responsible for tracking, attribution, and overall data access to analyse key metrics including cost to acquire, quality of the traffic by source, and return on investment.
Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.
Identify and manage new & existing content providers, including both individuals and financial corporates.
Responsible for new customer acquisition via our mobile app.
Required Skills and Experience:
Must have experience in Mobile App marketing, UAC and app install campaigns on various paid and owned media like Google, Facebook, Apple Search Ads, etc
Worked on Google Analytics, Appsflyer, Clevertap and other popular tools for mobile attribution, acquisition, re-engagement..
Must have experience in paid mobile app marketing, mobile marketing, digital marketing, and/or display and search marketing..
Should understand the concepts of Lifetime value of a user (LTV) and its application.
Must have experience in delivering customer acquisition growth and optimisation across key metrics.
Experience
At least 3+ years of experience in App Marketing/ digital marketing/ financial editorial /Content Management .
Data-driven mindset with excellent analytical and problem-solving skills.
Experience Working within the Fintech ecosystem is a must.
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About Zoop.one
About
We are a happy team of millennial's and Gen-Z who love working on advancing our products and offerings. We’ve gone from one verification API to an entire platform, helping 200+ clients in streamlining their onboarding process, make it effortless with the help of sophisticated engineering, data and a drive to make things better everyday.
Our platform aims to bring a change in the current KYC process and make it extremely secure and consent-driven by enabling users with a Universal Digital Identity. Zoop.One powers the futuristic business on-boarding process, enabling Identity, merchant, financial and asset verification very unconventionally. We are working towards building one digital identity for all, ever accessible, ever helpful.
We hoot - ’Zoop.one is the future of identity
What’s working at Zoop.one like?
Absolute freedom to know and grow, become wiser to help us in our journey to transform identity management. We value ownership and interests. We give you not one but many hats. We value your acumen, authenticity and appreciate sophistication. We will always be thankful for your contribution anywhere across teams.
Our teams are go-getters and over-achievers who function across product and business to deliver outstanding products to solves real world business problems at scale. We imbibe a deep sense of ownership and responsibility among each other, work ethics are you real charm. At Zoop.one, we are fostering an environment of shared responsibilities, mutual respect and authenticity in individuals, an ultimate work life is the goal.
And you are..Your contribution at Zoop.One is way more than your work, we value work ethics, collaborative spirit and making sure that everyone is equally excited about the things we pursue at Zoop.One. We love learning by doing, getting into the heart of things and spearheading things even outside your KRAs if need be. Someone who doesn’t get tired of getting better each day and making sure that your contribution to company is growing and growing each day alongside us. We like working with people who are confident in their abilities to grow horizontally and vertically.
Working at Zoop.one means managing yourself, taking ownership of your goals and finding your way out. All of us are troubleshooters and we expect you to be one too. Discipline is the most important ingredient at Zoop.one and we welcome people who love work ethics and have a spirit to be better everyday.
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Job Description:
Digital Marketing Manager Responsible:
responsible for the overall digital marketing strategy of the company. Digital Marketing Managers manage social media campaigns, content and event calendars, maintain the company's content, among all the other tasks. They will also measure the effectiveness of various marketing campaigns.
Should have at least 3 to5 years of experience in a similar marketing role. Certifications in Google AdWords and other social media certifications are preferred. Digital marketing managers should be experts in all things that involve the digital presence of a company from social media to e-commerce. They must have the ability to juggle multiple projects and stay on top of all of them. Digital marketing managers should also have photo and video editing skills in order to edit content.
Must have expertise or sound knowledge in –
Influencer marketing
Campaign marketing
Social media handling
Website traffic
Relevant Social groups advertisement
Building media related strategies
Running ad campaigns
About the Role / Core Competencies
- Manage the content that the business posts to social media.
- Develop strategies that drive customers to the website.
- Improve the design, UX, traffic and content of the website.
- Create paid campaigns on social media platforms.
- Maintain consistent brand messaging throughout all platforms.
- Create email blasts campaigns to target key customers.
- Use advanced metrics to measure the success of a marketing campaign.
- Keep up to date on the latest social media trends.
- Proficient in photo and video editing software such as Adobe
- Deep knowledge of web design principles.
- Ability to identify long term trends in Data.
Job Location: Noida (Sector- 63)
Budget: Negotiable
Position: Full Time (WFO)
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About us :
Infosec Ventures incubates and scales cyber security innovators that solve for inefficiencies in cyber security, solve big problems and deliver exceptionally high return on investment for customers. We are on a mission to make the world cyber safe, by protecting systems and the 'human operating system'. Some notable current ventures include humanfirewall.io, emailauth.io, bugsbounty.com, securityrating.com among others. An idea is worth one dollar, it's the execution that adds the zeros at the end of it, to make it a billion dollars!
Job Description :
If you are a software developer, and have hands-on experience with
- Laravel and/or NodeJS
- Angular JS, VUE JS
- Mongo, MySQL
- You have built SaaS products
Roles :
- The person is responsible coding, designing and modifying web applications, from layout to -function and according to a product's specifications.
- Strive to create visually appealing applications that feature user-friendly design and clear navigation.
- Deep expertise and hands on experience with Web Applications and programming languages such as Laravel framework, Laravel 5 Framework, PHP 7, MySQL, HTML, CSS, JavaScript,
- JQuery, Angular JS, Node JS and REST APIs.
- Exposure in developing apps using HTML5, JavaScript, JQuery, SQLite and CSS3
- Very good debugging skills to solve complex problems without much assistance.
- Grow business month on month - Identify and map prospective clients, forecasting revenue monthly/quarterly and negotiating the terms of agreement.
- Focus on growing new relationships with key partners, negotiate contracts and pursue ways to secure long-term relationships.
- Primary responsibility will be to understand client requirements & on-board quality Affiliates / Publishers / Ad networks to deliver required quality & numbers through research, referrals, networking, cold calling, data feeds and emails.
- Media buying (both mobile and PC web traffic of CPA, CPC, CPL, CPI, CPS, CPT, CPR, CPV, CPA traffic.
- Close coordination with BD & Client Servicing Team.
- Negotiate and manage commission structures for affiliates
- Thorough knowledge of attribution platforms Appsflyer, Branch, Singular, Adjust, Kochava etc.
- Troubleshooting tracking issues at publisher end. Ensure timely resolution of publisher queries through proper escalation.
- Develop business strategies to improve affiliate program.
- Maintain open communication with all affiliates on the day-to-day issues. Communicate with new and existing affiliates regarding upcoming promotions and optimization opportunities.
- Allocate targets to affiliates and ensure that targets for the respective campaigns are met within specified timelines.
- Stay current with trends in affiliate marketing and identify new opportunities.
- Interacting with advertisers along with the demand team to understand campaign performance & to further optimize campaigns.
Qualifications and Skills:
- 3-6 years professional experience in Affiliate Marketing.
- Working knowledge of HasOffers, Affise, Trackier, and other Tracking Platforms.
- Bachelors or above from an accredited university or college
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- Core Affiliate Industry/Performance Marketing Experience.
- Strong data analytical skills.
- Team management skills as well as ability to work independently.
- Thorough understanding of the types of fraud in Web or Mobile.
- Must have existing relationship with wide array of Affiliates / Publishers / Ad Networks.
- Strong understanding of attribution mechanisms, cookies, pixels, tracking platforms & MMPs
Other Benefits:
- Insurance - Medical Insurance Coverage of 3,00,000 for individual, spouse and kids. *Option of including parents and higher coverage amount of 5,00,000
- Professional Development - Reimbursement towards relevant courses that can help you grow your career and build your knowledge level.
- Food - Lunch, Tea and Snacks. All you can eat!
- Work Culture- Flexible Result Oriented Work Environment
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- Foosball - Whether you want to pick up the game or master your skills, you’ll find plenty of people to play with
- TGIF - We’ll find something to do at the end of each week.
- Work hard, party harder!
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- 2+ years of experience in applied data science or engineering with a focus on machine learning
- Python expertise with good knowledge of machine learning libraries, tools, techniques, and frameworks (e.g. pandas, sklearn, xgboost, lightgbm, logistic regression, random forest classifier, gradient boosting regressor, etc)
- strong quantitative and programming skills with a product-driven sensibility
We are looking for a data-driven & creative Performance Marketer with 3-5 years of experience for a high-growth healthcare start-up.
This role will be very hands-on in the beginning, but if you have what it takes, you will eventually take up hiring and capacity building.
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* Take care of all the digital marketing efforts end to end.
* Run highly targeted & optimised paid campaigns on Facebook & Google.
* Maintain campaign calendar by collaborating with Strategy & Marketing teams
* Set up process to identify, track & analyse KPIs efficiently
* Ensure that the ads are not just reaching a large number of audience, but the right audience.
* Budgeting
* SEO optimisation
* Work with the content and design teams to make compelling ad creatives
* Help achieve digital sales targets and our growth target by making use of conventional and unconventional platforms.
* Hire and build marketing capacity as required
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* 3-5 years of hands-on experience with all different types of Facebook ads & Google ads.
* Sound knowledge of Facebook Pixel & Google conversion tracking.
* Data-driven & organised, with good analytical skills
* Creative edge
* Attention to detail
* Self-motivated and eager to learn and grow with the team
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- Demonstrate a systematic and disciplined architecture, system design and programming approach following a standard software development lifecycle
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- Work closely with senior management, Development Manager, Project Manager, and a team of developers.
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Mandatory Skills:
Software Engineering
u Strong experience in agile methodologies and test driven development.
u Experience in software development using open source technologies.
u Experience in automated software testing.
u Knowledge in domain-driven design, design patterns and enterprise integration patterns.
u Must have experience in delivering software via complete Continuous Integration and Continuous Delivery (CI/CD) pipeline.
Software Development
u Must be able to code in Java (SpingBoot and Spring Cloud Services).
u Experience in some of the technologies below:
o PaaS: Pivotal Cloud Foundy/Openshift/ AWS/ Azure/ Docker/ Kubernetes
o Data: MySQL/ Postgres/ Oracle/ MongoDB/ Elasticsearch
o Cache: Redis/ Memcached
o UI: HTML5,Bootstrap, CSS, Angular 4/ ReactJS/RxJS
- Strong knowledge in CI/CD toolset such as Ansible, Artifactory, Jenkins, BitBucket, SonarQube, Fortify, Flyway, Jira and Confluence.
- Strong knowledge in automated testing toolset such as jUnit, Mockito, cucumber, Selenium etc.
- Strong knowledge in scripting languages such as Groovy and Linux shell.
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Role:
- Understand complex business problems and implement product features that are secure, scalable, robust and easy to implement and maintain.
- Take full ownership of product features to implement, provide bug fixes and write tests and tooling for those features to ensure they work well at cloud scale.
- Take pride of ownership in features that are used by users of Top 100 Global enterprises.
Required skills:
- C#/ASP.NET/Javascript/MVC guru with the ability to understand complex domain problems and churn out a PoC quickly.
- A great communicator of ideas and solutions and a lateral thinker when faced with complex performance or production issues.
Qualifications
Any B.E /B.Tech / Science / Computer - graduate or post graduate
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