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Zoop.one is Looking for a Talented App Marketer who will create and execute effective acquisition strategies, launch new marketing programs, build relationships with networks and publishers, and optimise activities for return on investment and cost-efficiency.
Job Brief :
Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of our mobile app.
Responsible for managing online advertising and display campaigns, preferably third party app advertising campaigns with mobile ad networks
Plan, execute and manage the daily content of various channels (local and international), including social media, mobile app and video etc.
Creating strategies for generating bold and innovative ideas for growth via paid channels
managing advertising campaign execution, creating and optimising campaigns, analysing traffic data and solving problems).
Responsible for tracking, attribution, and overall data access to analyse key metrics including cost to acquire, quality of the traffic by source, and return on investment.
Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.
Identify and manage new & existing content providers, including both individuals and financial corporates.
Responsible for new customer acquisition via our mobile app.
Required Skills and Experience:
Must have experience in Mobile App marketing, UAC and app install campaigns on various paid and owned media like Google, Facebook, Apple Search Ads, etc
Worked on Google Analytics, Appsflyer, Clevertap and other popular tools for mobile attribution, acquisition, re-engagement..
Must have experience in paid mobile app marketing, mobile marketing, digital marketing, and/or display and search marketing..
Should understand the concepts of Lifetime value of a user (LTV) and its application.
Must have experience in delivering customer acquisition growth and optimisation across key metrics.
Experience
At least 3+ years of experience in App Marketing/ digital marketing/ financial editorial /Content Management .
Data-driven mindset with excellent analytical and problem-solving skills.
Experience Working within the Fintech ecosystem is a must.
Subodh Popalwar
Software Engineer, Memorres
About Zoop.one
We are a happy team of millennial's and Gen-Z who love working on advancing our products and offerings. We’ve gone from one verification API to an entire platform, helping 200+ clients in streamlining their onboarding process, make it effortless with the help of sophisticated engineering, data and a drive to make things better everyday.
Our platform aims to bring a change in the current KYC process and make it extremely secure and consent-driven by enabling users with a Universal Digital Identity. Zoop.One powers the futuristic business on-boarding process, enabling Identity, merchant, financial and asset verification very unconventionally. We are working towards building one digital identity for all, ever accessible, ever helpful.
We hoot - ’Zoop.one is the future of identity
What’s working at Zoop.one like?
Absolute freedom to know and grow, become wiser to help us in our journey to transform identity management. We value ownership and interests. We give you not one but many hats. We value your acumen, authenticity and appreciate sophistication. We will always be thankful for your contribution anywhere across teams.
Our teams are go-getters and over-achievers who function across product and business to deliver outstanding products to solves real world business problems at scale. We imbibe a deep sense of ownership and responsibility among each other, work ethics are you real charm. At Zoop.one, we are fostering an environment of shared responsibilities, mutual respect and authenticity in individuals, an ultimate work life is the goal.
And you are..Your contribution at Zoop.One is way more than your work, we value work ethics, collaborative spirit and making sure that everyone is equally excited about the things we pursue at Zoop.One. We love learning by doing, getting into the heart of things and spearheading things even outside your KRAs if need be. Someone who doesn’t get tired of getting better each day and making sure that your contribution to company is growing and growing each day alongside us. We like working with people who are confident in their abilities to grow horizontally and vertically.
Working at Zoop.one means managing yourself, taking ownership of your goals and finding your way out. All of us are troubleshooters and we expect you to be one too. Discipline is the most important ingredient at Zoop.one and we welcome people who love work ethics and have a spirit to be better everyday.
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- Executing full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization and reporting
- Understanding your brands and products inside out
- Researching competitors and their strategies to find the gaps in the category and accordingly setting up marketing and advertising goals for the brand(s)
- Partnering with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
- Actively managing and growing SEM/SEO campaigns for new and existing categories and markets
- Developing new channels of user acquisition to drive new growth and diversify channel-mix
- Submitting weekly progress reports, presenting the quarterly marketing plan and strategy and ensuring data is accurately entered
- Improving the efficiency of the team through process improvements, decision-making frameworks and automation
- Evaluating the performance of the channels at regular intervals based on relevant KPIs and conducting A/B tests to ensure that performance is increased in the long term
What you need to have:
- Very strong analytical skills, good command over numbers and sharp eye for data driven insights
- Expertise in the areas of SEM
- Knowledge in tools such as Google Analytics, Google Ads and Facebook/Instagram Ads
- Ability to think strategically and structurally while solving growth problems
- A Problem-Solving mindset and willingness to challenge the established norms
Google AnalyticsExcellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
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- Researching on new marketing opportunities for the company to market its business and increase its visibility
- Creating awareness of and developing the company’s brand through various marketing channels
- Exploring various marketing channels and also contributing towards marketing plans, promotional activities, advertising, campaigns etc.
- Analyzing the current market trends and researching the same for better marketing opportunities for the company
- Providing information by researching, collecting, analyzing and summarizing relevant data and trends
- Identifying and assessing potential strategic partnerships and executing the same
- Building and maintaining professional relationships with various existing as well as new clients/customers
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- Working closely with various stakeholders including but not limited to, internal teams, customers/clients etc
- Maintaining and updating a database of relevant confidential information and reporting the same to the business in regular intervals
Desired Candidate Profile
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- Willingness for traveling (local, intercity, and interstate). Travelling will not be very extensive
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- Presentable, professional and a go-getter attitude
- Someone who could lead a team of 3-5 marketers covering all aspects of digital marketing including PPC, SEO, Affiliates, Email, CRO, etc.
- They’ve likely got 5+ years of digital marketing experience
- Should be comfortable contributing to strategy
- It Will is hands-on , to begin with (i.e. I expect someone to be extracting the data, setting bids, defining Keywords, etc.)
- Will have led a team before
- Need to be comfortable with large budgets and complex Ads accounts (1000s of AdGroups, 1,00,000s of Keywords, etc.
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About:
Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life.
Role:
B2B Social Media Expert
Description:
Are you intimately familiar with the LinkedIn algorithm? Do you specialize in growing brand following on Twitter? Are you proficient in defining and executing social media strategies for Quora, Reddit, Instagram, and Facebook? We’re looking for an expert with a solid understanding of how each social media channel works and how to optimize content so that it is engaging. As the B2B Digital Marketing Specialist, you will also be responsible for organizing and producing content that follows our clients’ brand guidelines.
Competencies:
- Consistent and self-driven to learn about social media platforms and trends.
- Strong creative storytelling skills with a focus on visual and content aesthetics.
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- Working knowledge of SMM tools like Hootsuite, Moz, Loomly, etc.
- Working knowledge of design applications like Adobe Suite, Canva, etc., and other video editing tools.
- Adept at digital tools like Facebook Insights, Twitter Analytics, Google Analytics/Google Ad Manager.
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- Demonstrable B2B social networking experience and social analytics tools.
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Location and Type:
Remote, Full-time
Evaluation:
Portfolios will be checked for expertise in the B2B domain. Please share only case studies of growth where the strategy and execution were owned end-to-end by you. Shortlisting will be followed by a video interview.
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Follow CutshortSubodh Popalwar
Software Engineer, Memorres