Marketing Manager

Zoop.one is Looking for a Talented App Marketer who will create and execute effective acquisition strategies, launch new marketing programs, build relationships with networks and publishers, and optimise activities for return on investment and cost-efficiency.

Job Brief :

Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of our mobile app.

Responsible for managing online advertising and display campaigns, preferably third party app advertising campaigns with mobile ad networks 

 Plan, execute and manage the daily content of various channels (local and international), including social media, mobile app and video etc.

Creating strategies for generating bold and innovative ideas for growth via paid channels

managing advertising campaign execution, creating and optimising campaigns, analysing traffic data and solving problems).

Responsible for tracking, attribution, and overall data access to analyse key metrics including cost to acquire, quality of the traffic by source, and return on investment.

Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.

Identify and manage new & existing content providers, including both individuals and financial corporates.

Responsible for new customer acquisition via our mobile app.

Required Skills and Experience:

Must have experience in Mobile App marketing, UAC and app install campaigns on various paid and owned media like Google, Facebook, Apple Search Ads, etc

Worked on Google Analytics, Appsflyer, Clevertap and other popular tools for mobile attribution, acquisition, re-engagement..

Must have experience in paid mobile app marketing, mobile marketing, digital marketing, and/or display and search marketing..

Should understand the concepts of Lifetime value of a user (LTV) and its application.

Must have experience in delivering customer acquisition growth and optimisation across key metrics.

Experience

At least 3+ years of experience in App Marketing/ digital marketing/ financial editorial /Content Management .

Data-driven mindset with excellent analytical and problem-solving skills.

Experience Working within the Fintech ecosystem is a must.