SEO Executive

Responsibilities

• Day-to-day management of campaigns and ensuring brand consistency
• Facilitate scaling brand and company awareness across all social media channels
• Create and implement social media strategies With specific aims toward user acquisition, increase in market cap, and increase in Assets under management
• Ensure brand consistency in copy through tone, voice, and terminology
• Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, LinkedIn, etc.
• Strategically pick, launch and expand Brand Presence on new social media platforms, based on ideal customer profile and keeping demographics in mind
• Oversee influencer marketing and influencer relationships aimed at specific, measurable outcomes that achieve the larger aims of the company
• Perform research on current benchmark trends and audience preferences, ideal content formats for the acquisition of different demographics, and set up campaigns for the same
• Staying ahead of the curve with industry trends and strategies
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Foster and deepen relationships with partners in the ecosystem by celebrating their milestones, positive interaction on their posts through comments on platforms such as Twitter, etc.
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Strategize and implement new content categories to bolster the aims of the company whether in terms of user acquisition, assets under management, or increasing market cap
• Work closely with the wider Marketing team to ensure consistent and impactful campaign execution

• Proven work experience
• Hands-on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image, and video)
• Knowledge of online marketing channels
• Excellent communication skills
• Analytical and multitasking skills
• 2+ years of relevant experience

• We make sure are you are growing professionally with quarterly goals and appraisals.
• Health is wealth, so we provide health insurance
• Stand on Top - Employee professional development program
• Gold benefits and Internet allowance
• Welcoming a new member in the family is a great please so we provide maternity and paternity leave

And much more...

We are looking for an experienced Senior Content Writer to join our team. If you love creating high-quality and engaging content that explains things in story then you are the right fit in our team!

As a Sr. Content Marketing Manager, you will be responsible for developing and implementing the overall content strategy based on our specific goals and objectives.

1. Analyze existing source content and modify to add value to
2. Apply instructional design theory, practice, and methods
3. Coordinate with internal team-members, graphic designers, language editors, quality analysts and SMEs to complete the allotted
4. Deliver engaging content on a regular basis across several channels, including but not limited to: newsletters, articles & blogs, product collaterals, PRs, explainer videos, social media marketing, website landing pages, video, paid media, sales collateral and case

1. Plan, create, optimize, drive and execute the content strategy aligning with short-term and long-term of marketing targets and rest of the organization

1. Should be a quick learner and technically strong to pick up new technical skills

1. Conduct rigorous quality checks on every piece of content present on website and resources available to

1. Build a clear process for managing and executing the content strategy, including developing a pipeline of prioritized content, Quality checks ,

1. At both a strategic and tactical level, as a leader and an individual contributor and should be an expert storyteller also ability to handle and drive the team of atleast 5 members.

• Exp – 4 years of experience in content development
• Ability to rephrase and modify content
• Excellent verbal and written communication skills
• Ability to multitask and remain organized in a fast -paced environment
• Strong computer skills, including Microsoft Office Suite (Word, Excel and PowerPoint)
• Experience in handling team would be a plus.

Intellipaat is the leading online education provider and creates courses in collaboration with top MNCs and universities such as IBM, Microsoft, E&ICT, IIT Guwahati, etc., with more than 600,000 learners and 200+ corporates across 53+ countries learning on our platform.

Company link: www.intellipaat.com

About LambdaTest

We are the only cloud-based testing platform aimed at bringing the whole testing ecosystem to cloud. Today we have a powerful cloud network of 2000+ real browsers and operating systems that helps testers in cross-browser and cross platform compatibility testing.

On a mission to provide the most powerful, cutting-edge, comprehensive, and secure cloud test platform to empower software testers & developers globally to perform testing intelligently at scale.

We envision an integrated platform where professionals can rely to perform and manage all types of tests without being limited by infrastructure dependency. So people could focus on things that matter the most, i.e. their tests.

We are a dynamic team that works in a fast-paced environment, ambitious to make a huge impact. Aligned with the company’s vision and strategy, the cross-functional teams work closely to build cutting-edge SaaS products that enable software developers & testers globally to perform testing intelligently at scale. Default to transparency, we share stories of our successes, failures, challenges, and interests so that we can learn from and support one another.

• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed