Technical Writer

Responsibilities:
Creative Content Writer with experienced and good writing skills like Web Pages Content writer, blogs etc
Writing, editing and publishing engaging posts for social media networks (e.g. Facebook, Instagram and Twitter etc)
Optimizing social media content (language, message, tone) on the basis of the behavior of our target audience
Selecting appealing graphics and videos for complementing text
Responding to comments and questions on  social media channels in a respectful and timely manner
Tracking and reporting on social media insights (e.g. traffic, engagement, conversion rates, shares etc.)
Applying advertising techniques for increasing brand awareness (e.g. promotions, competitions)
Updating our social media with the latest news
Coordinating with internal teams for creating advertising posts (e.g. for product releases, events and open roles)

Requirements:
At least a Bachelor’s degree in Marketing, , Journalism or a relevant field
Proven work experience as a Senior Content writer or Copywriter
Experience of working with MS Office and design software (e.g. Illustrator, Photoshop, InDesign, etc.)
Experience with various social networks and platforms for advertisement purposes
Sound knowledge of keyword research, SEO and analytics tools, especially Google Analytics
Ability to create innovative web content, supported by relevant images and videos
Familiarity with paid advertisement
Proficiency in English
Strong verbal as well as written communication skills
Exceptional time-management and organizational skills
A keen eye for details
An analytical mind with a problem-solving attitude
Presentable

Responsibilities

- Take ownership of copywriting function within the content marketing team and manage it to a very high standard
- (Write and edit) crisp and engaging ad copies and video scripts for search, social media, YouTube, and Product marketing activities
- Demonstrate a clear understanding of campaign objectives, offer creative ideas, and devise strategies to achieve them
- Understand target audience personas and their preferences to create engaging journeys that encourage interaction with the website, are forward-thinking, and are in line with current trends.
- Review copy, lead campaign, and copy ideation, continually improve quality of writing, and ensure all-around consistency (style, tone, fonts, and images) in the communication across channels.
- Analyze campaign performance in conjunction with members of other marketing teams to set benchmarks and continually streamline copywriting practices for enhanced quality and business outcomes.

- Convert the creative brief into a coherent, cohesive and compelling communication concept development and its translation to campaign idea/script/copy.
- Collaborate with talented team of creatives to gain deeper understanding on messaging front to storyboard campaign and develop multiple variations for creative testing.
- To Provide deputy support to the Creative Head
- To craft witty and impactful copy for individual deliverables, with a cogent call to action and ensure synergy with campaign goals
- To craft and supervise concise corporate and B2C communications and PR initiatives, including mailers and posts.
- Write effective and grammatically correct copy for target audience from conceptualization to

final execution.
- To guard the Literal Brand Tonality, as a second to the marketing team.
- Stay on top of current industry trends and happenings to use that as an opportunity to create campaigns. Think out of the box but still be relevant.

Requirements

- 6-9 years of professional copywriting experience in creative solutions for digital services with strong portfolio of Creative Concept Solutions and it's translation to script/copy.

- Proven expertise as a Content Writer, Copywriter, or a similar role
- Experience managing multiple projects, with the ability to switch from one to the other seamlessly and adhere to deadlines.

We are looking for a creative storyteller aka Content writer who is digital savvy and has a good hold on brand content strategy and initiatives. The successful candidate will be responsible for building brand content across all internal as well as external platforms. Most importantly, this individual should have a high sense of ownership, who can conceptualize and strategize our visual and written content endeavours.

Role & Responsibilities:

Work closely with business and product managers to understand content strategy objectives and deliverables.

Strong project manager with the ability to engage productively and successfully with key stakeholders from creative, media, marketing, product, and research teams.

Look after short form of content such as push notifications, SMS, emails & social media; as well as SEO driven long form of organic and paid content.

Understand impact of content on overall customer engagement and prioritize tasks accordingly.

Establish guidelines and best practices across teams on content generation.

Qualifications & Skills:

Demonstrated ability to manage multiple projects - prioritization, planning and task delegation.

Have experience in both long form and short form of content.

Excellent written and verbal communication skills

Good organisational and time-management/team building skills

Bachelors/ Masters in Design, Marketing, Communications, Journalism or relevant field.

• copy writing experience with good Advertising agency or design studio
• Possession of creative flair, versatility, conceptual/visual ability and originality
• Able to write long copy for website, brochures, blog and short and creative copy for ad campaigns, social media etc.
• Developing creative ideas and concepts for various media vehicles like taglines, jingles, ad campaigns, brochures, social media posts etc.
• Writing clear, persuasive, original copy
• Proofreading copy to check spelling and grammar
• Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients;
• Overseeing campaigns through the production stage to completion

Greetings from Hitbullseye !!!

About Hitbullseye:

Hitbullseye is one of the fastest-growing portals in the test prep education space. It is ranked among the top test prep portals in India by Alexa.com(an Amazon Company). With 1 crore + page views annually portal has traffic from MBA. Law PO & campus placement training domains. Bulls Eye has a classroom presence and has trained close to more than 2 lac students in classrooms since its inception in 1998.

Website: www.hitbullseye.com

Venue: E-305, Industrial Area, Sector 75,

Sahibzada Ajit Singh Nagar,

Punjab 160055

Currently, we are hiring a Content Developer for Our Mohali Office.

Work Profile

· Develop a web content strategy that encompasses the goals of a company and aligns with the company's image

· Keyword search and using target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative

· Editing and proofreading content

· Maintain content calendar for timely servicing of articles

· Provide editorial, creative and technical support to digital marketing

· Track web analytics to ascertain content engagement levels

· Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company

· Work with SEO team to improve meta descriptions, alt tags, headings, etc to improve rankings

· Develop and execute successful SEO strategies

· Conduct keyword research to guide content teams

· Help with lead magnets – ebooks, marketing page copy, brochures, emails, SMS, Whatsapp, etc.

Required Candidate

• Excellent Communication Skills ( Written & Verbal)
• Experience (0-2) Years Only
• Graduate or Post Graduate Can Apply
• Work From Office Only

If you love using your words to craft stories, paint people’s imaginations and make compelling arguments, here is why you should join Pichkaari.

Who are we?

We are a multi-disciplinary communication design studio. We are a closely knit team of hard-working and passionate makers, specializing in delivering designs that are unique, stunning and that strike an immediate chord with the required audience.

With crystal clear communication being the backbone of all our projects, we deliver the most effective solutions by:

• Obsessing over the teeny-weeny specifics and intricacies of communication design
• Bringing fearless originality to the table
• Trusting our instincts
• And striving to incorporate the highest level of quality and intuitiveness in everything we do

The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that is compelling and impactful.

Responsibilities

• Collaborate with internal partners to interpret project briefs and develop relevant concepts
• Write clear, compelling and creative copy
• Use SEO principles to maximize copy’s reach
• Ensure that all deliverables are proofed before publishing
• Ideate for and contribute towards a strategy for marketing campaigns

Qualifications

• 2+ years of marketing or copywriting experience
• Excellent written and verbal communication skills
• Highly organized with excellent attention to detail