Digital Marketer with a bend towards Content Writing

About Client Launched in 1993, Client's brand, focused on providing high-quality herbal powders for beauty care. With a commitment to purity, their products contain only natural ingredients without fillers or preservatives. Recognizing the demand for safe and differentiated products in the growing Indian personal care market, they expanded their product range. In 2012, a strategic investor joined, leading to further expansion and enhanced product quality. Today, the brand boasts 36 products across 10 categories, marrying Ayurvedic principles with natural ingredients, offering outstanding products globally through various channels.

 Job Description:

• Develop and oversee performance marketing strategy
• Manage Ad campaigns on Facebook, Google & Marketplaces
• Create engaging content for digital platforms
• Conduct regular CRO audits and execute A/B tests
• Implement user testing for enhanced conversion rates
• Review and optimize advertising campaigns for planned ROAS/ACOS
• Identify and optimize performance marketing channels
• Manage Analytics for campaign tracking
• Troubleshoot campaign-related issues
• Stay updated on industry trends and emerging technologies

Requirements

• 3-4 years of proven Performance Marketing experience
• Bachelor's degree in Marketing, Business, or related field
• In-depth knowledge of digital marketing channels and analytics
• Strong creative skills with attention to detail
• Data-driven mindset and analytical abilities

• Develop, implement and manage our social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with latest social media best practices and technologies
• Use social media marketing tools such as Buffer
• Attend educational conferences
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Hire and train other in the team
• Provide constructive feedback
• Adhere to rules and regulations
• Present to Senior Management

Responsible for managing + executing content for social media platforms like Instagram, LinkedIn, YouTube, etc.

Build and execute social media marketing strategies.

Working with our marketing team to design and create the campaign test to communicate the results to using the data to inform future business decisions.

 Collaborate with other departments (marketing, video team, etc.) to create engaging social media content (Stories, posts, reels, etc).

 Planning, Creation, and Publishing of Instagram Reels.

 Managing ORM of IIDE s Social Media.

 Creating the entire campaign, shooting it out, monitoring it, and analyzing it.

 Measure output and revise social media strategies from time to time.  Takedown any other activities from your reporting manager as and when required.

 Flexibility and willingness to go beyond the call of duty (a go-getter).  Required Experience and Qualifications:  Basic Shooting skills using the phone

 Basics of Adobe design & Video tools - Illustrator, Photoshop & Premiere Pro

Dear Job Seekers,

Greetings from PIXEL WEB SOLUTIONS....!!! 

             Pixel Web Solutions is a global Web, Mobile / IT Servicing Company with the strong team of technical and professional expertise. We believe in Innovative Solutions that turn the business idea into achievable goals. We work on wide array of Technologies that can provide sustainable and long-term business solutions. More than 7+ Yrs of experience in global IT markets, we have curved ourselves to adapt leading & cutting edge technologies.

 **Note: Looking for Madurai candidates only**

Key Skills

v  Blog Writing

v  Creative Writing

v  Web Contents

v  Basic Knowledge in SEO Writing

v  Good Oral Communication

 Also, provide us with the below information required for the further process;-

Details Required:-
Current Company: 
Current Designation:
Experience:
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• Consistently brainstorm and collaborating with the team for new ideas and strategies.
• Researching markets and industries to compare trends in the market.
• Organized Working Approach
• Experience in Public Relations
• Extremely Creative in Handling Social Media Marketing
• Online Advertising Management
• Creative Content Writing
• Influencer Collaboration for YouTube
• Create Marketing Campaign to Ensure Growth of YouTube