Content Writer

Job description

🧑‍💼 Job Title: Social Media & Paid Ads Specialist

Location: Jaipur, Rajasthan (On-site/Hybrid)

Company: MSM Coretech Innovations

Industry: Technology / IT Solutions

🔍 Job Overview:

We are looking for a creative and data-driven Social Media & Paid Ads Specialist to manage and optimize our digital advertising campaigns on Meta platforms (Facebook, Instagram) and Google Ads. The ideal candidate will be responsible for strategizing, implementing, and analyzing ad campaigns to drive engagement, traffic, and conversions for our tech solutions and services.

📌 Key Responsibilities:

• Plan, create, and execute paid ad campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube).
• Analyze performance metrics and adjust ad strategy to improve ROI, CTR, and CPC.
• Develop and schedule social media content aligned with campaign goals and brand voice.
• Conduct A/B testing and optimize ad creatives, audiences, and placements.
• Track KPIs and prepare weekly/monthly performance reports.
• Stay updated with the latest trends and best practices in digital marketing.
• Collaborate with the design and content teams to create compelling ad creatives.

✅ Requirements:

• Proven experience (2–4 years) managing Meta and Google ad campaigns.
• Strong knowledge of Ads Manager, Google Ads, and Analytics.
• Experience with audience segmentation, pixel tracking, retargeting, and conversion optimization.
• Understanding of SEO and organic social media growth strategies is a plus.
• Strong analytical and problem-solving skills.
• Ability to work independently and manage multiple campaigns simultaneously.

• Java
• Spring Boot
• Database (Preferably Mysql)
• Multithreading
• Low Level design (Any Module)
• Github
• Leetcode
• data structure

An analytics, software development and product focused company with a focus to create value for the various sectors of the Society. We try to use technology as a innovation for various problems people face and hence resulting in the upliftment of the people.

What we are looking

We are searching for an organized, ambitious .NET developer to generate software using .NET's infrastructure. The .NET developer's duties include sourcing project requirements, deciding on the most appropriate software solutions, and ensuring that developments are error-free. You should also ensure that the final products are well-presented and engaging.

Main characteristics of who we’re looking to hire in our company:  Ability to complete projects, follow through, respect deadlines and come up with creative solutions.  Willingness to learn and advance in his/her career and become a useful member of our team. Communicative, people person, team player, intelligent, curious and hard-workin.

Principal Responsibilities: 

• Develop dynamic SPAs (single page applications).
• Test and deploy applications and systems.
• Hands on and implements complex AngularJS applications, directives, controllers, services.
• Deep functional knowledge or with Web Services (REST, SOAP, etc) is needed to be successful in this position.
• Ensure software meets all requirements of quality, security, modifiability, extensibility etc

Education Requirements:

• Graduated or pursuing BSc/BA in Computer Science, Engineering or a related field.

Training, Skills, Knowledge & Experience

• 3-5 years work experience as a developer.
• Development experience using Microsoft Asp.NET C#.
• Core web fundamentals: HTML5, CSS and JavaScript.
• Working knowledge of databases and database structure.
• Working experience on ASP.NET Web API.
• Working experience with source control Git.
• Solid understanding of Responsive Web Design and framework.
• Excellent troubleshooting and communication skills.
• Familiar with scrum methodology

• Write copy for a variety of media including social, print, video, and online
• Edit and proof work to ensure high editorial standards are met across all content outputs
• Collaborate with creative, product, marketing, and legal to assess project needs and help with messaging
• Drive brand consistency across all company communications
• Develop and implement brand guidelines
• Stay current on trends and competitors within the editorial sphere
• See projects through the whole creative lifestyle, from inception to deployment
• Strong creative thinking skills and ability to think conceptually
• Comfortable working independently with little direction under tight deadlines
• Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar
• Proven ability to demonstrate brand voice
• Strong attention to detail
• Excellent portfolio of work

Are you good at visualizing things? Do you like telling stories via visuals? We are building out our product marketing team, and you are the kind of help we need. No matter how engaging and strong our content is, it won’t work with just a giant block of text. We need help to tell these stories in a visually engaging way with a relevant tone. We are looking for a strong individual contributor who is excited about making sense of complex concepts, thrives on ambiguity, and loves coming up with ideas and bringing them alive through design.

• You’ll be expected to understand our brand identity and create a visual identity guideline for different touchpoints.
• You’ll be involved throughout the design process from the concept stage to delivery.
• You’ll develop visual assets for various campaigns across channels to increase the effectiveness of marketing campaigns.
• You’ll design digital content assets that are pivotal to communicate with our prospects and customers in the international markets.
• You'll be responsible to create and own imagery style on customer-facing assets such as Website, emails & collaterals, etc.

• You understand the global technology consumer and the relevant design sensibilities.
• You start all design work with a problem statement, goal, and context.
• Your work is conceptually clear and visually stunning.
• You are well versed with contemporary imagery style and have the skill set to create them.
• You have a high level of competency in most of the applications of Adobe CC.
• You have worked on contemporary design tools like Figma that enable team collaboration.
• Have spent the last 3-6 years of your career on digital design projects at agencies, design focused startups with exposure to international markets.
• You have a portfolio to showcase.

You will be working closely with the product marketing team and report to the marketing head. You will be interacting with all the customer-facing teams such as the marketing, sales & customer success teams. Your initiatives will help them improve their success metrics as well.

A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at Xoxoday.

A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls, and Compass. Xoxoday works with over 1000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners or consumers for better business results.