Content Manager for Whatnow website

Role Overview

We are seeking a creative, data-driven Digital Marketing Executive to plan, execute, and optimize integrated digital campaigns across search, social, email, and display channels. You will lead efforts to boost brand visibility, drive qualified traffic, and convert leads into customers by applying SEO, paid media, social advertising, email CRM, and analytics best practices.

Key Responsibilities

• Develop, implement, and manage integrated marketing campaigns across various digital channels to enhance brand awareness and increase online traffic.
• Analyze and report on campaign performance using key metrics and actionable insights to continuously improve ROI and KPIs.
• Plan and execute digital marketing activities including SEO/SEM, marketing database initiatives, email campaigns, social media, and display advertising.
• Design, build, and maintain a consistent and engaging social media presence across platforms.
• Measure and report performance of all digital marketing campaigns and assess results against goals (ROI and KPI).
• Identify trends and insights, and optimize spend and performance based on those insights.
• Brainstorm and test new creative growth strategies to increase traffic and conversion rates.
• Plan, execute, and measure experiments and conversion tests (A/B and multivariate) to improve user funnels.
• Collaborate with design, product, and content teams to create high-converting landing pages and improve user experience.
• Use strong analytical skills to evaluate end-to-end customer experience across multiple channels and touch points.
• Instrument conversion points and optimize user funnels to improve CAC and LTV.
• Evaluate emerging technologies and recommend adoption where appropriate to enhance marketing effectiveness.
• Demonstrate strong organizational and multi-tasking skills while managing multiple campaigns and stakeholders.
• Lead SEO/SEM strategy and execution, including keyword research, on-page optimization, and paid search management.

Requirements

• Graduate with a diploma/degree in digital marketing or a related field.
• Proven working experience of 2–4 years in digital marketing with measurable results.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and convert.
• Experience optimizing landing pages and user funnels for conversion rate improvements.
• Hands-on experience with A/B and multivariate testing methodologies.
• Solid knowledge of website analytics tools (e.g., Google Analytics, GA4) and reporting platforms.
• Experience setting up and optimizing Google Ads (AdWords) and other paid media channels.

Position – SRE Engineer

Location – Navi Mumbai

Who are we

Based out of IIT Bombay, HaystackAnalytics is a HealthTech company creating clinical genomics products, which enable diagnostic labs and hospitals to offer accurate and personalized diagnostics. Supported by India's most respected science agencies (DST, BIRAC, DBT), we created and launched a portfolio of products to offer genomics in infectious diseases. Our genomics-based diagnostic solution for Tuberculosis was recognized as one of the top innovations supported by BIRAC in the past 10 years, and was launched by the Prime Minister of India in the BIRAC Showcase event in Delhi, 2022.

About the Role:

We are seeking a highly skilled Site Reliability Engineer (SRE) to join our infrastructure team. The ideal candidate will bring deep expertise in Linux systems, cloud infrastructure automation, and network administration, with a strong focus on reliability, scalability, and performance. ensuring firewall/network security compliance.

Key Responsibilities:

• Develop and maintain automation scripts (Bash, Python, etc.) for system and cloud infrastructure operations.
• Manage, monitor, and troubleshoot Linux servers  in production environments
• Familiarity with Network tools in Linus to triage  network connectivity  and performance issues .
• Configure, maintain, and secure network infrastructure including switches, routers, and firewalls.
• Design and execute Network Continuity Plans (NCP) and disaster recovery strategies.
• Collaborate with cross functional team for triaging and resolving site specific issues in production  related to  server deployment , SOP adherence , Triage and defect resolution
• Collaborate with developers and DevOps teams to define SLAs, SLOs, and error budgets.
• Implement proactive monitoring and alerting using modern observability tools.
• Participate in on-call rotations and incident response processes.
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Objectives of this Role:

• Build, automate, and manage scalable infrastructure and deployment pipelines to support development and production environments.
• Enable rapid, secure, and reliable software delivery across engineering teams.
• Ensure system availability, performance, and security in cloud and containerized environments.
• Implement and enforce best practices in CI/CD, observability, and incident response.
• Collaborate with cross-functional teams including software developers, QA, and product managers.
• Proactively identify and automate manual processes to improve engineering efficiency.
• 3–7 years of experience as an SRE, DevOps, or Systems/Network Engineer.
• Strong scripting skills (e.g., Bash, Python, or Go).
• Proficiency in Linux administration and performance tuning.
• Deep understanding of TCP/IP, routing, DNS, firewalls, and networking protocols.
• Hands-on experience managing network infrastructure and firewall rules (e.g., iptables, pfSense, Palo Alto, etc.).
• Docker (multi-stage builds, docker-compose)

Soft Skills

• Proactive problem-solving and ownership mindset
• Strong documentation and communication skills
• Ability to mentor junior engineers
• Curiosity to learn and experiment with emerging DevOps tools

Preferred Qualifications:

• Certifications such as CKA/CKAD, RHCE, AWS Certified SysOps Administrator, or Cisco CCNA/CCNP.
• Experience with service meshes (e.g., Istio), observability stacks (e.g., Prometheus, Grafana), or network policy management (e.g., Calico, Cilium).
• Exposure to secure DevOps practices and compliance standards (e.g., ISO, NIST).

To know more about us – https://haystackanalytics.in

Senior Python Developer (6 + Years Experience)

Core Skills:

• Strong Python experience and understanding of modern design patterns, abstractions, object oriented programming at scale.
• Strong understanding of event based/async architectures (Kafka, WebSockets)
• Database interactions
• Working understanding of infrastructure as code (terraform ) and how develop code that will be deployed by IAC.
• Working understanding of Kubernetes including containerization, deploying, debugging services running on k8s.

Preferred:

• Working GCP experience including GKE, GCE, Cloud functions/cloud run, IAM.
• Git required
• CICD and automation experience; stack includes Jenkins, Terraform, Argo, Harness.

• Strong at Core Java and OOPs concepts

• Exposure to Spring, Spring Boot and Spring Security
• Exposure to implementation of RESTful APIs
• Exposure to programming using Queues and No SQL database
• Good understanding about JavaScript, JQuery and HTML
• Good understanding about Data Structures and Multithreaded Programming
• Good understanding about Design Patterns
• Good understanding about Standard and Secure Coding practices

• Developing and maintaining all server-side network components.
• Collaborating with front-end developers on the integration of elements.
• Designing back-end services for various business processes.
• Developing high-performance applications by writing testable, reusable, and efficient code.
• Running diagnostic tests, repairing defects, and providing technical support.
• Documenting Node.js processes, including database schemas, as well as preparing reports.
• Recommending and implementing improvements to processes and technologies.

• Bachelor's degree in computer science, information science, or similar.
• At least two years of experience as a Node.js developer.
• Extensive knowledge of JavaScript, web stacks, libraries, and frameworks.
• Superb interpersonal, communication, and collaboration skills.
• Exceptional analytical and problem-solving aptitude.
• Great organizational and time management skills.
• Availability to resolve urgent web application issues outside of business hours.

• Craft is a given, and so is the willingness to execute production work
• You feel comfortable managing on-brand materials in ways that still push creative boundaries
• You’re willing to make things happen within tight constraints and tight timelines
• You can design original pieces, including infographics and journey maps
• You are comfortable reviewing junior designers’ work to ensure high quality and mentorship
• You inspire the team by being up-to-date with what’s new in the field of design, health, or impact
• You can effectively communicate with disciplines across the organization and are comfortable aligning your talents with theirs to build products and solutions together
• You have a genuine empathic curiosity in how to communicate with diverse audiences, particularly those with low literacy and living in rural settings
• You’re passionate about contributing to the intersection of social impact, visual communication, and human-centered design and always ask: who am I designing for?

MUST-HAVES

• Fluent in one Indian language (two languages is a significant plus)
• 3+ years of work experience in a similar role
• Bachelor’s degree in visual communication or a related field or equivalent
• Hands-on experience in InDesign, Photoshop, Illustrator, and After Effects (video editing skills are a significant plus)
• Highly motivated, proactive, and experience working with minimal supervision
• Experience working in creative, human-centered culture and cross-cultural design
• Attention to visual details
• Ability to meet deadlines and collaborate with a team
• Excited to use your artistic talents in a social impact context

Job Responsibilities

We are looking for Backend Developer who can move fast, are capable of breaking down and solving complex problems, and have a strong will to get things done.

Experience & skills required:

• Bachelor’s Or Master’s in computer science
• 1-3 years proven work experience, or demonstrated ability
• Significant experience in building secure, scalable RESTful APIs in NodeJs
• Understanding of Web services
• Strong troubleshooting and performance tuning skills for all layers of a web application.
• Proficient understanding of code versioning tools, such as Git
• Experience with multiple technology stacks on web and mobile
• Experience in different types of integrations like POS, PMS, Payment gateway, SMS gateway is a plus.

We are looking for a UI/UX Designer to turn our software into easy-to-use products for our clients.

In this role, you would be defining and implementing a great user experience for software, web applications, and platforms to meet customer needs and business objectives. The expectation would be to enhance the user experience by combining workflows and interfaces for our customers.

Responsibilities:

• Strong analytical and design principles needed for intuitive solutions 
• Ability to communicate with the team and document the requirements and solutions elegantly.
• Gain a deep understanding of user needs, user psychology, and goals and communicate them to cross-functional product teams.
• Manage multiple projects simultaneously across diverse product teams.
• Design web app interfaces and product experiences for a wide range of e-commerce products.
• Conduct concept and usability testing and develop test suites
• Develop UI mockups and prototypes that clearly illustrate how sites function and look like
• Adhere to style standards on fonts, colors and images.
•  Create personas through user research and data
•  Develop wireframes and prototypes 
• Create original graphic designs (icons, logo, product images other graphics required for softwares etc)
•  Keep abreast of competitor products and industry trends
•  Excellent communication skills
•  Test ideas and rapidly incorporate user and team feedback.
•  Help establish new and/or improve existing workflows as necessary including the full customer journey spanning discovery, purchase, and on-going product services.

 Requirements:

• 0.6 -2 years of proven experience as a UX Designer or similar role for the website, tablet, and mobile view.
• Strong portfolio of design projects with links to the projects. (Dribbble, Behance or any other platform)
• Experience in HTML/CSS,LESS,SasS, Javascript, Bootstrap, jQuery will be a plus.
• Experience with Design Software tools like Adobe Illustrator, Adobe Photoshop, Sketch/Figma/Adobe XD, Invision, Interaction Design, User Experience (UX) Design, and Wireframing tools.
• Familiar with Material Design, Design Thinking, UI Design Patterns, User Research Methods.
• Working experience with agile sprints, participating in design reviews and retrospectives and managing task/ticket life cycle on project management software.
• Knowledge of Usability Factors in Human Computer Interaction.
• Problem-solving aptitude.

Education:

Bachelors or higher degree in a User Experience related field such as (UI & UX design, HCI, Interaction Design, Graphic Design, B.E or BCA) [Or equivalent professional experience].