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Brand Marketing - D2C ecommerce (Fashion industry)
Brand Marketing - D2C ecommerce (Fashion industry)

Brand Marketing - D2C ecommerce (Fashion industry) at vaaragonenterprisescom · Gurugram · 3 - 8 years · ₹5L - ₹12L / yr · Bootstrapped · Posted 5 Sep 2025

vaaragonenterprisescom's logo

Brand Marketing - D2C ecommerce (Fashion industry)

satish agrawal's profile picture
Posted by satish agrawal
3 - 8 yrs
₹5L - ₹12L / yr
Gurugram
Skills
brand marketing
Social Media Marketing (SMM)
Digital Marketing
Content Strategy
D2C

Senior Brand Manager – Marketing

Location: Gurgaon, 6 days a week

Experience: 3-4 years

Reports to: Founder

About the Role:

We’re hiring a Senior Brand Manager – Marketing to lead brand storytelling and build campaigns that move the needle emotionally and commercially. If you’re someone who can take a problem, turn it into a brand insight, and translate that into a scroll-stopping campaign, this role is for you.

Key Responsibilities:

Brand & Content Strategy

●    Own and evolve brand voice, positioning, and narrative

●    Build quarterly brand calendars aligned with product, content, and performance goals

●    Develop, brief, and lead brand campaigns from concept to execution

●    Identify and act on key cultural and consumer moments to stay relevant

📱 Social & Digital

●    Lead all social handles (IG, YouTube, LinkedIn, etc.) with a strategy-first approach

●    Ensure consistency in visual and verbal identity across digital platforms

●    Ideate high-impact digital storytelling formats – reels, influencer collabs, topical posts, founder-led stories

●    Work closely with the performance team to align brand + business goals (eg: landing pages, ad comms, UGC strategy)

Campaigns & Community

●    Conceptualize and launch brand-led campaigns — product drops, topical moments, brand love IPs

●    Partner with stylists, creators, production teams to bring ideas to life

●    Collaborate with PR, influencer & partnership leads to amplify campaigns

●    Nurture community engagement — from DMs to comments to events

Team Management & Collaboration

●    Lead the content, copy, and design team; motivate, review, and manage output

●    Coordinate cross-functionally with performance, CX, product, and founder team

●    Build processes to drive clarity, ownership, and timely delivery

Who We’re Looking For:

●    3-4 years of experience in brand marketing (preferably D2C)

●    Proven track record of building engaging brand campaigns with measurable outcomes

●    Deep understanding of the Indian social media and cultural landscape

●    Experience managing content/design teams and external agencies

●    A strong design + copy sensibility, you're picky in the best way

●    Ability to think creatively + commercially (can balance vibes with ROI)

●    Self-starter attitude, comfort with chaos, and hunger to build something meaningful

 


mail updted reume with currentslary-

email: etalenthire[at]gmail[dot]com

satish: 88O 27 49 743

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Shubham Vishwakarma

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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About vaaragonenterprisescom

Founded :
2023
Type :
Services
Size :
0-20
Stage :
Bootstrapped

About

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Cross-Functional Collaboration:

Partner with our internal product strategists, brand designers, and UX/UI teams to deliver comprehensive design and marketing solutions to clients.

End-to-End Copywriting:

Take full ownership of the text-based deliverables for client projects, spanning website copywriting, UX copy, brand taglines, product messaging, and go-to-market collaterals.

Adaptability:

Swiftly adapt your writing style and tone to match various client industries, personas, and unique brand voices.


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Lead the marketing department's transition into an AI-augmented workflow.

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Build, organize, and maintain digital frameworks, rules, content repositories, tone-of-voice guidelines, and brand archetype style guides that will feed into and support future internal AI-based tools.


Key Performance Indicators (KPIs)

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  2. Brand Equity & Visibility: Measurable increase in organic reach, engagement, and authority across key platforms (LinkedIn, Medium, etc.).
  3. Delivery Quality & Integrity: Consistently delivering thoughtful, high-quality, strategically sound content for both internal brand initiatives and client projects on schedule.
  4. Project Pipeline for Cognilense: Expansion of retail reach and successful corporate/educational sign-ups for Cognilense workshops.
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What We Look For (Requirements)


Technical & Creative Skills

  • Proven experience as a Content Writer, Copywriter, or Marketing Manager (agency or design studio experience is a massive plus).
  • Exceptional command of the English language, with the ability to pivot seamlessly between business-focused B2B positioning and human-centric UX copy.
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  • Hands-on experience creating social media content calendars and managing cross-functional creative workflows (working with designers/video editors).
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Behavioral Traits & Culture Fit

  • Extreme Ownership: You do not wait to be told what to do. You spot gaps, build strategies, and execute them independently.
  • High Integrity: Honesty, direct communication, and commitment to top-tier delivery are non-negotiable.
  • Collaborative Leadership: You are a team player who can share ownership with a Design Leader, put your hand up to help others, and comfortably ask for help when a project requires collective brainpower.
  • Flexibility: While we don’t watch the clock, you are willing to occasionally jump on late evening calls or extend hours when critical client deliveries demand it.

Culture & Perks

  • Output-Driven Freedom: We do not track hours or micromanage your day. If you deliver world-class work with total integrity, you enjoy immense autonomy.
  • Hybrid Flexibility: This is primarily an in-office position to foster deep design collaboration, but hybrid/WFH exceptions are readily granted based on performance, trust, and rapport.
  • Direct Impact: Your strategic footprint will be visible daily on both our corporate brand trajectory and the products we build for clients globally.
Read more
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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