
Brand Marketing - D2C ecommerce (Fashion industry)
Senior Brand Manager – Marketing
Location: Gurgaon, 6 days a week
Experience: 3-4 years
Reports to: Founder
About the Role:
We’re hiring a Senior Brand Manager – Marketing to lead brand storytelling and build campaigns that move the needle emotionally and commercially. If you’re someone who can take a problem, turn it into a brand insight, and translate that into a scroll-stopping campaign, this role is for you.
Key Responsibilities:
Brand & Content Strategy
● Own and evolve brand voice, positioning, and narrative
● Build quarterly brand calendars aligned with product, content, and performance goals
● Develop, brief, and lead brand campaigns from concept to execution
● Identify and act on key cultural and consumer moments to stay relevant
📱 Social & Digital
● Lead all social handles (IG, YouTube, LinkedIn, etc.) with a strategy-first approach
● Ensure consistency in visual and verbal identity across digital platforms
● Ideate high-impact digital storytelling formats – reels, influencer collabs, topical posts, founder-led stories
● Work closely with the performance team to align brand + business goals (eg: landing pages, ad comms, UGC strategy)
Campaigns & Community
● Conceptualize and launch brand-led campaigns — product drops, topical moments, brand love IPs
● Partner with stylists, creators, production teams to bring ideas to life
● Collaborate with PR, influencer & partnership leads to amplify campaigns
● Nurture community engagement — from DMs to comments to events
Team Management & Collaboration
● Lead the content, copy, and design team; motivate, review, and manage output
● Coordinate cross-functionally with performance, CX, product, and founder team
● Build processes to drive clarity, ownership, and timely delivery
Who We’re Looking For:
● 3-4 years of experience in brand marketing (preferably D2C)
● Proven track record of building engaging brand campaigns with measurable outcomes
● Deep understanding of the Indian social media and cultural landscape
● Experience managing content/design teams and external agencies
● A strong design + copy sensibility, you're picky in the best way
● Ability to think creatively + commercially (can balance vibes with ROI)
● Self-starter attitude, comfort with chaos, and hunger to build something meaningful
mail updted reume with currentslary-
email: etalenthire[at]gmail[dot]com
satish: 88O 27 49 743

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