
Technical Content Writer & Strategist – CRM & Digital Transformation
at Client
Technical Content Writer & Strategist – CRM & Digital Transformation
Location:
Hybrid – Noida
Department:
Marketing & Growth
Reports To:
Manager – Marketing
Experience Required:
3–5 years in technical content writing, preferably in CRM, SaaS, or B2B tech.
🚀 The Role
We’re seeking a Technical Content Writer & Strategist who can simplify the complex and craft compelling, tech-driven stories. This role is made for you if you have a knack for turning CRM workflows, Salesforce use cases, or digital strategy frameworks into impactful blogs, whitepapers, and email sequences.
You’ll write for decision-makers, tech leaders, and digital stakeholders—delivering content that’s clear, authoritative, and conversion-ready.
💼 What You’ll Do
- Write long-form technical content: Deep-dive blogs, implementation guides, whitepapers, how-tos, product overviews, and explainers.
- Simplify technical concepts: Translate complex CRM, API, or integration language into accessible content for B2B audiences.
- Create SEO-first content: Use tools like SEMrush to drive search performance.
- Collaborate with SMEs: Work closely with developers, architects, and consultants to ensure technical accuracy.
- Craft LinkedIn content: Ghostwrite strategic posts for founders, CXOs, and tech leaders.
- Support marketing campaigns: Develop content for email drips, landing pages, lead magnets, and product launches.
- Leverage AI tools: Use Claude AI, ChatGPT, Grammarly, etc., to enhance writing speed and tone alignment.
- Maintain documentation standards: Build and refine internal and external docs with clarity and consistency.
🎯 What You Bring
- 3–5 years of technical content writing experience for B2B or SaaS audiences.
- Deep understanding of CRM platforms (Salesforce preferred), digital transformation, and enterprise tech.
- Proven ability to translate complex technical ideas into business-readable content.
- Solid research and interviewing skills to collaborate with product and solution teams.
- Familiarity with SEO, analytics tools, and performance tracking.
- Excellent storytelling skills—both long-form and short-form.
🌟 Bonus Points If You Have
- Experience working with Salesforce partners or CRM consultants
- Published thought leadership in CRM, AI, digital transformation, or SaaS
- Familiarity with tools like Notion, WordPress, or other content management platforms

About Client
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Job Description
We are looking for a driven and client-focused professional to manage and grow a portfolio of SME clients. The role involves understanding client insurance needs, building strong long-term relationships, ensuring smooth service delivery, and driving sales through new business development and cross-selling of relevant insurance and financial products. The candidate will work closely with internal teams to provide excellent customer support and improve client satisfaction and retention.
Key Responsibilities
Manage a portfolio of SME clients and their insurance requirements
Build and maintain strong client relationships
Identify new business opportunities in the SME segment
Achieve sales and revenue targets
Cross-sell insurance and related financial products
Provide prompt support and resolve client queries
Coordinate with internal teams for smooth service delivery
Ensure client retention and satisfaction
Key Skills
SME Client Relationship Management
Insurance Sales
Business Development
Client Retention
Cross Selling
Customer Service
Negotiation Skills
Communication Skills
Portfolio Management
Lead Generation
Sales Target Achievement
Insurance Product Knowledge
Qualifications
Bachelor’s Degree
Experience in insurance sales / SME relationship management preferred
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