Job Responsibilities:
- Plan and execute digital marketing campaigns for user growth
- Provide ongoing management and optimization of these campaigns, and measure and report performance of the campaigns
- Lead customer experience testing and optimizations throughout the customer journey (ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc). Instrument conversion points and optimize user funnels
- Identify trends and insights, and optimize performance based on the insights
- Devise innovative growth strategies, by developing a deep understanding of our target consumers
- Identify new growth opportunities within your channels and outside to acquire new and engaged users
- Collaborate with channel-specific marketing teammates (content, creative etc.) to identify areas for growth
- Continuously experiment on ad creatives and landing pages to optimize the ROI on paid media
Required Skills:
- 2-4 years of experience in paid marketing
- Strong analytical skills and data-driven thinking
- Proven expertise as a digital marketer with hands on experience of Facebook Ads. Prior experience of handling budget at scale
- Deep understanding of analytics tools, creative analysis tools, insight generation, and attribution models
- Ability to understand business objectives and break them down into digital marketing objectives
- Displays a growth mindset, loves working with data and enjoys experimentation
- Has a track record of handling digital marketing campaigns at scale
- Prior experience of execution in a digital marketing agency is preferred
About Fantasy Akhada
Fantasy Akhada is a flagship brand of Super Six Sports Gaming, a sports tech organisation which focuses on building world class products in the domain of sports on the back of technology, with the single point agenda of driving sports engagement in the country. The company was launched in 2020 and has ever since identified Fantasy Sports as a key lever of sports engagement in its journey of creating a sporting ecosystem in the country.
Fantasy Akhada is one of Indias Top 5 fantasy sports platforms with Harsha Bhogle as the Brand Ambassador. Keeping customer centricity at the core, the brand has taken rapid strides from being one of the 200 platforms in the country to cementing a position in the Top 5 in less than 3 years. Over 3 million registered users and an ARR of Rs. 100 Crore in revenue makes the brand a strong force to reckon within the industry with a clear path to profitability.
Visit https://www.youtube.com/watch?v=jnQJsQ3ZQRA& ;;t=11s to get a sneak-peak of what working at Fantasy Akhada feels like.
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Responsibilities
1. Develop detailed knowledge and understanding of business strategy,
objectives, and goals.
2. Work closely with cross-functional teams such as marketing, product, sales, and customer success to execute campaigns.
3. Lead all digital marketing efforts (paid, social & organic). The role entails 3 broad functions:
. Performance Marketing
1. SEO
2. Email marketing
4. Performance Marketing:
0. Establish, implement and measure the effectiveness across SEM/ UAC /Social, etc to drive awareness and adoption for the app and website. Manage the strategy and setup of all paid campaigns.
1. Optimize ads to achieve the lowest cost per lead on the website and
app, without compromising user quality. Closely monitor & optimize
CAC & ROAS.
2. Analyze traffic data, flows, funnels on a detailed city and category level
to identify potential leakages and opportunities to grow.
3. Stay abreast of new tools, trends, and best practices in digital
advertising; test and evaluate their efficacy.
4. Lead efforts to utilize a data and experiments-driven methodology to
improve performance marketing effectiveness.
o Innovate and implement test-and-learn strategies and drive scalable
results.
5. SEO
0. Manage both on-page SEO and off-page SEO for the company.
1. Manage and improve organic search engine performance and goal setting based on click through rates ,traffic ,and conversions.
2. Identify keyword gap for SEO improvement and map new content to be
produced for our blog, YT channel and Pinterest and optimize the same
for SEO.
6. Email marketing:
0. Optimize our marketing automation and lead nurturing processes
through email, content, and social channels.
1. Measure results and optimize the lead nurturing workflow for these
segments to convert leads into customers.
2. Implement Retention & Reactivation based campaigns to improve
lower funnel conversions.
Candidate Requirements
1. A high degree of ownership in taking things to completion. Can thrive in an
unstructured environment.
2. Exceptional communication skills. Enthusiasm to write things down for
posterity, build playbooks, and create training manuals. Loves one pagers.
3. The ability to collaborate effectively across teams such as growth, marketing &
design.
4. Knowledge of UAC, Search and Social advertising preferably for consumer
apps. Experience in a performance marketing role across a range of channels;
search, social, affiliate, display, video.
5. Strong experience in website analytics tools highly proficient with google
analytics, tag manager, search console. Knowledge of using data tools such as
marketing automation CRMs like Cleve tap, attribution reporting, and paid
campaign reports.
6. Strong knowledge of performance optimization and have a strong
quantitative analysis. An understanding of cohorts, segmentation of user base,
calculations of ROl and funnels is a must.
7. Worked at a fast growing start up for at least 3+ years
8. Past experience in B2C traffic generation, managing digital/mobile advertising.
9. Be able to bridge data analysis, research, competitive intelligence to build
efficient and scalable customer acquisition programs.
10. Able to effectively organize, prioritize & manage their time
11. Experience with automations & SQL is a big plus
strategy.
Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.
We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.
Duties and responsibilities:
- Build, plan and implement the overall digital marketing strategy
- Manage and train the rest of the team
- Stay up to date with the latest technology and best practices
- Manage all digital marketing channels
- Measure ROI and KPIs
- Prepare and manage digital marketing budget
- Oversee all the company's social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Build an inbound marketing plan
- Motivate digital marketing team to achieve goals
- Monitor competition and provide suggestions for improvement
Requirements :
- 5 years of experience as a Digital Marketing Strategist or similar role
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- Critical thinking and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
Digital Marketing Executive Job Description-
We are looking for an experienced and result-driven Digital Marketing Executive to join our awesome marketing team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy.
Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.
Roles & Responsibilities:
- Build, plan and implement the overall digital marketing strategy
- Manage the strategy
- Manage all digital marketing channels
- Measure ROI and KPIs
- Prepare and manage a digital marketing budget
- Oversee all the company's social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Build an inbound marketing plan
Requirements:
- 1+ years of experience as a Digital Marketing Executive
- 1+ years of experience in developing and implementing digital marketing strategies
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- 1+ years of hands-on experience with SEO/SEM, Google Analytics and CRM software
- Familiarity with web design
- Sense of ownership and pride in your performance and its impact on a company’s success
- Critical thinker and problem-solving skills
- Good time-management skills
- Great interpersonal and communication skills
Taxmann is the leading publisher on tax and corporate laws in India. Besides publishing books, it maintains the most accurate and largest online database on Direct-taxes (Domestic as well as International Taxation), Corporate Laws, Indirect-taxes, Accounts & Audit and Indian Acts & Rules. Taxmann has sales offices/resident representatives throughout India and overseas.
Website: www.taxmann.com
Job Description
The SM Manager will work closely with the Marketing Team Leader and will be responsible for planning, implementing and analyzing paid social campaigns across brands and products; ideate, push and manage organic media w.r.t the current market scenarios. This will be brilliant opportunity to work with both marketing and business objectives using Facebook, Instagram, Linkedin through a 3rd party account management solution.
Taxmann group is looking for an analytical, ambitious, highly motivated PPC professional to join our Social team to manage PPC activities and to analyze the performance of our campaigns and make recommendations for the future strategy. You will report to the Marketing Team Leader in your region and be responsible for delivering customer-focused, profitable multi-category campaigns to agreed targets.
Key Responsibilities will include full ownership of performance for a specific market or product area and the following:
• Identifying growth opportunities, testing hypotheses and scaling winning tests to improve SM traffic and increase ROI
• Delivering performance reports and insights to the PPC team and internal stakeholders
• Addressing and escalating campaign performance issues
• Responsible for AB tests, Competitive analysis and key mining
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Develop relevant content topics to reach the company’s target customers.
• Ideate, curate, and manage all published content (images, video and written).
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Supporting internal sharing of knowledge through training and coaching
Qualifications
Essential:
• Proven SM experience – both Paid and Organic (at least 2 years)
• Exceptional analytical skills, including data manipulation and strong Excel knowledge
• Fluency with one or more bid management tools (FB UI/Linkedin)
• Strong Web+Mob analytics experience (Google Analytics, Appsflyer)
• Moderate to high proficiency in Influencer arrangement and campaigning on YT anf Instagram
• Very results oriented, creative, resourceful, detail-oriented and exceptionally organized
• Excellent verbal, written and presentation skills
• Very good English (written and verbal)
Desirable
• Relevant subject degree in maths, e-commerce, or digital marketing
• Blueprint, GAP Certified or similar qualifications
• Additional points to candidate with understanding of MySQL, python/R and Tableau
• Project management experience
• Self-motivated, tenacious problem solver who uses the Initiative
• Works to tight deadlines with a can-do attitude
Preferred Joining – Immediate
Additional Information
When you are passionate about SMM and also a good team builder, who is meticulous with extreme attention to detail send us your application including your annual salary expectation and your earliest start date. At the Taxmann group you will experience professionalism in a relaxed and informal atmosphere. Every day, you have the opportunity to engage with your ideas and contribute to the success of a fast-growing online business. Come along! We are looking forward to your application!
JD for Performance Marketing
- As the Performance Marketing Manager, you will manage high quality acquisition programs, campaigns, and activities across the mobile games.
- Additionally, ensure that projects within the marketing department are delivered in a timely manner and that they are always in line with the business's guidelines, quality standards, and objectives
Roles & Responsibilities:
- Define, identify, launch and drive critical strategic media campaigns for customer acquisition, engagement and retention
- Lead efforts on sophisticated quantitative analysis and translate data into actionable insights. Be willing and able to adjust marketing spend on the fly for best results.
- Lead KPI development and tracking across all performance marketing related functions, measuring campaign and digital spend performance across all channels
- Constantly tracking metrics like funnel conversion rates, bounce and exit rates and identifying reasons for the same - contributing valuable insights to product - Evaluating customer research, market conditions and competitor data
- Improving the usability, design, content and landing page effectiveness
- Stay up-to-date on latest developments in the Global digital media industry and experiment with new creative ideas.
- Must be proactive, resourceful, and demonstrate intellectual curiosity to anticipate business needs.
What we are looking for:
- We love if you have the hunger to learn, passion to perform and carry the following skills:
- Experience of managing tech businesses - SEO, Social media, affiliate/mobile, email/SMS marketing (including build and design) and agency handling
- Strong track record of building organic and social traffic through high quality content
- Strong operations experience in managing teams and delivering on targets set
- Excellent understanding of analytics tools including Google analytics, Heap, KISS metrics, Flurry, AWR Cloud, Buzz Sumo and Web Trends
