Performance Marketing Manager - Facebook

at Fantasy Akhada

DP
Posted by Parul Jain
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Gurugram
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2 - 4 yrs
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Best in industry
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Full time
Skills
Facebook Marketing
Digital Marketing
Facebook Insights
Social Media Marketing (SMM)

Job Responsibilities:

  • Plan and execute digital marketing campaigns for user growth
  • Provide ongoing management and optimization of these campaigns, and measure and report performance of the campaigns
  • Lead customer experience testing and optimizations throughout the customer journey (ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc). Instrument conversion points and optimize user funnels
  • Identify trends and insights, and optimize performance based on the insights
  • Devise innovative growth strategies, by developing a deep understanding of our target consumers
  • Identify new growth opportunities within your channels and outside to acquire new and engaged users
  • Collaborate with channel-specific marketing teammates (content, creative etc.) to identify areas for growth
  • Continuously experiment on ad creatives and landing pages to optimize the ROI on paid media

Required Skills:

  • 2-4 years of experience in paid marketing
  • Strong analytical skills and data-driven thinking
  • Proven expertise as a digital marketer with hands on experience of Facebook Ads. Prior experience of handling budget at scale
  • Deep understanding of analytics tools, creative analysis tools, insight generation, and attribution models
  • Ability to understand business objectives and break them down into digital marketing objectives
  • Displays a growth mindset, loves working with data and enjoys experimentation
  • Has a track record of handling digital marketing campaigns at scale
  • Prior experience of execution in a digital marketing agency is preferred
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About Fantasy Akhada

Founded
2020
Type
Size
Stage
Raised funding
About

Fantasy Akhada is a flagship brand of Super Six Sports Gaming, a sports tech organisation which focuses on building world class products in the domain of sports on the back of technology, with the single point agenda of driving sports engagement in the country. The company was launched in 2020 and has ever since identified Fantasy Sports as a key lever of sports engagement in its journey of creating a sporting ecosystem in the country.

Fantasy Akhada is one of Indias Top 5 fantasy sports platforms with Harsha Bhogle as the Brand Ambassador. Keeping customer centricity at the core, the brand has taken rapid strides from being one of the 200 platforms in the country to cementing a position in the Top 5 in less than 3 years. Over 3 million registered users and an ARR of Rs. 100 Crore in revenue makes the brand a strong force to reckon within the industry with a clear path to profitability.


Visit  https://www.youtube.com/watch?v=jnQJsQ3ZQRA& ;;t=11s to get a sneak-peak of what working at Fantasy Akhada feels like.

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