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PPC Specialist
Focus Softnet's logo

PPC Specialist

Syed Zohair's profile picture
Posted by Syed Zohair
2 - 5 yrs
₹3L - ₹7L / yr
Hyderabad
Skills
PPC
Google Adwords
skill iconGoogle Analytics
Facebook Marketing
Social Media Marketing (SMM)
Reporting

Responsibilities:


•                 Formation of effective and efficient Google Ad strategies

•                 Creating, launching, and managing various PPC ad campaigns

•                 Conduct keyword research to list keywords (longtail, phrase match, exact match) to bid on.

•                 Manage budget and make the best strategies for effective bidding to make maximum ROI.

•                 Perform AB testing by creating different ad copies with different headlines.

•                 Manage bids and create campaign strategies.

•                 Create and finalize attractive and relevant landing pages for google ads.

•                 Track KPI to monitor performance.

•                 Make plans for audience targeting.

•                 Producing reports for ad management and insights.

•                 Check and monitor existing ad campaigns and make recommendations on how to optimize and update them.

•                 Prepare and produce detailed analysis and ad campaign reports and present them to the other staff.

•                 Analyze the latest marketing trends and optimize ad campaigns according to that.

•                 Suggest ways to reduce fraud clicks.

•                 Make suggestions for creative ad campaigns and templates.

•                 Execute quarterly marketing plans to meet overall business targets.

 


Education & Must Have Knowledge In:


•                 2 years of experience in Google Ads, online marketing, advertising, or communication

•                 Experience with social media platforms, including but not limited to Facebook, LinkedIn, Twitter, Instagram, YouTube, and more

•                 Bachelor’s Degree or Master’s in Marketing, Advertising, or Communications required

•                 Excellent creative writing skills

•                 Excellent communication skills

•                 Creative and open to new ideas

•                 Adaptable and willing to learn new techniques

•                 Should be able to work independently and multi-task

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Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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About Focus Softnet

Founded :
1992
Type :
Services
Size
Stage :
Profitable

About

Established in 1992, Focus Softnet is a global ERP solutions provider with a rich history of innovation and growth. From the first ever product launch, the emphasis was always given to R&D and to build feature-rich products based on state-of-the-art technologies.
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A few words on...

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A team player – I know we only win if we all win. I recognise and value the different perspectives and skills my squad mates bring. It is not about being a hero but jumping in and contributing to the successful delivery of our mission.

 

An excellent communicator – I know and understand the importance of clear, on-time communication. My spoken and written communication skills stand out for clarity and conciseness.  

 

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Continuous improvement junkie – I constructively challenge the status quo, I look for better ways of doing things and passionately advocate continuous improvement.

 

Committed to my own and others’ growth – I strive to stretch and grow myself and others by identifying my own development areas, seeking feedback, and providing feedback to others to help them learn and grow every day.

 

A problem solver – I am energised by tackling complex problems. I use my critical thinking, network, skills, knowledge, and available data to drive better outcomes for our customers and the product.

 

Commercially and Tech curious – I have a wide-angle lens. I am curious about what is happening in the external market and in emerging trends and innovations (technological and otherwise) and how we use this information to better inform our decisions and actions.

 

Risk savvy – I build sustainable solutions that protect stakeholders and customers and proactively address risks by role-modelling improvements in the product’s overall risk and control environment.

 

 

Responsibilities:

Project Management role details:

  • Lead a team of 5-10 software engineers.
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  • Track and ensure completion of tasks on time by team members.
  • Own the quality of delivered software and ensure thorough testing is done during software development.
  • Provide project metrics and status reports using pre-established process.
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  • Hold project status meetings and publish weekly status reports.
  • Provide feedback and data for Annual Appraisal process of team members.
  • Create or modify processes to ensure efficient running of projects.

 

Technical role details:

  • Understand product requirements clearly and translate into User stories, Sprints.
  • Track project status in JIRA and bring high visibility into project status.
  • Provide technical guidance to team members when difficult problems are met e.g evaluating alternative approaches, optimizing software, troubleshooting live issues.
  • Review code, merge into production branches, resolve conflicts considering common code base guidelines.
  • Interface with product, data science teams independently and arrange for required support for the development team. Understand and clear blockages faced by developers.
  • Coordinate with DevOps team, plan and arrange for infra requirements deployments.
  • Plan sprints, releases, allocate resources, and track sprint execution on a day-to-day basis.
  • Ensure project documentation is captured and updated regularly.

 

Role Skills:

  • General requirements
    • Should have 10+ years of total experience in software development and project management functions put together.
    • Have minimum people management experience for 2 or more years handling team size of 5 or more team members.
    • Strong experience across various stages of software development lifecycle involving requirements gathering, software design, coding, testing, deployment, and maintenance.
    • Should be a strong team player.
    • Strong experience with project management tools JIRA knowledge is a plus.
    • Good understanding of agile methodologies preferably Scrum.

 

  • Technical requirements
    • Create release delivery schedules and make delivery time estimates.
    • Understand technical requirements and software design in a detailed manner to plan for features, validate schedules and estimates.
    • Good working knowledge of Python, Java, or any enterprise grade languages.
    • Good knowledge in RDBMS or NOSQL databases.
    • Good understanding of GIT and best practices of SCM tools.
    • Cloud working experience with either AWS or Azure or GCP.
    • Should have a basic understanding of DevOps tools and practices.
    • Should be able to learn new skills on a need to basis e.g., docker, Jenkins, Kubernetes, etc.
    • Basic understanding of frontend stack e.g., ReactJS, Vue, Angular or equivalent.

Why should you join us?

We are concerned not only with the growth of the company, but each other’s personal and professional growth, too. We are transparent, open and have a collaborative work environment. And above all, you need to bring your best. The rest does not really matter. With WFH becoming more normalized, you best believe we have been sharing our favorite ways to prioritize a healthy work-life balance at home (Netflix, anyone?).

Location - Bangalore
Type - Permanent, Full Time

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Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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