PPC Specialist

at Focus Softnet

PPC Specialist

Focus Softnet

Company

Home

PPC Specialist

at Focus Softnet

Posted by Syed Zohair

2 - 5 yrs

₹3L - ₹7L / yr

Hyderabad

Skills

PPC

Google Adwords

Google Analytics

Facebook Marketing

Social Media Marketing (SMM)

Reporting

Responsibilities:

• Formation of effective and efficient Google Ad strategies

• Creating, launching, and managing various PPC ad campaigns

• Conduct keyword research to list keywords (longtail, phrase match, exact match) to bid on.

• Manage budget and make the best strategies for effective bidding to make maximum ROI.

• Perform AB testing by creating different ad copies with different headlines.

• Manage bids and create campaign strategies.

• Create and finalize attractive and relevant landing pages for google ads.

• Track KPI to monitor performance.

• Make plans for audience targeting.

• Producing reports for ad management and insights.

• Check and monitor existing ad campaigns and make recommendations on how to optimize and update them.

• Prepare and produce detailed analysis and ad campaign reports and present them to the other staff.

• Analyze the latest marketing trends and optimize ad campaigns according to that.

• Suggest ways to reduce fraud clicks.

• Make suggestions for creative ad campaigns and templates.

• Execute quarterly marketing plans to meet overall business targets.

Education & Must Have Knowledge In:

• 2 years of experience in Google Ads, online marketing, advertising, or communication

• Experience with social media platforms, including but not limited to Facebook, LinkedIn, Twitter, Instagram, YouTube, and more

• Bachelor’s Degree or Master’s in Marketing, Advertising, or Communications required

• Excellent creative writing skills

• Excellent communication skills

• Creative and open to new ideas

• Adaptable and willing to learn new techniques

• Should be able to work independently and multi-task

Responsibilities:

• Formation of effective and efficient Google Ad strategies

• Creating, launching, and managing various PPC ad campaigns

• Conduct keyword research to list keywords (longtail, phrase match, exact match) to bid on.

• Manage budget and make the best strategies for effective bidding to make maximum ROI.

• Perform AB testing by creating different ad copies with different headlines.

• Manage bids and create campaign strategies.

• Create and finalize attractive and relevant landing pages for google ads.

• Track KPI to monitor performance.

• Make plans for audience targeting.

• Producing reports for ad management and insights.

• Check and monitor existing ad campaigns and make recommendations on how to optimize and update them.

• Prepare and produce detailed analysis and ad campaign reports and present them to the other staff.

• Analyze the latest marketing trends and optimize ad campaigns according to that.

• Suggest ways to reduce fraud clicks.

• Make suggestions for creative ad campaigns and templates.

• Execute quarterly marketing plans to meet overall business targets.

Education & Must Have Knowledge In:

• 2 years of experience in Google Ads, online marketing, advertising, or communication

• Experience with social media platforms, including but not limited to Facebook, LinkedIn, Twitter, Instagram, YouTube, and more

• Bachelor’s Degree or Master’s in Marketing, Advertising, or Communications required

• Excellent creative writing skills

• Excellent communication skills

• Creative and open to new ideas

• Adaptable and willing to learn new techniques

• Should be able to work independently and multi-task

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About Focus Softnet

Founded :

1992

Type

Size

Stage :

Profitable

About

Established in 1992, Focus Softnet is a global ERP solutions provider with a rich history of innovation and growth. From the first ever product launch, the emphasis was always given to R&D and to build feature-rich products based on state-of-the-art technologies.

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Elastic is a search company built on a free and open heritage. Anyone can use Elastic products and solutions to get started quickly and frictionlessly. Elastic offers three solutions for enterprise search, observability, and security, built on one technology stack that can be deployed anywhere. From finding documents to monitoring infrastructure to hunting for threats, Elastic makes data usable in real time and at scale. Thousands of organizations worldwide, including Cisco, eBay, Goldman Sachs, Microsoft, The Mayo Clinic, NASA, The New York Times, Wikipedia, and Verizon, use Elastic to power mission-critical systems. Founded in 2012, Elastic is a distributed company with Elasticians around the globe and is publicly traded on the NYSE under the symbol ESTC. Learn more at elastic.co.

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Support our Corporate functions with all elements of general compensation including job evaluation & classification within the Elastic job infrastructure
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A real passion for fast-paced and dynamic environments, the ability to thrive in ambiguity and devote a diversified global view to all you do
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A proficiency in optimizing compensation processes and programs with a keen understanding of the balance between structure and flexibility
The dexterity to balance critical, long term thinking about how we scale and optimize our rapidly growing employee base in tandem with the development and execution of global people strategies

And some of the basics:

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Excellent written and verbal communication and presentation skills
High degree of integrity and honesty; ability to exercise confidentiality and neutrality in complex and sensitive situations
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Additional Information - We Take Care Of Our People

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A real passion for fast-paced and dynamic environments, the ability to thrive in ambiguity and devote a diversified global view to all you do
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A sense of humor and ability to roll with the punches definitely a plus.

Competitive pay based on the work you do here and not your previous salary
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Candidate Profile:

What you need to have:

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Responsible for building a coordination channel with the media network in the assigned constituencies of the client
Responsible for Planning, implementing, and monitoring the Social Media strategy to increase campaign awareness.
Responsible for Setting up and optimizing campaign pages on various social media platforms
Responsible for Managing and running digital media properties in the constituencies

Candidate Profile:

What you need to have:

Should have experience in digital marketing, primarily social media (LinkedIn, Facebook, Instagram and Twitter)
Flexible for extensive local travel
Continuous lookout for avenues to promote the client
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