Digital Marketing Specialist

• Proficiency in English
• Good in On page and Off page SEO
• Handle Social Media
• Able to perform on Google Analytics
• Analyze and Generates a report
• Keyword research

Location: Hyderabad, Telangana

Job Type: Full-time onsite

Experience: Minimum 2 years

Salary Range: INR 2,00,000 - 4,00,000 per annum

Job Description: We are seeking a creative and experienced Social Media Content Creator to join our growing team. As a Social Media Content Creator at Dot eVentures Pvt. Ltd., you will play a key role in developing and implementing our social media strategy. You will be responsible for creating engaging and informative content that resonates with our target audience and promotes our educational products and services.

Key Responsibilities:

Develop and implement a comprehensive social media strategy to increase brand awareness and engagement. Create high-quality, visually appealing content for various social media platforms, including but not limited to Instagram, Facebook, Twitter, and LinkedIn. Stay up-to-date with industry trends and incorporate best practices into content creation. Monitor social media channels for trends, feedback, and opportunities to engage with the audience. Analyze social media metrics to measure the success of campaigns and make data-driven recommendations for improvement.

Qualifications:

Minimum 2 years of experience in social media content creation, preferably in the education or edutech industry. Proven track record of creating engaging and shareable content across various social media platforms. Strong written and verbal communication skills. Proficiency in graphic design tools and video editing software is a plus. Familiarity with social media analytics and the ability to interpret data to inform content strategy.

Salary and Benefits:

Competitive salary in the range of INR 2,00,000 - 4,00,000 per annum, commensurate with experience. Opportunities for professional development and growth within a rapidly expanding startup. Collaborative and inclusive work environment.

Digital marketing executive job duties include:

• Prepare social media marketing strategy and campaign by coming up with content

ideas, planning the budget, and implementing it.

• Utilize various social media channels to promote the company’s products and

services.

• Increase the visibility of the company’s social content by optimizing individual

company pages on social media platforms.

• Utilize the digital marketing aspects of the social media marketing roadmap to

increase website traffic, audience engagement, and revenue.

• To achieve certain goals, you must generate leads, qualify leads, develop

marketing communications, build your brand image, and convert sales leads.

• Taking steps to improve campaigns and other marketing efforts by monitoring

their performance and evaluating their effectiveness.

Requirements for Digital marketing executive

• A graduate degree in marketing or a related field is required.

• 1-3 Years of experience in digital marketing.

• Efforts to lead and manage SEO/SEM, marketing databases, email campaigns,

social media campaigns, and display advertising campaigns.

• Assist in the formulation of strategies
• Plan and monitor the ongoing company and client’s presence on social media (Twitter, Facebook etc.)
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Provide creative ideas for content marketing and update the website.
• Collaborate with designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date.

• Prior Proven Experience in growing organic traffic and generating leads.
• Create a Content Strategy in accordance with the Marketing Funnel Stages.
• Hard-core Expertise in SEO Strategies like Competitor Research, Keyword Research, Content Strategy, Link Building, and Technical SEO, etc.
• Lead a team of SEO Executives, Content Writers, and Web Developer.
• Collect data and Present reports on traffic, keyword rankings, and other SEO aspects to Top Management.
• Needs to have a good command of English
• Basic Finance knowledge is preferred.

We at InVideo.io are looking for young, ambitious and talented people to work with us on our mission to become the best Online video editor in the world.

As an SEO executive you'll be expected to drive top of the funnel growth via various strategies designed by us. To be successful, you'll need a good command over English (both written and spoken) and excellent negotiation skills. You'll undergo a 1 week training program in using various tools enabling you to be successful.

InVideo.io is based in Mumbai but we are operating remotely and have employees from different cities in India and abroad. The role of SEO executive is remote (i.e. you can work from home).

We are looking for candidates who meet the above requirement and can start immediately.

Roles and Responsibilities

- Define SEO requirements and recommend site enhancements designed to increase our average ranking and drive traffic
- Conduct keyword research and analysis to enhance ranking across search engines for regional news publisher websites. 
- Optimize components including title tags, meta-descriptions, keyword volume, internal linking for English and Regional news websites.

- Strong understanding on Google Assistant and voice search.

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Maximize organic traffic growth by establishing a robust SEO target keyword list and working closely with SEO, Content and Social teams
- Advanced understanding of the fundamentals of the search engine industry, including but not limited to crawlers, relevance ranking criteria, keyword research, competitive analysis, content management systems and performance scorecards, search algorithms and current SEO trends
- Be an expert on the ins and outs of our website, ensuring sitemaps stay updated and the correct processes are in place Work with the content team on link building efforts, including strategy and processes
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance
- Strong working knowledge of and proficiency with o Web analytics tools such as Google Analytics, Google Webmaster Tools

Job Specific Knowledge & Skills

a)  Functional :
- Proficiency in MS Excel, PowerPoint, and Word. Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
- Deep understanding of how search bots crawl websites Good understanding on how websites are build and work at both the back and front end. Understand canonicals and noindex rules
- Sound knowledge of HTML and CSS to identify code-based optimization opportunities

b) Behavioral:

- Proficiency in Search Engine Optimization reporting and analytical tools
- Excellent communication and presentation skills, good analytical or problem solving skills. You are good at time management & should have the ability to handle projects independently

Qualification:

- 3-5 years of experience in SEO, SEM, Display and search marketing, PPC, Social media optimization, etc.
- Bachelor's degree in Engineering or Marketing
- Proficiency in MS Excel, PowerPoint, and Word

- Media Industry preferred, but non-media professionals can also apply