Digital Marketing Specialist

Job Title: Staff Engineer ( Fullstack+ Backend Heavy - IC)

Experience:9+

Location: Mumbai

Company: TIFIN 

About Us: 

TIFIN is a fintech platform backed by industry leaders including JP Morgan, Morningstar, Broadridge, Hamilton Lane, Franklin Templeton, Motive Partners, and others. We are committed to creating engaging wealth experiences to improve financial lives through AI and investment intelligence-powered personalization. Our aim is to transform the world of wealth in the same way personalization has transformed movies and music, with the added responsibility of delivering better wealth outcomes. 

We use design and behavioral thinking to create engaging experiences through software and APIs, leveraging investment science and intelligence to build algorithmic engines that enable better investor outcomes. We match individuals to financial advice and investments based on their unique needs and goals across our investment marketplace and advice and planning divisions. 

OUR VALUES: Go with your GUT 

Grow at the Edge: We strive for personal growth by stepping out of our comfort zones and finding our genius zones with self-awareness and integrity. No excuse 

Understanding through Listening and Speaking the Truth: We value transparency, communicating with radical candor, authenticity, and precision to create shared understanding. We challenge, but once a decision is made, we commit fully. 

I Win for Teamwin: We work within our genius zones to succeed, taking full ownership of our work. We inspire each other with our energy and attitude, flying in formation to w together. 

Role Overview: 

Experienced Full Stack Developer with 9+ years of hands-on expertise in designing, developing, and deploying web applications. 

● Proficient in backend development using Python, TypeScript with strong skills in frameworks such Express, Node, Django and FastAPI. 

● Skilled in frontend development using ReactJS, NextJS ensuring seamless user interfaces and responsive design. 

● Skilled at Relational and NOSQL databases, with a focus on performance optimization and data integrity. 

● Capable of contributing to system design and architecture discussions, ensuring scalability, reliability, and security. 

● Strong communicator with a track record of collaborating effectively within cross-functional teams and delivering high-quality solutions. 

Good debugging skills. 

● Experienced in building complex features.

Key Skills: 

Backend Development: Extensive experience in Python, Node based backend development with Django, Node and FastAPI frameworks. Proficient in building RESTful APIs, handling authentication, authorization, and data validation. 

Frontend Development: Skilled in frontend technologies, particularly ReactJS, NextJS for creating dynamic and responsive user interfaces. Familiar with state management libraries like Redux and context API.

Database Management: Strong command over Database Queries. Designing schemas, writing complex queries, and optimizing database performance. Experience with ORM frameworks like Django ORM.

System Design: Understanding of system design principles, including scalability, performance optimization, and microservices architecture. Ability to contribute to architectural decisions and technical design discussions. 

Communication: Effective communicator with experience in team collaboration, client interactions, and articulating technical concepts to non-technical stakeholders. Proven ability to work in Agile development environments. 

Note: Completely IC Role and Hands-on coding is mandatory. 

Additional Skills (Good to Have): 

ETL Process and data pipelines

Experience with Next.js for server-side rendering and building React applications. Familiarity with Snowflake / Redshift for cloud-based data warehousing and analytic Knowledge of data manipulation and analysis tools such as Pandas and NumPy. 

Technical Proficiency 

Backend: Python, Node, Django, FastAPI, Flask, RESTful APIs, GraphQL 

Frontend: JavaScript, ReactJS,Next.js, Redux, HTML5, CSS3, Responsive Design 

Databases: PostgreSQL, MySQL, SQLite, MongoDB, ORM (Django ORM) 

Compensation and Benefits Package 

Competitive compensation with a discretionary annual bonus. 

Performance-linked variable compensation. 

Medical insurance. 

Note on Location: 

While we have team centers in Boulder, New York City, San Francisco, Charlotte, this role is based out of Mumbai 

TIFIN is an equal-opportunity workplace, and we value diversity in our workforce. All qualified applicants will receive consideration for employment without regard to any discrimination.

• experience in international sales or exhibition sales or both
• Delivering independent research to identify potential sponsors
• Developing and maintaining a database of existing and potential sponsors
• Managing the entire sales cycle, from prospecting through to close
• Performing key account management
• Attending events to ensure smooth running and improve customer service through face-to-face interaction

● 2+ years of working experience with Search ads and Display ads on ad tools like Google ads and Microsoft ads.(must)

● Perform keyword research and competitor research for the paid search campaigns

● Plan and implement new strategies with the team to ensure the maximum ROI possible.

● Work with the content team to ensure Ad copies are effectively optimized for maximum conversion rate.

● Knowledge of different automated bid strategies of Google ads.

● Track KPIs to evaluate performance and bring the pinpoint issues to the team

● Stay up to date with online advertising and its trends

● Professional certification in Google ads will be preferable

● Perfect with the analysis of data and reporting.

● Excellent problem solving and Analytic skills.

About Us: We are a group of techies, data analysts, digital marketers, and operations professionals who have come together to provide next-generation e-commerce solutions. We help brands & private labels to grow their businesses on platforms such as Amazon and their own website. We love brainstorming ideas on marketing businesses through digital media and utilize technology to execute them further to achieve the desired goals.

Current Offerings of Technology Department:

1. Creating scalable and conversion-friendly eCommerce web platforms using headless integration of Magento and ReactJS
2. Building PWAs platforms to provide a better user experience
3. Building distributor B2B portals
4. Migrating legacy systems to boost conversion and effectiveness preserving their orders, customers, product data and SEO benefits

Key Responsibilities:

1. Will be responsible for the scope management for the multiple projects undertaken
2. Work directly with clients and consultants to gather requirements to understand their goals and work with the internal team to develop the best solution
3. Liaise with external and internal teams to act as the primary technical contact for queries related to the project
4. Work with development teams to get them in sync with client requirements
5.  Improve processes & methodologies to achieve faster and better delivery of project
6. Work on internal projects (product and business intelligence projects) to achieve the goal of the respective team
7. Write user stories, document the product requirements, workflows & test criteria
8.  Actively work with Sales team on pre-sales proposal activities & high-level solutioning
9.  Take initiatives to set up processes in the company and be actively involved in hiring and building the future team
10. Be the custodian of functional & non-functional requirements of the projects undertaken
11. Work with Product Owner to define, prioritize requirements and accurately maintain requirements traceability.

Skills You Should Have:

1.  Excellent communicator and relationship builder: A track record of collaborating with a variety of cross-functional teams in a dynamic environment.
2. Dynamic: Strong decision-making and prioritization ability. Should be comfortable in dealing with lots of moving pieces. Have attention to detail, and are comfortable learning new technologies and systems
3. Team player: Knack for influencing without being authoritative. Pitch in wherever the team needs help, from writing blog posts to supporting customers
4. Sense of data: Ability to turn insights into actionable growth initiatives
5. Accountability: High sense of ownership and relentlessness to deliver projects with
6. High business impact: You value integrity and derive great personal joy from efficient teamwork
7. Problem-solving: Good in problem-solving and ability to bring in new ideas and drive project agenda from scratch
8. Tools: Experience with tools for capturing and maintaining requirements & mockups/sketches is ideal. i.e. Jira, Zoho
9. Consulting approach: Ability to do feasibility study and high-level solutioning for clients
10. Soft skills: Good English communication and proactive, collaborative mindset to maintain continuous communication with the clients for project updates and in turn build trust and effective working relationships.

Requirements:

1. Experience with all stages of the SDLC, conceptualization to implementation.
2. Exposure to Agile methodologies (Scrum)
3. Experience working at an agile software company/startup is a bonus
4. Strong project instincts; you have a strong intuition about what users want and understand their business

Why should you consider joining Growisto?

1. It will be a challenging role and you will get complete ownership to solve challenging problems. If you like challenges and think from a first principle basis, you should definitely take this up
2. If you have the aspiration to grow and develop as a leader in parallel to a multifold growth rate of a start-up then you should join us
3. If we have to choose between culture/team and profits, our obvious choice is culture. If your thought process and personality resonate with our cultural values, then you should join us

Why should you not consider joining Growisto?

1. If the role description does not excite you, then you should not join us
2. We are a startup and things will move fast. If you are not comfortable in a fast-paced environment, then you should not join us