8Views

About 8 Views:

8 Views is a Hyderabad-based digital marketing agency specializing in lead generation through content-driven performance marketing. Since 2015, we've partnered with over 300 brands, building impactful campaigns that deliver both high-quality leads and measurable results, helping generate over ₹200 million in revenue for our clients. Our 100 plus team thrives on a blend of creativity and data driven expertise, driving tangible results within a work culture that fosters innovation, supports growth, and encourages creative freedom.

About the Role:

We are looking for a Business Development Manager with a strong understanding of Performance Marketing to bring new clients to 8 Views and grow the agency's revenue.

This is not a traditional sales role. You will pitch performance marketing-led businesses across Real Estate, Education, Healthcare and other lead-generation focused brands, so you need to understand the numbers behind the pitch, not just the pitch itself.

You will curate client-specific pitches, build pitch decks, manage the pipeline and close deals. About 30% of your time will go to your own outreach: sourcing leads on LinkedIn and building relationships with consultants and potential partners. A dedicated outbound team supports lead generation, so the rest of your time goes to pitching, proposals and closing.

If you enjoy combining sales with marketing strategy and data-driven conversations, this role is for you.

Key Responsibilities:

• Own the new-business pipeline from first conversation to signed contract, and close deals to meet monthly and quarterly revenue targets.
• Curate client-specific pitches by researching each prospect's business, competitors, digital presence and gaps, and recommending the right service mix (SEO, performance marketing, social, content, creative).
• Create pitch decks and proposals that are clear, visually strong and persuasive, and prepare scope-of-work and pricing documents with the team.
• Present to clients in person and over calls, and handle objections, negotiation and follow-ups.
• Discuss performance marketing numbers confidently with prospects: CPL, CPC, CTR, CPA, ROAS, conversion rates and lead-to-sale ratios across Google Ads, Meta and SEO.
• Build realistic budget, lead and ROI projections for proposals, backed by data.
• Run your own outreach (about 40% of your time): source leads on LinkedIn and other channels, send connection requests and follow-ups, and start conversations with decision-makers.
• Build relationships with consultants, agencies and potential partners for referrals and collaborations.
• Work with the outbound team on lead handovers, giving feedback on lead quality and ideal prospects.
• Qualify leads on budget, need, timeline and decision-maker access.
• Manage the pipeline in the CRM and share weekly and monthly reports on pipeline status, conversions and revenue forecasts.
• Hand over closed clients smoothly to the Brand Management and delivery teams, and make sure promises made in the pitch are understood internally.

What We're Looking For:

• 3+ years of experience in business development, sales or client acquisition, preferably in a digital marketing or advertising agency.
• Strong understanding of performance marketing, digital strategies, marketing funnels and key performance metrics.
• A track record of closing deals and hitting revenue targets.
• Ability to build pitch decks and proposals in PowerPoint, Canva or Google Slides.
• Strong command of LinkedIn as a prospecting tool and comfort running your own outreach.
• Excellent communication, presentation and negotiation skills.
• Strong analytical thinking and a data-driven mindset, with comfort in numbers, reports and ROI discussions.
• Hands-on experience with a CRM and outreach tools.
• Proficiency in G Suite; familiarity with Meta, Google and LinkedIn Ads is an advantage.
• Comfortable using AI tools to improve research, proposals and productivity.

What Will Make You Successful:

• You think beyond the pitch and understand the client's business growth.
• You are comfortable discussing marketing numbers, not just creative ideas.
• You tailor every pitch to the client instead of reusing a template.
• You can challenge a client's assumptions with data and advise them confidently.
• You build real relationships with consultants and partners who bring referrals.
• You stay disciplined on pipeline hygiene and follow-ups.

Bonus Points If You Have:

• Experience selling digital marketing or performance marketing services.
• An existing network of consultants, agencies or channel partners.
• Experience with Real Estate, Education or Healthcare clients.
• Familiarity with LinkedIn automation and lead-generation tools.

Agency experience is mandatory. Candidates with prior experience selling performance marketing services will be preferred.

Job Summary:

We are looking for an experienced Campaign Manager who can combine strategic thinking, marketing, and analytical skills with initiative and drive. The ideal candidate should be a logical thinker, who can also be creative and feel comfortable managing complicated campaigns across a range of search engines, social media, and other online advertising platforms.

Job responsibilities:

Campaign Managers at 8 Views bring together strategic thinking, marketing, and analytical skills to manage complicated campaigns across search engines, social media, and other advertising platforms. You are the right fit if you are a logical thinker who has the drive to consistently take initiative and deliver creative solutions.

• Work majorly on lead generation and e-commerce campaigns on leading Ad platforms (Google AdWords, Facebook Ads, LinkedIn, Amazon etc.)
• Analyse and optimize campaigns on a daily basis
• Work closely with the client and account manager, along with the content, design, and technology teams to generate business results for brands
• Launch, manage, and monitor Ad accounts 
• Prepare projections for the campaigns and exhaustive reports for the campaigns
• Have excellent Microsoft Excel skills (v-lookups, pivot tables, formulae, etc.)
• Require assistance in creating a campaign entirely from the ground up.

Job Requirements:

• Launching and optimizing campaigns across various platforms Like Google, Facebook, LinkedIn etc
• Weekly and Monthly reports
• Internal and External meetings
• Ads plan and Strategy
• Ad Budgeting
• Collaboration with Internal team and Clients
• Handling performance marketing for at least 5 to 6 clients
• Analyse data from Ad dashboards and CRM to enhance performance of each client
• Use A/B testing and other testing methodologies to improve campaign performance
• Minimum 2 year of experience is required in performance Marketing.

Any Specific criteria to look for in a candidate:

Work on brands as the face of the agency and contribute to the creation of digital experiences. Manage work efficiently, generate ideas collaboratively with the team, and have a passion for top-notch quality.

The Account Manager will work across multiple teams to drive engagement and ROI-led growth for the clients.

Job Description:

 - Creating a positive onboarding experience for new clients.

• - Manage daily activities and tasks for clients
• - Regularly interacting with clients through telephone calls, email communications, or face-to-face meetings.
• - Responding to clients' requests as they arise in real time
• - Maintaining an accurate record of all necessary documents pertaining to the brand.
• - Coordinate with various internal teams to deliver Creative, Data Analytics, Tech, As and Operational Services
• - Develop a relationship with clients and manage their expectations (Kudos if you can balance the two together!)
• - Upsell! Always be on a lookout to identify opportunities and convert them to grow revenue
• - Ensure that projects/scope is completed on time 
• - Coach and support team members to help them meet departmental goals
• - Take responsibility for the quality of work, the accuracy of brief and the team’s output
• - Maintain weekly, fortnightly and monthly reports 
• - Meeting clients to discuss digital marketing strategy and report on progress
• - Keep ahead of industry’s developments and apply best practices to areas of improvement
• - Maintain an orderly workflow according to priorities
• 
  

BECOME A PEOPLE’S PERSON!

• - Exhibit strong leadership skills and motivate-inspire your team members
• - Stick to the client’s brief and the agreed process to deliver effectively
• - Utilize your team’s productivity keeping the Scope Of Work and allocated budget
• - Be all ears to everyone around and mentor yourself  to get the best performance possible
• 
  

IMPROVE THE PROCESS!

• Relentlessly work on improving the internal processes while solving problems along the way
• 
  

COMMUNICATE AND COLLABORATE!

• - Manage all business communications
• - Become a link for the internal team and make sure the process is consistently followed
• - Thrive on collaboration to create killer work
• 
  

SKILLS WE DESIRE

• - Develop and maintain existing client relationships.
• - Excellent organizational and time management skills.
• - Strong digital marketing ecosystem understanding
• - Strong analytical and problem-solving skills.
• - Effective communication skills.
• - A+ presentation skills
• - Natural attention to detail
• - Foresight