Digital Marketing Agent - Facebook Ads

About Us

Binocs.co empowers institutional lenders with next-generation loan management software, streamlining the entire loan lifecycle and facilitating seamless interaction among stakeholders.

Team: Binocs.co is led by a passionate team with extensive experience in financial technology, lending, AI, and software development.

Investors: Our journey is backed by renowned investors who share our vision for transforming the loan management landscape: Beenext, Arkam Ventures, Accel, Saison Capital, Blume Ventures, Premji Invest, and Better Capital.

Responsibilities

We seek a motivated, brilliant, and passionate AI Engineer who is excited about using AI to solve real-world problems and create impactful products. If you're someone who is never satisfied with the status quo, loves to challenge existing norms, and is passionate about AI, especially in the field of prompt engineering with Large Language Models (LLMs) like ChatGPT, we want you on our team.

Responsibilities:

• Spearhead the development and integration of AI technologies within our digital platform, focusing on LLMs like ChatGPT.
• Work closely with the product and development teams to embed AI capabilities that enhance user experiences and business outcomes.
• Innovate and implement prompt engineering techniques to refine and optimize interactions with LLMs.
• Collaborate in High-Level Designs (HLDs) and Low-Level Designs (LLDs), ensuring AI solutions are scalable and robust.
• Mentor and lead discussions on best practices in AI development, staying ahead of the curve in AI trends and technologies.
• Ensure the reliability, security, and performance of AI implementations.
• Dive into new AI domains, showing a willingness to explore and master emerging AI technologies.

Qualifications

• Pursuing BE/BS/BTech/ME/MS/MTech in Computer Science, Engineering, or a related field from top-tier universities.
• Relevant Projects/Internship in AI development, with a specific focus on prompt engineering with LLMs like ChatGPT.
• Demonstrated proficiency in programming languages relevant to AI development and a passion for coding.
• Solid understanding of AI principles, machine learning models, and the ability to apply them in creating impactful solutions.
• Knowledge of deep learning for computer vision and (or) NLP
• Experience with cloud computing platforms (e.g., AWS, Azure, Google Cloud) and understanding of deploying AI solutions at scale.
• Knowledge of DevOps practices for AI, including continuous integration and deployment (CI/CD) for AI models.

Good to have

• Practical experience with microservices architecture and serverless computing.
• Contributions to open-source projects or active engagement in AI development communities.
• Experience in working with LLMs and AI technologies beyond prompt engineering.

Benefits

Joining Binocs.co means being part of a groundbreaking journey to redefine the financial landscape with AI-driven innovations. You'll work alongside a team that values creativity, collaboration, and the drive to make a difference. We offer a dynamic work environment, competitive compensation, and the opportunity to be at the forefront of AI application in fintech.

We are looking for a Performance Marketing Manager for one of the fastest growing SaaS companies in India.

Role - Performance Marketing Manager

Experience - 5+ years

Location - Remote

About Company -

They are a SaaS product, is an easy-to-use social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step right from publishing posts on their profiles to analyzing their posts performance.

You will be:

- Managing paid ad campaigns across search, display, and retargeting networks by conducting extensive keyword research, analysis, and testing of keyword performance

- Ensuring successful campaigns, managing bids and budgets to be able to meet the predefined KPIs

- Optimizing campaigns, monitoring performance of all the key growth metrics on a daily/weekly basis and presenting it to the leadership periodically to deliver the best return on investment.

- Working with the content team and designing team to frame the most effective content & design for the campaigns

- Building and running A/B tests across landing pages and the homepage

- Taking complete ownership of the ads, budgets, implementation and their effectiveness, including managing the quality of listings and more to improve the ad efficiencies

- Using analytical tools to monitor key performance metrics like CPC, CPI, conversion rates daily and optimizing accordingly

- Accountable for all the paid marketing which includes - PPC ad platforms like Bing, Google, etc.,

- Accountable for Social Media Ads- LinkedIn, Facebook, Twitter, YouTube, Instagram, Bing, and Quora. PPC for directories like G2Crowd, Capterra, etc., Banner Ads, etc.

What are we looking for?

- 5+ years of experience in paid advertising campaigns, majorly in the Google, LinkedIn, Facebook, Instagram, Twitter Ads

- Prior experience in Performance marketing in the B2B/ SaaS setup in the US markets 

- Experience in identifying target audiences and devising effective campaigns

- Should be able to manage budgets (50-100k USD per month or higher), optimize cost per lead, recommend paid platforms and channels, and should be able to work with the team on landing page and conversions

- Ability to brainstorm new and creative growth strategies

- Strong analytical skills with proficiency in Google Analytics and Excel

- Hands-on experience in Google Editor, Google Analytics, Google Merchant Center Impeccable communication skills.

Company Description

Apollo Finvest is a publicly listed Non-Banking Financial Company (NBFC). Think of us as AWS for Lending. We enable any company to offer fully digital and compliant digital loan products to their end customers. Built on modern Restful APIs, we treat the financial services on our platform as building blocks, which our partners can mix and match to create loan products specifically tailored to their business model. 

Key Responsibilities

- Working closely with the Credit, Business, and Compliance team to manage and mitigate risk exposure.

- Monitoring of loan accounts, checking loan documents & timely preparing various MIS reports.

- Streamline operational processes to enhance efficiency.

- Ensure completeness of documentation in accordance with approved terms and conditions.

- Develop Risk and Operational strategy for line management, collections, underwriting, pricing etc.

- Assist COO and Credit team with operational and financial data analysis to establish early warning signals for risk exposure across lending products.

- Complying with RBI/Regulatory guidelines and establishing processes to safeguard risk exposure

Minimum Requirements

- Proven experience of minimum 5 years in progressively responsible risk and/or operations roles within the NBFC sector

- Has experience with scaling and managing lending products

- Attitude to work at lightning fast speed

- Background of underwriting, credit sanctioning, or credit policy drafting would be given a strong preference

- The candidate must be exceptional in people management, communication, and presentation skills.

- A proven track record of managing partners and engaging in solution selling would be preferred

- Highly organized and efficient, with the ability to multitask and meet tight deadlines

A strong work ethic and a result-oriented approach

*The CTC range exceeds to what is shown in the job description*

Responsibilities : 

• Provide Voice and Remote terminal support for Level 1/2 backup and restore Issues and submit stars tickets
•  Configuration, Troubleshooting and assisting setup of backup Environment.
• Follow the Alert Management Strategy for category Level 1/2 on various system/server alerts received every day
• First and second level troubleshooting of the backup and restore issues
• Update & Maintain Pertinent technical and Operational Documentation
• Open support cases and work with vendors such as Oracle / IBM and Symantec/Iron Mountain to provide necessary logs/information on issues raised by
• Coordinate fix of H/W issues with vendors on backup servers following Hardware management processes and procedures
• Working with tape library teams on tape management
• Installation and configuration of backup software on servers and clients.
• Checking the failed backups for the day and rerunning them to meet SLA
• Setting up or Assisting in LAB/Dev machine needs for test purpose etc
• Requesting tapes from offsite location to facilitate restore
• Housekeeping of User or System Environment (Ex: work on heavy hitters and try to validate the exclude list etc)
• Work on RPO ( Recovery Point Objective ) and failure reports
• Backup policies and storage media management
• Daily operational checklists
• Notifications to a Group of Users or IT Admins mailing list
• Work on Change management windows
• Generate multiple reports and metrics as required for operations and planning
• Strive for improvement in operational and business value.

• Should be responsible for Scrum Master role and taking care of proper Daily Stand Up Meeting with the team and ensure team efficiency & unblock them by resolving their concerns.
• Taking care of complete Product backlog of the Product which is going to be developed or under development.
• Should be able to define proper Sprint Cycle & timeline for particular sub-part of the Product. Should be able to plan the Sprint items in such a manner that there is some needful & working sub-part of the Product is coming out at the end of every Sprint Cycle.
• Should be able to update Product Owner timely if there is any issue/challenge in the development team.
• Should be able to timely raise alarm / red flag to Senior Management/Product Owner if there is any major challenge in the Product.
• Should be able to manage team leave plans and then accordingly planning the Sprint Cycle.
• Take care of end-to-end timely and quality delivery of the complete product.
• Additionally , should be responsible for validating the product and ensure the quality of the product by identifying the bugs in the product. Should be able to timely update the development team for the bugs and push the dev team to timely resolve the bugs/issues.

• Researching possible business opportunities, prospecting new clients through various sources and building a pipeline of prospects
• Reaching out to potential clients via cold calls and cold email
• Understanding the business requirements of the clients and accordingly pitching the company’s products/services
• Educating the new clients and also updating the existing clients about any product/service improvements/updates
• Answering any concerns or queries raised by the clients in a timely manner
• Following up with the clients to ensure that their show of interest is retained and converted to business for the company
• Negotiating and closing the sales deal by handling all the relevant operational activities as well during the process
• Collecting feedback and suggestions from the clients in regular intervals and reporting the same to the management
• Ensuring compliance of relevant rules, laws & regulations
• Updating and maintaining a database of prospects, sales figures etc. and reporting the same to the management in regular intervals
• Working in coordination with internal stakeholders such as various teams and external stakeholders such as clients

Desired Candidate Profile

• Graduation is a must
• Relevant work experience of minimum 2+ years in inside sales
• Previous experience of handling a CRM, using an email outreach tool and prospecting is required
• Willingness to work remotely
• Excellent communication skills- Advanced level proficiency in English is required
• Excellent negotiation and presentation skills

• Collaborate with internal teams to define user interface requirements
• Combine various colors, shapes and typography fonts to improve user experience
• Paint by hand and use drawing applications to design original graphics
• Use visual design software to refine illustrations
• Apply sketching techniques, like gradients and contrasts to enhance digital images
• Present rough drafts to product managers and/or key stakeholders to gain approval
• Develop prototypes and models to use in various products to maximize aesthetic consistency
• Brainstorm new ideas, layouts and graphics
• Stay up-to-date with design application changes and industry developments

• Proven work experience as a Visual Designer, UI Designer or similar role
• Portfolio of related works (e.g. logos, animations and graphics)
• Hands-on experience with image editing and digital sketching software, like Photoshop, Indesign and Adobe Illustrator
• Knowledge of HTML/CSS; JavaScript is a plus
• Strong aesthetic skills with the ability to combine various colors, fonts and layouts
• Ability to meet deadlines while working on team projects
• Attention to visual details
• BSc degree in Design, Visual Arts or relevant qualification