Ads Campaign

We’re seeking a Marketing Campaign Manager to help coordinate our marketing team and turn strategic priorities into focused, measurable campaigns.

This is a hands-on coordination role for someone who understands B2B marketing, knows how the pieces of a campaign fit together, and is comfortable working with broad objectives and turning them into an actionable plan for a team of specialists while also seeing it through to completion.

The Role:

The current marketing department includes specialists working across content, digital marketing, design, analytics, social media, and other channels. The Marketing Campaign Manager will serve as the day-to-day point person who works directly with the specialists and keeps their efforts coordinated, prioritized, and focused on our primary objective: generating qualified leads and supporting sales growth.

Working with company leadership, you will help translate broader goals and targets into digital marketing initiatives and campaigns, assign and coordinate deliverables, monitor progress, identify roadblocks, and ensure that marketing activities contribute to business objectives. In other words, you will be the connector bridging organizational leads and broad strategies into actionable and measurable initiatives.

Key Responsibilities:

• Bridge marketing strategies and business priorities into actionable campaigns, projects, timelines, and deliverables.
• Coordinate writers, designers, analysts, digital marketers, and other specialists to keep campaigns moving forward.
• Maintain the team's focus on high-priority lead-generation and pipeline objectives.
• Coordinate multi-channel campaigns across paid media, landing pages, email, content, social media, and other relevant channels towards the primary objectives of the business.
• Work with analytics specialists to monitor campaign performance, lead generation, conversions, and other key KPIs.
• Identify campaign bottlenecks, missed deadlines, or competing priorities and help resolve them.
• Provide regular updates to marketing and company leadership on campaign progress, performance, challenges, and opportunities.
• Help build a culture where marketing success is measured by business impact rather than simply by the volume of content or activities completed.

What We're Looking For

• 4+ years of experience in B2B marketing, campaign management, demand generation, marketing coordination, or a related coordinator role.
• Experience coordinating campaigns involving multiple marketing disciplines and team members.
• Strong understanding of lead generation, conversion funnels, digital campaigns, ad platforms, and B2B sales cycles.
• Ability to take a broad objective and independently translate it into a clear and actionable campaign plan.
• Strong project management, organization, communication, and follow-through.
• Comfortable working with marketing data and using performance metrics to guide priorities and decisions.
• Experience working with sales teams and understanding how marketing contributes to pipeline development.
• Experience in cybersecurity, technology, SaaS, IT services, or another complex B2B industry is an advantage.

We're looking for someone who naturally asks how our initiatives contribute to our goals and what can be done to improve things even further on the next campaign.

If you're equally comfortable discussing campaign strategy, coordinating a team, reviewing performance data, and making sure an important landing page actually gets launched, we'd like to hear from you.

Performance Marketing Manager (PPC)

Location: Mohali, Phase 8B (On-site)

Experience: 4+ Years

About the Role

75WAY Technologies Pvt. Ltd. is looking for an experienced Performance Marketing Manager (PPC) to drive lead generation and digital growth for our in-house IT services website. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid marketing campaigns for an IT software development company, with a strong focus on generating high-quality B2B leads.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
• Manage performance marketing campaigns for the company's in-house website to generate qualified IT service leads.
• Develop strategies to increase website traffic, lead conversions, and return on ad spend (ROAS).
• Conduct keyword research, competitor analysis, and audience targeting for IT services.
• Optimize campaign performance through A/B testing of ads, landing pages, and bidding strategies.
• Monitor and improve key metrics such as CPC, CTR, CPA, Conversion Rate, and ROAS.
• Collaborate with the SEO, Content, Design, and Development teams to improve campaign effectiveness.
• Create and manage remarketing and retargeting campaigns.
• Prepare weekly and monthly performance reports with actionable insights.
• Manage advertising budgets efficiently to maximize campaign performance.
• Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.

Job Role: Senior Social Media Account Manager

Experience Level: 3+ years

Location: Bangalore, On-site

Job Description:

● Create campaign strategies and monitor the execution to achieve the brand objectives.

● Manage social handles of the brand, like Instagram, Facebook, LinkedIn, X etc.

● Develop, implement and manage a brand's social media strategy on a monthly basis.

● In-depth knowledge of social media marketing, market trends, integration of online with offline marketing and reporting.

● Measure the success of every social media campaign, as per required metrics.

● Work with copywriters and designers to ensure content is well-suited and appealing to the defined target group for respective brands.

● Communicate with industry professionals and 3rd party vendors if and when required.

● Provide constructive feedback to the team(copy & design) to achieve desired results.

Requirements:

1. Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).

2. 3+ years of proven experience in social media management within a client-based agency or related environment.

3. Demonstrated success in devising and executing impactful social media strategies for a variety of clients.

4. Excellent written and verbal communication skills, conveying ideas clearly to internal teams and clients.

5. Profound understanding of social media platforms, algorithms, content formats, and best practices.

6. Proven track record of generating exceptional results via integrated marketing strategies(online+offline)

Responsibilities:

• Plan, launch, and optimize campaigns across Meta and Google platforms.
• Manage budgets and daily campaign performance.
• Scale profitable campaigns while maintaining efficiency targets.
• Build acquisition and retargeting audiences.
• Create lookalike audiences.
• Develop testing frameworks for campaign scaling.
• Work closely with designers and content teams.
• Recommend creative improvements based on campaign data.
• Drive testing of creatives and messaging.
• Maintain campaign dashboards.
• Analyze campaign performance.
• Present recommendations and insights to leadership.
• Ensure accurate tracking implementation.
• Monitor attribution and conversion reporting.
• Performance Optimization (Improve):

● ROAS

● CAC

● CPA

● Conversion Rate

● Customer Acquisition Volume

Requirements:

• Minimum 1 year of hands-on experience with Meta Ads & Google Ads
• Strong understanding of performance marketing & campaign optimization
• Ability to work closely with designers and the content team
• Experience with E-commerce & D2C brands is preferred
• Data-driven mindset with a focus on leads, sales & ROAS

 About the position: Weare seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels. As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.

About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!

Responsibilities:

● Develop and drive business with Digital marketing strategies.

● Proficiency in Google Analytics and Search Marketing

● DataDriven decision making

● Email Marketing Metrics and Planning

● Work closely with the sales and marketing team to align efforts and drive revenue.

● Use data and analytics to measure and improve the performance of the demand generation efforts.

● Develop and maintain relationships with partners, influencers, and other stakeholders.

● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts

● Monitor industry trends and stay-up-to-date on new technologies and techniques.

● Conduct market and customer research to identify opportunities and challenges.

● Internal Analysis- Distinctive Competencies & Competitive Advantage. ● Create and manage demand generation budget and forecasts

● Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.

● Identify and resolve challenges and conflicts within the demand generation process

Requirements:

● Bachelor’s degree in marketing or related field.

● 2-3years of experience in demand generation or B2B/E-Commerce space.

● Experience in managing paid search campaigns, demand generation, email marketing.

● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.

● Strong analytical skills, with experience analyzing data and making data-driven decisions

● Knowledge of sales techniques and strategies

● Excellent communication & collaboration skills

● Ability to prioritize and manage multiple tasks and projects

● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.

JOB DESCRIPTION – PERFORMANCE MARKETING SPECIALIST

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
• Manage campaigns for e-commerce websites, including product-based advertising, lead generation, conversions, and revenue-focused campaigns.
• Develop and implement paid advertising strategies based on campaign objectives, target audience, budget, and business goals.
• Monitor campaign performance and optimize CPC, CTR, CPA, ROAS, conversion rate, and overall ROI.
• Handle multiple client accounts and manage campaigns across different industries and business requirements.
• Independently manage assigned projects as well as collaborate effectively with the performance marketing team.
• Conduct keyword research, audience targeting, competitor analysis, ad copy testing, and campaign structuring.
• Create and manage different campaign types across Google Ads, including Search, Display, Performance Max, Shopping, and YouTube Ads.
• Plan and manage Meta Ads campaigns, including prospecting, retargeting, catalog/product ads, and conversion campaigns.
• Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.
• Continuously test and optimize ad creatives, audiences, placements, bidding strategies, and landing pages.
• Coordinate with content, design, SEO, and development teams to improve campaign performance and conversion rates.
• Stay updated with the latest trends, features, policies, and best practices in Google Ads, Meta Ads, and digital advertising.

Required Skills & Experience:

• Proven hands-on experience working with both Google Ads and Meta Ads.
• Experience working with e-commerce websites and performance marketing campaigns is highly preferred.
• Experience handling multiple clients/accounts simultaneously.
• Ability to independently manage projects from campaign planning and execution to optimization and reporting.
• Experience working both individually and as part of a team.
• Strong understanding of conversion tracking, remarketing, audience targeting, bidding strategies, and campaign optimization.
• Good analytical and problem-solving skills with the ability to interpret campaign data and identify growth opportunities.
• Hands-on experience with Google Analytics/GA4, Google Tag Manager, Google Merchant Center, and other relevant marketing tools is preferred.
• Strong understanding of KPIs such as ROAS, ROI, CPA, CPC, CTR, CPL, and conversion rate.
• Excellent communication and client-handling skills.

Develop and execute marketing strategies aligned with business objectives.

Plan and manage digital marketing campaigns across multiple channels.

Manage SEO, SEM, social media, email marketing, and content marketing activities.

Develop strategies to increase website traffic, leads, and conversions.

Manage social media presence across LinkedIn, Instagram, Facebook, and other relevant platforms.

Coordinate the creation of marketing content, advertisements, landing pages, and promotional materials.

Conduct market and competitor research to identify trends and opportunities.

Plan and execute lead-generation campaigns.

Monitor campaign performance and optimize marketing activities based on data.

Track key metrics including website traffic, leads, conversion rates, engagement, CAC, and ROI.

Collaborate with sales, product, design, and other teams.

Manage marketing budgets and ensure effective allocation of resources.

Build and maintain brand consistency across marketing channels.

Prepare regular marketing performance reports for management.

Job Role: Social Media Account Manager

Experience Level: 2+ years

Location: Bangalore, On-site

Job Description:

● Create campaign strategies and monitor the execution to achieve the brand objectives.

● Manage social handles of the brand, like Instagram, Facebook, LinkedIn, X etc.

● Develop, implement and manage a brand's social media strategy on a monthly basis.

● In-depth knowledge of social media marketing, market trends, integration of online with offline marketing and reporting.

● Measure the success of every social media campaign, as per required metrics.

● Work with copywriters and designers to ensure content is well-suited and appealing to the defined target group for respective brands.

● Communicate with industry professionals and 3rd party vendors if and when required.

● Provide constructive feedback to the team(copy & design) to achieve desired results.

Requirements:

1. Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).

2. 3+ years of proven experience in social media management within a client-based agency or related environment.

3. Demonstrated success in devising and executing impactful social media strategies for a variety of clients.

4. Excellent written and verbal communication skills, conveying ideas clearly to internal teams and clients.

5. Profound understanding of social media platforms, algorithms, content formats, and best practices.

6. Proven track record of generating exceptional results via integrated marketing strategies(online+offline)

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
• Hands-on experience in paid marketing, client communication, campaign planning, execution, and strategy.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.

We seek a highly motivated Marketing Manager to join our dynamic team at Hiraya Digital. The ideal candidate will have a strong background in design and marketing, with the ability to create and manage engaging social media content. They should possess excellent communication skills, be fluent in English, and be available during US time zones.

Responsibilities:

● Develop and execute a comprehensive marketing strategy aligned with client needs and goals.

● Lead the marketing team in creating innovative campaigns to engage clients' target audiences.

● Closely involved in cross-checking, approving, and overseeing social media postings.

● Oversee the creation of high-quality content such as social media graphics, content calendars, emailers, and websites.

● Collaborate with cross-functional teams to address clients' challenges in real time.

● Work closely with graphic designers and video editors to produce compelling visual content.

● Implement digital marketing strategies to enhance brand visibility and drive website traffic

.● Stay updated and Manage paid advertising campaigns, including Google Ads, Facebook Ads, and other platforms.

● Analyze campaign performance metrics and recommend optimizations.

● Stayupdated with digital marketing trends and best practices.

● Provide strategic solutions and act as a thought leader within the team.

● Effectively communicate ideas and strategies to clients.

● Thrive in a fast-paced work environment. Requirements

: ● Minimum3years of working experience as a Marketing Manager.

● Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

● Proven experience in project management.

● Proven experience in digital marketing or marketing coordination roles, with a solid understanding of social media platforms.

● Excellent written and verbal communication skills, with the ability to craft engaging content.

● Strong organizational and time-management skills, capable of handling multiple tasks and deadlines.

● Ability to work independently and collaboratively in a fast-paced, remote work environment.

● Availability to collaborate during US time zones as needed. Expertise in Software:

● Expertise in Meta suite (Instagram, Facebook, Whatsapp).

● Expertise in Design tools such as Photoshop and Illustrator.