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Google Adwords Specialist

Google Adwords Specialist

at Leading Agency

Agency job
2 - 5 yrs
₹2L - ₹3L / yr
Full time
Google Adwords

Job Description – Google Adwords Specialist 

We are looking for someone with great hands-on  experience in managing  Google AdWords. The candidate will be responsible for 

optimizing  Google AdWords campaigns. He/She must be well-versed with the best practices and need to know the right way to create compelling ads to catch the attention of potential customers. The  primary responsibilities will be maintaining the Google Ad accounts of  clients and analyzing the results to identify patterns and trends that can 

help improve the campaign results. 



-Manage all aspects of Google Ad campaigns end-to-end 

-Create and optimize ad campaigns and paid search landing pages to increase return on investment (ROI) 

-Use Google Ads to drive a variety of online marketing campaigns and  develop PPC strategies to increase online visibility 

-Ability to communicate with clients directly and present reports daily,  weekly and monthly basis. Handle clients independently. 

-Setup, run, and continuously monitor all campaigns for maximum  performance on key funnel KPIs 

-Set up A/B tests and champion a test and learn approach to inform  our best path to continuous growth 

-Should have a fair knowledge of all the Google tools like merchant  center, webmasters, analytics, etc. 

-Actively seeks solutions through logical reasoning and data  interpretation skills and identifies trends to appropriate channels including improvement suggestions 

-Maintain and monitor keyword bids, account daily and monthly budget  caps, impression share, quality score and other important account  metrics. 

-Optimize all PPC activity, including bid management, copywriting and  competitor benchmarking 

-Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and  other facets of paid search in accordance with client goals. 

-Keep pace with search engine and PPC industry trends and  developments. 

-Monitor and administer web analytics dashboards, reports and  key  reporting tools, and point out key areas of importance in accordance  client goals. 

Desired Candidate Profile: 

-Prior agency experience in handling Paid campaign accounts of high  budget. 

-Should possess analytical skills and can leverage data, metrics,  analytics, and consumer behavior trends to generate creative ideas and find  opportunities for optimization. 

-Should be a highly goal-oriented individual who is resilient in your pursuit of growth. 

-Should have a self starter  mentality,  a strong sense  of ownership ,  and an appetite for learning. 

-Experience of managing multiple PPC campaigns simultaneously 

-AdWords certification a plus. 

-Experience in growth strategies and media planning & brand uplift 

-Proven track record of successfully leading enterprise-level paid  search accounts by supporting from media planning to execution 

-Strong hold on creating & implementing Search, Shopping, Video,  and App Install campaigns and build data-driven strategies  to deliver  consistent growth 

-Core understanding of conversions tracking and attribution modeling  including pixel/tags creations, conversion setting, look back window,  and custom variables 

-Strong PPT and Excel skills as well as data analysis & problem-solving abilities. 

-Detailed understanding of marketing concepts & brand  communications. 

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