Job Description – Google Adwords Specialist
We are looking for someone with great hands-on experience in managing Google AdWords. The candidate will be responsible for
optimizing Google AdWords campaigns. He/She must be well-versed with the best practices and need to know the right way to create compelling ads to catch the attention of potential customers. The primary responsibilities will be maintaining the Google Ad accounts of clients and analyzing the results to identify patterns and trends that can
help improve the campaign results.
Responsibilities:
-Manage all aspects of Google Ad campaigns end-to-end
-Create and optimize ad campaigns and paid search landing pages to increase return on investment (ROI)
-Use Google Ads to drive a variety of online marketing campaigns and develop PPC strategies to increase online visibility
-Ability to communicate with clients directly and present reports daily, weekly and monthly basis. Handle clients independently.
-Setup, run, and continuously monitor all campaigns for maximum performance on key funnel KPIs
-Set up A/B tests and champion a test and learn approach to inform our best path to continuous growth
-Should have a fair knowledge of all the Google tools like merchant center, webmasters, analytics, etc.
-Actively seeks solutions through logical reasoning and data interpretation skills and identifies trends to appropriate channels including improvement suggestions
-Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
-Optimize all PPC activity, including bid management, copywriting and competitor benchmarking
-Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
-Keep pace with search engine and PPC industry trends and developments.
-Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
Desired Candidate Profile:
-Prior agency experience in handling Paid campaign accounts of high budget.
-Should possess analytical skills and can leverage data, metrics, analytics, and consumer behavior trends to generate creative ideas and find opportunities for optimization.
-Should be a highly goal-oriented individual who is resilient in your pursuit of growth.
-Should have a self starter mentality, a strong sense of ownership , and an appetite for learning.
-Experience of managing multiple PPC campaigns simultaneously
-AdWords certification a plus.
-Experience in growth strategies and media planning & brand uplift
-Proven track record of successfully leading enterprise-level paid search accounts by supporting from media planning to execution
-Strong hold on creating & implementing Search, Shopping, Video, and App Install campaigns and build data-driven strategies to deliver consistent growth
-Core understanding of conversions tracking and attribution modeling including pixel/tags creations, conversion setting, look back window, and custom variables
-Strong PPT and Excel skills as well as data analysis & problem-solving abilities.
-Detailed understanding of marketing concepts & brand communications.
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Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About our Client :-
Our client is part of the global media agency with mission is to make advertising more valuable to the world. They do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. They hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. They promise you a workplace that invests in your career, cares for you and is fun and engaging.
About the role :-
The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.
Some of the things we'd like you to do :-
• Utilise excellent English communication skills, both verbal and written, to liaise with both the client and the team within Essence
• Translating client requirements into Biddable campaign delivery briefs
• Effectively manage client deliverables to deliver on time and on target
• Develop strong relationships with your client, acting as key channel expert
• Be able to communicate with clients on subjects outside your remit, and provide them with useful insight
• Ownership and monitoring of campaign performance to ensure that SEM team provides proactive, strategic and tactical optimization recommendations
• Lead end of month/quarter campaign wrap ups for SEM channels
• Regularly contribute to media best practices and campaign processes
• Develop and execute rigorous testing plans
• Craft actionable insights for weekly and quarterly reports
• Manage the successful task delegation of work for 1-2 junior team members
A bit about yourself :-
• Excellent English communication skills, both verbal and written
• Approximately 3-5 years experience in a digital media agency
• Specialization in SEM (Google Adwords, Bing, Yahoo, Baidu, Naver, etc)
• Experience with planning and running larger-scale PPC campaigns across multiple markets. Experience with DS3 (bid management platforms e.g. Marin, Kenshoo) would be plus
• Doubleclick or Adwords certification
• Proficiency in Excel (Pivot Tables, VLookups, etc)
• A passion for everything digital, with an active interest and understanding of online advertising industry trends
• Strong understanding of optimization levers & testing approaches
• Great analysis skills (including quantitative analysis) and proven critical thinking capability
• Proven experience managing people/teams
Roles & Responsibilities:
·Manage company’s various online bidding profiles
·Identifying quality lead and bringing up the projects for the company
·Bidding on various portals like PPH/ GURU/ UPWORK / Freelancer and other relevant online platforms
·Handle the initial discussions and collect the strategic information about the prospects
·Understand complex project requirements and prepare proposal /bid to generate leads
·Continue prospect engagement and account management throughout the sales cycle until closure.
·Independently collaborate with the technical team for presentation with prospects.
·Scout for new bidding platforms and websites to catch out the opportunities.
Skill & Experience Required
·Excellent verbal and written communication skills, capable of converting the prospect with good linguistic ability.
·Must have 1-3 years of experience in Web Development & Mobile Apps project acquisition and closure through the online bidding platforms.
·Experience with lead generation and prospect management via various online bidding platforms.
·Must have sound technical knowledge of advanced Web and Mobile technologies trending today.
·Lead generation through LinkedIn, database, and other social networks would be an added value.
·Ability to handle the sales independently or as part of a team
- Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Plan and execute all digital marketing, including SEO/SEM, keywords, marketing database, email, social media and display advertising campaigns.
- Plan, monitoring & maintaining company online presence on social media.
- Employing online marketing analytics to gather information from web and social media pages.
- Measure and report performance of all digital marketing campaigns, and assess against goals.
- Acquire insight in online marketing trends and keep strategies up-to-date.
- Manage all digital marketing channels - FB, Insta, Marketplaces such as Amazon, Flipkart.
- Ability to execute campaigns across all online selling platforms.
- Prepare and manage digital marketing budgets, analytics & reports.
About us:
Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- End to end execution of marketing plan and the marketing operational activities to achieve marketing goals
Requirements
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Hands-on experience working with marketing automation tools such as Zoho.
- Team management capabilities and work extremely well with colleagues and also stakeholders across different products and geos.
About us
BlogVault today is responsible for the safekeeping of over 10,000 customer websites. Before we became a trusted backup partner, before we launched a best-in-class malware scanner , there were many hurdles to overcome and much to learn. This is our story (in short) to become a highly profitable, 100% bootstrapped company with the heart of a startup.
BlogVault goes beyond being just a plugin by providing backup, restore, staging, and website management solutions for WordPress sites. With real-time, daily, or on-demand backups, you can ensure your site is backed up on time every time.
At BlogVault, we work with the world’s largest companies as our customers and partners, but we know we have lots more scope for growth. We compete with billion-dollar companies with unlimited resources, so our focus has always been on quality.
Who is an ideal candidate
- Passionate and highly driven SEM Specialist/PPC Specialist with prior experience in managing multiple projects, schedules, and maintaining budgets effectively and proficient with keyword research tools and ad testing methodologies
- In-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices, as well as an understanding of social, video, search retargeting, and other online advertising opportunities
- Experience in implementing, optimizing, and managing digital advertising campaigns, with a background in online measurement, operations, and advertising networks
- Proven expertise in devising B2C & B2B integrated marketing campaigns with the aim of acquiring and retaining customers and implementing, tracking, and measurement of marketing campaigns.
Key Skills & Experience Required::
Excellent experience required in :
1) SaaS PPC/SEM Execution
2) Proven KPI's in Individual contributor role
3) Plan, Manage, execute & scale campaigns across Google and FB
4) Copywriting skills
5) Experience making changes on website for optimizations of ads
6) Obsessed with quality outcomes
As a Performance Marketing (SEM) specialist at BlogVault
You will work in close collaboration with the digital marketing team in planning, implementing, and managing our performance marketing strategies to help in increasing the traffic and conversions from an array of paid channels to drive growth and brand awareness in the US & European markets.
Responsibilities
- Plan, execute & follow up on strategy, driving traffic and lead generation through chosen paid channels
- Review and analyze the performance of the websites and develop plans to improve customer attraction and retention
- Analyze the paid search campaigns in order to maximize results based on these insights
- Collaborate with key team members on aligning our digital strategy driving an overall SEO/SEM approach
- Ownership of customer behavior analysis for all channels in order to optimize based on these insights
- Assure that the organization's brand and identity are adhered to in campaigns and in all communication channels.
- Maintain regular measurement of the ROI of campaigns and compiling regular spend reports for campaigns
- Consolidate and utilize data to inform new campaigns and the evaluation of existing campaigns.
- Ensure overall consistency for segmentation, ideal customer profile, and driving market growth in the sales enablement space
- Keep abreast of PPC and SEM trends.
Must Haves
- 2+yrs of relevant experience as a SEM /PPC Specialist in planning, executing, and optimizing SEM, google display, remarketing, and paid social tactics focused on performance and delivering positive ROI.
- Proven knowledge of integrated digital media campaign planning and execution
- Ability to manage PPC campaigns using multiple networks e.g. Google Adwords, Bing, Facebook, LinkedIn, etc
- Experience in Google Analytics performing deep-dive analysis to drive search marketing efforts.
- Knowledge of HTML/CSS, WordPress, WooCommerce
- Ability to work proactively and manage accounts, deliverables, and key objectives
- Ability to independently lead, communicate and collaborate with multiple business partners
Values we live by
Excellence in everything: Our products are top-notch. They are feature-rich, easy to use, and unrivaled in the industry.
Genuine love for WordPress: The platform, the community, the people—all of it. WordPress has democratized publishing, and it is truly a special industry to work in.
Customer service: We go out of our way to make sure every problem a customer has is solved. That’s actually how we ended up building Migrate Guru .
Continuous improvement: Remaining stationary means you are falling behind. There is always room to be better.
What it is like to work with us
Challenging. Exciting. Fun. Fantastic.
Our team is made up of talented people, committed to delivering their best every step of the way. Each day, we bring passion to achieve greater heights and solve bigger problems. There is no greater validation than when our customers tell us we are awesome.
We are looking for a motivated SEO/ Google Ads/ Facebook Ads Executive to come join our agile team of professionals.
- Working at the heart of the creative team, you will develop concepts for top brands operating across many industries.
- A love for both traditional and digital will help, as you will be working across multiple channels.
- Expertise on SEO, PPC, Web analytics, Google Analytics, Google AdWords, Facebook marketing and YouTube marketing.
- Executing unique ideas for digital marketing campaigns.
- Designing for various projects and mediums like social media campaigns, website wireframes, mockups and the occasional doodling.
- Working on Email Marketing, mobile Marketing, Content Marketing, Pay Per Click (PPC), Conversion Optimization.
Job Type: Full-time
Digital Marketing expert required to launch and build funnel for an Ai driven fem tech app.
Lead digital marketing strategy including Paid, Search, Display, Affiliate, Email, Fb Advertisement & SEO
Must have start up experience.
Wordpress, clickfunnels exp would be a plus.
Job Description and skill requirements
Digital Marketing Manager
(This role will come with Sales Targets and commensurate rewards)
Role
- Plan and execute digital marketing campaigns across different digital marketing platforms
- Understanding of SEO/SEM, Marketing database, email and display campaigns
- Design, build and maintain Social Media presence
- Thorough monitoring of all social media ,digital spends and optimizing the budgets
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Experience in setting up and optimizing Google AdWords campaigns
Skill Requirements:
- Self-Starter and a go getter!
- Proven experience in the Ecommerce space – Minimum of 2 years of experience in a similar role
- Understanding of digital marketing landscape, concepts and best practices.
- Knowledge of one of the web analytics tools (e.g. Google Analytics, Net Insight or Web Trends etc.)
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
- Knowledge of various search engine optimization platforms, best practices, and website analytics.
- Up-to-date on the latest trends and technologies in SEO.
- Develop and mentor campaign budgets.*
- *Generate leads from Quality Clicks on Quality Websites.
- Work on SEO & other initiatives to increase domain reputation & rank.
