Digital Marketing Executive

Job Description for Content Writer:

 1. Regularly produce various content types, including email, social media posts, blogs, and white papers.

 2. Actively manage and promote our blog, and pitch articles to relevant third-party platforms.

 3. Edit content produced by other members of the team.

 4. Collaborate with other departments to create innovative content ideas.

 5. Create eye-catchy and innovative headlines and body copy.

 6. Writing a wide variety of topics for multiple platforms

 Content Writer Skills:

 • Excellent verbal and written communication skills.

 • 1-6 years of experience in technical writing.

 • Creative and innovative thinker and planner.

 • Assists team members when needed to accomplish team goals.

 • Good interpersonal and communication skills

 • Familiarity with keyword placement and SEO

 • The ability to consistently meet tight deadlines

Why should you join us:

· Fixed working timings- 5 days working

· Attractive Incentives

· Young & Vibrant work culture

Job Location: Block A-128, Sector-63, Noida

Working Days: Monday to Friday

Shift: day Shift

Roles and Responsibilities:

Strategize & Execute campaigns on Facebook, Google Ads & other portals to drive growth.

Work on optimization of campaigns through lever like CTR, conversion rate, average order value, etc.

Analyzing & Reporting of Data & executing changes based on learnings.

Coordinate with agencies & design team to ensure campaign implementation.

Planning & Testing of creatives & Audiences Work on creatives & communication for the ads on various portals.

Understand business growth and track record through analysis

Requirements:

Digital Marketing

Experience: 3-4 years

Good written and verbal communication skills.

Knowledge of Microsoft Excel, Google/Facebook Ads and any other Paid Marketing certifications.

We need to have resumes that talk about ROAS, CAC, 

Roles and responsibilities:

• Can put together a content strategy from scratch
• Excellent written skills in English
• Responsible for producing high-quality engaging content for websites, Blogs and designing content for social media.
• Candidates will have to assist the team of Product Managers and Developers in the documentation of content based on product briefs.
• Work on Client proposal and Statement of Work (SoW).
• Work on the NDA(Non-Disclosure Agreement) templates etc.
• Ability to research new testing topics and write engaging content.
• Should be able to create new JDs for the software testing roles.
• Basic knowledge in the field of software testing like Functional Testing, Automation testing, Performance Testing, and other Software Testing Tools is required.
• The candidate must be passionate about technology content and SEO with the ability to create plagiarism free and SEO-friendly content.
• Develop and implement effective SEO strategies
• Should be comfortable in using proofreading tools like Grammarly, ProWritingAid, Hemingway App etc.
• Experience in using excel, google sheets, Word and PowerPoint is required.
• Design and implement direct email marketing campaigns
• Sending Weekly newsletters and realigning content based on customer feedback.
• Ability to connect with prospects through Linkedin Sales Navigator to nurture leads further
• Research and create articles and blogs for the website:
• Linkedin: Create, update business articles and participate in business groups
• Quora: Update answers and articles 
• Facebook: Create, update articles and participate in local groups
• Youtube: Optimise the videos
• Instagram: Casual updates about FG
• Coordinating content, maintaining aesthetics and technical tags
• Make outbound calls to the clients to follow up on leads generated
• Developing proposals in response to requests for proposals (RFPs)
• Proofread marketing collaterals before it goes live

Requirements:

• Bachelor’s degree in English, Journalism or related field.
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics.
• Excellent writing skills, as well as the ability to communicate and collaborate effectively.
• The ability to consistently meet tight deadlines.
• At least two years of experience writing for a B2B audience.
• Experience using WordPress, Weebly, and/or Joomla! preferred.

The Opportunity

We have a new opportunity as part of our newly developed Events & Experiences team at Extramarks Education- India's leading education tech company. 

A position based out of the head office in Noida, we are looking for a Marketing Manager- Events with experience marketing large scale events, IPs across lifestyle and entertainment events. 

In a hands-on role, our ideal candidate is a great communicator and collaborator, can plan and execute effective event marketing strategies focusing on result-driven metrics, lead multiple events, are solutions-focused, and know the country's events landscape. If creating quality consumer engagement strategies and driving audience metrics sounds like your thing, we'd love to hear from you.   

Who are you?

As a person, you are organized, thorough, and not afraid to get your hands dirty. Driven and confident, you are a good listener and can communicate effectively across organizational levels, external partners, and the team. You want to get the job done but not at the cost of quality and substance. Collaborative and easy-going, you have a strong work ethic with a penchant to mentor and inspire your team. 

The Role

You will play a key role in creating, shaping, executing, and managing event marketing strategies across our events calendar. 

• Bring exceptional people and project management skills driving multiple initiatives across our events calendar.  
• Solutions-focused, you bring quantitative, analytical, and problem-solving skills to draw insights from metrics, recommendations from the analysis and present marketing plans/solutions to internal & external stakeholders.
• Understand brand values, objectives, and goals to devise well-articulated communication across requirements and recommendations.
• Collaborate and work in sync with support teams across the organization to bring alive marketing plans. 
• Establish marketing goals and key KPI's for event marketing initiatives across events 
• Manage and foster media partnerships and key relationships to derive maximum media value and brand awareness across events.

Responsibilities

• Conceptualize and execute campaigns, including budgets, for events across the events calendar, including partnered events
• Work with the consumer insights team to understand consumer feedback and engagement pre and post events to customize solutions for event and consumer segments.
• Track, monitor, and analyse metrics across business units and HO level, working closely with the digital marketing team. 
• Be up to date and well-versed in marketing trends across digital and offline channels, industry news, talent, and collaborators and have bankable standing relationships with industry professionals, vendors, and agencies. 
• Work closely with event management and sales teams to create an event marketing plan that includes media deliverables for partners wherever needed.
• Create timely feedback reports on data and consumer engagement post events 
• Manage and mentor a team of marketing executives working across events.

Professional & Educational Qualifications 

• 7+ years of experience in event marketing and execution, ideally with an agency or with a brand with an in-house events team
• Ability to analyse data to drive conclusions and form recommendations and solutions
• Excellent communication, presentation, and analytical skills. 
• Experience having managed a team as well as lead other internal stakeholders in managing small to large events. Work cross-functional, building trust, and fostering collaboration.
• Very organized, detail-oriented, and a strong problem-solver
• Graduate/Post Graduate Degree
• Travel, as required.

Post: E-Commerce Executive – Amazon & Ebay

Location: GIDC Gate No.4, Naroda-Ahmedabad

Job Overview:

We are looking for a Specialist who can post advertisements, run campaigns, and can held our seller accounts.

Our company is looking for an E-Commerce Executive to join our online marketing and sales team. Our ideal applicant is organised enough to manage our online inventory and creative enough to help design social media campaigns to increase our digital sales. You will optimise our campaigns using marketing and SEO strategies and measure how much they increase web traffic by using analytics tools. While we prefer applicants who have a bachelor’s degree, it is more important that you have some experience managing a digital store or inventory of products.

E-CommerceExecutive Duties and Responsibilities

Manage our online inventory

Develop campaigns to increase digital sales

Optimise paid advertising campaigns using SEO and other tools

Help manage our online marketing presence, including on social media platforms

Monitor changes in website traffic or increases in sales

Assist with forming our company’s overall digital marketing strategy

E-Commerce Executive Requirements and Qualifications

Bachelor’s degree in marketing (preferred)

Experience managing digital product inventory