Digital Marketing Associate (PPC Specialist)
We are seeking a highly skilled and motivated Digital Marketing Associate with at least 2 years of experience in Pay-Per-Click (PPC) advertising. The ideal candidate will have a strong understanding of PPC strategies, campaign management, data analysis, and optimization techniques. As a PPC Specialist, you will be responsible for managing and optimizing our PPC campaigns to drive targeted traDevelop, implement, and manage PPC campaigns across various platforms such as Google Ads, Bing Ads, social media advertising and Native.
- Conduct keyword research to identify high-value keywords and develop effective revenue
- Monitor campaign performance, budget allocation, and keyword bids to ensure optimal performance and cost efficiency.
Analyze campaign data and generate actionable insights to improve campaign performance, including adjustments to bidding strategies, ad placements, and targeting.
ffic, conversions, and ROI.
About Infasta Soft Solution Pvt Ltd
About
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Company Overview:
It is one of India’s leading consumer products companies in the global beauty and wellness space.
Has a turnover of Rs. 73.3 billion (USD 1.05 billion) through its products sold in India and chosen markets in Asia and Africa.
Its portfolio of brands include Parachute, Parachute Advansed, Saffola, Saffola FITTIFY Gourmet, Coco Soul, True Roots, Hair & Care, Nihar Naturals, Livon, Kaya Youth O2, Set Wet, Set Wet Studio X, Revive and Mediker
Role Description for Customer Retention Manager (DTC):
Role in a brief:
What will you do?
As Customer Retention Manager, you will own end to end planning & execution of various CRM channels (Email, Notification, SMS, etc.) along with the help of team members. You will drive initiatives to engage users of the brands.
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Responsible for strategizing and executing marketing automation, segmentation, and complex workflow builds to drive growth, engagement, and retention throughout the customer journey.
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Complete ownership of engagement, retention, and reactivation funnel and marketing activities and focus on improving product metrics (DAU, MAU, Retention, etc)
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Developing Strategies for Improving Direct Marketing Channels with Impactful Retention Strategies.
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Develop the CRM strategy for reactivation to drive and maintain a constant retention rate across all categories.
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Drive all marketing automation activities to develop and execute end-to-end user journeys from onboarding to reactivation.
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Work closely with product, UX/design engineering to enable Growth and Merchant marketing initiatives to drive bottom-line conversion.
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Responsible for creating monthly/quarterly plans for critical retention metrics (Repeat Rate, Activation Rate, Resurrection Rate) and ensuring the achievement of the same
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Help strengthen data-led thinking and lead the development of customer intelligence frameworks (Churn prediction, Most Valuable Customer, etc) across the retention charter
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Work on customer segmentation strategies to deliver personalized campaigns to reduce churn & reactivate churned users
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Lead the reporting, monitoring, tracking for all CLM initiatives
What will you bring to the table:
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Well-versed with one or more CRM and marketing automation tools such as Netcore Cloud, CleverTap, WebEngage, MoEngage, etc.
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Should have strong analytical skills and a data-driven problem-solving approach.
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Should be able to strategize and execute campaigns and link them to the organizational goals
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Familiarity with major digital marketing channels and tools
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Minimum 3 years of experience in Retention Marketing / Growth roles
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Prior Startup experience
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Prior demonstrated excellence in previous roles
Experience bracket – 3+yrs in customer retention marketing & growth marketing
We are looking for a Senior Node.js Developer responsible for managing the interchange of data between the server and the users. Your primary focus will be the development of all server-side logic, definition and maintenance of the central database, and ensuring high performance and responsiveness to requests from the front-end. You will also be responsible for integrating the front-end elements built by your co-workers into the application. Therefore, a basic understanding of front-end technologies is necessary as well. Collaborate with front-end and back-end developers and designers to build website following client requirements.
Responsibilities
- Create clear, simple, and reusable code
- Develop all server-side logic, including data storage to optimize website performance
- Identify programming bottlenecks and bugs and find fixes
- Test, update and validate web applications to be used on different web browsers
- Execute automated testing platforms and system tests
- Familiarity with front-end technologies
- Attention to detail, especially in identifying and fixing errors.
Required Skills
- 3+ Years of experience in back-end development
- Knowledge and experience in Node js and Mongo DB
- Experience in Microservices Architecture
Job description :
8+ year of QA Automation Lead experience
Experience of preparing test automation solution, designing automation framework,
designing test strategy / test plan
Experience in automation script development and optimization
Recommend new tools, techniques and methodologies based on the industry trend and
improve productivity
Experience in working with Product teams to strategize and align the long term solution for
test automation,
Experience in designing framework for functional automation, performance testing, load,
security and penetration testing
Experience in designing automation strategy for regression testing based on complexity and
reusability
Experience leading the team and managing the deliverables on testing and maintaining Web
Applications and mobile applications is a MUST
MUST be hands-on to play a crucial part in automating the test scenarios covering all the
modules/functionalities of the product
Hands-on experience in contributing to building the CO pipeline with QA automation
framework & processes incorporated
Hands-on / Familiar with Web driver IO, Java Script / Type Script, Selenium, JUnit, TestNG,
Cucumber, JMeter, Appium, RDBMS & AWS Services
Ability to drive the involvement of the QA team at a very early stage of each enhancement
for the product evolution.
Experience with API testing, Load/Performance testing, Cross browser testing
Experience building defects analysis reports and analytics for the team members, leadership
team to make informed decisions
Preferred qualifications:
Review requirements/specifications and create Automation test strategy and plans.
Perform new functionality and regression tests
Test APIs, user interfaces, web services, and web applications in multiple browsers and
devices
Define automation coding standards and actively perform code reviews
Perform data validation to ensure data from data source is completely and correctly
displayed on UI
Debug and troubleshoot complex issues
Expertise in Java especially for test automation using APIs and UI
Expertise in high volume user loads and throughput environments
Strong troubleshooting abilities and narrowing down the root cause
Create clearly written defect reports to enable quick reproduction and resolution to issues
Implement automation for functional and integration testcases.
Prioritize QA requests and manage your work queue taking into consideration team goals
and product milestones
Assist in on-going process improvement efforts related to quality
Good knowledge of QA methodologies and processes
Experience with automated testing tools and frameworks: Web driver IO, Selenium+TestNG,
Junit, Cucumber, JMeter / POST Man, Jenkins
Knowledge of relational databases, non-relational databases, SQL
Knowledge of GIT.
Experience with both Linux/Unix and Windows environments
Strong analytical and problem-solving skills
Ability to think beyond assigned task, and be a good team player
Passion for testing and quality
Familiarity with AWS technologies
Minimum two year of experience in React is required for this position.
- Responsible for requirements understanding, propose architecture, detailed design,
- development and timely deliverables with the highest quality standards.
- We are looking for Product creators who can work with minimum inputs from business and are able to deliver products quickly and with quality.
- This person should have worked in Enterprise class product from scratch.
- Start-up experience would be highly desirable.
- Tech Stack: React.js, HTML, CSS, AWS, MySQL, Razor Pay, Google Analytics, SEO, Dev Ops, CI/CD Pipeline
• Working with the technical manager, understanding requirements, documents, and
develops with clean and maintainable code, and works with members to foster growth
within the team.
• Analyses, designs, programs, resolve bugs, supports, and modifies software for
enhancements and/or new feature development.
• Estimates work based on requirements.
• Develop user interface components and implementing them following well-known
React.js workflows (such as Redux), React hooks, react-router with Javascript ES6.
• Develop and maintain excellent React Native applications with clean code.
• Optimizing components for maximum performance.
• Work with modern tools like Jira, Git, Google Docs, etc
• Highly motivated, enthusiastic, and self-learner.
• Partnering with others to solve problems quickly and efficiently
Qualifications
• BE / B.Tech / MCA
• 5 – 8 years of experience in Front-end development.
• Expertise in HTML5, CSS, React Js / JavaScript (ES6), DOM manipulation and
the JavaScript object model.
• Experience with popular React.js workflows (such as Redux)
• Experience working with ReactNative and understanding of ReactNative best
Practices would be added advantage.
• Proficient understanding of code versioning tools, such as Git
• Basic understanding of CSS pre-processing platforms, such as LESS and SASS
• Familiarity with RESTful APIs
• Having knowledge of Unit-Test/Java/Spring will be an added advantage
• Knowledge of modern authorization mechanisms, such as JSON and Web Token
• Demonstrates deep expertise in specific coding concepts and/or languages,
• especially around modern application architectures.
• Experience with web applications that use responsive design to better support mobile
browsers
We are more interested in what you CAN DO than your location, education, or
experience levels.
Location- Anywhere in India with remote working (Base location Mumbai/Pune)
Send us your code samples / GitHub profile / published articles if applicable.
Essential Functions (Listen>>Create>>Engage) -
● Write targeted content for C-Suite individuals & Founders.
● Develop website content & social media content with well-researched & engaging content
● Develop and manage supporting marketing programs and tools with a robust content calendar
● Analyze customer insights, industry insights, consumer trends, market analysis, competitors and
marketing best practices to build successful and consistent content pieces
● Develop thought leadership with a strategic and operational focus
● Upgrade website content with relevant content
● Execute email, and newsletter content development to nurture communities
Who are you?
To be successful in this role, you:
● Have 2-4 yrs of experience in content marketing, preferably in B2B or Finance
● Are creative, curious and enthusiastic
● Have a strong entrepreneurial spirit and the ability to creatively think and hustle to achieve goals
● Are a learner; As this is a new technical domain or preferably belong to a finance background
● Have a high sense of ownership and can continuously reinvent and improve how to do things
● Keep abreast with the latest trends, Identify industry trends, insights, and changes in UI/UX and digital
marketing
● Have exceptional analytical and research skills
What You’ll Love About Us
Our culture:
Complete autonomy and authority is given to each team member who is ready to take complete
ownership of their expertise to make the best decisions for the company. We believe in a diverse and
inclusive environment where all can achieve their full potential, leading to company, customer, and
community success.
Our benefits and perks:
We offer competitive compensation, including industry-leading maternity and paternity leave, wellness
programs, remote working, leave flexibility and work time flexibility.
We are looking for a experienced engineer with superb technical skills. You will primarily be responsible for architecting and building large scale systems that delivers AI and Analytical solutions to our customers. The right candidate will enthusiastically take ownership in developing and managing a continuously improving, robust, scalable software solutions. The successful candidate will be curious, creative, ambitious, self motivated, flexible, and have a bias towards taking action. As part of the early engineering team, you will have a chance to make a measurable impact as well as having a significant amount of responsibility.
Although your primary responsibilities will be around back-end work, we prize individuals who are willing to step in and contribute to other areas including automation, tooling, and management applications. Experience with or desire to learn Machine Learning a plus.
Who you are:
- Bachelors/Masters/Phd in CS or equivalent industry experience
- Expert level knowledge in Python
- Expert level of Atleast one Web Framework such As Django, Flask, FastAPI. FastAPI Preferred.
- Understand and implement Microservices, Restful APIs, distributed systems using Cloud Native Principles
- Knowledge and Experience Integrating and Contributing to Open Source Projects and Frameworks.
- Repeated Experience Building Secure, Reliable, Scalable Platforms
- Experience With Data Control Patterns And ORM Libraries
- Implementing automated testing platforms and unit tests
- Proficient understanding of code versioning tools, such as Git
- Familiarity with continuous integration, Jenkins
What you will do:
- Co-Lead Design And Architecture of our core platform components that powers AI/ML Platform
- Integrate Data Storage Solutions Including RDBMS And Key-Value Stores
- Write Reusable, Testable, And Efficient Code
- Design And Implementation Of Low-Latency, High-Availability, Scalable and Asynchronous Applications
- Integration Of User-Facing Elements Developed By Front-End Developers With Server Side Logic
- Design Internal And Customer Facing API’s
- Support Enterprise Customers During Implementation And Launch Of Service
Experience:
- Python: 5 years (Required)
- FastAPI: 2 years (Preferred)
- REST: 5 years (Required)
Ruby on Rails Full Stack Engineer
Job Description:
TeamExtn is looking for a passionate Ruby on Rails Engineer. It will be expected from you to build pragmatic solutions on mission-critical initiatives. If you know your stuff, see the beauty in code, have knowledge in depth and breadth, advocate best practices, and love to work with distributed systems, then this is an ideal position for you.
Does this click with you:
- 8 hour work day
- You know your stuff...
- Believe in quality more than deadlines
- Flat hierarchy
- Set the ground rules
- Become a part of the expansion
- Flexible working hours
- You will be responsible for:
- Collaborating on the design decisions
We are looking for:
- 3 of overall software development experience with Ruby on Rails
- Expertise working on SQL and No-SQL databases
- Experience using HTTP and AMQP transport mediums and streaming technologies like Kafka
- Inner-drive to take the team to the next level in a fast-paced environment
- Familiarity with Frontend libraries like React.js is big plus
Interview Process:
We schedule a technical round that can go up to 2 hours, where we have technical discussions plus remote pairing sessions.
We double-check the potential team member is a culture fit. Culture fit is as important to us as writing code. Once we know that you are a great fit, we discuss and finalize numbers on the same call. You will have three days to take up the offer.
TeamExtn is a niche software consulting agency to implement pragmatic solutions that believes in getting the work done more than talking big. Come and join us in our growth journey.
Location:
Mumbai preferred; remote is an option
Job Description
We are looking for a PHP Developer responsible for managing back-end services and the interchange of data between the server and the users. Your primary focus will be the development of all server-side logic, definition, and maintenance of the central database, and ensuring high performance and responsiveness to requests from the front-end. You will also be responsible for integrating the front-end elements built by your co-workers into the application. Therefore, a basic understanding of front-end technologies is necessary as well.
Responsibilities
- Integration of user-facing elements developed by front-end developers
- Build efficient, testable, and reusable PHP modules
- Solve complex performance problems and architectural challenges
- Integration of data storage solutions (may include databases, key-value stores, blob stores, etc.)
Skillsets required
- Full-stack PHP Developer
- Backend in Core PHP with API integration experience
- Must have good US experience
- HTML5
- CSS3
- Angular JavaScript
- Oops