Digital Marketing Associate (PPC Specialist) at Infasta Soft Solution Pvt Ltd · Address: 3rd floor, 3-6-327, Basheer Bagh, Hyderabad, Telangana 500029 · 2 - 3 years · ₹3.5L - ₹4.5L / yr · Profitable · Posted 29 Aug 2023

Digital Marketing Associate (PPC Specialist)
We are seeking a highly skilled and motivated Digital Marketing Associate with at least 2 years of experience in Pay-Per-Click (PPC) advertising. The ideal candidate will have a strong understanding of PPC strategies, campaign management, data analysis, and optimization techniques. As a PPC Specialist, you will be responsible for managing and optimizing our PPC campaigns to drive targeted traDevelop, implement, and manage PPC campaigns across various platforms such as Google Ads, Bing Ads, social media advertising and Native.
- Conduct keyword research to identify high-value keywords and develop effective revenue
- Monitor campaign performance, budget allocation, and keyword bids to ensure optimal performance and cost efficiency.
Analyze campaign data and generate actionable insights to improve campaign performance, including adjustments to bidding strategies, ad placements, and targeting.
ffic, conversions, and ROI.

About Infasta Soft Solution Pvt Ltd
About
Similar jobs (10)
About Us:
The QX Impact was launched with a mission to make A.I accessible and affordable and deliver AI Products/Solutions at scale for the enterprises by bringing the power of Data, AI, and Engineering to drive digital transformation. We believe without insights; businesses will continue to face challenges to better understand their customers and even lose them. Secondly, without insights businesses won't’ be able to deliver differentiated products/services; and finally, without insights, businesses can’t achieve a new level of “Operational Excellence” is crucial to remain competitive, meeting rising customer expectations, expanding markets, and digitalization.
Role Overview
We are seeking a Machine Learning Engineer to lead the end-to-end development of production-grade analytical applications. This is a high-impact role requiring a blend of deep statistical modeling and machine learning. You will be responsible transforming raw consolidated data into high-accuracy forecasts through advanced feature engineering, rigorous model selection, and statistical validation.
This role is for an engineer who thrives in the research-to-code transition, ensuring that every model is mathematically sound, resistant to overfitting, and optimized for high-dimensional manufacturing data.
Responsibilities:
- Feature Engineering & Discovery: Design and build complex feature sets for diverse problem types, including behavioural features for churn, sensor-based lags for maintenance, and seasonal encodings for demand forecasting.
- Model Selection & Optimization: Conduct systematic experimentation across diverse algorithms (e.g., XGBoost, LightGBM, Prophet, or Deep Learning) to identify the best-performing models.
- Model Training & Testing: Develop, train, tune, and test a variety of ML architectures including time-series, classification and regression.
- Statistical Validation & Evaluation: Define and track complex evaluation metrics tailored to manufacturing, such as MAPE, RMSE, etc., while performing deep-dive bias-variance analysis.
- EDA & Research: Perform exploratory data analysis on consolidated "Gold" layer data to uncover hidden drivers of business outcomes and identify correlations between external signals.
- Refinement & Performance Tuning: Address critical modeling challenges including bias-variance tradeoffs, class imbalance, and overfitting to ensure models generalize to real-world production data.
Skills & Requirements:
- 3+ Years of Experience: Proven track record of developing and delivering production-grade ML models across multiple domains (Sales, Finance, Manufacturing, or Supply Chain).
- Mastery of the Python Ecosystem: Expert-level skills in Pandas, NumPy, Scikit-learn, and SciPy.
- Advanced Algorithmic Knowledge: Deep expertise in supervised and unsupervised learning, specifically ensemble methods (Boosting/Bagging) and time-series frameworks.
- Statistical Foundations: Strong grasp of hypothesis testing, probability distributions, and the mathematical principles behind model evaluation and optimization.
- SQL Proficiency: Expert ability to manipulate data within consolidated database layers to create the "Silver" feature sets required for training.
- Education: Bachelor’s or Master’s degree in a quantitative field (e.g., Data Science, Statistics, Mathematics, or Computer Science).
- Cloud Awareness: Experience with Azure Machine Learning or similar cloud modelling environments.
- Engineering Familiarity: Basic understanding of Docker, MLflow, or FastAPI for handing models off to deployment teams.
Personal Attributes:
- Strong problem-solving skills with a passion for data architecture.
- Excellent communication skills with the ability to explain complex data concepts to non-technical stakeholders.
- Highly collaborative, capable of working with cross-functional teams.
- Ability to thrive in a fast-paced, agile environment while managing multiple priorities effectively.
Competencies:
- Tech Savvy - Anticipating and adopting innovations in business-building digital and technology applications.
- Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.
- Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
- Customer Focus - Building strong customer relationships and delivering customer-centric solutions.
- Optimize Work Processes - Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.
Why Join Us?
- Be part of a collaborative and agile team driving cutting-edge AI and data engineering solutions.
- Work on impactful projects that make a difference across industries.
- Opportunities for professional growth and continuous learning.
- Competitive salary and benefits package.
Application Details
Ready to make an impact? Apply today and become part of the QX Impact team!
Job Title: Marketing Executive
Job Overview:
We are looking for an experienced, proactive, and self-driven Marketing Executive who can independently manage and execute the overall marketing function. This role requires a strong understanding of both traditional and digital marketing, combined with the ability to
plan, implement, and monitor marketing activities end-to-end.
The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and drive brand visibility, lead generation, and marketing performance with minimal
supervision.
Key Responsibilities:
1. Marketing Strategy & Execution (Core Responsibility)
• Develop and execute quarterly and annual marketing plans.
• Plan and implement campaigns for product promotion, lead generation, and brand building.
• Ensure consistent branding and messaging across all channels.
• Collaborate with sales, product, and leadership teams to align marketing initiatives
with business goals.
2. Digital Marketing (Part of the Role)
PPC & Lead Generation
• Plan, manage, and optimise Google Ads and other paid campaigns.
• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.
• Develop effective ad copies and assist with landing page enhancements.
SEO & Website Management
• Implement on-page/off-page SEO strategies to improve organic search visibility.
• Conduct keyword research, optimise content, and review analytics.
• Coordinate with design/content teams to ensure SEO standards are met.
3. Brand, Content & Communication
• Oversee the creation of marketing content — blogs, emails, social posts, brochures,
case studies, videos, and presentations.
• Maintain brand guidelines and ensure cohesive communication across the
organisation.
• Work with internal and external creative teams for design and content execution.
4. Exhibitions, Events & Offline Marketing
• Lead planning and execution of marketing for exhibitions and trade shows.
• Support stall layout planning, branding materials, and event promotions.
• Manage lead handling and coordination before, during, and after events.
5. Lead Management & CRM Collaboration
• Ensure prompt assignment of incoming leads to the respective territory managers.
• Track lead flow, progress, and campaign effectiveness.
• Work closely with the sales team to improve follow-up quality and conversion tracking.
6. Market Research & Data Management
• Conduct competitive research, pricing insights, and industry analysis.
• Prepare scraping data and market intelligence reports.
• Support management with MIS and performance dashboards.
7. Performance Analysis & Reporting
• Monitor marketing KPIs across both digital and offline activities.
• Prepare regular performance reports with insights and improvement suggestions.
• Conduct A/B tests and track results for continuous optimisation.
Requirements:
• Excellent communication, planning, and coordination skills.
• 1–5+ years of experience in a marketing role (preferably B2B).
• Strong understanding of digital marketing (PPC, SEO, analytics).
• Ability to independently manage marketing activities with high ownership.
• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.
• Understanding of website platforms (WordPress, CMS tools).
• Ability to manage multiple projects and meet deadlines.
Desirable Skills:
• Experience with LinkedIn, Facebook, and Instagram marketing.
• Knowledge of email marketing tools or automation platforms.
• Creative thinking and copywriting ability.
• Google certifications are an added advantage.
Qualifications:
• Degree in Marketing, Business, Communications, IT, or a related field.
Location: Vadodara
Job Description -
Profile: .Net Full Stack Lead
Experience Required: 7–12 Years
Location: Pune, Bangalore, Chennai, Coimbatore, Delhi, Hosur, Hyderabad, Kochi, Kolkata, Trivandrum
Work Mode: Hybrid
Shift: Normal Shift
Key Responsibilities:
- Design, develop, and deploy scalable microservices using .NET Core and C#
- Build and maintain serverless applications using AWS services (Lambda, SQS, SNS)
- Develop RESTful APIs and integrate them with front-end applications
- Work with both SQL and NoSQL databases to optimize data storage and retrieval
- Implement Entity Framework for efficient database operations and ORM
- Lead technical discussions and provide architectural guidance to the team
- Write clean, maintainable, and testable code following best practices
- Collaborate with cross-functional teams to deliver high-quality solutions
- Participate in code reviews and mentor junior developers
- Troubleshoot and resolve production issues in a timely manner
Required Skills & Qualifications:
- 7–12 years of hands-on experience in .NET development
- Strong proficiency in .NET Framework, .NET Core, and C#
- Proven expertise with AWS services (Lambda, SQS, SNS)
- Solid understanding of SQL and NoSQL databases (SQL Server, MongoDB, DynamoDB, etc.)
- Experience building and deploying Microservices architecture
- Proficiency in Entity Framework or EF Core
- Strong knowledge of RESTful API design and development
- Experience with React or Angular is a good to have
- Understanding of CI/CD pipelines and DevOps practices
- Strong debugging, performance optimization, and problem-solving skills
- Experience with design patterns, SOLID principles, and best coding practices
- Excellent communication and team leadership skills
Job Description: Sales Executive
Join India’s No. 1 Drone Battery Brand – GenX UAV Battery – and be part of the booming drone technology industry!
We are looking for 4 dynamic Sales Executives with a passion for B2B sales, technology, and drones. Freshers are welcome, and prior sales/marketing experience will be highly appreciated.
Key Responsibilities
- Drive B2B sales of drone batteries and components to enterprises, institutions, and industry clients.
- Identify and connect with potential business partners, distributors, and corporate customers.
- Understand client needs and provide tailored solutions.
- Support senior sales managers in closing deals and achieving business targets.
- Build and maintain strong professional relationships with key accounts.
- Participate in marketing activities, product demos, and presentations.
Ideal Candidate
- Excellent communication, negotiation & presentation skills (English & Hindi).
- Strong marketing and client engagement abilities.
- Self-motivated, ambitious, and target-driven.
- Proficiency with MS Office, CRM tools, and online communication platforms.
- Passion for technology, drones, and B2B sales.
Qualification
- Any Graduate (Business/Marketing preferred).
- Freshers encouraged to apply, but experience in sales/marketing is a plus.
CTC
- ₹20,000 – ₹30,000 per month (depending on skills & experience).
Why Join Us?
- Work with India’s leading drone battery manufacturer and top component seller.
- Exposure to B2B sales, corporate negotiations, and industry networks.
- Excellent career growth opportunities in the booming drone tech sector.
- Attractive incentives linked to performance.
Job Type: Full-time
Benefits:
- Paid time off
Work Location: In person
Technomine Group is expanding its in-house accounting team and hiring for the following onsite roles at our CG Road, Ahmedabad office:
- Sr. Accounts Officer
- Jr. Accounts Officers (2 Positions)
Location: CG Road, Ahmedabad (Onsite)
Shift Timing: 1:30 PM–10:30 PM / 2:00 PM–11:00 PM IST
Working Days: 5.5 days per week
Accommodation: Provided with two meals per day for out-of-station candidates
- Current CTC
- Expected CTC
- Notice Period
Technomine Group of Companies
🌐 www.technomine.biz
Get an opportunity to work with Technomine’s in-house accounting team serving UK, US, Canada, and Australian clients — and gain international exposure in a professional, growth-driven setup.
Key Responsibilities:
- Manage Accounts Receivable (AR) & Accounts Payable (AP)
- Prepare and review VAT Returns under UK standards
- Maintain books and reports under GAAP
- Work extensively on Xero & QuickBooks
- Perform reconciliations, journal entries, and support month-end closing
- Collaborate with internal and client-side teams
Requirements:
- Graduate/Postgraduate in Accounting, Commerce, or Finance
- Mandatory: Experience with Xero, QuickBooks, VAT, GAAP, AR & AP
- Prior exposure to UK or international accounting preferred
- Strong analytical and communication skills
What We Offer:
- Competitive pay based on experience
- Global accounting exposure (UK/US/CA/AUS)
- Accommodation & meals for outstation candidates
Good to Have Skills:
- 3+ years of experience in using Java/J2EE tech stacks
- Good understanding of data structures and algorithms.
- Excellent analytical and problem solving skills.
- Ability to work in a fast paced internet start-up environment.
- Experience in technical mentorship/coaching is highly desirable.
- Understanding of AI/ML algorithms is a plus.
Job Description:
- Hands on experience with Ansible & Terraform.
- Scripting language, such as Python or Bash or PowerShell is required and willingness to learn and master others.
- Troubleshooting and resolving automation, build, and CI/CD related issues (in cloud environment like AWS or Azure).
- Experience with Kubernetes is mandate.
- To develop and maintain tooling and environments for test and production environments.
- Assist team members in the development and maintenance of tooling for integration testing, performance testing, security testing, as well as source control systems (that includes working in CI systems like Azure DevOps, Team City, and orchestration tools like Octopus).
- Good with Linux environment.
About Us:
Winjit is one of Indias leading technology providers with over a decade of experience in
innovating engineering solutions across industries. Founded in 2004, by two technology
enthusiasts. It specializes in designing strategic, state-of-the-art, AI-first approach solutions
to all business problems. With more than 15 years of undertaking technical challenges and
building robust AI solutions, Winjit establishes meaningful and ingenious strategies, maps
curative solutions to help stand out within the automation industry. Winjit helps to design and
develop agile solutions that range from IoT solutions to a wide range of multiple artificial
intelligence-based platforms strategically crafted to your requirements.
Job Summary:
We are currently seeking a professional, skilled Sr. Software Engineer to develop, create,
and modify next generation computer applications software or specialized utility programs
throughout our company.
Job Role:
Develop repeatable processes; clearly communicate ideas and expectations
Expand existing software to meet the changing needs of key demographics
Identify, research, and present new solutions to old problems as technology and
opportunity arises
Develop a new software product from the ground up, while working closely with
company stakeholders
Create fault-tolerant programming and a thorough QC process
Create scalable, automated solutions to save time and resources and/or increase
profitability
Write tests for both existing and created code to ensure compatibility and stability
Continuing education to stay up to date on emerging technologies and best
practices
Design and develop new mobile applications and features
Ensure quality of application by Testing, debugging, and maintaining the
application software throughout the product lifecycle.
Must Have Skills:
- ASP.Net Core 2.0 (C#) (Minimum 1 year in .net is must have)
- MS SQL/TSQL
- Html and/or CSS
Their expertise lies strongly in integration and customization of cloud-based applications. They are a Cloud Alliance Partner ofSalesforce.com. Some of their clients are HUAWEI, SEIMENS, Accenture, CRM Evangelist, Naturewise, etc. They are a Partner of Mcafee Intel Security and some of their other partners include MapAnything, Dropbox, World Kitchen, etc.
Founded in 2013 by a salesforce expert, this high-tech, customer centric client has their head office in San Francisco and another presence is in Delhi, in the form of development center.
Their team of experts have strong domain experience to assist clients across industries such as Technology, Media, Finance, Non-Profits, Education, Manufacturing, Real Estate, etc.
What you will do:
- Assisting with day to day operations of the People Office functions and duties
- Dealing with employee requests regarding human resources issues, rules and regulations
- Developing and implementing the HR strategy aligned to the business objectives
- Supporting and coaching the management team on all people-related matters, including business change and transformation
- Forming strong relationships with the business teams to be able to challenge and coach in a high-performance environment
- Monitoring, measuring and reporting on HR issues, opportunities and development plans and achievements within agreed formats and timescales
- Facilitating as a mediator when required to try and resolve employee grievances
- Supporting the Talent Acquisition process
- Establishing and maintaining appropriate systems for identifying, planning, delivering and measuring learning and development
- Coordinating People Office projects (meetings, training, etc)
- Promoting the company's culture as a great place to work
- Being pro-active member of the People Office team
- Onboarding of the new joiners, coordinating with colleges for the campus hiring
- Preparation of appointment letters, relieving letters, contracts, appraisals
- Handling recruitment work from time to time and conducting HR interview rounds
What you need to have:
- At least 7+ years of experience as HR manager or assistant HR Manager
- At least 1 year of experience in any Salesforce consulting company, similar to our business
- Excellent communication skills and presentation skills
For software developers, learning programming languages needs to be practical. This is where the startup has helped more than 15000 students to turn theory into practical knowledge. Currently, offering 9 courses the startup has played a catalyst for thousands of students to land jobs at tech giants like Google, Amazon, Adobe, and Walmart. The startup enables students to follow a comprehensive curriculum and seek help from industry experts without facing any geological barrier.
The founders of the startup are the alumnus of acclaimed institutes like IIT Delhi and Stanford University with experience of working in Amazon, Facebook, Cars24, and other top startups in India.
- Assessing teacher-student interactions
- Providing timely and accurate feedback to teachers
- Maintaining a TNA
- Developing learning modules on the basis on the TNA
- Conceptualising and conducting VASS training and initiatives for teachers
- Working closely with supervisors to ensure that training needs are being met
- Participating in brainstorming sessions to establish key processes and structures
- Aligning with the Quality and Operations Teams to identify areas of improvement and implement action plans
What you need to have:
- Minimum 1.5 years experience as a VASS assessor with demonstrated experience in training and monitoring customer-client interaction
- A firm grasp of training delivery channels and methods
- Data-driven with the ability to efficiently record and analyse data
- Attention to detail with a focus on service-driven interactions
- Exceptional written and verbal communication skills
- Self-motivated and able to work in a dynamic, result-driven, and high-growth organization
- Ability to meet strict deadlines and communicate timelines
- Takes a sense of ownership
- Capable of embracing unexpected change in direction or priority
- A team player, with the ability to give and receive constructive feedback
- Experience in EdTech is preferable but not mandatory
- Familiarity with Computer Science/Coding is desirable









