MSM Coretech innovations
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Job description
🧑💼 Job Title: Social Media & Paid Ads Specialist
Location: Jaipur, Rajasthan (On-site/Hybrid)
Company: MSM Coretech Innovations
Industry: Technology / IT Solutions
🔍 Job Overview:
We are looking for a creative and data-driven Social Media & Paid Ads Specialist to manage and optimize our digital advertising campaigns on Meta platforms (Facebook, Instagram) and Google Ads. The ideal candidate will be responsible for strategizing, implementing, and analyzing ad campaigns to drive engagement, traffic, and conversions for our tech solutions and services.
📌 Key Responsibilities:
- Plan, create, and execute paid ad campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube).
- Analyze performance metrics and adjust ad strategy to improve ROI, CTR, and CPC.
- Develop and schedule social media content aligned with campaign goals and brand voice.
- Conduct A/B testing and optimize ad creatives, audiences, and placements.
- Track KPIs and prepare weekly/monthly performance reports.
- Stay updated with the latest trends and best practices in digital marketing.
- Collaborate with the design and content teams to create compelling ad creatives.
✅ Requirements:
- Proven experience (2–4 years) managing Meta and Google ad campaigns.
- Strong knowledge of Ads Manager, Google Ads, and Analytics.
- Experience with audience segmentation, pixel tracking, retargeting, and conversion optimization.
- Understanding of SEO and organic social media growth strategies is a plus.
- Strong analytical and problem-solving skills.
- Ability to work independently and manage multiple campaigns simultaneously.
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