Digital Marketing Team Lead

About the Role

We’re looking for a Demand Generation Lead who can create and manage content that resonates with a US audience. You’ll plan, write, and manage different types of content that tell our story, support growth, and drive engagement. If you love writing, enjoy building content strategies, and can juggle multiple projects, this role is for you.

What You’ll DoContent Strategy & Marketing

• Plan and execute content strategies that align with business and ABM goals.

• Write and edit across formats: blogs, case studies, emails, newsletters, templates, social posts, and landing pages.

• Own the content-driven demand generation funnel from awareness to MQLs to pipeline influence.

• Create and manage gated assets (ebooks, whitepapers, playbooks, case studies) to drive lead capture.

• Engage with clients and experts through content strategies that drive engagement and conversions.

SEO & Content Management

• Manage end-to-end blog workflows, including topic research, keyword planning, assigning content to writers, editing, creating CTAs, and publishing.

• Collaborate with SEO teams and freelancers to ensure all content is optimized for search and published on time.

• Use analytics to measure content performance and suggest improvements.

• Track and optimize content performance based on traffic, conversions, MQLs, and pipeline contribution.

Campaign & ABM Support

• Create and review newsletter content, manage group postings, and track analytics.

• Support ABM and LinkedIn campaigns by providing required collateral.

• Work closely with the Sales and Growth teams to align content with ICP-driven ABM campaigns.

• Support outbound and inbound motions with sales enablement content.

Planning & Coordination

• Own and manage monthly content calendars to ensure smooth delivery across channels.

• Collaborate with design, product, and social media teams to align content with campaigns.

Performance, Quality & Metrics

• Maintain consistent tone, voice, and messaging across all channels.

• Review and approve freelance work, and manage their monthly budgets and invoices.

• Monitor newsletter subscribers and maintain records.

Performance & Growth Metrics (New Section)

You will own and optimize key metrics, including:

• Content-driven leads and MQL growth

• Engagement rates across assets and channels

• Contribution to pipeline and revenue influence

• Performance insights via Google Analytics, HubSpot, and LinkedIn Campaign Manager

What We’re Looking For

• 5-6 years of experience in demand generation, content marketing, or SEO.

• Experience creating content for a US audience.

• Strong writing, storytelling, and ABM-focused content skills.

• Comfortable with SEO basics and tools like Google Analytics.

• Strong project and deadline management skills.

• Team player with excellent communication abilities.

Good to Have

• Experience in B2B SaaS or tech.
• Knowledge of social media marketing and paid campaigns.
• Familiarity with tools like HubSpot, WordPress, or other CMS platforms.

Why You’ll Love Working Here

• Own and shape our content marketing and ABM initiatives.
• Work with a friendly, collaborative team.
• Flexible, remote-friendly work setup.
• Make a real impact on our brand growth in the US.

Position Overview

We are looking for an experienced Implementation Lead with deep expertise in financial workflows, R2R processes, and treasury operations to drive client onboarding and end-to-end implementations. The ideal candidate will bring a strong Commerce / MBA Finance background, proven project management experience, and technical skills in SQL and ETL to ensure seamless deployments for fintech and financial services clients.

Key Responsibilities

• Lead end-to-end implementation projects for enterprise fintech clients
• Translate client requirements into detailed implementation plans and configure solutions accordingly.
• Write and optimize complex SQL queries for data analysis, validation, and integration
• Oversee ETL processes – extract, transform, and load financial data across systems
• Collaborate with cross-functional teams including Product, Engineering, and Support
• Ensure timely, high-quality delivery across multiple stakeholders and client touchpoints
• Document processes, client requirements, and integration flows in detail.
• Configure and deploy Bluecopa solutions for R2R, treasury, and reporting workflows.

Required Qualifications

• Bachelor’s degree Commerce background / MBA Finance (mandatory).
• 3+ years of hands-on implementation/project management experience
• Proven experience delivering projects in Fintech, SaaS, or ERP environments
• Strong expertise in accounting principles, R2R (Record-to-Report), treasury, and financial workflows.
• Hands-on SQL experience, including the ability to write and debug complex queries (joins, CTEs, subqueries)
• Experience working with ETL pipelines or data migration processes
• Proficiency in tools like Jira, Confluence, Excel, and project tracking systems
• Strong communication and stakeholder management skills
• Ability to manage multiple projects simultaneously and drive client success

Preferred Qualifications

• Prior experience implementing financial automation tools (e.g., SAP, Oracle, Anaplan, Blackline)
• Familiarity with API integrations and basic data mapping
• Experience in agile/scrum-based implementation environments
• Exposure to reconciliation, book closure, AR/AP, and reporting systems
• PMP, CSM, or similar certifications

Skills & Competencies

Functional Skills

• Financial process knowledge (e.g., reconciliation, accounting, reporting)
• Business analysis and solutioning
• Client onboarding and training
• UAT coordination
• Documentation and SOP creation

Project Skills

• Project planning and risk management
• Task prioritization and resource coordination
• KPI tracking and stakeholder reporting

Soft Skills

• Cross-functional collaboration
• Communication with technical and non-technical teams
• Attention to detail and customer empathy
• Conflict resolution and crisis management

What We Offer

• An opportunity to shape fintech implementations across fast-growing companies
• Work in a dynamic environment with cross-functional experts
• Competitive compensation and rapid career growth
• A collaborative and meritocratic culture

The Product Manager is responsible for both product planning and product marketing. This includes managing the product throughout the Product Lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, to deliver winning products.

• Drive the product- and business-planning processes for cross-functional teams
• Analyze customer needs, current market trends, and potential partnerships from an ROI and build-vs.-buy perspective
• Assess current competitor offerings and seek opportunities for differentiation
• Analyze product requirements and develop appropriate programs to ensure they’re met
• Develop, implement, and maintain production timelines across multiple departments
• Appraise new product ideas and strategize appropriate go-to-market plans

Responsibilities
- Experience executing projects on WordPress
- Experience customizing existing WordPress plug-ins for integration or other requirements
- Expertise in customizing, developing, and integrating WordPress themes
- Manage the project giving importance to cost and quality
- Work with the user group to improve the solution

- Document existing functions and processes

Skills & Qualifications
- Minimum 4 year of hands on experience in WordPress development
- Good understanding of PHP, MYSQL, HTML5, CSS3 and jQuery
- Strong knowledge of PHP web frameworks
- Understanding the fully synchronous behavior of PHP
- Understanding fundamental design principles behind a scalable application
- Integration of multiple data sources and databases into one system
- Familiarity with SQL/NoSQL databases and their declarative query languages

Job Summary for BDE profile :

Our growing company is in need of an experienced and resourceful Business Development Executive to develop and implement growth opportunities in existing and new markets. We’re searching for professionals that have a solid track record of creating long-term value for organizations. 

Business Development Executive skills :

• Bachelor’s degree is required. 
• Knowledge about Software development(Android and iOS).
• Excellent communication skills.
• Collaboration Skills.
• Goal-focused and negotiation skills.
• Ability to develop good relationships with current and potential clients. 
• Knowledge of bidding portals like Upwork, Guru, Freelancer.

BDE  Responsibilities :

・ Oversee the sales process to attract new clients.

・ Work with senior team members to identify and manage risks.

・ Maintain fruitful relationships with clients and address their needs effectively. 

・ Research and identify new market opportunities.

iAdept Marketing is an innovative, established, customer oriented and professional company in the field of condition monitoring of machinery & equipment. We specialize in offering testing instruments and equipment that can efficiently monitor the health of machinery for increasing productivity. Our offerings include supply of testing equipment and instruments, services of analysing/detecting machine defects as well as training our clients in related technologies.

To further accelerate our sales growth, we are looking for enthusiastic & committed Tele Sales Executives to contribute in generating sales for our company. You will be responsible for generating and closing sales deals over the phone and maintaining good customer relationships.

Tele Sales executives with experience of 1 year of more can apply. Any experience in Tele Sales of Engineering / Industrial goods will be an added advantage

The goal is to help the company grow by bringing in customers and developing business.