Google AnalyticsProblem Statement
Communicating our message effectively to the users via the right digital channels.
Responsibilities
● Build and deploy ads through paid channels at the direction of the campaign manager.
● Own and perform diligent and detail-oriented QA throughout the entire campaign process, with an emphasis on campaign tracking and Google Analytics setup.
● Support campaigns through traffic management that includes setup and implementation, testing, quality assurance, deployment, delivery, and optimization of ad campaigns.
● Extract data and insights from the entire lifecycle of digital campaigns that include but are not limited to Display, Social, SEM, Programmatic, Native, etc.
● Partner with internal teams to ensure all ad products are thoroughly vetted for operational use.
● Support channel managers directly with clear communication and delivery workflows that ensure transparency into deliverable timelines and potential delays.
● Troubleshoot technical issues, including malfunctioning tags, ad creative, click-through URLs, and landing pages, etc. and correct problems with client advertising campaigns.
● Proactively seek out new tools and opportunities to improve our advertising efforts.
● Participate in or facilitate special marketing projects as required
Requirements
● 3+ years of experience with Programmatic Ad Planning, Execution & Analysis.
● Experience with App first businesses will be an advantage (travel,
transportation/commute & e-commerce Exp)
● High affinity for people who've worked on targeting US customers.
● You should possess knowledge of Marketing analytics, Attribution, and Planning tools (e.g. Appsflyer, Firebase, etc.)
● Hands-on experience with DV360, Google Adwords, Facebook Ads, Programmatic, Contextual Ads, Native Advertising & affiliates.
● Deep understanding of Google & Facebook paid to advertise. ●Knowledge of SEO will give you a competitive advantage.
● Have proven experience in managing B2C campaigns.
● Hands-on experience in managing the marketing budget at scale along with the business objectives & KPIs like CPA, CPI, CPM, CAC/LTV, Acquisition, Remarketing, Cross-Sell, Up-Sell, etc.
● Exceptional project management and communications skills are essential to collaborating with a remote team.
● Strong process orientation & documentation ethic. Strong analytical skills.
● Growth mindset and willingness to learn.
● Must have experience with Outbrain, Taboola & Other third-party networks
Potential Growth Paths
● Performance Marketing Manager
● Campaign Manager
● Customer Marketing Manager
● Content Marketing Manager
Subodh Popalwar
Software Engineer, Memorres
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Software Engineer, Memorres