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JOB TITLE/HEADLINE: Fintech Product Manager
EMPLOYMENT TYPE: Full time, permanent.
REPORTING TO: CBO
LOCATION: Mumbai
ABOUT THE ROLE:
- We are looking for a motivated self-starter with having customer-centric approach who thrives on working in a fast-paced, rapidly evolving business and is keen to build differentiated value prop for the customer.
- Who has hands-on experience in developing & managing Credit Card product
- Will end to end manage the product’s core value proposition, including product collaterals, customer communication, etc.?
- Design, develop and launch a new product in the market.
- Will manage end to end customer journeys, processes and customer experience.
- Cross-functional ( Technology, Risk, Compliance, Operations) engagement to drive product development and usage.
WHAT WE EXPECT FROM YOU:
- Manage product segment, drive and track customer value proposition.
- Product Pricing and usage analytics
- Product features, offering, cross-selling, up-selling strategies
- Understanding and bundling 3rd party products and services
- Referral programs, customer engagement and retention
- Product Management, product roll-out and coordination
- Manage all product collaterals & customer engaging properties such as customer statements etc.
- Manage all the processes related to value prop delivery and fulfilment
- Manage customer communication throughout the customer journey and create delighters for the customer through assertive communication
- Create and manage customer communication channels like SMS, Email, Whatsapp, IVR and mobile app notifications.
- Track and identify features utilisation and drive higher feature penetration. Create & manage product utilisation dashboards. Publish reports of product depth & feature penetration to senior stakeholders.
- Engage with a partner to identify opportunities to introduce new features through competition benchmarking
- Have cross-functional engagement with internal & external stakeholders to drive product development and higher product usage.
- Drive internal governance processes for launching any product, method etc.
OUR IDEAL CANDIDATE:
- BE / B.Tech. (Premier/Tier I), MBA (Premier/Tier I) with total work experience of 3+ years preferably in Fintech
- Excellent academic background and records
- Extra-ordinary skills in crisis management, interpersonal communication, collaboration and teamwork.
- Master of multiple tasking. Takes on initiatives and challenges
- In short, we are looking for superstars to join a superstar team!
YOU WILL LOVE WORKING WITH FATAKPAY BECAUSE:
- We value balance. We are committed to providing an environment where you can balance great work with a great life.
- We’ll invest in your career. Our company’s proliferating, and we’ll allow you to do the same. You’ll have access to several professional development opportunities so that you can keep up with the company’s evolving needs.
- We offer competitive compensation packages. We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
- Multicultural workplace. A multicultural and diverse team of colleagues from different states.
- An opportunity to wear many hats
- An entrepreneurial crew that supports risk, intuition, and frequent experimentation
- The opportunity to make an impact in a transformative industry
- A chance to build and lead a highly talented and driven team
OTHER PERKS & BENEFITS:
- Progressive and flexible work hours that match your personality and lifestyle.
- Compensation could include stock options for significant upside.
- Health benefits
- Cool gadgets and swags
- Attractive wellness programs
- Competitive performance bonus
- Paid sick leave
- Paid maternity and paternity leave
- Career development training.
ABOUT THE COMPANY:
Fatakpay Digital Private Ltd (Fatakpay) is a digital-only lending platform that provides short-term personal loans (STPL) through QR-based credit lines. It was founded by four IIT- B, Erasmus University alum, and 70+ years of combined experience in Tech and Finance.
The solution provides a 100% digital and paperless quick, transparent and secure way to transact in multilingual format with a ‘scan now, pay later’ facility and easy repayment options.
We're a company that strongly believes in teamwork, design, creativity and tech. We love to build the best possible Financial Tech products that make the world a better place.
Job Title: Senior Manager for Ecommerce**
**Location:** [Faridabad]
**About Us:**
[Pannkh] is a dynamic and rapidly growing e-commerce company focused on Women apparels. We specialize in providing top-quality products to our customers through various online marketplaces. As a leader in the industry, we are looking for a seasoned Senior Manager to join our team and drive our catalog operations to new heights.
**Key Responsibilities:**
**1. Catalog Management:**
- Oversee the end-to-end process of checking and uploading catalog content to ensure accuracy, completeness, and compliance with platform guidelines.
- Develop and maintain a standardized catalog format for optimal customer experience and search optimization.
**2. Quality Control (QC) of Catalog:**
- Implement robust quality control processes to ensure the accuracy and consistency of product listings, images, and descriptions.
- Address and rectify any discrepancies or issues identified during the QC process.
**3. Business Development:**
- Collaborate with cross-functional teams to identify opportunities for product expansion and assortment growth.
- Establish and maintain relationships with suppliers, manufacturers, and distributors to source new and unique products.
**4. Inventory Management:**
- Monitor inventory levels, forecast demand, and coordinate with procurement and fulfillment teams to optimize stock levels.
- Implement strategies to minimize overstock and stockouts, ensuring efficient use of resources.
**5. Marketing on Marketplaces:**
- Develop and execute marketing strategies on various online marketplaces to enhance product visibility and drive sales.
- Utilize marketplace tools and advertising options to optimize product listings and increase conversion rates.
**6. Pricing Strategy:**
- Conduct market research and analysis to determine competitive pricing strategies that maximize profitability while maintaining competitiveness.
- Monitor pricing trends and adjust strategies in response to market dynamics.
**Qualifications:**
- Bachelor’s degree in Business Administration, Marketing, or related field (Master’s preferred).
- 5+ years of experience in e-commerce catalog management, with a proven track record of success in similar roles.
- Extensive knowledge of online marketplaces (e.g., Myntra,Ajio,Flipkart,Amazon, Shopify) and their respective catalog management systems.
- Strong analytical skills and proficiency in data-driven decision-making.
- Excellent communication and interpersonal skills, with the ability to work effectively in a collaborative, cross-functional environment.
- Demonstrated experience in business development and vendor/supplier relationship management.
Who we are:
Stanza Living is India's largest and fastest-growing tech-enabled, managed accommodation company that delivers a hospitality-led living experience to migrant students and young working professionals across India. We have a full-stack business model that focuses on the design, development, and delivery of daily living solutions tailored to the young consumers' lifestyles.
Today, we are :
- India's largest managed accommodation company with over 75,000 beds under management across 24+ cities
- Most capitalized player in the managed accommodation space, backed by global marquee investors - Falcon Edge, Equity International, Sequoia Capital, Matrix Partners, Accel Partners
- Recognized as the Best Real Estate Tech company across the Globe in 2020 by leading analysis agency, Tracxn
- LinkedIn Top Startup to Work for - 2022
Job Summary :
- We are seeking an exceptional Business Associate who loves solving complex problems to drive analysis and insights to help our teams make meaningful business decisions.
- The selected candidate will be partnering with key stakeholders, analyzing data, discovering, and solving real-world problems, and building metrics and business cases to help unlock insights that take our business to the next level.
Responsibilities :
- Work with different stakeholders and management teams to consult, develop, and implement key strategic growth projects - will be responsible for end-to-end planning and delivery of growth projects
- Single-handedly lead projects in consultation with senior stakeholders and drive on-ground impact
- Develop a roadmap for the product team and scope medium/long-term interventions to enable the development of world-class tools for our sales team
- Understand and assess customer journey; identify pain points and implement interventions
- Participate in strategic and tactical planning discussions
- Own development and maintenance of new and existing reports focused on analysis of requirements, metrics, and dashboards
- Use statistical methods to identify areas for improvement and make suggestions for streamlining processes
Basic Requirements :
- Strong analytical skills
- Ability to partner and work with cross-functional teams
- Ability to draw insights from analysis supported by data and clearly communicate them to the stakeholders and senior management as required
- Be self-driven, and show the ability to deliver on ambiguous projects with incomplete data
- Ability and interest in working in a fast-paced, ambiguous and rapidly changing environment
Additional Plus :
- Strong knowledge of and experience with reporting packages (Business Objects etc.), databases (SQL etc.), and programming (XML, Javascript, or ETL frameworks)
Location = Delhi / Bengaluru
Profile = Assistant Manager / Manager - International & Domestic Sourcing (Metal Scraps). This is an urgent requirement.
Below are strict criterias.
1. Should have 4+ years of experience in international & domestic sourcing / purchasing / procurement of Aluminium / Metal / Alloy Scraps of various kinds i.e; Tense, Troma, TT, Zorba.
2. Should've travelled to international locations for aforesaid sourcing purpose. (not strict).
response to market conditions. Support developing
the pricing strategy formulation to remain
competitive and enhance profitability. Analyze
competition and industry trend.
Develop pricing strategy across various product lines to position the products based on value and competitive
situation.
Develop Methodology for calculating List Price, Price Floor, Price ceiling for various product lines within various
market segments in relation to the value. Maintain corporate price list and periodically update appropriately
Develop tools for estimating cost for quotes for new products.
Transition the organization from cost plus pricing model to value pricing model
Develop value pricing model and implement it for all new products.
Define approval standards and processes
Perform financial evaluation to assess pricing action effectiveness
Lead the Price increase process/change management process for the organization. Work with sales, management,
and product managers to implement the Price changes into the market and to product
Business cases for new pricing proposals
Bespoke pricing proposals with authority matrix and compliance
Conduct training on pricing to sales teams
Propose new models and product features to improve gross margin and increase revenue
Conduct field research including competition analysis, industry analysis , trend tracking and develop Insights based
on inference
Develop a methodology to identify margin leakages and recommend approaches of improvement
Perform partnering with buyers, product managers and sales department to ensure integrated profit maximizing
approach to market
Analyse financial impact of price approach in view of overall history as well as profitability of customer
Performance Indicators
Top line revenue growth
Improved Margins
Average revenue per contract
Customer acquisition cost
Lifetime value
8 yrs overall experience with at least 3
years in a similar role
Graduation in a relevant stream
- In depth knowledge of pricing
strategies, processes, initiatives and
creating pricing process
documentation.
- Experience in SaaS pricing models
and Value based pricing
- Proficiency in Data Mining
- Good understanding of the business
model
- Numerical data
- Analytical mind with a strategic ability
- Strong attention to detail.
- Understanding of Financial Statements
- Excellent communication, negotiation
and stakeholder management skills
- Experience in Solutioning IT Services solutions in multi-service areas: Infrastructure Services, Applications Development, Applications Maintenance, Business Process Outsourcing
- Deep experience in three key functional areas: Technical Solutioning, Competitive Analysis, Pricing & Analysis
- 8+ years’ experience in these three functional areas.
- Demonstrated track record of winning deals.
- Knowledge of IT Services vendors in the competitive landscape, with a deep knowledge of 1-2 vendors Solutioning and go to market approach.
- Exceptional data analysis and creative problem-solving skills.
- Self-motivated and entrepreneurial.
- Ability to learn new skills quickly.
- Ability to communicate at the Executive level.
- Deep MS Excel skills.
- BS and/or MS in computer science or equivalent experience.
Your role:
We are looking for a performance marketer who thrives in fast moving environments. You will work closely with the growth and marketing head & cross functional teams to execute our complete inorganic marketing/paid ads strategy so as to help millions learn new skills &build better careers.
About Us: CareerNinja is a vc-funded, fast growing EdTech venture that is building the worlds largest personalized digital university. We curate the right content, provide live expert mentorship & connect to top employers to help youth achieve their career goals. Alongside our partners like Canva, we have 50,000+ learners across 100+ courses with an average rating of 4.8/5. Join our mission to make high quality learning available at a mass-affordable scale globally
Requirements 1. Drive traffic to our product via channels ranging from paid advertising & social media to referrals. Lead and manage growth marketing strategies that can move the needle across the company's revenue goals. 2. Generate high-quality leads by optimising channels, messaging, landing pages, etc. 3. Obsession around customer behaviour, customer segmentation and targeting to ensure sharp targeting of customers with relevant communication.
4. Monitor cohort performance from channels and campaigns, conduct research and use it to understand user needs, identify key improvement areas, product & process iterations for driving sales &user growth 5. Work closely with sales and support team to build &optimize go-to-market strategy on lead conversion, upsells, reactivation and referrals & drive its operations 6. Manage digital campaigns, from ideation to media planning, creative communication and indepth analysis of performance to drive optimization. 7. Work with the creative team to make sure all performance marketing creative assets are built effectively as well as gather learnings to improve them. 8. Key resource in developing internal core competency around the ability to segment, target, acquire, re-target and optimize consumer acquisition across a coordinated growth marketing strategy through all marketing channels and sources.
Must Have- 1. 2+ years of experience with a proven track record of driving user growth through effective marketing campaigns and growth hacks across different channels(not necessarily Facebook & Google). 2. At Least 2+ years of experience in high-performance product or growth marketing roles 3. 2+ years of hands-on experience working on multiple digital advertising platforms (with expertise in Facebook and Google) 4. 2+ years on marketing & advertising analytics tools like/similar to Google Analytics 5. Experience driving growth strategy, sales operations and owning product that immediately drives the company's business objectives, growth and P/L
Good to Have- 1. Relevant industry/Start-up/Edu-tech experience in a similar role 2. Proven experience of handling multiple paid campaigns on (Search, Facebook, Affiliates, Influencers, etc.) 3. Exposure of other aspects of the marketing functions like social, brand, market research, pricing, etc 4. Cross functional experience across performance marketing, SEO & sales is a must with additional experience/exposure in product & program management 5. A high level of comfort with data and strong analytical skills
Why Work With Us: We take growth and learning seriously. Working with us could be your best decision if you’re looking to jump five steps ahead in 5x the amount of time. We offer exciting growth opportunities, cross functional learning & ownership. We also offer the chance to work on an exciting product, the opportunity to witness the growth of an early stage start up and be a part of it! You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (mostly under 30) work environment. Work from home (even without Covid), flexible work, free drinks & snacks, off-sites etc are just a regular part of our work life.
What you will do:
- Leading execution of high scale performance campaigns on multiple advertising platforms
- Exploring new channels for growth and leading their end-to-end execution
- Diving deep into data and using insights to identify opportunities for performance optimisation
- Experimenting continuously on creatives and design to drive ROI
Desired Candidate Profile
What you need to have:- Bachelor’s degree or Master's degree (from tier 1 college - IIT/NIT/IIM/XLRI/MDI/ Any other Tier 1 Colleges)
- 3+ years experience with 2+ years experience in digital marketing at a high growth app-based B2C organisation
- Strong quantitative mindset and data driven approach to digital marketing
- Expertise in excel-based data modelling and analytics tools
- Experience in handling mid to large scale monthly digital marketing budgets
- Hands-on experience in managing Facebook Ads, Google Ads at scale
- Experience in programmatic advertising is a big plus for this role
- Experience in understanding data using Google Analytics/ Mixpanel/ AppsFlyer or any other analytics or attribution tool
- Experience in cross-team collaboration, team management and agency management
Job description
Packaging Industry - Marketing Head
Qualification: Knowledge of Wooden Pallets/ Corrugation Industry is a must.
Job Responsibility
Marketing Head
1. Increase client base and send quotation to customer with regular follow-up.
2. Finding new big customers
3. Meeting clients and procuring orders
4. Carry out sales from leads given from INDIAMART.
5. Visit customer site for personal meeting and discussions.
6. Develop and maintain relationships with existing customers via meetings/ personal visits, telephone.
7. Candidate should provide professional and effective services to meet customer expectations
8. Client retention and client servicing and reviving lost inactive or lost accounts
9. Taking customer feedback and analyzing them for future improvements
10. Acquire more clients to grow business
Salary: INR 2,40,000 – 4,20,000 P.A. Incentives will be given for extra sales.
Industry: Packaging/Corrugated Boxes/Wooden Pallets
Employment Type: Permanent Job, Full Time
Must be well mannered, smart with good communication skills.
Education: High school or equivalent (Required)
Required Skills:
1) Knowledge of Computer
2) Good writing skills
5) Basic Knowledge of Corel Draw (preferred)
6) Ability to handle the back end work.
Google AnalyticsI Responsibilities and Accountabilities:
- Manage the strategy and setup of all paid campaigns. Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
- Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs. Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
- Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
- Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
- Track, measure, and analyse all initiatives to report on social media ROI.
I Qualification(s):
MBA - Marketing.
Bachelor’s Degree required with a focus on business or analytics preferred.
- Nature of Experience: Strong knowledge of Online as well as Offline Marketing.
III Skill Set & Personality Traits required:
- In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), YouTube, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.
- Excellent communicator with the ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.
- Experience handling marketing budgets and forecasting/reporting results.
What you will do:
- Executing digital marketing strategies across channels including email, social media and display advertising campaigns
- Driving achievement of growth objectives like app installs, display, search, affiliates among others
- Improving the design, UX, traffic and content of the website
- Designing, building and maintaining organization’s social media presence
- Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs)
- Creating paid campaigns on social media platforms
- Identifying trends and insights, optimizing spend and performance of campaigns based on the insight
- Growing the lead volume at a sustainable cost
- Collaborating with internal teams to create landing pages and optimizing user experience
- Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Managing agencies and affiliates
- Driving maximum ROI from campaigns
What you need to have:
- MBA/ PGDM from Tier-1/2 B-School and/ or B. Tech. from a Tier I college
- Analytical skills: Keen interest in evaluating product/market situations, analyzing raw data, and transforming it into actionable marketing strategies
- Demonstrate a positive, ‘can-do’ attitude
- Willingness to roll up your sleeves and get things done
- Strong business acumen and detail orientation
- Outstanding presentation skills
- Excellent problem-solving skills
- Knowledge in OKR, Agile
- Knowledge in Jira, CRM, Power BI
- Exceptional verbal and written communication skills
- 2-4 years of experience in Digital Marketing
- Prior experience in handling campaigns development in terms of digital along with ATL/ BTL channels
- Experience in handling Campaign Management on Google, Facebook, LinkedIn, Twitter etc.
- Experience in performance marketing and affiliate marketing
- Understanding of digital marketing platforms and passion for technology
- Ability to optimize CPC and CPL in an effective manner
- Ability to manage multiple projects with varying priority at one time to deliver results on time and under budget
- High level of integrity and dependability with a strong sense of urgency and results orientation
- Thorough knowledge of web analytics (e.g. Google Analytics, Web Trends etc.) and Google AdWords
Looking for a Product Head who will have full ownership for multiple areas of the product, including product roadmap and release planning. Responsibilities include listening to customers, creating business requirements, defining user stories, building prototypes, collaborating with the engineering team for product development, and ensuring the launch and adoption of these solutions. The detailed list of responsibilities are captured below:
- Own the strategy and roadmap for designated product areas. Be an advocate for the customer and keep a close eye on the competition and industry to build the roadmap in alignment with the long-term product vision.
- Plan and manage all stages of the product life cycle, from ideation to launch, adoption/growth, and sunsetting.
- Develop business cases for each product initiative to demonstrate customer need, feasibility, pricing, addressable and realizable revenues, competitive positioning, implementation plan, and support costs, etc.
- Work with the product design team to iteratively develop highly usable, intuitive, and pixel-perfect designs and prototypes.
- Collaborate with the sales and marketing teams to build a strong GTM strategy and be the spokesperson for the product within the industry by hosting webinars, events, etc.
- Mentor other junior product managers and product designers on the team.
- Lastly, but most importantly, work closely with the engineering team to build a repeatable and efficient process for product delivery including but not limited to backlog grooming, prioritization, and sprint planning.
-
Who is a good fit for this role?
Consider yourself a good fit for this role if you have these characteristics. Don’t worry if you don’t check every item on the list below. If you have the attitude to constantly challenge and upskill yourself, you might still be a good fit.
- Full product funnel ownership - You have 8+ years of product management experience for a consumer or B2B SaaS service, with multiple launches under your belt.
- Deep empathy for user needs - You love talking to users, and you have multiple approaches for understanding what matters to them and why.
- Ability to communicate effectively - You can clearly communicate with different internal stakeholders and external stakeholders. You are comfortable speaking the language of engineers on one end and customers, executives, or other business stakeholders on the other end. You thrive on ambiguity. You are as comfortable articulating vision and strategy as you are writing detailed product requirements.
- Attention to detail - You obsess about the smallest product details, from color to positioning and tone of language. You benchmark yourself against the best in the industry and aim to build the best. You are able to build systems that enable the team to maintain a high bar for quality.
- You ask and answer the right questions - You develop smart hypotheses and have a knack for designing research and experiments to prove them. You love data, and the know-how to interpret and think critically about results.
- Understanding of technology frameworks and concepts - You can work closely with the engineering team, to understand tradeoffs and make decisions around prioritization and scope.
- Team orientation - You go above and beyond to make your product and team successful, whether it’s filing bugs or organizing team offsite. You believe and understand that strong products are built by closely-knit teams. You are naturally inclined towards owning criticism and deflecting praise to the team.
What can you look for?
The opportunity to shape and build a product through its very early stages, a wide breadth of responsibilities, and an opportunity to challenge yourself every day. The product is one of the prominent solutions in the Indian geography and witnessing rapid adoption and growth across multiple world geographies including the US and Europe. You get the chance to collaborate with a highly skilled team with a good mix of experience and a can-do attitude.
We are
A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. Empuls works with over 1000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners, or consumers for better business results.
Way forward
We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We however assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.
We are looking for Marketing Executive with a background on conventional Marketing as well some hands on knowledge on digital Marketing & Content Marketing.
Job Description
Marketing
1. Engage & Nurture -Top Gyms , Top Trainers ,Top Body Builders , Channel Partners ,Fitness Chains ,Customer Database through email campaigns, Whatsapp broadcast, Personal calling . Create communities & actively engage with the fitness ecosystem.
2. Enquiry Management - Generate qualified leads through marketing efforts.
3. Engage and coordinate with creative Design team ,Video & Photography team.
4. Create ,Consolidate & Maintain tools for presentation for Sales & business development Team and support the field sales team with required marketing material.
5. Create & Maintain database of all creatives, contacts & Content.
6. Engage with the existing customers & Work on measuring & Improving Customer Satisfaction ,Engagement ,Experience & Retention .
7. Market Research (Field & Online) – Tracking the competition very closely to identify the developments & Market trends .
8. Generate qualified leads through marketing efforts.
9. Gather Market Intelligence , Study Market requirement & Competition with respect to Pricing ,Product Range ,Offering , Strategy .
10 Devote 10% of the time for Sales to get exposure to ground realities and understand the Customer insight.
11. Candidate having Sales background to drive the conventional marketing role will be helpful.
Skills Required
1. Organisation & Planning skills -
2. Creativity
3. Communication Skills
5. Networking Ability
6. Multi tasking Ability
7. Ability to interface with multiple stake holders effectively
8.Ability to work under self imposed deadlines
9. Out of Box thinking
10. Willingness & readiness to Travel.
Candidate should have at least 2-3 years experience in developing marketing strategies and should have worked in Sales .Passion for sports & fitness will be an added advantage .
Designation - Marketing Executive.
Someone wanting and willing to work in high paced, deliverable driven work culture.
Machine Learning (ML)
Data Science
PythonCarsome’s Data Department is on the lookout for a Data Scientist/Data Science Lead who has a strong passion in building data powered products.
Data Science function under the Data Department has a responsibility for standardisation of methods, mentoring team of data science resources/interns, including code libraries and documentation, quality assurance of outputs, modeling techniques and statistics, leveraging a variety of technologies, open-source languages, and cloud computing platform.
You will get to lead & implement projects such as price optimization/prediction, enabling iconic personalization experiences for our customer, inventory optimization etc.
Job Descriptions
- Identifying and integrating datasets that can be leveraged through our product and work closely with data engineering team to develop data products.
- Execute analytical experiments methodically to help solve various problems and make a true impact across functions such as operations, finance, logistics, marketing.
- Identify, prioritize, and design testing opportunities that will inform algorithm enhancements.
- Devise and utilize algorithms and models to mine big data stores, perform data and error analysis to improve models and clean and validate data for uniformity and accuracy.
- Unlock insights by analyzing large amounts of complex website traffic and transactional data.
- Implement analytical models into production by collaborating with data analytics engineers.
Technical Requirements
- Expertise in model design, training, evaluation, and implementation ML Algorithm expertise K-nearest neighbors, Random Forests, Naive Bayes, Regression Models. PyTorch, TensorFlow, Keras, deep learning expertise, tSNE, gradient boosting expertise, regression implementation expertise, Python, Pyspark, SQL, R, AWS Sagemaker /personalize etc.
- Machine Learning / Data Science Certification
Experience & Education
- Bachelor’s in Engineering / Master’s in Data Science / Postgraduate Certificate in Data Science.
As a Manager in our Performance Marketing team, you will be responsible for driving growth of APAC & North America regions through digital marketing. This team is a key driver of growth for Headout and is responsible for acquiring customers and generating demand for our vast collection of experiences and destinations. This is a key role for our overall company growth and profitability.
As Performance Marketing Manager, you will:
- 1. Manage all paid user acquisition channels for APAC & North America. This includes: Responsible to deliver ROI & GBV targets for your regions and growing these each quarter
- Actively manage and grow SEM campaigns for new and existing categories & markets
- Identify opportunities to scale existing channels of user acquisiton including SEM, OLA and Facebook d. Develop new channels of user acquisition to drive new growth and diversify channel-mix
- Improve the efficiency of the team through process improvements, decision making frameworks and automation
- Improve reporting and data analysis to uncover new opportunities or Coordinate with other teams such as product, data, operations & supply to participate in & lead company-wide growth projects by leveraging various levers like:
- Identifying new market opportunities
- Product enhancements
- Pricing strategy
- Competitive benchmarking
- Building stronger engagement loops and cross-channel campaign strategies
What we're looking for:
- 4+ years of experience in managing SEM campaigns at scale
- 2+ years of experience in managing a team
- Detail-oriented and analytical
- Strong learning curve
- Data-driven decision making
- Able to effectively organize, prioritize & manage their time
- Experience with Automations is a big plus
Objectives of this Role
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
Daily and Monthly Responsibilities
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Skills and Qualifications
- Bachelor’s degree in marketing, business, or related field
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
Preferred Qualifications
- Master’s degree a plus
- Proficiency with online marketing and social media strategy
- Proven experience designing interactive applications and networking platforms
- Willingness and ability to travel
- Established press and media contacts
- Crafting the performance marketing strategy for the company and managing the overall online marketing calendar around the same
- Managing all online properties of the brand
- Measuring ROI and a set of other KPIs, based on in-depth analysis of standard digital metrics
- Liaising with multiple agencies, as well as internal offline and traditional marketing teams to devise and execute innovative marketing campaigns throughout the year
- 5+ years experience in Digital Marketing with experience in Digital Advertising, Website Management, Lead Generation, and/or Lifecycle Marketing
- Experience with problem-solving and analytical skills including conducting qualitative and quantitative research, analyzing data, data visualization, developing hypotheses, synthesizing insights & recommendations
- Experience with digital and web analytics and data tracking tools (e. g., Google Analytics, ) and SQL
- Website management and technology experience including CMS, HTML, CSS, and Javascript
- Experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Experience using various Facebook Interfaces: Ads Manager, Power Editor, Business Manager, Page Insights
- Experience with ad serving tools and DSPs (e. g., DoubleClick, Adobe Advertising Cloud)
- Experience working both strategically as well as in an executional capacity to build and deploy the campaign
- Experience presenting ideas to several stakeholders at once
- Experience collaborating and coordinating with internal and external cross-functional teams
- Experience with digital marketing and digital measurement latest trends and best practices
Desired Skills and Experience
- Maximizing the revenue and margin from products through online Channel sales and achieve day-to-day and monthly revenue targets
- Evaluating and optimizing marketing and pricing strategies
- Evaluating key indicators to determine the effectiveness of catalogue strategies for products and monitoring progress against budget goals.
- Recommending adjustments to strategies and tactics as appropriate to achieve financial goals
- Overseeing product catalogue, on-orders, initial shipping and receiving product tracking, and following-up on all problems on a timely basis
- Mentoring and guiding Process Experts within the team to manage quality, improve process efficiency and minimize variation.
- Assisting with management of online metrics and making recommendations for continue improvement and optimization.
- Building strong working relationships with cross-functional teams across the organization to achieve business goals.
- Analysing sales and expense reports to improve margin, revenue, and processes.
- Doing Competitor Analysis, Monitoring marketplace products, and pricing; leveraging internal and external data sources to identify gaps/ opportunities.
- Driving development in the strategic business planning, budgeting, and sales strategy approach
- Monitoring the weekly, daily, and seasonal, and/or one-time reports.
What you need to have:
- Knowledge of Paid Marketing
- Strong business analysis skills
- Strategic outlook with Systems Thinking perspective
- Experience in coordinating with other departments and managing multiple stakeholders
- Good communication skills, both written and verbal
- Accountable for conversion% of visitors at Gynoveda.com
- Map customer journey, define use cases & service design to drive engagement & purchases
- Build frictionless online customer experience for website & app
- Optimize marketing funnels for customer acquisition, retention, video-content
- Develop mobile app for menstrual health tracking, online consultation, content marketing
- Drive marketing automation and integrate multiple online SaaS tools using API, plugins
- Build unified tech solutions for -
- Customers - online sales & support via responsive website and mobile app
- Employees - process & tools for operations, customer service, supply chain
- Channel/ Account Management- Taking care of tasks related to specific channels, coordinating with category managers/ account managers of various channels and brand websites
- Forecasting volume by channel, plan demand, manage goal to actual performance.
- Managing Product selection, product mix, product placement/ display, pricing and promotions management
- Coordinating with internal team for the cataloguing process and making sure that all listings go live on all channels and brand websites
- Participating in marketing and promotional campaigns to increase visibility
- Uploading prices and opting in on discounts
- Managing Reconciliation of marketplaces
What you need to have:
- 3 to 5 years of experience with an e-commerce company or a brand (Preferably Apparel Category)
- Knowledge of cataloguing on Flipkart, Amazon, Myntra and Snapdeal
- Hands-on knowledge of portals of various marketplaces and different functionalities
- Basic knowledge of excel to do analysis- vlookup, pivot table
- Ability to make sense from the data
- Excellent communication skills (Spoken as well as Written)
Your day-to-day tasks would involve:
- Building marketing programs to support specific marketing objectives across different channels and segments in support of the overall strategic marketing plan.
- Working with marketing agency partners to plan and execute digital app acquisition campaigns on channels like Google, Facebook and other digital platforms.
- Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).
- Leading the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes and team players.
- Making analytics and data-driven decisions to optimize acquisition & retention strategy (funnel improvement, In-app engagement, ROAS, LTV etc.).
- Providing complete performance reporting and analysis on all mobile marketing campaigns and taking relevant action on insights gained.
- Taking KRAs and brand objective ownership and commitment to meets goals and targets on a regular basis.
- Collaborating with the BD/ Sales teams to plan and execute various marketing initiatives such as events, SMS campaigns, sales training, partner collaboration etc.
- Working with cross-functional team (Product, Support, Sales) to establish growth strategies to support app growth and user acquisition targets.
What are we looking for in a Candidate?
- Experience in App Marketing in B2B domain is preferred.
- Minimum 4-7 years of professional experience in similar/relevant roles.
- Prior experience in performance marketing / digital marketing / growth role is a plus.
- Masters/MBA is preferred but not required.
- Familiarity with - Google Playstore/Console, Firebase/Branch/MixPanel, Appsflyer/TUNE etc.
- Proven track record of delivering user acquisition growth, retention, and optimization across key mobile metrics is a plus.
- Strong analytical skills: bias toward decision making based on data, and good proficiency with Excel and using it to configure, analyze, and present data.
- Ability to think and react in a high-energy, fast-paced environment.
- Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
The brand is associated with some of the major icons across categories and tie-ups with industries covering fashion, sports, and music, of course. The founders are Marketing grads, with vast experience in the consumer lifestyle products and other major brands. With their vigorous efforts toward quality and marketing, they have been able to strike a chord with major E-commerce brands and even consumers.
- Developing and managing key customer accounts, understand customer needs through regular customer visits to ensure customer value is achieved
- Putting together a plan to leverage existing and future business opportunities
- Establishing and overseeing internal budgets with the company and external budgets with the client
- Negotiating contracts with key clients and meeting established deadlines for the fulfillment of each client's long-term goals.
- Periodically resolving key client issues and complaints
- Collaborating with relevant internal cross functional teams to ensure key clients needs are met.
- Ensuring accuracy of forecast by using key account metrics.
- Monitoring and reporting market information to present to key stakeholders
- Being responsible for order planning and inventory management
- Generating regular MIS on Sales Performance of each product and recommending upgradation in SKUs, introduction of new SKUs, analysis of price points and competition product tracking
- Regularly visiting market to understand geographical needs and gap in portfolio
What you need to have:
- Degree/ Diploma preferably in Business or equivalent with at least 3 years of B2C experience
- Understanding of B2C and B2B business environment
- Strong product knowledge and networking skills
- Prior experience in key account management and end customer engagement
- Business acumen with strong influencing and negotiation skills
- Independent, self-motivated with excellent interpersonal and communication skills
- Analyzing brand positioning and consumer insights
- Shaping and communicating our vision and mission
- Managing a team of marketing people working on brand initiatives
- Leading creative development to motivate the target audience to take action
- Establishing performance specifications, cost and price parameters, market applications and sales estimates
- Measuring and reporting performance of all marketing campaigns, and assessing ROI and KPIs
- Monitoring market trends, research consumer markets and competitors activities
- Overseeing new and ongoing marketing and advertising activities
- Monitoring product distribution and consumer reactions
- Aligning the company around the brands direction, choices and tactics
What you need to have:
- Any Business Degree
- Should have worked for top digital and social media agencies
- Have experience with multiple marketing agencies
- Have immense experience in digital & social media marketing
- Should be thorough with paid media marketing, media buying
- Understands brand strategy and can lead the entire marketing function for a brand.
- Managing and building effective teamwork and bringing all stakeholder on board.
- Recommending and sourcing new products based on competitor offerings, customer comments and market demands.
- Negotiating program terms with vendors.
- Assisting with catalogue layout preparation and product positioning.
- Developing pricing strategies for new and existing products.
- Building strong relationships across departments.
- Training and directing a team of Associates
What you need to have:
- Must have handled Electronic Products development
- Handled team and vendors, along with coordination with multiple departments
- Should be an effective communicator.
- Should have the speed that is keen to start ups.
- Strong Problem-solving skills.
We are looking for a skilled and solutions-oriented Brand Strategist with a strong analytical mind to craft compelling brand stories and strategies that deliver results. The Brand Strategist's responsibilities include conducting extensive research, analyzing findings, making recommendations, presenting to clients and briefing creatives. You should be a strategic thinker with a knack for uncovering consumer insights that inform strategy development.
The ideal candidate should be open-minded and passionate about creating holistic brand experiences. Ultimately, the outstanding Brand Strategist should have strong research skills, an analytical mindset and be an excellent storyteller.
Brand Strategist Responsibilities:
- Conducting extensive primary and secondary research.
- Staying up-to-date on consumer research and market trends.
- Analyzing research, data and trends.
- Creating competitive reviews and situational analyses.
- Identifying insights, challenges and opportunities.
- Developing brand architecture, positioning and strategy.
- Writing compelling brand stories.
- Meeting and presenting to clients.
- Briefing and collaborating with creative teams.
- Leading ideation and brainstorming sessions.
Brand Strategist Requirements:
- Degree in business, marketing, branding, communication or related field required.
- Previous experience as a brand strategist or similar role.
- Excellent communication skills, both verbal and written.
- Experience leading client meetings.
- Analytical and problem-solving mindset.
- Creative and compelling storyteller.
- Strong research skills.
- Strategic thinker.
- Excellent presentation skills.
Our client is a unique SaaS-based platform, that helps business travelers get personalized travel itineraries. This gives companies and their employees access to enjoy cost-effective, convenient and rewarding travel options. While most of the other companies provide offline solutions, our client uses state-of-art technology and AI-based solutions to offer cheaper booking options, and other offers that cover end-to-end corporate travel and hotel bookings.
Based out of Bangalore, with a young and raring team of marketing and engineering experts, spread across various cities, this 2-year old startup aims at becoming an integrated travel management company that works as a smart travel assistant. Their platform addresses travel issues for a gamut of customers ranging from large corporate with thousands of employees to other startups.
- Driving the go-to-market strategy for company's ever-evolving product. You would be the in setting the GTM strategy for different markets and ensuring their flawless execution
- Understanding new markets, customer personas, geographies, products and competition and delivering actionable intelligence to the product, sales and other departments to maintain our competitive edge
- Engaging with partners, sales team and influencers to drive awareness and product demand. This will include collateral development, marketing events, and digital marketing activities.
- Collaborating with the marketing team to deliver high quality, high performing campaigns, assets, and activities that generates sales, and builds market share
- Owning Customer Marketing activities to continually educate our users about the product and company to increase user engagement, product adoption and retention
- Measuring the results/ metrics of marketing activities to enable data driven decisions on future marketing campaigns
- At-least 5 years of dedicated b2b SaaS product marketing experience with 2 years as a manager.
- Prior experience marketing to executives, directors and managers in enterprise domain (Prior experience Marketing to CFO will be a bonus)
- A growth mindset and passionate about building things from the ground up, strong sense of ownership and a ‘lets-get-it-done’ attitude
- Ability to interact with senior leadership, Engineering, Product Management teams
- Good understanding of tools of the trade, i.e. SEO, SEM, sponsored content, account-based marketing, excellent communication skills, marketing analytics
- Strong attention to detail and ability to handle multiple activities simultaneously
- Having experience of US region is an added advantage
Greetings from Invensis technologies - Bangalore (J.P. Nagar). We are hiring Product Marketing Manager for our organisation.
We’re on the lookout for a data-savvy Growth Marketing Manager to develop and execute marketing strategies to increase awareness and adoption of the product.
Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies in online media and/or SaaS companies.
- The key performance metric for the role will be growth in pages views & Inc42 plus subscriptions
- It is essential the person understands funnel based marketing centred around content & engagement
- It is of utmost importance to have an experience of marketing automation at scale
- Devise B2B, B2C integrated marketing campaigns with the aim of acquiring and retaining customers
- Find and target audiences & accordingly onboard/execute paid social media marketing, content aggregations and influencer marketing plans
- To sustain India’s largest tech media platform it takes qualitative content marketing & automation at scale along with data-backed decisions, heavy testing, the feedback loop to drive product and editorial.
Give your career a lunar slingshot, we are an equal opportunity employer.
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