A little brief about us :Seniority is India's largest shopping destination for senior citizens. With a portfolio of over 5000+ products, we have serviced over 2 lakh customers across India for their medical and lifestyle needs. Started in late 2016, we have a unique offering tailored for over 120 million senior citizens across the country and have received a great response in the market witnessing month on month growth rates of over 25%. With a team of over 150+ people spread across Mumbai and Pune, we are building India's go-to brand for senior citizens and their caregivers.Part of the RPG group, Seniority creates a seamless shopping experience for the elderly through their e-commerce website & exclusive experience zone in retirement hubs like Pune & Coimbatore. We have a strong community of over 300K+ seniors and a growing number of reputed brands as our partners. Experts predict the elder care market to be valued at $3 billion and by 2050, it is estimated that the number of dependent adults in India will be at par with the number of dependent children. We at Seniority, see ourselves at the forefront of cutting across and being the first to capture such an untapped market.The Seniority team comprises of employees from excellent academic and professional backgrounds. We work hand and glove with alumni of the London School of Economics, Indian Institute of Management Lucknow, Indian School of Business and many more. Our leadership team is comprised of subject matter experts from varied domains such as digital marketing, product sourcing, catalog marketing, operations, and logistics to name a few. So join us and be a part of the next big growth story!Job Description : Designation : Senior Manager - Private LabelRoles & Responsibilities :- As Private Label Owner, you will be responsible for the design and production of products for private labels. Develops merchandising strategies, budgets, sales targets, and profit objectives.- You will play a critical role within Seniority working closely with the Category/Sourcing Team on Private label product development projects.- You will be the point person for all technical requirements and specifications of products that are both in development as well as in production.- To be successful in this position you must have excellent communication skills, self-motivation, and experience with working with OEM/ODM suppliers.As PL Owner you will:- Work cross-functionally with team members in particularly the Category and Sourcing Team and suppliers to formulate specifications, development schedules, test and qualification criteria to ensure new products are launched within the specified project requirements.- Communicate product specifications and work with supplier / factory to maintain costs while exceeding quality metrics.- Evaluate designs and prototypes for performance and reliability.- Be responsible for the overall production and quality assurance of assigned products/categories.- Search for and promotes new ideas that might be applicable to the company's products.- Develop and maintain quick reference guides for each product.- Ensure product quality and understand product regulations and legal requirements as per Indian Market. - Manage product Packaging and branding by coordinating with agencies, vendors and other relevant departments.We look forward to learning more about your experience with:- 4-7 years experience relevant to developing products in the consumer goods industry.- Working with technical and non-technical individuals to bring a consumer product to market.- Applying practices, and procedures in a minimal supervision environment- Understanding of domestic and international manufacturing processes- Ability to stay organized and systematic in a fast-paced company to ensure critical requirements are not missed.- International experience with sourcing and working with multiple companies of different sizes and experience.- Proficiency in Microsoft Word, Excel, and PowerPoint.
We are looking for Enterprise SaaS Product Marketing Manager in Ad Tech domain to lead our outbound product marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you must be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like storytelling, product messaging, email campaigns and pricing strategies. Your goal will be to develop and implement the most impactful plans to position and promote our products. • Studying the company’s products and their benefits for users • Develop product marketing strategies (pricing, advertising, product launching) • Craft compelling messages across marketing channels (landing pages, ad campaigns) • Work with various teams (design, content, acquisition, product, sales) to implement strategies • Evaluate projects using relevant KPIs and feedback from existing and prospective customers Responsibilities: • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas. • Understand and document our buyer’s process and persona, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn. • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers. • Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan. • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it. Requirements: • 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research) • Power user of networking tools such as LinkedIn, Twitter, and Reddit. • Exceptional ROI-tracking skills, able to prove what is or isn’t working. • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player! • Bachelor’s degree in business or marketing; MBA preferred. • Background in design and copy-writing is a plus.
Role Developing marketing plan defining objectives and strategies for both B2B as well B2C business Launching various promotional campaigns and new product features through events, customer programs, digital media, etc. Monitor lead generation through digital marketing campaigns Strong content generation for social media campaigns Market research, competition analytics and consumer insights for sales team Maintain good Public Relations: Be the face of company for external parties such as media, stakeholders and potential clients and build strategic partnerships Co-ordinate with remote teams and keep updated about company's market growth Keep a close eye on the marketing progress, with regular report generation Control annual marketing budget and P&L management Requirements Proven experience as Marketing Director Experience of 10 Years Proven leadership and organizing skills Analytical and creative thinking Exquisite communication and interpersonal skills Up to speed with current and online marketing techniques and best practices Good knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords Strong Bonus: · Experience working with major FMCG brands like Coca Cola, Pepsi, Nestle etc.
1)Candidate has to be enthusiastic ,Hard working and GO Getter , 2)Candidate must have fluency in English,Hindi ,Marathi. 3) Candidate should be Proactive and well versed with MS Office ,WORD,EXCEL,POWER POINT . 4)Candidates Should make at least 20 calls a day out of which 5 clients should be given appointments for showcasing the sample work . 5)Candidate will be visiting the company for showcasing the work and Finalizing the order with them . 5)Candidates should be making Presentation and should be able to do digital marketing . 6)He should be able to chalk out plan for marketing and execution within Short span