Marketing Head (CMO)

Job Role: Director / Sr. Director, Marketing

Experience Range: 14 to 18 years

Job Location: Pune / Mumbai / Bengaluru - Remote India

About Company:

It is an innovative and forward-thinking start-up, backed by venture capital, dedicated to delivering cutting-edge 'Future of Work' solutions to global industry leaders. Our core expertise lies in Source-to-Pay applications, where it distinguishes itself through a distinctive ServiceNow platform strategy and proprietary AI technologies. What sets us apart from competitors is our unwavering commitment to redefining industry norms and providing unmatched value to our clients. At the helm, we are proud to have a management team comprised of seasoned industry veterans with a proven track record of building and leading successful organizations.

What are we looking for?

We are seeking an accomplished and visionary Director of Marketing to join our high-impact team. As the Director of Marketing, you will be instrumental in shaping and executing our marketing strategy, elevating our brand presence, and driving demand for our cutting-edge SaaS solutions, globally. This role presents a unique opportunity to lead marketing efforts in a rapidly growing company that is reshaping the landscape of Source-to-Pay applications. This role requires a combination of strategic thinking, technical expertise, strong leadership skills, and a customer-centric mindset.

Roles & Responsibilities:

• Marketing Strategy Development: Develop and execute a comprehensive marketing strategy aligned with our business goals, targeting key industries and personas within the Source to Pay and Contract Lifecycle Management domain on the ServiceNow platform.

• Content Excellence: Oversee the creation of high-quality content, including whitepapers, blog posts, case studies, articles, videos, and infographics, that showcase our thought leadership and address the pain points of our target audience.

• Demand Generation: Drive demand generation initiatives through inbound and outbound marketing tactics, including SEO, SEM, email marketing, webinars, events, and strategic partnerships.

• Sales Enablement: Equip the sales team with the necessary tools, collateral, and training to effectively communicate our value proposition to potential clients.

• Data-Driven Insights: Continuously analyse marketing performance metrics, track ROI, and leverage data-driven insights to refine campaigns and strategies for maximum impact.

• Budget Management: Manage the marketing budget judiciously, allocating resources for optimal ROI while ensuring alignment with company objectives.

• Brand Elevation: Champion the creation and maintenance of a strong brand presence in the market, ensuring consistency in messaging and visual identity across all marketing channels.

• Product Evangelism: Collaborate closely with the product team to develop compelling product

positioning and messaging, ensuring alignment with market needs and competitive differentiation.

• Team Leadership: Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.

Qualifications & Skills:

• Bachelor’s degree in marketing, Business, or a related field (MBA is a plus).

• Proven experience (minimum 10-12 years) in B2B marketing, in the SaaS industry, with at least 3+ years in a leadership position.

• Proven track record in B2B SaaS, with a preference for experience in Source To Pay, Procure To

Pay, Spend Management, or Accounts Payable domains. Experience within the ServiceNow

Ecosystem is highly desirable.

• Strong understanding of the ServiceNow platform and its ecosystem.

• Demonstrated success in developing & executing marketing strategies that drive growth & revenue.

• Proficiency in marketing automation, CRM, and analytics tools.

• Excellent communication, leadership, and team management skills.

• Creative thinking and a passion for staying up-to-date with industry trends.

• Excellent leadership, team management, and people development skills.

• Exceptional communication and interpersonal skills, with the ability to build rapport with clients and internal stakeholders.

B2B sales and marketing for an IT company.

Approach clients with the portfolio.

Get orders from new customers.

Comission from profit from each successfully order with 20% of profit per order.

Responsibilities:

• Work on design and develop scalable solutions using efficient Design Patterns
• Adept in handling Non-functional requirements (performance etc.)
• Excellent aesthetic capability with UX designing and development experience
• Have a good understanding of all aspects of the application like rendering big datasets, fetching data using and authentication.
• Identify improvement areas within the application and work to implement the same
• Flexibility in adapting to team requirements

Requirements:

• Comprehensive knowledge of UX and responsive UI design with an emphasis on intuitive design
• Ability to write cross-browser and standards-compliant code that meets flexibility, scalability, and performance requirements
• Highly skilled at front-end engineering using a client-side technology stack including AngularJS, JQuery, HTML, CSS
• 5+ experience in Angular developing responsive Single Page application
• Experience working with REST API
• Experience working with JSON
• Experience with SVN/Git, Node.JS
• Knowledge of Agile and/or SCRUM methodologies
• Dedicated, self-driven and willing to take responsibility and ownership of the application
• Strong Problem identifying and solving ability and excellent communication skills

Job Type: Full Time, Onsite

Required Skills:

• Fluency in any one of JavaScript, TypeScript, or Python.
• Strong problem-solving skills.
• Should have built large scalable enterprise applications from scratch.
• Strong experience in architectural patterns, High-level designs.
• Experience in NoSQL and SQL DBs.
• You have a knack for launching and iterating on products quickly with quality and efficiency
• Willingness to learn and ability to flourish in a dynamic, high-growth, entrepreneurial environment
• Hands-on, self-starter, capable of working independently
• True love for technology and what you do
• Maniacal attention to detail
• 3+ years of experience 

Company operates in over 25 countries across six continents and is part of Publicis Media, one of four solution hubs within Publicis Groupe, which is present in over 100 countries and employs nearly 80,000 professionals.

It believe there are better ways for brands to connect with people. And we’re on a mission to guide brands to better connections -- across consumers, channels and partners. These are just some of the services we offer our clients in our quest to deliver ambitious outcomes.

We are looking for people to join us as Business Development role which involves scouting in new ideas/ventures, marketing with the various sectors to establish the business at a new high. 


Functions and Responsibility: 

- Identify new opportunities, sectors and business segments for expanding the business volume and getting new projects in the field of MEP Services. 

- Identify, Build and Maintain business relations with new and existing clients in the market to know about their new projects and upcoming requirements. 

- Participate & Arrange major seminar/exhibitions/events for brand awareness in the market 

- Preparing a pre-tender report and presentations to the senior management on the project expectations, deliverable and timelines. 

What the Company Offer: 

- Opportunity to explore different market areas and products keeping sustainability and technology as a core 

- The Company shall match the comfort level of the associate along with projects based incentives ranging between 5-10% 

- Freedom to innovate and drive initiatives 

- Growth with the organisation 

Skills and Qualities we are looking for: 

- Entrepreneurial in nature 

- B-Tech graduate (an MBA degree would be an added bonus)