Product Marketing Manager (App Marketing)

Work Description: 

• Storyteller & Fountainhead brimming with ideas on variety of ways to communicate the message to target audience to create pull-marketing advertisements
• Develop graphic, copy & video content using https://medium.com/@gmiecznikowski/shape-your-brand-with-this-exercise-4645ac3ea26d">Brand Key communication framework
• Deliver brand assets like social media content, landing page content, performance marketing creatives, directional scripts for influencers, PR etc. 
• Deeply understand & empathise with consumer insights & create Brand stories around problem, solution, functional benefits, emotional payoffs & social currency to drive awareness, brand attribute scores & sales 
• Provide direction to designers, videographers, editors to develop online marketing campaigns
• Map customer journeys, service design and communication assets to drive engagement
• Coordinate with agencies to create marketing creatives, video content
• Analyze online consumer behaviours & trends to understand product-market fit
• Manage daily marketing & communication operations

Candidature requirements: 

• 5+ years experience in advertising agency with product marketing background
• Prior experience in conceptualization & execution of short 15 secs videos ads
• Strong storytelling visualization skills in form of videos & graphics
• Experience in in women oriented product, service, startup is added plus
• Intuitively sense the market need and visualize marketing & communication tactics

WHY JOIN QRATA

• Work with the best: Learn from leaders who have built Qrata from the ground up. Work with down-to-earth, highly experienced, and insanely ambitious colleagues.
• As the business grows, you grow: We want Qrata to be built from within. We look at you as a business leader with the potential to make an impact in the talent space for the Indian startup.
• Great Culture and Work life Balance: Wins are celebrated: We have clear and frequent processes in place for recognizing the achievements of their employees. Leadership and management style that encourages teamwork, frequent engagement, fun activities and transparent communication which is vital to creating a positive feeling in the workplace.

WHAT WE DO AND WHO WE ARE

• We started Qrata in 2016. We are a 40+ person team based out of Mumbai and Bangalore.
• We have our own platform and framework that includes pre vetting talent for accelerated hiring as well as building a composite talent profile including community references to create predictable hiring outcomes/structured learning for our talent community.
• We are building an ecosystem that connects untapped talent in India irrespective of location to realize their full potential through careers in the fastest growing start-ups around the globe from India.

 

WHAT WILL BE YOUR MISSION AT QRATA?

 

This staff member will join our diverse and passionate team, whose primary role is to ensure the digital traction needed to fuel our organization, build fierce momentum around our product through creative and effective branding, and build win-win partnerships with multiple aligned organizations. Within this team, the Content and Marketing Partner will primarily own the Communications and Digital Marketing work, while also collaborating actively on other team projects. We are looking for a passionate storyteller who can identify, curate, and amplify our impact, through stories and statistics, across various mediums.

WHAT ARE YOU GOING TO DO AT QRATA?

• Design approaches to establish and amplify Qrata’s brand presence on social channels
• Develop metrics to measure the Content and Marketing team’s reach and depth of impact
• Collaborate with design and writing teams to produce high quality content
• Provide engaging text, image and video content for social media accounts
• Be the voice between Qrata & the community, able to relay Qrata’s POV forward as well as collect actionable information from the community (+ social listening) for the organization
• Establish meaningful relationships across our communities; leverage selected influencers within the community or community leaders to trigger conversations
• Edit, proofread, and improve the content.
• Optimize content considering SEO and Google Analytics.
• Analyze web traffic metrics.
• Ensure a strong web presence on various channels.
• Generate ideas to increase customer engagement from 0 - 100. 
• Drive growth in our talent community via our product.
• Respond to comments and client queries in a timely manner

 

MUST HAVE’S

• Bachelor's degree in Media or Communications or Journalism or Humanities, or a related field.
• Project management skills and attention to detail
• Excellent communication and writing skills in English
• Proficiency in LinkedIn,Instagram, and other social media platforms.

GOOD TO HAVE’S

• 1-2 years of relevant experience in startups or Media Houses(Digital)
• Previous experience working in early stage start-ups.

 

LOCATION

402 Pharma Search House, -, BG Kher Rd, Vasi Naka, Siddharth Nagar, Worli, Mumbai, Maharashtra 400018

We are currently partnering with one of our portfolio companies (seed staged) to hire a Community Manager. So if you are someone who wants to partner with a founder and help build the company bottoms up, this might be the right role for you.

Key responsibilities:

1. Strategize and execute influencer onboarding/ marketing

2. Relationship management with influencers, agencies, and power users.

3. Create a feedback loop for the product team to improve app utility & performance

4. Collaborate with the marketing team to grow the app community

Mandatory experience:

1. 2 to 4 years of experience in community building/sales teams of high-growth consumer apps in India.

2. Experience working with Indian /global social media influencers for platform onboarding/ profile management/ influencer marketing campaigns

3. Experience in working with Live video apps a plus Love for social media and short video apps. Self-usage is a big plus

4. tier 1 university/ institute

SOCIAL MEDIA MANAGER

 

Tesseract Esports is looking for an experienced, creative and passionate Social Media Manager to join our team. As a Social Media Manager you will be responsible for managing all our social media accounts including those of our owned/co-owned/shared/white-label projects and IPs. You will be responsible for developing and implementing social media strategies in order to increase online presence and improve our marketing efforts for our brand and projects.

 

You will be working closely with the operations and creative teams and other client staff for successful implementation of social media plans and campaigns.

 

 

About Tesseract Esports

Tesseract Esports was founded in 2015 with an intent to elevate and transform the nascent gaming scene in South and Southeast Asia into a high profile and professional esport. We played a pioneering role by being the first to launch and introduce mobile esports in the region. We were also among the first to produce the biggest and most successful esports events and gaming activations in India at an unprecedented scale, paving the way for the growth of esports in the country.

 

We have since gone to partner with game publishers, developers, brands and media platforms to produce large scale esports events and engagements and become one of the leading esports production houses in the Asia-Pacific. We have worked with Qualcomm, MPL, Tencent Games, Razer, Garena, Acer and several other partners on many successful live and online esports activations. We are a growing team of highly skilled and passionate individuals focused on delivering the best competitive experiences. We are headquartered at our state of the art production studio in Hyderabad, India which also happens to be the largest esports facility in South Asia.

 

Requirements/Skills

• Passionate about gaming and Esports.
• Excellent interpersonal, presentation, verbal and written communication skills.
• Excellent knowledge of Facebook, Twitter, Instagram, YouTube, LinkedIn and other major social media platforms and best practices.
• Excellent copywriting skills.
• Proficient computer skills, Microsoft Office Suite & Google Suite.
• General Knowledge of Search Engine Optimization (SEO), internet ranking for web content, keyword research, google analytics and web traffic metrics.
• Ability to plan and execute long-term and short-term social media campaigns
• Working knowledge of multi-social posting platforms such as Hubspot and Agora Pulse.
• Good understanding of social media KPIs and social media marketing strategy.
• Good time management, multi-tasking, problem solving and analytical skills.
• Ability to work in a highly collaborative and fast paced work environment.

 

You will be responsible for (not limited to)

• Manage, administer and grow all existing and new company social networks including Facebook, Twitter, Instagram, YouTube, LinkedIn etc.
• Create and execute social media plans and campaigns for different projects by collaborating with the content team and client staff.
• Develop and implement social media plans, competitions, strategies and campaigns to build brand/company/project awareness and drive engagement.
• Incorporate optimization strategies, analyze data and research best ways to increase traffic.
• Track, tabulate and report social media metrics consistently
• Oversee day to day management of campaigns, review success of campaigns and develop ways to improve.
• Research new media platforms, trends and industry opportunities in gaming and Esports.
• Provide feedback from social media trends and research to different teams.
• Manage and facilitate social media communities by responding to social media posts and developing discussions.
• Monitor SEO and user engagement and suggest content optimization
• Communicate with followers and respond to queries in a timely manner.

 

Your Experience

1-3 years experience in related field (Social Media Manager, Community Manager, Social Media Specialist, Marketing, PR, Communications, Gaming, Esports etc.)

 

What we will be excited to see in you

• Strong understanding of local and global gaming and esports ecosystems
• Social Management/Community building experience in gaming and esports field.
• Experience in setting up and optimizing google ad word campaigns
• Self-Learning

Roles & Responsibilities:

• Planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs.
• To develop a content strategy that conforms to and sets out to achieve business goals. 
• Carefully and strategically developed content aims to inform, entertain, inspire and engage potential customers. 
• To brainstorm creative ways of engaging the audience online and produce those engaging content types.
• Expertise in social media analytics, understanding the nuances, advantages, and shortcomings of each platform, and how to utilize data in formulating a campaign strategy. 
• Performing extensive research and analysis on consumer thoughts and trends.
• Creating specifications and content appropriate for the brand's customer personas.
• Planning the editorial calendar and content proposition.
• Collaborating with content management teams, creative teams, and writers to implement the strategy
• Overseeing writing style and tone for all content
• Developing content governance guidelines for tone, style, and voice of all content, ensuring they are followed and conducting periodic content audits.
• Tracking and calculating content ROI

Scope:

Research	Competitor Research
	Trends - Voice SEO, Design Aesthetics
	Tools
Website	Website + Landing Page - Front End - Analysis / Audit
	Website Content Creation - Copy
	Website Content Creation - Blogs
Social Media	Existing Brand - Analysis / Audit
	Platform-Cohort-Specific Content Bucket Ideation
	Content Creation - Copy
	Content Creation - Videos Scripts
	Social Media Calendar Scheduling
	ORM - Engagement, New Interactions
Email Marketing	Content Ideation + Strategy - Clients, TJ
	Content Creation - Copy
Performance Marketing	Existing Brand - Content Analysis / Audit
	Platform-Cohort-Specific Content Bucket Ideation
	Content Creation - Copy
	Content Creation - Videos Scripts
Branding	Branding Collaterals - Ideate / Copy
Upskilling	Complete Courses
	Create Concise Course Notes
	Create SOPs
Reporting	Daily, Weekly, Monthly MIS Report

Product Marketing Specialist (SaaS-Based)

Location: Pune

Experience: 3 to 6yrs

 

Promobi Technologies is looking for a Product Marketing Specialist to develop and execute marketing strategies to increase awareness and adoption of our products. You as an ideal candidate are not only passionate but also an experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.

Responsibilities:

• Responsible for creation and execution of end-to-end marketing from Account-based marketing activities to branding and positioning campaigns to place our products as solutions for our customers and partners worldwide
• Develop and implement promotional activities such as promotions and product launches
• In depth knowledge of Data Driven Marketing are a must and a Data-oriented professional - working with data and insights and pairing that for users to generate balanced and thoughtful points of view for how to take our products to market
• Increase our solution's social, digital, and events presence and visibility.
• Product content - take care of the creative development and publication of a wide range of product-related marketing material from writing blog posts, thought leadership pieces, case studies, conducting webinars to conveying our products specs to our customers and partners
• Design content marketing strategies and set short-term goals and Create an effective conversion optimization strategy.
• Gain insight into customer use of current products, untapped opportunities, and buyer personas
• Proficiency in email marketing automation technology
• Demonstrates superior understanding of A/B testing and testing methodologies while coordinating the development and execution of test plans within the Optimization Team.
• Passionate about technology - keen to learn about how things work and understand technical concepts in ways that everyday people can understand
• Define the multi-product solution for each segment, and partner with the rest of the team to build positioning, sales enablement, and marketing assets to target these sub-segments.
• Work closely with a range of cross-functional teams like - sales, partner managers, marketing to craft thoughtful go-to-market strategies and drive growth initiatives
• To support our sales efforts by developing enabling collateral for all stages of the sales cycle, like slide decks, whitepapers, videos, etc
• Responsible for our brand management and identity: you communicate and successfully position our efforts in the drone ecosystem. You also contribute towards building a strong Auterion brand with deep reach into our global open source community.

Requirements:

• MBA with relevant experience in the B2B SaaS market.
• Proven relevant experience in creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
• Experience initiating and driving a range of GTM programs including content marketing, social media, paid and organic marketing initiatives, webinars, trade shows
• Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
• Ability to effectively lead, inspire, and mentor direct and indirect reports.
• Ability to effectively work with cross-functional teams like sales, product development, executive management, and external stakeholders.

🔥 At Scapic, we are building a dead simple platform to power Virtual and Augmented reality content. To that, we work with some of the biggest enterprises across India, and USA. We are looking for an ambitious growth hacker to own the marketing funnel for our company. Working directly with the company founders and our director of sales, you’ll have the creative freedom to build, run, and optimize marketing experiments and campaigns from the ground-up. You will be responsible for attracting site traffic, converting that traffic into leads, and nurturing those leads into clients, the latter of which the sales team will help you achieve. As an ideal candidate, you: - Build and manage a content and editorial calendar that attracts our target markets (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). - Optimize our marketing campaigns and lead nurturing processes through email, content, and social channels. - Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers. - Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, etc. - Take ownership of the entire marketing portfolio and – from a data-driven perspective – propose new experiments, campaigns, or channels to increase qualified top-of-funnel leads. Requirements: - Past experience in digital marketing - Solid writing skills - Excellent communicator and creative thinker - Ability to use data to inform all decisions - Self-starter/entrepreneurial spirit Bonus: - Experience working with a B2B SaaS company - Experience with paid acquisition channels We're a Y Combinator & Facebook School of Innovation company, and have won numerous awards for the work we've been on. This is probably the most exciting phase of our journey thus far, and we're looking for passionate growth hacking folks out there. We are looking for an ambitious, hard-working and skilled relationship builder to be an integral part of our growing team.About the Role- plan, design, implement and analyze experiments across various channels to help us launch new cities across the globe - design and implement our strategies for growth marketing, analytics, PPC, SEO, social, and conversion rate optimization - leverage SEO and social networks to expand content reach and grow our community - analyze all aspects of our conversion funnel to identify and prioritize opportunities to improve various funnel metrics - systemize campaign monitoring, management and ongoing testing. Determine the set of tools, automation and processes needed to scale analytics with business growth- Write key pieces of content that reflect the DNA of Scapic across written, visual and other mediums as found apt. About You You are a creative, curious, technical generalist that gets stuff done. You are passionate about the customer experience. You love food and want to build the future of dining.You’re impact driven and love seeing results of your work reflected in the data. Data is your core competency and you’re able to offer a data-driven perspective on new ideas and key strategic decisions that will accelerate growth

Lumens India has a legacy of 30 years in leather industry which has seen us establish as an end to end resource across various finishing and pricing requirements. Job profile includes developing marketing strategy to expand business to various countries globally as well as to follow up on the existing clients. We strictly prefer a female for this post as well as a foreign national who is well versed with European languages.