Product Marketing Manager (App Marketing)
at A Platform digitalizing the unorganized business sector
Your day-to-day tasks would involve:
- Building marketing programs to support specific marketing objectives across different channels and segments in support of the overall strategic marketing plan.
- Working with marketing agency partners to plan and execute digital app acquisition campaigns on channels like Google, Facebook and other digital platforms.
- Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).
- Leading the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes and team players.
- Making analytics and data-driven decisions to optimize acquisition & retention strategy (funnel improvement, In-app engagement, ROAS, LTV etc.).
- Providing complete performance reporting and analysis on all mobile marketing campaigns and taking relevant action on insights gained.
- Taking KRAs and brand objective ownership and commitment to meets goals and targets on a regular basis.
- Collaborating with the BD/ Sales teams to plan and execute various marketing initiatives such as events, SMS campaigns, sales training, partner collaboration etc.
- Working with cross-functional team (Product, Support, Sales) to establish growth strategies to support app growth and user acquisition targets.
What are we looking for in a Candidate?
- Experience in App Marketing in B2B domain is preferred.
- Minimum 4-7 years of professional experience in similar/relevant roles.
- Prior experience in performance marketing / digital marketing / growth role is a plus.
- Masters/MBA is preferred but not required.
- Familiarity with - Google Playstore/Console, Firebase/Branch/MixPanel, Appsflyer/TUNE etc.
- Proven track record of delivering user acquisition growth, retention, and optimization across key mobile metrics is a plus.
- Strong analytical skills: bias toward decision making based on data, and good proficiency with Excel and using it to configure, analyze, and present data.
- Ability to think and react in a high-energy, fast-paced environment.
- Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
Similar jobs
Position: QA Automation Engineer
Experience: 0-3 Years
Location: Faridabad
Role Overview
We are seeking a talented QA Automation Engineer with 0-3 years of experience to join our dynamic team. The ideal candidate will possess strong technical skills in automation tools and frameworks such as Selenium, Cypress, or Playwright, and have a solid understanding of JavaScript, Python, and API testing. You will play a key role in ensuring the quality and reliability of our products.
Key Responsibilities
- Design, develop, and maintain automated test scripts using tools like Selenium, Cypress, Playwright, and Appium.
- Perform functional, regression, and performance testing across web and mobile applications.
- Collaborate with cross-functional teams to understand requirements and define test strategies.
- Execute and manage test cases, ensuring optimal coverage for critical features.
- Conduct API testing to validate endpoints, data flows, and integrations.
- Identify, document, and track bugs using tools such as JIRA or similar.
- Implement best practices in test automation and CI/CD processes.
- Provide regular updates on testing progress and ensure timely delivery of quality releases.
Required Skills and Qualifications
- Bachelor's degree in Computer Science, Engineering, or a related field.
- 0-3 years of experience in QA automation testing.
- Strong knowledge of automation tools like Selenium/Cypress/Playwright.
- Proficiency in JavaScript and/or Python.
- Experience with TestNG or similar frameworks.
- Good understanding of API testing (Postman, REST, SOAP).
- Familiarity with CI/CD pipelines and version control systems (e.g., Git).
- Excellent problem-solving skills and attention to detail.
About HighLevel:
Founded in 2018, HighLevel LLC (http://www.gohighlevel.com/">www.gohighlevel.com) is a two tier B2B SaaS Platform focussed on Marketing Agencies. We aspire to be a one stop solution for marketing agencies. We enable agencies to serve their clients with ease using the best cutting edge tools of the industry. Our clientele includes digital marketing agencies, Ads agencies, SEO agencies, Call center / Sales agencies and freelancers. We operate across niches like real-estate, dental & medical, local businesses, e-commerce, professional services and field services.
Our platform comprises various product areas including CRM, funnel builder, website builder, forms & surveys, WordPress hosting, email marketing, telephony, reviews management, omni-box communications, social media, invoicing & payments to name a few. We currently service over 15,000 agencies and 120,000 small & medium businesses with a 200+ strong team that works remotely across 15 nations.
We encourage you to check out our youtube channel to learn more about out platform - https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g">https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g
About the team:
The Mobile App Product team is responsible for building the best in class mobile ecosystem for SMEs. We do this by building features that solve real-world problems for SMEs that improve agency stickiness for the platform.We also allow them to consolidate their offering to their clients in a single platform packaged under their white-labled brand.
This team act as a bridge between multiple product areas including Phone System, email system, CRM, Reputation Management etc.
Position Summary:
GoHighLevel is looking for a Mobile QA Engineer for its Mobile team who is passionate about mobile testing and automation. You will be creating, maintaining and automating test cases for the iOS and Android apps at GoHighLevel. In addition, developing innovative tools to boost our testing efficiency, debug failures, and making it easy to communicate results with high level reports. You will be responsible for monitoring, analyzing and reporting test automation results. The ideal candidate will be technical, detail-oriented, creative, motivated, and focused on achieving results
At Gohighlevel, you will:
- Perform mobile testing(android/iOS apps) and mobile automation for mobile apps using BDD framework with tools-Appium/flutter driver/ etc
- Using declarative paradigm for writing tests.
- Perform multi-mobile platform functional tests in different environments.
- Identify, isolate (in source code, and app), report and track defects (functional and non-functional) to closure.
- Review requirements, and provide feedback on business completeness and testability.
- Review change requests (Git, Clickup) and provide a level of effort estimates of QA effort.
- Truly agile partnership with product owners and developers to progressively work towards improved efficiency in both business and technology.
What we look for:
- 7 to 10 years of experience working with mobile testing, api testing and mobile automation(Appium/flutter driver/Espresso etc)
- Programming skills in any of the language/s -Java/Dart/Kotlin
- Ability to define, design, develop & maintain test automation frameworks
- Author manual test cases based on product spec and automate them as part of a feature delivery
- Ability to identify and root cause Automation test and app failures
- Support bi weekly release regression of the apps by automation and manual testing and providing sign offs
- Ability to formulate test strategies, test methodologies and best practices
- Knowledge of Product life cycle, release metrics and goals
- Understand the full lifecycle of Product development and understand release metrics.
- Team-player who collaborates well in a fast-paced environment.
- Must be able to identify and learn new technologies quickly
- BE/B.tech in Computer Science, Computer Engineering, or equivalent is required
Good to have:
- Working knowledge of api testing
- Mobile automation using flutter driver based framework
- Knowledge of programming languages-Dart/Kotlin
- Knowledge of CI-CD tools such as Codemagic/Jenkins/Bitrise
Responsibilities :
- Design and develop scalable, high performance, and reliable API driven services/applications in Java language that operate whole day.
- Produce high quality software that is unit tested, code reviewed, and checked in regularly for continuous integration.
- Interact with both business, financial research, and technical stakeholders to deliver high quality products and services that meets/exceeds business, customer, and technical requirements.
- Own products and code from cradle to grave including production quality/performance monitoring.
Required Skills :
- Experience building and running high performance enterprise applications developed in Java language.
- Hands on experience developing Java web applications built with modern standards-based APIs including Java based REST APIs and implementations.
- Experience in Java language APIs, Spring technologies, Hibernate, JDBC, RDBMS and NoSQL based data persistence.
- Experience developing solutions on AWS Cloud leveraging AWS Lambda, S3, DynamoDB, Cloud Formation, and other related AWS technologies.
- Solid understanding of Domain Modeling with Relational and Non-Relational Databases.
- Excellent debugging and problem-solving skills, including ability to diagnose and fix performance and scalability issues.
- Experience working in an agile methodology-based development environment.
- Excellent written and verbal communication skills.
- BS/B.Tech/M.Tech in Computer Science or a related field.
Share your resumes if this opportunity suits you.
Qualifications & Responsibilities
Year of Experience : 3- 8 yrs
Location : Bangalore, Delhi, Mumbai, Pune
Work on ISO 27001 & NIST based Information Security Management System implementation and sustenance.
- Responsible for SOX (IT Security Controls) and track the monthly/quarterly/annual control reports and drive effectiveness of SOX controls.
- Work on Business Continuity Planning, IT Disaster Recovery as per ISO27001 & NIST requirements
- Assess information security posture, identify the gaps/risks in the existing environment and develop solutions to mitigate the identified gaps/risk
- Conduct Information Systems audits covering IT infrastructure assets
- Working knowledge in security domains such as: security governance policies and procedures, risk management, compliance, access control, network security, security architecture, security incident response, disaster recovery, business continuity management, privacy and data protection
- Experience in leveraging industry standards and frameworks such as ISO/IEC 27001, NIST CSF/800-171, etc.
- Possesses certifications such as ISO27001 LA. CISSP, CISA certification- preferred
Why NCG?
WHO WE ARE DRIVES WHAT WE DO!
We Don't build the organization; we create an everlasting family. Our people express a sense of winning together when times are good and sticking together when times are tough.
Are you a Doer or Achiever?
Well, at NCG, our doors are Open for Doers and Achievers alike. We are a Cult where we create, innovate, learn and Contribute in a comfortable, transparent, and fair environment.
Joining NCG means contributing to a shared ambition for reliable work culture, tackling extraordinary technological challenges in multicultural teams, preserving your work/life balance, and more!
- Develop new mobile applications for enterprise as well as for end consumers
- Translate User Stories into UI Design and Wireframe for Mobile Apps (Android and IOS)
- Translate UI/UX designs into high-quality code
- Architect and develop mobile applications from the scratch
- Design, build and maintain high performance, reusable, and reliable codebase
- Work with the Tech Lead and engineers to develop innovative solutions that meet market needs
Requirements:
- 2-5 years of experience in building Android apps and has published one or more Android apps in the Google Play Store Fluent in Flutter, Kotlin, and Android Studio
- Competent in producing scalable and high-quality code through automated functional and unit tests for Android applications
- Deep understanding of standard Android design patterns and RESTful API design
- Deep understanding of Google's design principles and interface guidelines
- Knowledge of Continuous Integration and Delivery systems (i.e. Jenkins) and setups Experience in Git
- Familiar with Agile practices such as Extreme Programming, Scrum, or Kanban
- Experience in Developing Offline First Mobile App
- Build, extend, and maintain reusable UI components that will be used across many applications.
- Develop best practices and guidelines for contributing UI and reusable components to a central component library.
- Perform installation of code releases and patches and write scripts or programs for IT applications.
- Work closely with our UX design team to ensure usable designs with a consistent look and feel.
- Maintain high-quality code and ensure best practices for UI development.
- Ensure designs follow Web Content Accessibility Guidelines (WCAG)
- Work in a fast-paced agile environment partnering with software engineering teams.
Job description
Job Summary
Dear Candidate,
We are looking for Developer on urgent basis who have an experience in Laravel framework. Kindly find the job description below:-
Responsibilities and Duties
- Strong knowledge of Core PHP/Laravel
- Working knowledge of MySQL databases, AJAX
- Highly proficient with MYSQL, JQuery, JavaScript
- Strong understanding of OOPs & MVC concepts
- Working experience in Laravel framework
- Experience in Web applications development using PHP
- Expert level jQuery/AngularJS
Required Experience, Skills and Qualifications
Profile- Php Developer
Skills– Laravel, WordPress
Experience :- 4 to 5 yrs
Salary- Best for deserving candidate
Location- Mohali
Job Type- Part Time/ Work from office
No of vacancy- 1
Benefits
About DIKONIA:
Dikonia is an eminent firm which delivers website development, mobile and web application development, Digital Marketing, design services, and business process automation software for companies from myriad industries. It is a hub for all business IT needs that stands on a solid foundation of 10 years of working experience. Our growing team consists of eminent and innovative designers, developers, marketers,and analysts each one of them bringing with them their unique perspectives, and way of doing things. This vibrant set up of skilled individuals gives us the ability to tackle all challenges and make sure that our clients get nothing but the best. Additional information about DIKONIA can be found at www.dikonia.com and on LinkedIn, Twitter, Facebook, and Google+.
Why Join DIKONIA?
Dikonia is an equal opportunity employer which provides its employees:
- Dynamic Career growth opportunities.
- Competitive Salary & Attractive appraisals
- Work on cutting edge technologies and solutions across a diverse range of industry verticals.
- A healthy work life and employee engagement activities.
- Performance driven organization with rewards for high performers.
- An environment which fosters Innovation and High performance work ethics
www.dikonia.com
https://www.facebook.com/DikoniaITSolutions/
www.linkedin.com/company/Dikonia
www.twitter.com/_Dikonia
1. Experience working with a Java Script framework.
2. In-depth understanding of Java Script, the DOM, and relevant concepts
3. Proficiency with browser-based debugging and performance testing
4. Thorough understanding of React.js etc., (Redux) and its core principles
5. Familiarity with newer specifications of ECMA Script
6. Familiarity with RESTful APIs
7. Ability to understand business requirements and translate them into technical requirements
8. Familiarity with code versioning tools such as Git, SVN, and Mercurial
Note: Right candidate will have no bar