Cutshort logo
A Platform digitalizing the unorganized business sector logo
Product Marketing Manager (App Marketing)
A Platform digitalizing the unorganized business sector
Product Marketing Manager (App Marketing)
A Platform digitalizing the unorganized business sector's logo

Product Marketing Manager (App Marketing)

at A Platform digitalizing the unorganized business sector

Agency job
3 - 6 yrs
₹8L - ₹15L / yr
Pune
Skills
Product Marketing
Mobile App Marketing
Digital Marketing
Technology Marketing
Growth Hacking
Pricing Strategy
Copy Writing
Marketing
Description:

Your day-to-day tasks would involve:

  • Building marketing programs to support specific marketing objectives across different channels and segments in support of the overall strategic marketing plan.
  • Working with marketing agency partners to plan and execute digital app acquisition campaigns on channels like Google, Facebook and other digital platforms.
  • Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).
  • Leading the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes and team players.
  • Making analytics and data-driven decisions to optimize acquisition & retention strategy (funnel improvement, In-app engagement, ROAS, LTV etc.).
  • Providing complete performance reporting and analysis on all mobile marketing campaigns and taking relevant action on insights gained.
  • Taking KRAs and brand objective ownership and commitment to meets goals and targets on a regular basis.
  • Collaborating with the BD/ Sales teams to plan and execute various marketing initiatives such as events, SMS campaigns, sales training, partner collaboration etc.
  • Working with cross-functional team (Product, Support, Sales) to establish growth strategies to support app growth and user acquisition targets.

What are we looking for in a Candidate?

  • Experience in App Marketing in B2B domain is preferred.
  • Minimum 4-7 years of professional experience in similar/relevant roles.
  • Prior experience in performance marketing / digital marketing / growth role is a plus.
  • Masters/MBA is preferred but not required.
  • Familiarity with - Google Playstore/Console, Firebase/Branch/MixPanel, Appsflyer/TUNE etc.
  • Proven track record of delivering user acquisition growth, retention, and optimization across key mobile metrics is a plus.
  • Strong analytical skills: bias toward decision making based on data, and good proficiency with Excel and using it to configure, analyze, and present data.
  • Ability to think and react in a high-energy, fast-paced environment.
  • Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
Read more
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
Companies hiring on Cutshort
companies logos

Similar jobs

Lansum Properties
Dasari SarveswaraRao
Posted by Dasari SarveswaraRao
Hyderabad
2 - 5 yrs
₹2L - ₹4L / yr
Marketing
Sales presentations
Sales

Key Responsibilities:


  • Develop and execute strategic sales and marketing plans to achieve sales targets and expand customer base.
  • Identify and pursue new business opportunities through market research, networking, and lead generation.
  • Build and maintain strong relationships with existing and potential clients to promote customer satisfaction and loyalty.
  • Conduct product presentations and demonstrations to prospective clients.
  • Collaborate with the marketing team to create compelling marketing materials, campaigns, and promotions.
  • Monitor industry trends, competitor activities, and customer feedback to stay informed about market changes and opportunities.
  • Prepare sales reports, forecasts, and budgets to track performance and identify areas for improvement.
  • Represent the company at industry events, trade shows, and conferences to promote brand awareness and generate leads.
  • Provide timely and effective communication to internal teams regarding sales and marketing activities, customer feedback, and market developments.


Qualifications:


  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Proven experience in sales and marketing, preferably in a similar industry.
  • Strong understanding of sales techniques, marketing principles, and customer relationship management.
  • Excellent communication, negotiation, and interpersonal skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Proficiency in Microsoft Office and CRM software.
  • Willingness to travel as needed.




Read more
A Financial Services Company - Cryptocurrency
A Financial Services Company - Cryptocurrency
Agency job
via Qrata by Prajakta Kulkarni
Remote only
4 - 12 yrs
₹20L - ₹45L / yr
Marketing
Product Marketing
Growth Marketing
Growth Marketer

Roles & Responsibilities:

  • Create brand and positioning strategy. Own key P&L goals including TVL, User acquisition and # users across multiple chains
  • Segmentation, targeting and acquisition strategies across user segments and channels
  • Design and implement Stader Labs brand strategy on social media, including Twitter, Discord, Medium and Telegram
  • Build and execute communications campaigns across different Proof of Staking chains that tell the Stader Labs story to multiple audiences
  • Work with influencers, community to expand the audience and widen reach of Stader Labs
  • Design community development and engagement strategies. Manage community managers and implement community strategy

Essential Skills & experience:

  • Goal-driven, Structured thinker and Operator
  • Experience with Community building across social media
  • 3-5 years in growth marketing or product marketing, preferably with experience in the blockchain/cryptocurrency space
  • Excellent verbal and written communication skills (English). Multiple languages is a plus.
  • Prior community management experience is a plus

Benefits:

  • Competitive CTC on par with market along with ESOPs/Tokens
  • Opportunity to work with a global, world class mission driven team
  • Remote work, flexible work hours
Read more
Zyapaar(Lets Talk Business pvt. ltd)
Riya Kabra
Posted by Riya Kabra
Ahmedabad
0 - 1 yrs
₹1L - ₹2L / yr
Communication Skills
Marketing
1. Approach wholesalers & retailers
2. Communicate and explain to them the benefits & features of the platform
3. Work on getting them on-board and assist in registering on Zyapaar
Read more
D2C Ready-To-Eat Food Brand
D2C Ready-To-Eat Food Brand
Agency job
via Unnati by Astha Bharadwaj
Remote, Bengaluru (Bangalore)
3 - 6 yrs
₹6L - ₹8L / yr
Social Media Marketing (SMM)
Search Engine Marketing (SEM)
Marketing
Email Marketing
Lead Generation
+4 more
Be a part of one of the tastiest and yummylicious growth stories. Read on to know more.
 
Have you ever wanted your food to taste like that of your mother or grandmother? Our client gives you this power to own the kitchen and without much hassles. They have created a slew of products with the right mix of spices and ingredients that are traditionally used for special curries and desserts. Their products offer the safety of packaged food with natural ingredients and zero preservatives, complete with flavours from across the country.
 
Based out of Bengaluru, their specialties include ready mix pastes and condiments that can be used for various dishes to create a nostalgic palate or experiment to invent your own delicacy! Their products are available through their website and many other ecommerce and food apps, with a steadily growing customer base.
 
As a Performance Marketing Manager, you will strengthen the company's social media presence across various platforms, increase engagement with consumers through other media like Google, Facebook/ Instagram/ Youtube Marketing, email campaigns, whatsapp automation etc.
 
You will take the digital initiatives to the next level, transform the B2C end of the business, and establish a connect with the end-consumer directly.
 
What you will do:
  • Running Social Media Campaigns across all platforms (Google, FB,Insta etc).
  • Managing and taking responsibility of the Store KPI’s
  • Reaching out to as many consumers as possible by building scalable multi-touch programs and campaigns that span not only online but also offline channels
  • Sourcing customers through social media campaigns, strategic partnerships, and Google Adwords campaigns of potential buyers in the TG.
  • Being responsible for online ads such as Adwords, SEO, radio, email marketing, and content syndication.
  • Playing a key role in the planning and management of SEM, Email Marketing, and so forth.
  • Being responsible for Lead Management and nurturing through various interventions and Channels.
  • Conducting research and analyses to deliver reports to the senior management on the performance of marketing campaigns and programs.
  • Conducting forecasting and estimations on the profitability of the campaigns.
  • Optimizing targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook to generate cost effective user actions.
  • Passing the lead from the channel to the website.
  • Ensuring that appropriate measures are in place for the purpose of assessing consumer satisfaction by liaising with the Customer Experience Management team.
  • Collaborating with the engineering, IT, search marketing, and operations departments to optimize programs, campaigns, and landing pages, based on the real-time performance and the ROI.
  • Building / Integrating various marketing automation tools for the purpose of enhancing the digital marketing efforts.
  • Ensuring that leads are converted into consumers through well-crafted campaigns and close partnership with the sales department.
  • Partnering up with senior performance management and key stakeholders in reporting back on the effectiveness of programs and campaigns, conversion rates, and online sales.
  • Actively participating in the support and development of new ideas by key marketing department personnel, for example, SEO, SEM, and CRM managers

 

Desired Candidate Profile

What you need to have:
  • Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same in working experience is also acceptable.
  • 3+ years working experience in online acquisition marketing position. Working experience in a key marketing position, preferably as a SEO/SEM Manager Is a plus.
  • Experience in building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix.
  • Should portray a passion and exceptional analytical skills and demonstrate a fluency in acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
  • demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Instagram Ads, and Display Advertising.
  • Should be capable of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies.
  • Use consumer insights to come up with and develop creative marketing acquisition tactics that can be applied throughout the department.
  • Must also be a strong communicator both in verbal and written form.
  • Should be capable of translating complex information and data into clear and easily understandable reports.
  • Proficient in Ms Word, PowerPoint, and Ms Excel for the purpose of creating both visually and verbally engaging reports.
  • Highly adaptable and quick learner. Come up with prompt solutions for marketing campaigns and programs.
  • Have exceptional interpersonal skills that will aid in the execution of duties.
  • Should have an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines, be decisive, have a positive can-do attitude.
  • Have a keen eye for detail, have initiative and be proactive going beyond the call of duty, have an ability to form logical cases that persuade consumers, have an ability to present recommendations and results to senior management with confidence, be consumer-oriented ensuring consumer expectations are always met.
  • Should possess the ability to form meaningful relationships with colleagues, collaborating personnel, senior performance management, and even consumers.
Read more
Health Focused FMCG Brand
Health Focused FMCG Brand
Agency job
via Unnati by Astha Bharadwaj
Mumbai
6 - 8 yrs
₹12L - ₹15L / yr
performance marketing
Marketing
Performance monitoring
Growth Hacking
Google Adwords
+2 more

With the growing demand for a healthier lifestyle, our client has chosen pasta as their USP to showcase their versatility in terms of offering a variety of tastes and types but in a healthier way.

 

They manufacture and sell various types of pasta with benefits such as containing plant-based protein, free of soy, gluten and artificial colours, 100% vegan etc. and their products are Kosher certified. Their website also provides varieties of guilt-free pasta recipes which will help parents un-junk their kids’ food choices.


Founded by a team of three veteran entrepreneurs, our client is headquartered in Mumbai. They have raised a total of $1.3M in funding over 2 rounds.


As a Performance Marketing Lead, you will be responsible for creating and executing a strong performance marketing strategy & execution plan thereby managing the P&L of the website business.

What you will do:

  • Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, ACOS, etc
  • Liaising with the brand marketing team to identify the appropriate target audience for particular ad campaigns
  • Developing and managing digital prospecting and remarketing campaigns
  • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
  • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
  • Identifying and testing new channels to continue to meet or exceed established critical metrics
  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results

 

Desired Candidate Profile

What you need to have:

  • 6+ yrs digital performance marketing experience ideally in the FMCG space
  • Familiarity with Facebook Business Manager, Google Adwords, analytics, and Instagram    

 

Read more
Rachnaye Pvt Ltd
at Rachnaye Pvt Ltd
1 recruiter
Rishabh Makrand
Posted by Rishabh Makrand
Bengaluru (Bangalore)
1 - 4 yrs
₹3L - ₹8L / yr
Marketing
Digital Marketing
Marketing Strategy
Growth Hacking
Pricing Strategy
+3 more
At Rachnaye, marketing is about understanding people — and building awareness about how our products/services can satisfy their needs. We’re looking for an experienced and versatile marketing manager who is hungry to do this and more. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.

Objectives of this Role

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Daily and Monthly Responsibilities

  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills and Qualifications

  • Bachelor’s degree in marketing, business, or related field
  • Excellent written and verbal communication skills
  • Proven experience developing marketing plans and campaigns
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Experience with marketing automation and CRM tools

Preferred Qualifications

  • Master’s degree a plus
  • Proficiency with online marketing and social media strategy
  • Proven experience designing interactive applications and networking platforms
  • Willingness and ability to travel
  • Established press and media contacts
Read more
Aikon Labs Private Limited
at Aikon Labs Private Limited
1 video
7 recruiters
Shankar K
Posted by Shankar K
Pune
0 - 4 yrs
₹2L - ₹7L / yr
Product Marketing
Digital Marketing
Search Engine Optimization (SEO)
Content Marketing
Content Writing
+3 more

Product marketers play a crucial role in positioning products/services the right way to the right people because they have a deep understanding of your target customers and how our products and services fulfil their needs. As a product marketing specialist, you will be on the team responsible for telling the world (and enterprises) the story of our product. You will be expected to be an avid advocate for our product feature set and its benefits. We’re looking for a passionate, go-getter who will have the opportunity to make a big impact on a tightly knit team that is building enterprise software. 

 

This could be an excellent opportunity to take your career to the next level and learn a lot more along the way, hopefully you’ll teach us a few things too!


Typical Responsibilities:

  • You will be required to create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.
  • Work on thetactical campaign execution. Daily hands-on work will include email builds/sends, landing pages, dynamic content, A/B tests, list imports, and database management.
  • You will also set up, test, maintain, and report on recurring and triggered campaigns. Improve initiatives around lead targeting, A/B testing, and deliverability.
  • You may be required to manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
  • You will be expected to build product page content, optimize the conversion paths on those pages, and use dynamic call-to-action to create and test buyer stage-specific calls-to-action.
  • Manage both on-page SEO and off-page SEO for the company.
  • Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
  • Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Track lead generation activities.
Read more
Fampay
at Fampay
2 recruiters
Janani Sathviga
Posted by Janani Sathviga
Remote, Bengaluru (Bangalore)
2 - 6 yrs
₹10L - ₹25L / yr
Marketing
Product Marketing
Marketing & Communication
positioning
Digital Marketing
About this role
 
With FamPay's mission being to become the most loved brand among the digital native young cohort of India, a Product Marketer at FamPay owns the Product narrative! You devise strategies and empower us to drive usage, delight customers and grow them. Your goal will be to effectively position and promote FamPay.
 
With teenagers being our primary target group, it shouldn't come as a surprise that the role requires you to be creative & unconventional with respect to your marketing strategies.
 
Apply if you have prior experience as a Brand Manager/Digital Marketer/Product Marketer or a similar role. If you are also someone who understands that teens are unique in their needs as compared to adults, you should be able to excel in this role!

Responsibilities

  • Need to gain good understanding of the product, business and brand to marry them together
  • Devise marketing strategies on social media, digital platforms, business partners and on the product to drive company goals
  • Conduct user research to understand the gaps in the product, business and brand
  • Devise brand communications strategy with the product and business aspect into it
  • Translate technical information and product features to potential users
  • Follow and analyze market trends to position our products
  • Develop end to end product marketing strategies
  • Run marketing campaigns across channels including and not limited to all forms of digital marketing
  • Test and evaluate features using relevant KPIS from users
  • Collaborate with Product Manager to continue improving the products
  • Collaborate effectively and remotely with team to implement strategies

Requirements

  • Atleast 2 years experience where you have actively used digital channels for marketing
  • Experience in market analysis and working knowledge of web analytics tools
  • Excellent communication skills
  • Sharp analytical & strong quantitative skills
  • Attention to detail
  • Prior experience in a B2C startup company
  • Bonus if you have experience in fintech or teenager focussed startup
Read more
Cashfree
at Cashfree
7 recruiters
Reeju Datta
Posted by Reeju Datta
Bengaluru (Bangalore)
1 - 5 yrs
₹8L - ₹16L / yr
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
skill iconGoogle Analytics
Inbound Marketing
Email Marketing
+2 more
At Cashfree, we are building innovative solutions in payments and banking for Indian businesses. We are fast-growing, profitable and based out of Bangalore. Cashfree is backed by Y Combinator and other leading investors. Learn more about us at cashfree.com We are looking for a Product Marketer.The role involves:Growing inbound leads and educating website visitors and sign ups about the product offerings. We need to experiment, figure out channels that work best and double down on them.You need to have hands-on experience in one or more of:>SEO>SEM>Content creation>Drip campaigns>Web developmentJob PerksCompetitive pay, Great work-mates, Bangalore weather. We also offer medical insurance, flexible timings, work from home, no leave policy, free meals and Uber credits.We work on trust and mutual respect.
Read more
Darwin Labs
at Darwin Labs
3 recruiters
Tushar Kaushik
Posted by Tushar Kaushik
NCR (Delhi | Gurgaon | Noida)
0 - 2 yrs
₹3L - ₹5L / yr
Product Management
Growth Hacking
Entrepreneurship
Product Strategy
Mobile App Marketing
If you have an entrepreneurial spirit, get excited about finding smarter ways to do things, and have a burning desire to be part of a winning team where you can truly make a difference, we want to meet you. Creating, managing and growing the company’s presence through blogs, Twitter, Facebook, Slack, Quora, LinkedIn and other strategically relevant online properties Use Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives Also responsible for customer support – answering questions however they come in (Phone, e-mail, Twitter) and managing any online feedback forums Develop and implement tactical plans — including inspired and moderated solutions — that build and nurture online communities Demonstrated expertise in engaging and activating community groups Demonstrated ability to work with client on developing on-brand messaging that best represents their voice and tone online and incentivizing user-generated content creation and sharing Excellent communication skills and creative writing skills.
Read more
Why apply to jobs via Cutshort
people_solving_puzzle
Personalized job matches
Stop wasting time. Get matched with jobs that meet your skills, aspirations and preferences.
people_verifying_people
Verified hiring teams
See actual hiring teams, find common social connections or connect with them directly. No 3rd party agencies here.
ai_chip
Move faster with AI
We use AI to get you faster responses, recommendations and unmatched user experience.
21,01,133
Matches delivered
37,12,187
Network size
15,000
Companies hiring
Did not find a job you were looking for?
icon
Search for relevant jobs from 10000+ companies such as Google, Amazon & Uber actively hiring on Cutshort.
companies logo
companies logo
companies logo
companies logo
companies logo
Get to hear about interesting companies hiring right now
Company logo
Company logo
Company logo
Company logo
Company logo
Linkedin iconFollow Cutshort
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
Companies hiring on Cutshort
companies logos