Product Marketing Manager (App Marketing)

at A Platform digitalizing the unorganized business sector

Agency job

via Talenticate

Pune

3 - 6 yrs

₹8L - ₹15L / yr

Full time

Skills

Product Marketing

Mobile App Marketing

Digital Marketing

Technology Marketing

Growth Hacking

Pricing Strategy

Copy Writing

Marketing

Description:

Your day-to-day tasks would involve:

Building marketing programs to support specific marketing objectives across different channels and segments in support of the overall strategic marketing plan.
Working with marketing agency partners to plan and execute digital app acquisition campaigns on channels like Google, Facebook and other digital platforms.
Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).
Leading the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes and team players.
Making analytics and data-driven decisions to optimize acquisition & retention strategy (funnel improvement, In-app engagement, ROAS, LTV etc.).
Providing complete performance reporting and analysis on all mobile marketing campaigns and taking relevant action on insights gained.
Taking KRAs and brand objective ownership and commitment to meets goals and targets on a regular basis.
Collaborating with the BD/ Sales teams to plan and execute various marketing initiatives such as events, SMS campaigns, sales training, partner collaboration etc.
Working with cross-functional team (Product, Support, Sales) to establish growth strategies to support app growth and user acquisition targets.

What are we looking for in a Candidate?

Experience in App Marketing in B2B domain is preferred.
Minimum 4-7 years of professional experience in similar/relevant roles.
Prior experience in performance marketing / digital marketing / growth role is a plus.
Masters/MBA is preferred but not required.
Familiarity with - Google Playstore/Console, Firebase/Branch/MixPanel, Appsflyer/TUNE etc.
Proven track record of delivering user acquisition growth, retention, and optimization across key mobile metrics is a plus.
Strong analytical skills: bias toward decision making based on data, and good proficiency with Excel and using it to configure, analyze, and present data.
Ability to think and react in a high-energy, fast-paced environment.
Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.

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