Product Marketing Manager (App Marketing)
at A Platform digitalizing the unorganized business sector
Your day-to-day tasks would involve:
- Building marketing programs to support specific marketing objectives across different channels and segments in support of the overall strategic marketing plan.
- Working with marketing agency partners to plan and execute digital app acquisition campaigns on channels like Google, Facebook and other digital platforms.
- Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).
- Leading the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes and team players.
- Making analytics and data-driven decisions to optimize acquisition & retention strategy (funnel improvement, In-app engagement, ROAS, LTV etc.).
- Providing complete performance reporting and analysis on all mobile marketing campaigns and taking relevant action on insights gained.
- Taking KRAs and brand objective ownership and commitment to meets goals and targets on a regular basis.
- Collaborating with the BD/ Sales teams to plan and execute various marketing initiatives such as events, SMS campaigns, sales training, partner collaboration etc.
- Working with cross-functional team (Product, Support, Sales) to establish growth strategies to support app growth and user acquisition targets.
What are we looking for in a Candidate?
- Experience in App Marketing in B2B domain is preferred.
- Minimum 4-7 years of professional experience in similar/relevant roles.
- Prior experience in performance marketing / digital marketing / growth role is a plus.
- Masters/MBA is preferred but not required.
- Familiarity with - Google Playstore/Console, Firebase/Branch/MixPanel, Appsflyer/TUNE etc.
- Proven track record of delivering user acquisition growth, retention, and optimization across key mobile metrics is a plus.
- Strong analytical skills: bias toward decision making based on data, and good proficiency with Excel and using it to configure, analyze, and present data.
- Ability to think and react in a high-energy, fast-paced environment.
- Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Adobe IllustratorExciting Opportunity for Aspiring Video Editors! Join Marktecons for Video Editor Internship for a 1-Month Experience! 🌟🎥
Are you passionate about video editing and ready to kickstart your career in the world of visual storytelling?
We have an incredible opportunity for you!
Marktecons is thrilled to announce thr Video Editor Internship , offering a hands-on experience in the art of video editing.
This 1-month internship is designed to provide you with valuable skills, mentorship, and an opportunity to showcase your creativity.
About the work
1. Reviewing and selecting footage: You'll need to go through all the raw video footage to select the best takes to use in the final video.
2. Cutting and editing: You'll need to edit the video, using tools like trimming, cropping, and transitions to create a smooth and engaging final product.
3. Adding effects: You may need to add visual effects or filters to the video to enhance its overall quality or create a particular mood.
4. Incorporating sound: You may need to add music or sound effects to the video, as well as adjust volume levels and sync the sound with the visuals.
5. Collaborating with the production team: You'll need to work closely with producers, directors, and other team members to ensure that the final video meets their expectations and vision.
6. Managing project timelines: You'll need to be able to manage your time effectively, ensuring that projects are completed on time and within budget.
7. Staying up-to-date with industry trends: You'll need to stay up-to-date with the latest trends and technologies in the field to continue producing high-quality content.
Skills:
Proficiency in video editing software such as Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop, Adobe Illustrator
Excellent understanding of post-production workflows, including color grading, audio mixing, and visual effects.
Ability to take files from Graphical softwares like Adobe Photoshop Adobe Illustrator and utilize them in the edit.
Strong attention to detail and the capacity to maintain consistency in visual style and adherence to brand guidelines.
Portfolio showcasing previous video editing work is highly desirable.
The HR Manager is responsible for overseeing all aspects of the human resources function within the organization, including recruitment and selection, employee relations, performance management, compensation and benefits, training and development, and compliance with labor laws and regulations. The HR Manager will serve as a strategic partner to senior leadership, providing guidance and recommendations to support the achievement of the organization's goals and objectives.
Key Responsibilities:
Recruitment and Selection
Develop and implement recruitment strategies to attract and retain top talent
Manage the full recruitment cycle, including job postings, resume screening, interviewing, and selection
Ensure compliance with all equal employment opportunity laws and regulations
Maintain up-to-date knowledge of labor market trends and best practices in recruitment and selection
Employee Relations
Provide guidance and support to managers and employees on employee relations matters
Conduct investigations into complaints and grievances and make recommendations for resolution
Develop and implement policies and procedures related to employee relations
Ensure compliance with all employment laws and regulations
Performance Management
Develop and implement performance management systems and processes
Provide guidance and support to managers and employees on performance management matters
Monitor and evaluate the effectiveness of the performance management system
Ensure compliance with all employment laws and regulations
Compensation and Benefits
Develop and implement compensation and benefits programs
Conduct market research to ensure competitive compensation and benefits
Provide guidance and support to managers and employees on compensation and benefits matters
Ensure compliance with all employment laws and regulations
Training and Development
Develop and implement training and development programs to support employee growth and development
Conduct training needs assessments and identify areas for improvement
Provide guidance and support to managers and employees on training and development matters
Ensure compliance with all employment laws and regulations
Compliance
Ensure compliance with all labor laws and regulations
Develop and implement policies and procedures to ensure compliance
Monitor and evaluate compliance with policies and procedures
Conduct regular audits to ensure compliance with all employment laws and regulations
Qualifications:
Bachelor's degree in Human Resources or related field
Minimum of 5 years of experience in human resources management
Excellent communication and interpersonal skills
Strong analytical and problem-solving skills
Ability to work independently and as part of a team
Knowledge of labor laws and regulations
Proficiency in Microsoft Office Suite
Working Conditions:
The HR Manager will work in an office environment and may be required to work occasional evenings or weekends. Travel may be required to attend training seminars or to visit other company locations.
Data Science
Machine Learning (ML)Understand business problems and translate business requirements into technical requirements.
Conduct complex data analysis to ensure data quality & reliability i.e., make the data talk by extracting, preparing, and transforming it.
Identify, develop and implement statistical techniques and algorithms to address business challenges and add value to the organization.
Gather requirements and communicate findings in the form of a meaningful story with the stakeholders.
Build & implement data models using predictive modelling techniques. Interact with clients and provide support for queries and delivery
adoption.
Lead and mentor data analysts.
What we are looking for-
Apart from your love for data and ability to code even while sleeping you would need the following.
Minimum of 02 years of experience in designing and delivery of data science solutions.
You should have successful projects of retail/BFSI/FMCG/Manufacturing/QSR in your kitty to show-off.
Deep understanding of various statistical techniques, mathematical models, and algorithms to start the conversation with the data in hand.
Ability to choose the right model for the data and translate that into a code using R, Python, VBA, SQL, etc.
Bachelors/Masters degree in Engineering/Technology or MBA from
Tier-1 B School or MSc. in Statistics or Mathematics.
React Native
Android Development
iOS App Developmentapp is built on React Native platform with a common codebase for iOS and android. The
role requires developers to be comfortable with bleeding edge technology and be able to
work in a fast-paced environment.
Responsibility:
Learning React-Native platform and able to develop features and debug. Understand product
requirements and owning execution of application features on the app.
Experience Range:
Minimum 2 -years experience of developing native iOS/Android consumer facing application
with minimum of 10 thousand downloads.
Skill Sets:
● Fluent with usage of instrumentation and debugging tools on respective platforms
(iOS/Android).
● Excellent understanding of software design and object-oriented programming principles.
● Experience on React-Native/React, Redux is a plus.
- Creating a wide range of graphics and layouts for product illustrations and websites with software.
- Prepare rough drafts and present ideas.
- Proficiency with required desktop publishing tools, including Photoshop, InDesign Quark, and Illustrator, etc.
- Use the appropriate colors and layouts for each graphic.
- Amend designs after feedback.
- Consult with marketing, copywriting, and sales teams to create cohesive designs.
- Ensure final graphics and layouts are visually appealing.
- Bachelor's degree in graphic arts, design, communications, or related field.
- Strong analytical and creative skills.
- Excellent eye for detail.
- Minimum 1+ years of experience.
HTML/CSSWhat you'll be doing :
-
You'll be creating the best-in-class mobile designs for users on the Android platform, including visual & motion graphics, flash animation to explain the concepts.
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Asset creations, icon design, for the final deliverable for the release of the phone.
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You'll be continuously keeping an eye on the latest user interactive designs and leveraging those in one's own and the team's work as necessary.
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Create a look consistent with all of Indus OS while pleasing our users.
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Present the user interface visually so information is easy to read, easy to understand and easy to find.
Your Profile :
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Candidate with 4+ years experience.
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B.des, M.des from IIT(IDC) /NID/ Symbiosis/ MIT/ other design colleges.
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Creative and imaginative-, loves to explore.
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Ability to translate a concept into a visual form that explains the concept and able to give justification for each design decision.
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Strong penchant towards all things technology
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Comfortable presenting ideas and designs
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Capable of working within deadlines in a fast-paced environment, often on multiple projects
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Exceptional understanding of the graphic and the functional aspects of design and the ability to execute both
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A strong and creative portfolio with varied projects (this is important to evaluate the capabilities of interested candidates)
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Proficient with Adobe design software (Photoshop, Illustrator, Dreamweaver, Flash)
NodeJS (Node.js)
React.js
Javascript- 2+ years of experience participating in the delivery of technology services.
- A proven ability to learn new applications & innovate in technology
- Strong Experience in technologies like Node, Webservices and Microservices
- Experience with cloud components and services and containerization technologies is desirable
- Exposure to ReactJS mandatory
- Experience working with multiple types of datastores: Mongo DB, SQL
- Experience in integrating, designing and developing solutions is desirable
- Experience with CI/CD and TDD is desirable
- Frameworks - Express , Hapi , feathers
- Strong knowledge in Javascript
The salary offered would be best in the industry.
Javascript
MongoDB
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Full Stack Developer - Averlon