Product Marketing Manager (App Marketing)
at A Platform digitalizing the unorganized business sector
Your day-to-day tasks would involve:
- Building marketing programs to support specific marketing objectives across different channels and segments in support of the overall strategic marketing plan.
- Working with marketing agency partners to plan and execute digital app acquisition campaigns on channels like Google, Facebook and other digital platforms.
- Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).
- Leading the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes and team players.
- Making analytics and data-driven decisions to optimize acquisition & retention strategy (funnel improvement, In-app engagement, ROAS, LTV etc.).
- Providing complete performance reporting and analysis on all mobile marketing campaigns and taking relevant action on insights gained.
- Taking KRAs and brand objective ownership and commitment to meets goals and targets on a regular basis.
- Collaborating with the BD/ Sales teams to plan and execute various marketing initiatives such as events, SMS campaigns, sales training, partner collaboration etc.
- Working with cross-functional team (Product, Support, Sales) to establish growth strategies to support app growth and user acquisition targets.
What are we looking for in a Candidate?
- Experience in App Marketing in B2B domain is preferred.
- Minimum 4-7 years of professional experience in similar/relevant roles.
- Prior experience in performance marketing / digital marketing / growth role is a plus.
- Masters/MBA is preferred but not required.
- Familiarity with - Google Playstore/Console, Firebase/Branch/MixPanel, Appsflyer/TUNE etc.
- Proven track record of delivering user acquisition growth, retention, and optimization across key mobile metrics is a plus.
- Strong analytical skills: bias toward decision making based on data, and good proficiency with Excel and using it to configure, analyze, and present data.
- Ability to think and react in a high-energy, fast-paced environment.
- Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
Similar jobs
Mandatory skills:
- Proficient with Objective-C and Swift depending on project requirements and Cocoa Touch
- Experience with iOS frameworks such as Core Data, Core Animation, etc.
- Familiarity with RESTful APIs to connect iOS applications to back-end services
Secondary Skills:
- Experience with offline storage, threading, and performance tuning
- Knowledge of other web technologies and UI/UX standards
- Understanding of Apple's design principles and interface guidelines
- Experience with Version Control System
- Experience with Bug Tracking
Added advantage if the candidate possess below skills.
- Knowledge of low-level C-based libraries is preferred
- Experience with performance and memory tuning with tools such as Instruments and Shark, depending on project needs Familiarity with cloud message APIs and push notifications
- Bluetooth communication, BLE
- Performance and Security related Concepts
Frontend Developer (ReactJS)
Company Profile
Egregore Labs (www.egregorelabs.com) is a financial software company founded in 2017 by Prashant Vijay (ISB, Tulane) & Hari Balaji (IIM Ahmedabad, IIT Madras) both of whom have spent over a decade each in Financial Services, with a majority of their experience at Goldman Sachs across New York, Hong Kong & Singapore in roles across Trading, Quant & Technology.
Opportunity
We are looking for an experienced Frontend engineer with ReactJS development experience to join our team.
Here’s are some of the things you might have to do on any given day:
- Implement responsive and performant UIs with user centered approach with frontend technologies including ReactJS, Javascript(ES 6), Typescript, SCSS, etc
- Write meaningful test cases for frontend &
- Integrate our products with 3rd party products/tools/services
- Develop Infrastructure for delivering services using a performance driven approach, build databases, schedule automated jobs, etc
Ideal Background / Experience
- At least 12 months of diverse experience in web development for product or services oriented environment with exposure to working production deployments
- Expertise in programming using Python/ReactJS or similar scripting languages
- In-depth exposure to technologies used in web-based SaaS products, including REST APIs
- Sound understanding of Postgres and NoSQL databases such as MongoDB
Nice to have exposure to any of
- AWS
- Azure
- ELK
- Object Relational Models (SQLAlchemy, etc)
- Google APIs
- Microservices Architecture Pattern
- NodeJS / ExpressJS
Work From Home
Package: upto 10L
1) Understand client requirements and functionalities.
2) Write well-designed, testable, efficient code.
3) Responsible for solving complex technical issues.
4) Ensure quality projects are delivered within defined timelines.
5) Active involvement in client communication to understand functional requirements.
6) Maintain high standards of quality for code, documentation and other deliverables
Required Skills
1) Experience in Angular with lates version
2) Hand on experience Node.JS./Express JS
3) Database: MYSQL/MongoDB
4) Experience in JavaScript, Typescript.
5)Good experience in , JavaScript, Jquery
6) Experience working in an Agile environment.
7) Good communication skills
- Good understanding of Web/App designing/mockups/wireframing
- Hands on experience of Photoshop, XD, Figma/Webflow or similar designing tools
- Good understanding of designing best practices for website optimization, ui/ux, responsive layout and PWA
- Hands on experience of creating html pages out of design using HTML/CSS/Bootstrap/jQuery
- Ability to write, debug and test scripting languages like JavaScript and jQuery
- Good understanding of designing website as per best practices (ie. benchmarking by GooglePageSpeed/GTMetrix etc.)
- Deep understanding of Django and DRF
- Write effective, scalable code
- Develop back-end components to improve responsiveness and overall performance
- Integrate user-facing elements into applications
- Test and debug programs
- Improve functionality of existing systems
- Implement security and data protection solutions
- Assess and prioritize feature requests
- Coordinate with internal teams to understand user requirements and provide technical solutions
Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.
Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.
As an Advertising Manager, you will be to bring about an increase in the Click Through Rates (CTRs) of Advertising collaterals, produce ground-breaking advertising copy, and uplift the brand perception in the company's majorly American/ Canadian audience.
What you will do:
- Producing ground-breaking advertising copy, something impactful, to bring about an increase in the Click Through Rates of Advertising collaterals, to uplevel the mundane marketing approaches
- Crafting high-converting ad copies for various advertising platforms and Writing high-CTR emails
- Developing concepts, scripts, storyboards for ads and working with designers and video editors to develop video ads
- Writing content for images/ website/ any other communication requirement of the firm
- Providing quality inputs in meetings and producing sky-rocketing results.
- Understanding and measuring the performance of every ad they create and developing new copies that better the previous results
What you need to have:
- either copywriter or design professional with over 5 years of experience in design agencies or companies such as Ogilvy, FCB Ulka, JWT or Wunderman Thompson etc.
- MICA graduates
- Prior copywriting experience is a must. Direct response marketing experience preferred.
- Prior advertising copy experience is must.
- Awareness of the socio-cultural context of the west (Namely US, Canada, Australia)
- Extreme command over English, perfect grammar
- Literature/ creative background will be useful but is not a must
Roles and Responsibilities
A Store Manager is Responsible for all Sales & Operations of a retail store. Must be familiar with all aspects of retail operations, sales, customer relations & Technology.
- Responsible to meet sales goals.
- Create a customer service-oriented culture in the store.
- Ensure that retail merchandising is appealing to customers.
- Manage all other matters pertaining to store sales and perform additional tasks as required.
- Promote store sales through cold calling, marketing and advertisements.
- Manage inventory and Registers
- Billing & Handover
- Should have a complete knowledge of POS, reports understanding and MIS / willingness to learn.
- Crisp in money management and handover.
- Ensure all petty cash / petty cash vouchers are tallied and approved of.
Desired candidate profile:
- Graduate.
- Excellent spoken and written English and Kannada skills.
- Passion for Customer care and sales.
- Good knowledge of Pos.
- Excel skills preferred.
- Immediate availability.
- Develop, design, and implement embedded applications.
- Prepares appropriate documentation as required by internal product development processes and regulatory agencies such as FDA and ISO.
- Write technical specifications for interfaces and testing.
- Design and develop medical device software products with extensive knowledge of technical principles, theories, and concepts in the Software Development field.
- Conducts and participates in the design, code, and test reviews and inspections, ensuring application of software engineering best practices, as well as the feasibility, efficacy, and compliance to functional and regulatory standards.
- Works closely with the software team, the software verification team, the functional manager, and the project manager.
- Collaborates with distributed, cross-functional teams to ensure products meet quality, performance, scalability, reliability, and schedule goals.
- Investigates software, hardware, and system problems using a variety of techniques and provides innovative solutions.
- Conduct and participate in reviews and inspections for all elements in the software lifecycle to ensure that our software quality and customer satisfaction goals are achieved
Qualifications
- Bachelor’s degree in Software or Electronics related Engineering discipline or related field with 6+ years of experience.
- Experience designing and developing embedded solutions.
- Proficient in programming languages - C, C++.
- Ability to understand the electrical schematics and work closely with the electrical team.
- Experience with Real-Time Operating Systems.
- Experience writing/interfacing with device drivers
- Experience with CAN, TCP/IP, RS232 communication protocols
- Experience in Agile development processes and philosophies.
- History of driving project execution and timely delivery while ensuring a quality focus.
- Ability to work in a fast-paced, and often ambiguous environment where continuous improvement is a way of life.
- Excellent teaming skills to work with cross-functional and in a multi-site software team
Preferred Qualifications:
- Experience with In Vitro Diagnostic domain is a plus.
- Experience with OOA/OOD development methodologies and design patterns a plus.
- Understanding software development processes for a regulated environment (ISO9000/FDA) a plus.
- Experience in medical device design & development a plus.