Product Marketing Manager (App Marketing)
Your day-to-day tasks would involve:
- Building marketing programs to support specific marketing objectives across different channels and segments in support of the overall strategic marketing plan.
- Working with marketing agency partners to plan and execute digital app acquisition campaigns on channels like Google, Facebook and other digital platforms.
- Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).
- Leading the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes and team players.
- Making analytics and data-driven decisions to optimize acquisition & retention strategy (funnel improvement, In-app engagement, ROAS, LTV etc.).
- Providing complete performance reporting and analysis on all mobile marketing campaigns and taking relevant action on insights gained.
- Taking KRAs and brand objective ownership and commitment to meets goals and targets on a regular basis.
- Collaborating with the BD/ Sales teams to plan and execute various marketing initiatives such as events, SMS campaigns, sales training, partner collaboration etc.
- Working with cross-functional team (Product, Support, Sales) to establish growth strategies to support app growth and user acquisition targets.
What are we looking for in a Candidate?
- Experience in App Marketing in B2B domain is preferred.
- Minimum 4-7 years of professional experience in similar/relevant roles.
- Prior experience in performance marketing / digital marketing / growth role is a plus.
- Masters/MBA is preferred but not required.
- Familiarity with - Google Playstore/Console, Firebase/Branch/MixPanel, Appsflyer/TUNE etc.
- Proven track record of delivering user acquisition growth, retention, and optimization across key mobile metrics is a plus.
- Strong analytical skills: bias toward decision making based on data, and good proficiency with Excel and using it to configure, analyze, and present data.
- Ability to think and react in a high-energy, fast-paced environment.
- Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
Subodh Popalwar
Software Engineer, Memorres
About A Platform digitalizing the unorganized business sector
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The Opportunity
We have a new opportunity as part of our newly developed Events & Experiences team at Extramarks Education- India's leading education tech company.
A position based out of the head office in Noida, we are looking for a Marketing Manager- Events with experience marketing large scale events, IPs across lifestyle and entertainment events.
In a hands-on role, our ideal candidate is a great communicator and collaborator, can plan and execute effective event marketing strategies focusing on result-driven metrics, lead multiple events, are solutions-focused, and know the country's events landscape. If creating quality consumer engagement strategies and driving audience metrics sounds like your thing, we'd love to hear from you.
Who are you?
As a person, you are organized, thorough, and not afraid to get your hands dirty. Driven and confident, you are a good listener and can communicate effectively across organizational levels, external partners, and the team. You want to get the job done but not at the cost of quality and substance. Collaborative and easy-going, you have a strong work ethic with a penchant to mentor and inspire your team.
The Role
You will play a key role in creating, shaping, executing, and managing event marketing strategies across our events calendar.
- Bring exceptional people and project management skills driving multiple initiatives across our events calendar.
- Solutions-focused, you bring quantitative, analytical, and problem-solving skills to draw insights from metrics, recommendations from the analysis and present marketing plans/solutions to internal & external stakeholders.
- Understand brand values, objectives, and goals to devise well-articulated communication across requirements and recommendations.
- Collaborate and work in sync with support teams across the organization to bring alive marketing plans.
- Establish marketing goals and key KPI's for event marketing initiatives across events
- Manage and foster media partnerships and key relationships to derive maximum media value and brand awareness across events.
Responsibilities
- Conceptualize and execute campaigns, including budgets, for events across the events calendar, including partnered events
- Work with the consumer insights team to understand consumer feedback and engagement pre and post events to customize solutions for event and consumer segments.
- Track, monitor, and analyse metrics across business units and HO level, working closely with the digital marketing team.
- Be up to date and well-versed in marketing trends across digital and offline channels, industry news, talent, and collaborators and have bankable standing relationships with industry professionals, vendors, and agencies.
- Work closely with event management and sales teams to create an event marketing plan that includes media deliverables for partners wherever needed.
- Create timely feedback reports on data and consumer engagement post events
- Manage and mentor a team of marketing executives working across events.
Professional & Educational Qualifications
- 7+ years of experience in event marketing and execution, ideally with an agency or with a brand with an in-house events team
- Ability to analyse data to drive conclusions and form recommendations and solutions
- Excellent communication, presentation, and analytical skills.
- Experience having managed a team as well as lead other internal stakeholders in managing small to large events. Work cross-functional, building trust, and fostering collaboration.
- Very organized, detail-oriented, and a strong problem-solver
- Graduate/Post Graduate Degree
- Travel, as required.
Content writers must know how to use a variety of writing and publishing programs, such as Microsoft Office, G Suite, and WordPress. Strong attention to detail and the ability to work under pressure are essential.
The selected intern's day-to-day responsibilities include:
1. Work on content writing for social media post
2. Creating content for the website
3. Implementing copywriting techniques to make the content more engaging
4. Doing on-page SEO to make the content google friendly
5. Create content that enlightens, informs, sells, and simply informs
6. Ideate & strategize the content plan
7. Must have excellent English written and verbal communication skills.
To get transparent and quick status update, apply on: https://rb.gy/lealon
Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.
- Meeting all communication requirements of the company
- Coordinating with and working with Video Editors, Graphic Designers, the Product Team and the Media Buying Team to develop long-term content assets
- Working with the Brand Development team to produce branding collaterals
- Building a team of copywriters internally or externally to meet the high performance requirements of the company
What you need to have:
- 3-10 years of copywriting/ marketing/ advertising experience
- Ability to create compelling marketing assets including video ads, scripts for those videos, supporting copies etc.
- Exceptional reading and writing skills; great command over the English langauage, impeccable grammar.
- Strong editorial/content background and proofreading skills
- Ability to innovate and think out of the box
- People skills - ability to work well in a team, work with designers and video editors and product experts to communicate accurately and effectively.
- Ability to work hard and long in an intense, ambitious environment
- MICA alumni applications will be preferred
We are looking for a talented Content marketing manager to take full responsibility for our inbound marketing strategies including social media, blogs, and lead generation.
Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.
Ultimately, you should be able to expand our company’s digital footprint and brand awareness.
Responsibilities
- Design content marketing strategies and set short-term goals
- Undertake content marketing initiatives to achieve business targets
- Collaborate with design and writing teams to produce high-quality content
- Develop editorial calendar, delegate tasks, and ensure deadlines are met
- Deliver engaging content on a regular basis and inspire team members
- Edit, proofread and improve the content
- Optimize content considering SEO and Google Analytics
- Analyze web traffic metrics
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Job Description
• Manage all traditional and digital marketing efforts to explore different markets across the world.
• Manage content development for website, blogs, social media and other marketing artifacts.
• Willing to take up target and responsibilities.
Should be able to understand manage and interpret customer requirements
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• To meet prospect clients and give presentations on company’s product and services to clients
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• Executing sales plans devised by the management / contributing towards the growth of business revenue
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• Sending daily reports regarding the outcome of the meeting with clients
• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey
• Reviewing and optimizing the design and content of all online assets including the company website and social media pages
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels
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We are looking to working with self-driven graduates who are looking for an opportunity to grow in the fields of search engine marketing, paid sales, PPC bidding and other performance-driven channels that make up a crucial chunk in digital marketing setup for business.
- Gain a thorough understanding of online marketing channels, everyday operations and processes of marketplaces like Amazon and Flipkart.
- Complete the analysis check list of the accounts to understand the market and its trends.
- Understand business requirements, perform and generate reports for PPC, daily account management of pay per click accounts on Amazon.
- Assist in the monitoring and maintenance of bids, quality score, account daily and monthly budget caps and other important metrics.
- Proactively make strategic PPC campaign recommendations.
- Understand client’s Amazon account performance in the management of Sponsored Product placements on all Amazon marketplace platforms.
- Support the generation of new PPC campaigns, ad, ad groups and accounts and in the aid of creating new paid search advertising initiatives.
- Provide recommendations and execute strategies for display network, campaign structuring, targeting, keyword opportunities, and other facets of paid search in accordance with client goals
- Keep pace with PPC industry, client domain market, search engine trends and developments.
- Work closely with the other team members on advertising to meet client goals.
- Communication to team and management on account performance, timelines, and results.
- Generate daily, weekly and monthly client reporting for all those major metrics such as revenue tracking, goals tracking, and other paid search initiatives
Follow CutshortSubodh Popalwar
Software Engineer, Memorres