- Analyzing brand positioning and consumer insights
- Shaping and communicating our vision and mission
- Managing a team of marketing people working on brand initiatives
- Leading creative development to motivate the target audience to take action
- Establishing performance specifications, cost and price parameters, market applications and sales estimates
- Measuring and reporting performance of all marketing campaigns, and assessing ROI and KPIs
- Monitoring market trends, research consumer markets and competitors activities
- Overseeing new and ongoing marketing and advertising activities
- Monitoring product distribution and consumer reactions
- Aligning the company around the brands direction, choices and tactics
What you need to have:
- Any Business Degree
- Should have worked for top digital and social media agencies
- Have experience with multiple marketing agencies
- Have immense experience in digital & social media marketing
- Should be thorough with paid media marketing, media buying
- Understands brand strategy and can lead the entire marketing function for a brand.
Subodh Popalwar
Software Engineer, Memorres
About D2C Audio brand
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Job Description:
The Social Media Marketer is a dynamic role responsible for executing and supporting a wide range of marketing activities. This position encompasses market research, data analysis, content creation, social media management, and campaign execution to support the organization's marketing strategies and objectives. The ideal candidate is a creative and analytical thinker with a strong grasp of marketing principles and the ability to adapt to changing market trends and organizational needs.
Key Responsibilities:
• Market Research and Analysis:
o Conduct market research to gather insights on industry trends, competitor strategies, and customer preferences.
o Analyze market data to identify opportunities for growth and areas for improvement in marketing strategies.
• Content Creation and Management:
o Develop and manage a content calendar for various marketing channels, including social media, blogs, and newsletters.
o Create engaging and informative content that aligns with the brand's voice and marketing objectives.
• Social Media Management:
o Manage the organization's social media profiles, ensuring regular and engaging content is posted across platforms.
o Monitor social media trends and engagement, and adjust strategies to optimize reach and interaction.
• Campaign Execution:
o Assist in the development and execution of marketing campaigns, including email marketing, digital advertising, and promotional events.
o Monitor campaign performance, analyze results, and make recommendations for future campaigns.
• Brand and Communication:
o Ensure all marketing materials and communications are consistent with the organization's brand identity and messaging.
o Assist in the development of marketing collateral, including brochures, presentations, and promotional materials.
• Stakeholder Collaboration:
o Collaborate with various departments and external partners to ensure marketing activities align with overall business objectives.
o Provide marketing support to sales teams, including market insights, promotional materials, and campaign support.
• Professional Development:
o Stay updated on the latest marketing trends, tools, and best practices. o Attend workshops, webinars, and industry events to enhance marketing knowledge and skills.
Qualifications:
• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in a marketing role, with a strong portfolio of marketing projects.
• Excellent communication and writing skills.
• Proficiency in marketing tools and software, including CRM, CMS, and analytics platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Creative thinker with the ability to develop innovative marketing strategies.
• Ability to work independently and as part of a team in a fast-paced environment.
• Detail-oriented with strong organizational and project management skills.
1. Develop product positioning and messaging that differentiates your products in the market
2. Be both an internal inspirational leader and a powerful external voice / ambassador for us
3. Have experience in using tools like white papers and thought pieces to build the brand image
4. Be able to optimize the balance between digital and physical marketing strategies & tactics
5. Communicate the value proposition of the products to the sales team and develop the sales tools
that support the selling process of your products
6. Develop and take-to-market compelling value propositions that reflect the buying needs of our
target segments and persona in a timely and compelling way.
7. Demand generation develop the strategy and manage the marketing programs that drive demand
for your products
8. To build a world class team and manage existing team of marketing managers, content marketers
Additional Requirements:
6+ years of software(Saas) product marketing experience with at least 3 years experience in a online digital marketing
Masters in business or marketing
Very strong written communication skills
Excellent people and management skills to interact with colleagues and cross functional
teams, and third parties.
1. A nimbleness that reflects the culture of a dynamic and high growth young company.
2. A data driven approach to problem solving and critical thinking
3. Inspirational with a bias for action
4. Driven by a buyer’s perspective
5. Constant ownership and effective accountability.
6. Able to quickly establish trust across all contributing departments
7. Demonstrably innovative and excited by ideas.
8. Articulate, structured and influential.
What is in it for you:
Opportunity to learn, grow and be a role model for young team members
One of the best ESOP programs
Group health insurance and other financial benefits
Meritocratic culture with the promise of rapid career progression.
Experience of a growing company with a focus on the personal growth of all team members
Opportunity to work with the Founding Team.
We are seeking a highly skilled and motivated Digital Marketing Associate with at least 2 years of experience in Pay-Per-Click (PPC) advertising. The ideal candidate will have a strong understanding of PPC strategies, campaign management, data analysis, and optimization techniques. As a PPC Specialist, you will be responsible for managing and optimizing our PPC campaigns to drive targeted traDevelop, implement, and manage PPC campaigns across various platforms such as Google Ads, Bing Ads, social media advertising and Native.
- Conduct keyword research to identify high-value keywords and develop effective revenue
- Monitor campaign performance, budget allocation, and keyword bids to ensure optimal performance and cost efficiency.
Analyze campaign data and generate actionable insights to improve campaign performance, including adjustments to bidding strategies, ad placements, and targeting.
ffic, conversions, and ROI.
We are looking for a strategic, driven, and creative marketing mind to join our team and own all of our prospect-facing digital marketing efforts through the buyer’s journey. Working collaboratively with the founders, the digital marketing manager will be responsible for overseeing all online demand generation programs for Sarcon. This includes, but is not limited to, channels and tactics such as SEO, CRO, landing page optimization, SEM (AdWords), paid social, third-party review sites, and more. This position will play a lead role in expanding our presence, regularly optimizing our existing and upcoming channels, and evolving our brand outreach.
What You'll Do:
- Lead digital marketing planning and execution against specific MQL, MQA, pipeline, and revenue goals
- Strategize, execute, and measure all paid search, search ads, social ads, banner and display ads, etc.
- Own the strategy for all on-page SEO, landing page optimization, and conversion rate optimization
- Work collaboratively with other marketing team members and the Sales team on evolving our email nurture strategy and full-funnel prospect outreach
- Create and organize marketing and content calendars, deliverables, and program documentation
- Play a role in evolving our technology stack, discovering new opportunities for us to reach prospective customers
- Work closely with Sales on feedback, collaboration, and education
What We're Looking For:
- Have 5+ years of experience in marketing
- Have proven experience creating, managing, and optimizing marketing programs resulting in new business and positive ROI
- Have a strong history of B2B (preferably SaaS) marketing experience
- Have working knowledge of all Google platforms, including AdWords and Analytics
- Demonstrated ability to shift marketing messaging, tactics, and strategy for small, medium, and enterprise-sized companies
- Have strong analytical and critical thinking skills
- Work collaboratively and respectfully with other team members, regardless of position
- Have strong oral and written communications skills
- Enjoy learning and growing in new environments
- Experience working directly with Sales
What is Ditto?
Ditto Insurance (joinditto.in) is a new-age insurance platform created by & for Millenials, where we simplify insurance and help people purchase the best plans in the market. Ditto is backed by Zerodha (India's largest stockbroker) and is brought to you by the same people that created Finshots, a 3-minute financial newsletter with over 500K subscribers.
With Ditto's free consultations, no-spam policy & honest advice guarantee, we are revolutionalizing the very concept of insurance in India. And to lead this revolution, we are forming a brilliant team of talented, enthusiastic individuals.
Job Brief
- You will be responsible for analyzing, reviewing, and executing the changes related to websites in order to get them optimized for the search engine.
- Help us maximizes the traffic that comes to our site by improving the ranking within the search engine.
- Coordinating with the content, design, and operations teams to manage activities to improve on-site as well as off-site SEO
- Drive link building to improve our domain authority
- Make content that should be of quality and which improves readability for our customers
- Conduct a detailed analysis of the results derived that should be in coordination with the website’s structure and the web pages
Requirements
- 2-3 years of experience in SEO or relevant marketing fields.
- Accuracy and attention to detail.
- Good command of English.
- Ability to communicate, present and influence effectively.
- Team player
- Ability to explain the technical jargon in the simplest manner to the team and customers
Application Link :- https://joinditto.freshteam.com/jobs/i2QUuAmKXcoZ/seo-strategist
Lead our paid-media strategy for optimal use of media spend to drive RoAS and brand awareness
Design data-driven media plans for new and existing marketing channels
Lead our paid-media management operations in coordination with content and creative teams
Maintain a strong handle on KPIs of each channel and take optimal actions proactively
Report on performance to various stakeholders, surface optimisation opportunities to the content production team
Undertake audience and competitor research and analysis; regularly report on competitor activity
Analyse website and customer data to find optimisation opportunities around targeting and messaging
Design and execute QC processes to ensure campaigns are on-brand and targeted correctly
Provide training and guidance to media executives on platform best practices and scaling strategies.
Skills and experience
We value drive and a willingness to learn. The ideal candidate will have:
Essential:
3-5 years of proven experience in driving B2C growth via paid-media channels – a strong track record of cracking new marketing channels and scaling them
An in-depth knowledge and hands-on platform management experience with Facebook, Instagram, Pinterest, YouTube, Google Search and Display advertising channels
Up-to-date understanding of creative formats and content opportunities on the above advertising channels
Ability to deep-dive into on-platform channel data and Google Analytics data
A strong handle on how to create measurement frameworks to analyse campaign/channel performance and tie-up performance with sales outcomes, understanding of attribution models
Ability to do complex analysis on advertising data to create hypothesis and design experiments
Experience of providing one-on-one support and training to junior members for executing paid media operations
Outstanding written and spoken English
Experience with Google Suite
The ability to work as part of a wider team
Flexible in approach; a positive ‘can-do’ attitude and excellent work ethic
An appreciation and understanding of our brand values and our working practices
Preferred:
Bachelor’s and master’s degree in Marketing, Engineering or Communications
Experience with Programmatic channels, Twitter, Snapchat, Tik-Tok, LinkedIn ads
Experience of working in a fast paced, high growth environment
Experience of luxury brands and marketing to high net-worth customers
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Software Engineer, Memorres